CMI printed over 249 articles about all features of content material advertising and marketing in 2022.
I wager only a few of you learn each considered one of them. (I perceive – you have got a variety of issues to do.)
Since it’s my job, I learn each article and examine the efficiency analytics. So I put collectively the 10 hottest posts CMI printed in 2022 that can assist you atone for any you missed. I used knowledge from BuzzSumo and Google Analytics, together with social shares, e mail conversions, web page views, distinctive linking domains, and a dose of editorial discretion to create the listing.
Since I’m not huge into rankings and extra into managing schedules, I’ve listed the articles primarily based on studying time (shortest to longest). I’ve additionally thrown in an honorable point out that’s rapidly climbing in recognition.
All these articles embrace a ton of data you should use immediately. I hope you discover these articles as useful as I did.
Reading time: 5 minutes
Author: Manick Bhan
Why learn this: The reduce-reuse-recycle waste administration mannequin additionally works as a technique for search-focused content material. Follow Manick’s 3R method that can assist you snip and prune the content material weighing down your search rankings.
Tweetable tip:
(*10*)Click To Tweet
Reading time: 8 minutes
Author: Michael Brenner
Why learn this: If you’re curious whether or not AI-generated content material might substitute human writers quickly, you’ll must learn this. Michael shares the outcomes of an experiment he ran to indicate why you shouldn’t consider the hype round AI-generated content material – and why you shouldn’t ignore its potential. Though the article predates the advances of (and the explosion of curiosity in) ChatGPT, his recommendation stays sound.
Tweetable tip:
#AI-generated #content lacks the necessary nuance for high-quality content, and @Google still says it’s spam, says @BrennerMichael via @BrandLoveLLC @CMIContent. Click To Tweet
Reading time: 9 minutes
Author: Aleksandra Iakovleva
Why learn this: A whole lot of B2B advertising and marketing occurs on LinkedIn – so your posts steep competitors for consideration. Aleksandra shares recommendation on tips on how to optimize your model’s presence to get essentially the most from natural and paid efforts on the platform. Tips embrace how to ensure your content material exhibits up in LinkedIn search outcomes and paid alternatives, benefit from obtainable analytics, when to make use of the several types of paid advertisements, and tips on how to craft posts that resonate.
Tweetable stat:
8 in 10 #B2B marketers use @LinkedIn and 40% say it’s their No. 1 platform, according to @SMExaminer via Aleksandra Iakovleva of @VistaCreate and @CMIContent. Click To Tweet
Reading time: 8 minutes
Author: Olesia Filipenko
What you’ll be taught: Persuasive language is a strong instrument. Olesia explains how bringing science into the artwork of writing helps you to higher affect your viewers and get them to take your most popular actions. She shares concrete, actionable methods to craft your advertising and marketing textual content to work with human psychology.
Tweetable tip:
Combine two rarely matched beneficial adjectives in headings, says @WritingBreeze via @CMIContent. Click To Tweet
Reading time: 9 minutes
Author: Irwin Hau
What you’ll be taught: Publishing the flawed content material can take many varieties, however the outcomes are related. At worst, it might significantly harm your model. At finest, your content material might be ignored. Irwin rounds up 15 errors to keep away from.
Tweetable tip:
#Content that seems to have a personality crisis is a major turnoff, says @IrwinHau via @BrandLoveLLC @CMIContent. #ContentMarketing Click To Tweet
Reading time: 11 minutes
Author: Ann Gynn
Why learn this: Simply displaying up on social isn’t sufficient anymore. You want to interact on the fitting channels with the fitting content material delivered the best way your viewers likes to interact. Ann curates these professional suggestions from Content Marketing World audio system. The recommendation encompasses over 25 suggestions to assist replace and refine your social media technique.
Tweetable tip:
Post on the one or two primary #SocialMedia channels your audience uses the most. But listen across all channels, says @SFerika via @BrandLoveLLC and CMIContent Click To Tweet
Reading time: 11 minutes
Author: Jodi Harris
Why learn this: If getting higher at video is in your content material advertising and marketing to-do listing for subsequent yr (and it in all probability needs to be), learn Jodi’s submit. She pulls collectively the very best suggestions from an Ask the CMWorld Community interview with Andrew Davis, who shared his video creation course of from begin to end. Jodi additionally rounds up his tech suggestions and tactical shortcuts to stage up your content material with out maxing out your video price range.
Tweetable tip:
Screenwriting apps such as @ScrivenerApp or @WriterDuet provide more scripting templates, says @DrewDavisHere via @BrandLoveLLC and @CMIContent. Click To Tweet
Reading time: 11 minutes
Author: Ann Gynn
Why learn this: Only essentially the most profitable content material entrepreneurs take the time to create a documented content material technique. But writing one doesn’t need to be sophisticated. Ann shares a six-step course of that can assist you lastly write down your technique. You’ll find yourself with a one-page doc you should use to maintain everybody conscious of and dealing towards the identical finish. Before you already know it, it’s possible you’ll even be part of the ranks of essentially the most profitable.
Tweetable tip:
Without a documented strategy, you’re like most #content marketers. Just not the successful ones, says @AnnGynn via @BrandLoveLLC and @CMIContent. Click To Tweet
Reading time: 13 minutes
Author: Jodi Harris
Why learn this: Take inspiration from these profitable B2B and B2C content material advertising and marketing examples Jodi curated from the e-book 35 Examples of Brands That Are Winning With Content (registration required). The article options corporations that exceeded viewers expectations – and their advertising and marketing objectives – with novel content material approaches and artistic executions. And the e-book incorporates much more nice examples.
Tweetable tip:
Asking influencers to co-create #content with your brand is a great way to sidestep authenticity questions, says @joderama via @BrandLoveLLC @CMIContent. Click To Tweet
Reading time: 16 minutes
Author: Mike Murray
Why learn this: Every content material author, whether or not creating for B2B or B2C audiences, faces writing challenges. Mike shares suggestions, instruments, and assets to assist with all the things from creation to revision to publication and all the things in between.
Tweetable tip:
Use the @webfx #ReadabilityTest tool to assess your #content, says @mikeonlinecoach via @BrandLoveLLC @CMIContent. #WritingTips Click To Tweet
Honorable Mention
Reading time: 10 minutes
Author: Stephanie Stahl
What you’ll be taught: Every yr, the Content Marketing Institute releases the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights report. This yr, we requested an open-ended query: “If you could change one thing about content marketing in your organization, what would that be?” Stephanie shares what your friends mentioned about their challenges, operations, groups, and success.
Tweetable tip:
If executives don’t understand the value of #ContentMarketing, it’s your job to step up and educate them, says @EditorStahl via @BrandLoveLLC @CMIContent. Click To Tweet
Thank you, contributors
We admire all of the visitor contributors who shared their information with the Content Marketing Institute neighborhood in 2022.
If you have got an thought for an unique article you’d prefer to share with the CMI viewers, you would get it printed on the location. First, learn our running a blog tips and write or regulate your draft accordingly. Then submit the submit for consideration following the method outlined within the tips.
In appreciation for visitor contributors’ work, we’re providing free registration to 1 paid occasion or free enrollment in Content Marketing University to anybody who will get two new posts accepted and printed on the CMI web site in 2023.
Cover picture by Joseph Kalinowski/Content Marketing Institute