11 Appreciative Thank You For Your Purchase Emails (+Templates)

At face worth, automated thanks messages do two issues: verify the checkout course of is full and specific gratitude. But thanks emails can do much more than that.

With the assistance of ecommerce advertising instruments, your advertising staff can use these emails to have interaction loyal clients, cross-sell merchandise, acquire buyer suggestions, and extra.   

In this text, we’ll have a look at 11 examples of nice thank-you emails and let you know why they work. We will even share 5 templates to get you began in your buyer appreciation marketing campaign.

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The significance of thanks in your buy e mail

Showing gratitude to clients isn’t only a well mannered factor to do. It can also be the good factor to do. You can’t at all times compete on worth or effectivity, however you’ll be able to differentiate your self with significant buyer experiences.

According to this McKinsey & Company report, clients count on personalised experiences. Adding a thanks message can go a good distance in constructing buyer loyalty and driving repeat gross sales.

Personalization directly influences buying behavior across the customer lifecycle – chart from McKinsey & Company report.Likelihood to buy, advocate, and repurchase relying on personalization. Source: McKinsey & Company

The above graph reveals that clients who expertise personalization usually tend to advocate, buy, and repurchase merchandise from a model that handled them individually.

But why e mail? Surely, there are different methods to thank clients.

Even although it is without doubt one of the oldest digital advertising instruments, e mail has an unimaginable ROI of 3800% in comparison with trendier counterparts like social media. In these unsure instances, utilizing a trusted and environment friendly channel like e mail is the good enterprise resolution.

Transactional emails like order confirmations or delivery notifications are routine in ecommerce e mail advertising. Since most patrons count on to obtain them, they’ve greater open charges than different advertising emails.

As a end result, they current entrepreneurs with a golden alternative to advertise merchandise to present clients whereas exhibiting gratitude for the continued help of the net enterprise.

What do you have to embody in your thanks emails

Creating thank-you messages isn’t exhausting, however that doesn’t imply you must slap one collectively. They have to be well-written and formatted. The major elements of a post-purchase thanks e mail embody the next:

  • Subject line: This is the primary component of the thanks e mail that clients see. While most clients count on (and even search for) post-purchase emails, topic traces needs to be catchy and related to face out in crowded inboxes.
  • Email copy: Here is the place you specific your heartfelt appreciation. It’s additionally an excellent place to focus on your model persona. Include a abstract of the order for the client’s reference. 
  • Picture of the product: This goes hand in hand with the acquisition abstract or order receipt. It’s simpler for purchasers to verify the proper objects with photographs than with written descriptions alone.
  • Call to motion (CTA):  If you’re utilizing thanks emails for advertising functions, you want a visual CTA button. Whether you need clients to observe your on-line retailer on social media, full a survey, or benefit from gives, the decision to motion guides clients to take the subsequent step.

There are additionally different components you could embody within the post-purchase thanks e mail. They are product suggestions, buyer critiques, testimonials, and hyperlinks to model content material like movies and weblog posts.

👉 Learn how one can enhance your ecommerce gross sales with suggestions with our knowledgeable information.

Where attainable, add a private contact to the client expertise by together with a bodily thanks word or shock reward within the order bundle.

A thank you note card included in an order package.A thanks word card included in an order bundle.

This card doesn’t solely thank clients for his or her buy. It engages them with a hashtag they’ll use to share photos of them utilizing the product (sun shades) on social media. 

Later on this article, we are going to share thanks e mail templates you’ll be able to copy and use instantly.

11 thanks in your buy e mail examples

There are varied methods you’ll be able to ship thanks emails – as order confirmations, with delivery notifications, or as a followup after clients have acquired their packages. Below are 11 examples of post-purchase thank-you emails and a short clarification about why they work.

1. J. Crew

Honest and sincere thank you email from J. Crew.Ecommerce thanks in your buy e mail from J. Crew. Source: Pinterest

This J. Crew e mail is an instance of a easy and cute thanks e mail. While the pet could also be irrelevant to the model, the stacked pile of garments undoubtedly refers to what this ecommerce model does. There is not any try and drive gross sales or solicit suggestions, so buyer appreciation comes throughout as real and honest.

For extra affect, pair it with a topic line like this: “We just want to say thank you.”

2. Crate & Barrel

Crate and Barrel ecommerce thank you for purchase email.Thank you e mail from Barrel & Company. Source: Pinterest

This Crate & Barrel follow-up e mail was designed to drive gross sales. It thanks the client for a current buy and supplies customer support choices in case there’s one thing flawed.

After the primary message, it suggests different merchandise the client might like. Using personalised product suggestions on this situation is de facto highly effective, as it might additional improve buyer satisfaction and drive extra gross sales from cross-sell gives from individuals who’ve simply dedicated to your model.

3. MOO

MOO order affirmation e mail.

This e mail from MOO combines the elements of an order affirmation template with a “thanks for your order” message.

It supplies particulars on the acquisition, together with sensible hyperlinks to trace or handle the order. It additionally reveals the client the place they’ll go if they’ve a customer support question.

What’s additionally value noting is the humorous copy used all through this message. It’s refined and enjoyable and helps set up the tone for the connection between the model and the buyer. Definitely, an strategy different on-line shops might need to copy.

4. Warby Parker

Thanks for stopping by email from Warby Parker.Thanks for stopping by e mail from Warby Parker. Source: Pinterest

Warby Parker takes benefit of the excessive open fee of transactional emails to get clients to finish a survey. The survey CTA button shouldn’t be intrusive. They additionally provide survey responders an opportunity to win a $100 reward card to encourage participation.

Not solely does in search of suggestions let your clients know you worth them, nevertheless it additionally grants entrepreneurs extra insights into what their clients assume and need.

👉 Gather extra suggestions out of your clients with our information to e mail surveys.

5. Huckberry

Huckberry thank you emails with trending items.Huckberry thanks emails with trending objects. Source: Really Good Emails

Huckberry makes use of post-purchase emails to thank clients and switch them into repeat buyers.

According to the Customer Success Pareto Principle, 80% of income come from 20% of consumers. For ecommerce companies, this couldn’t be extra true. Most clients solely make the primary buy and by no means return to your retailer. A loyalty program or a personalised set of suggestions are each nice methods to extend buyer retention and enhance income from present clients.

Four Clever Scenarios for Ecommerce Marketing Automation

Four Clever Scenarios for Ecommerce Marketing Automation

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6. My City Expert

My City Expert Dubai thank you email.

This My City Expert e mail is an effective instance of a thanks e mail that’s quite simple however nonetheless helpful.

You can see that the model not solely confirms the order placement but additionally supplies a straightforward approach to obtain the bought tickets, get instructions to the occasion, and even add the tickets to my cellphone.

For manufacturers promoting digital objects, like tickets to live shows or reveals, it’s necessary to grasp how your viewers goes to make use of your merchandise. As somebody touring to UAE with out entry to a printer and doing all the things from my cellphone, I discovered this e mail very sensible.

7. Many Mornings

Many Mornings saying thanks and setting expectations for the parcel shipping time.Many Mornings saying thanks and setting expectations for the parcel delivery time.

In this e mail, Many Mornings communicates all of the necessary info – what you’ve ordered, when it’s going to be shipped out, and how one can contact them for those who want help.

What’s additionally good is that though it’s only a transactional e mail, it’s nonetheless on-brand. This is one thing many ecommerce manufacturers overlook, particularly when utilizing built-in e mail options of their ecommerce platforms.

👉 Learn how one can construct beautiful on-brand order affirmation emails with our quick-transactional emails.

8. Allbirds

(*11*)Thank you e mail exhibiting model’s persona. Source: Really Good Emails

It’s at all times a good suggestion to include your model persona in post-purchase messages. It offers clients a constant model expertise and builds buyer loyalty and belief.

Allbirds is an eco-friendly shoe model that sells footwear constructed from wool. They weave their model voice and persona into their e mail with a witty pun on the phrase ‘you.’

9. Audible

While this message from Audible doesn’t present a lot appreciation for the purchasers (solely the topic line says “Thanks, your order is complete”), it’s nonetheless a well-designed e mail.

Above, you’ll be able to see a useful abstract of your order, a fast hyperlink to entry your multimedia library, and suggestions for future listens you could like.

All of that is offered in a mobile-optimized format that ensures recipients’ expertise is at a superb degree.

10. La Perle

La Perle thank you email.La Perle thanks e mail.

Selling a product that’s a one-time buy? That doesn’t imply you shouldn’t present appreciation to your clients.

Here’s a superb instance of a thanks e mail that provides a complementary low cost for different sights obtainable close by.

While most enterprise homeowners don’t personal a number of eating places or bars, you undoubtedly can refer clients to your different manufacturers or manufacturers you companion with. This means, you’re not solely including worth in your clients but additionally rising their complete lifetime worth.

For tips about how one can provide coupons, try our information to ecommerce discounting.

11. Tradesy

Tradesy delivery affirmation e mail with a referral program provide. Source: Really Good Emails

Tradesy makes use of the delivery affirmation e mail template to thank clients for his or her purchases and promote their ecommerce platform by leveraging referrals. Here, they provide $10 for each referee that makes use of their welcome provide.

According to a Nielsen report, 92% of customers trust suggestions from buddies, household, and colleagues. So, referrals are a strong and cost-effective word-of-mouth advertising technique to extend gross sales.

5 thanks in your buy e mail templates

You have in all probability seen that the e-mail copy in a lot of the examples shared above is brief. Keeping emails concise is an e mail advertising finest observe. As a lot as you could need to eulogize their help of your small business, you solely want a couple of phrases. It’s finest to not waste clients’ time with lengthy emails.

Below are 5 free templates you’ll be able to modify in your thank-you campaigns. They embody topic line concepts and CTAs.

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Free Email Templates in GetResponse.Free e mail templates inside GetResponse.

Thank you in your order template #1

You can use this template for the usual order affirmation emails you ship after clients make their purchases.

Subject line: Thank you for selecting [company name]!

Preheader: We are processing your order.

Body: Hi [customer name], thanks a lot for purchasing with us. We know you’re enthusiastic about your new [product]. And we’re excited for you! Your order will likely be boxed and able to ship throughout the subsequent 24 hours. You will obtain a delivery affirmation as soon as it’s on its approach to you.

[Order number]

[Table of purchased items]

[Estimated delivery date]

Contact us at [phone or email] when you’ve got any questions or issues. In the occasion your order is flawed or broken on its approach to you, try our return coverage for returns or exchanges.

CTA: View Order Status

Thank you in your order template #2

You can use this template for first-time patrons.

Subject line: This could possibly be the beginning of a gorgeous relationship.

Preheader: A Toast to your First Order. Cheers!

Body: Thank you in your order, [customer’s name]. We’re glad our [product] has discovered a brand new, loving residence. Every buy helps our small enterprise, so it means the world that you just select us. Let’s see extra of one another.

Please permit two to 3 enterprise days to course of your order. You will obtain one other e mail when your order has shipped.

[Order number]

[Table of purchased items]

[Estimated delivery date]

CTA: View Order Status

Thank you in your order template #3

Use this template for a valued repeat buyer.

Subject line: We’re completely happy to see you again.

Preheader: To thanks, right here’s $10 off your subsequent buy.

Body: Hi! [customer’s name]. We acquired your order and are over the moon you shopped with us once more. You in all probability know the drill, however simply in case you forgot, our merchandise are custom-made. That means 5 (5) enterprise days in your order to be processed and shipped. You understand it’s well worth the wait! 😊

[Order number]

[Table of purchased items]

[Estimated delivery date]

We can’t hug you, so we’ll offer you $10 off your subsequent buy of $45 or extra as an alternative.

CTA: Show me the cash

Thank you in your order template #4

Use this template to upsell merchandise based mostly on the latest buy.

Subject line: We’re completely happy to have you ever as a buyer.

Preheader: Your order is on its means

Body: Thank you for purchasing with [brand name]. Your [product] has shipped and will arrive inside three (3) enterprise days. 

[Order number]

[Table of purchased items]

[Delivery details – tracking number, location]

While you wait, try our different sale objects from the [product] assortment. You are positive to search out one thing to enrich your [product].

[Table of recommended items]

CTA: Browse for extra gross sales

Thank you in your order template #5

You can use this template when asking clients for suggestions. Be positive to permit sufficient time to cross after the acquisition.

Subject line: Was your [product] all the things you hoped?

Preheader: Let us know the way a lot you adore it.

Body: Dear [customer’s name], You not too long ago bought [product] from us. Thank you! We hope you loved purchasing with us.

[product image or table of purchased items]

We delight ourselves on the standard of our services. We prefer to assume we’re doing effectively, however we could also be biased. Let us know what your expertise was like, and obtain an opportunity to win a $50 reward card.

CTA: Start Survey

There you’ve gotten it! Five e mail templates that can prevent time and improve buyer engagement. Be positive to sprinkle in your model persona.

Our e mail advertising software program segments clients, permitting you to personalize emails as they undergo the client journey. We even have tons of affirmation order templates you’ll be able to select from. You can get began at this time with our free plan.

How to create transactional emails in GetResponse?

Now that you recognize what to place in your transactional e mail templates, it’s time we confirmed you how one can set them up in GetResponse.

There are two essential methods you are able to do this:

To use Quick Transactional Emails, simply observe these 4 fast steps or watch the next video walkthrough:

  • Integrate your Shopify, Magento, or PrestaShop retailer.
  • Make positive that you just change off the transactional e mail in your ecommerce platform so that you don’t ship duplicates.
  • Create order affirmation and deserted cart transactional emails in GetResponse.
  • Amaze your clients with stunning messages!
  • In conclusion

    Transactional emails like order confirmations and delivery notifications are customary observe in ecommerce e mail advertising. Why not elevate them with two phrases that may depart a long-lasting optimistic impression? Automated thanks in your buy emails may also help you enhance buyer retention and drive new and repeat gross sales.

    Thank you emails not solely present loyal clients you worth them; they current entrepreneurs with explosive e mail advertising alternatives. Whether you’re soliciting suggestions, upselling merchandise, or selling model content material, there’s a better likelihood of consumers opening thanks emails than different advertising emails. Yet many ecommerce retailer homeowners shops don’t benefit from this easy gesture of appreciation.

    After studying this, you received’t be one in all them. We confirmed you 11 nice examples of how completely different manufacturers use thanks in your order emails to please clients. We additionally shared 5 thanks e mail templates you’ll be able to copy and use with our predesigned e mail templates. Every thanks message should embody a catchy topic line, an e mail copy with detailed order info and product photos, and a CTA that compels clients to behave.

    We hope we satisfied you of the affect of a easy thanks message on your small business. Use these examples and templates to encourage your subsequent e mail marketing campaign.