11 Best browse abandonment email examples to recover lost sales

An deserted browse email is shipped to consumers who considered a selected product or class web page in your web site however left with out including a product to their on-line cart. A well-recognized wrestle, isn’t it?

Abandoned browse emails are barely totally different from cart abandonment emails that are triggered when consumers add merchandise to their cart however don’t try. 

An deserted browse email goals to encourage prospects to buy the merchandise they frolicked viewing in your web page. The automated email additionally offers the proper alternative to suggest comparable merchandise the shoppers might like. 

The knowledge beneath from Oberlo reveals that solely about 11% of consumers added merchandise to their carts within the Q2 of 2022. Between the second quarter of 2021 and 2022, we see a gradual drop to 12%.

While these figures could possibly be larger, there’s a risk that your ecommerce retailer doesn’t report up to the worldwide common, and that’s not good in your income. 

So, as you efficiently entice potential clients to your ecommerce web site by social media, website positioning, and email advertising and marketing methods,  you need to additionally be certain that these leads purchase from you. One of the confirmed methods to get the outcomes you’re hoping for is to ship browse abandonment emails.

And we’re right here with some highly effective browse abandonment email examples to encourage you.

11 finest browse abandonment email examples

Some of the explanations behind browse abandonment in ecommerce websites are poor product web page design, an excessive amount of muddle, deceptive advertisements, or poor consumer expertise. So you need to at all times look out for these.

But what in case your retailer’s design is flawless and but folks carry on bouncing? That’s about time for you to craft these browse abandonment emails and encourage these guests to make a purchase order and turn into loyal clients.

That stated, let’s present you 11 attention-grabbing examples of browse abandonment messages we’ve seen:

1. Cole Haan

Cole Haan’s abandonment email instance comes with a delicate design. They don’t hesitate to maximize the sense of urgency with the “bag this one before it’s gone” caption. However, the email is neither pushy nor overwhelming, only a easy reminder.

Cole Haan additionally strikes your curiosity just a little with the “check availability” CTA. 

Like the email topic line says, Cole Haan was eager to suggest merchandise comparable to what the browse abandoner had considered on their eCommerce retailer. This is an efficient method to interact potential clients primarily based on their pursuits.

The browse abandonment email topic line is simple and exact. It additionally lets the recipients know that the merchandise within the email had been specifically curated for them. This will additional encourage the potential buyer’s buy intent.

So, like Cole Haan, you possibly can go for delicate abandonment emails. Keep solely the required particulars and check out not to overwhelm your clients. Integrating automated AI suggestions in your ecommerce retailer will help you curate related merchandise just like the Cole Haan instance we simply noticed. 

2. Lego

Lego’s browse abandonment email doesn’t fall brief with the fascinating visuals. Unlike the Cole Haan instance, Lego’s email focuses on a single product. However, they don’t overlook the truth that folks love incentives. Hence, they add a “free shipping” notification to their email.

Notice that additionally they embody clear and particular calls to motion.

The email topic is an apparent reminder that the shopper just lately considered some merchandise of their retailer, and that’s sufficient to get them again—particularly if that they had gotten distracted whereas shopping.

You can be taught from Lego and use participating visuals within the browse abandonment emails to enhance engagement and choose your potential consumers’ curiosity.

3. Adidas

Adidas understands {that a} browser challenge may additionally have an effect on the shopping for journey, in order that they select to empathize with the shopper.

They begin by exhibiting concern about what might have been the explanation for the abandonment. Even if the shopper didn’t have a browser challenge, it could be good to know that the model cared sufficient to ask. 

Also, Adidas subtly integrates the concern of lacking out (FOMO) into the copy as a substitute of an outright promotional message. They deal with the shopper by saying, “you don’t want to miss out.” 

The browse abandonment email will get even higher with the curation of evaluations concerning the product. This method, potential consumers are inspired to proceed their purchasing primarily based on evaluations from different consumers—and in accordance to analysis, 58% out of 95% of shoppers will purchase merchandise with optimistic evaluations. 

Also, though the email has a number of CTAs, they’re all exact and don’t confuse the shopper. 

The email topic on this abandonment email instance is a superb consideration grabber, too. It’ll both get the shopper interested in what occurred to their Wi-Fi or present real concern from Adidas. Either method, it’s sufficient to get a click on with out being too clickbait-ish.

Another factor you possibly can be taught from Adidas is to throw in some evaluations concerning the deserted product that your recipients considered when sending an deserted browse email.


Like Adidas, Nomad desires to know why the shopper dropped off with out including the merchandise to their cart. They use a well-crafted copy to point out this and nudge the shopper to proceed purchasing. Rather than an everyday CTA, Nomad stands out with the “seal the deal” caption. 

But that’s not all. Nomad additionally understands {that a} potential buyer may want some reassurance earlier than shopping for from them. So, they point out that there’s a return coverage and a 2-year guarantee. With this, a skeptical prospect is inspired to purchase from them.

The topic line for this email is direct, primarily based on urgency, and signifies a way of authority.

Like Nomad, you need to use the browse abandonment emails to nurture belief together with your prospect and present clients that you really want them to take pleasure in an uninterrupted purchasing expertise.

5. Haoma

Haomas’ browse abandonment email is a superb instance of how a artistic picture and replica can emphasize the store’s readiness to assist the shopper. They perceive that the shopper may need some questions or want help to proceed purchasing. They don’t hesitate to present this to recover lost sales.

The email copy is direct. Also, they add a selected product that the shopper has proven curiosity in and use the “Add to cart” name to motion, which is extra exact. 

Next, Haoma throws in some buyer favorites to be certain that the consumer visits their retailer once more. The topic line is an open-ended query that goals to instantly interact the shopper. 

When you ship your browse abandonment emails, like Haoma, you need to contemplate if the shopper might have had some queries however couldn’t get in contact rapidly. Offering your help proper of their mailbox with a fast follow-up email could be an efficient method to choose the consumer’s curiosity and get them to make a purchase order in your ecommerce website.

6. The Dollar Shave Club

The Dollar Shave membership is understood for its exceptional boldness, and this deserted browse email stays on model.

The email focuses on the advantages of purchasing from the web retailer.

Also, The Dollar Shave Club’s email copy offers the shopper a assure that they’ll discover what they want and assures them that they will get a refund in the event that they don’t. With this assurance, a doubting prospect will not be reluctant to full the acquisition.

There’s additionally a high-quality picture of their shaving package. They end off with some humor and visual CTAs. Notice that the “Try the club” CTA is highlighted greater than the “learn more” CTA beneath. Obviously, they need to drive extra clicks on the primary name to motion.

The Dollar Shave Club additionally requires consideration with the “where did you go” topic line, maximizing curiosity.

With the email from The Dollar Shave Club, we see that you may lure prospects again and encourage them to cease trying to find options by highlighting the advantages they’ll get out of your merchandise.

7. Samsung

Samsung’s abandonment message isn’t just a follow-up motion we regularly see in lots of automated emails. Samsung begins by telling clients the product they like is in excessive demand— that’s FOMO in play. They additionally immediate the shopper to examine their retailer for different merchandise they’d like.

The topic line makes use of free delivery to encourage clicks:

Additionally, they embody options for comparable merchandise.

Samsung additionally didn’t miss out on an opportunity to cross-sell by mentioning the opposite product classes they need the shopper to examine. They end off by highlighting incentives and reward applications clients can take pleasure in.

You can use comparable browse abandonment email templates to create a robust sense of worth round your merchandise and match this with a sign of urgency. If the shopper who’s already within the product sees that it could run out quickly, and is aware of they will lower your expenses—they’ll most probably take the bait.

8. On

On’s email is just a little comparable to Samsung’s. They construct urgency across the merchandise that the shopper has considered. They additionally add the “free shipping” incentive and embody the assorted classes of merchandise of their retailer.

The email design is smooth and simple on the eyes. The name to motion can also be simple.

On makes use of the caption “still available?” A exact topic line that’ll set off curiosity with the prospect and get them to open the email. 

9. National Mattress Outlet

It’ll be onerous to ignore the catchy colour mixture within the above browse abandonment email from National Mattress Outlet.

In this deserted browse message, the caption – “express delivery” is what clients see first. This quantity-based supply is a technique for the shop to improve the conversion price whereas boosting the common order worth. Again, there’s a delicate trace that the product will promote out quickly.

The email additionally features a immediate for purchasers to contact them with questions they may have and consists of different product classes. They supply coupons that’ll assist clients save extra money. 

“Get it before it’s gone!” is a pleasant catch for purchasers who don’t need to miss out on the high-quality mattress they like.

You can ship the same abandonment email that mixes all of the elements— incentives, nice design, personalization, and buyer help.

10. Pulp & Press

This Pulp & Press email primarily says: we all know you’re keen on this product, however others like it too, so get it earlier than they do.

The focal picture additionally contributes to exhibiting the enjoyment of consuming their product.

Pulp & Press doesn’t draw back from an ideal cross-selling alternative. The CTA buttons are clear, and the texts are exact. And lastly, they encourage the shopper to be part of their reward program. Everything about this browse abandonment email is constructed to interact the shopper.

Further, Pulp & Press makes use of a cheerful and thrilling topic line to get the shoppers’ consideration. This is one thing you possibly can undoubtedly emulate with your personal emails, too. 

11. American Giant

American Giant makes use of plain textual content to drive its message throughout. The copy is simple: they let the prospects know that customer support is available.

There’s a definite “Shop Now” button that’s unattainable to miss. This abandonment email by American Giant focuses on a single product neatly positioned throughout the email. 

Also, the topic line is a curious one which’ll get the recipient to click on. Simple emails like this one are straightforward to pull off, and also you’d be shocked by how efficient they are often.

How to create browse abandonment campaigns in 4 steps

People go to your ecommerce web site for various causes. Some might include buy intent, whereas others could also be window purchasing. These window consumers are the precise purpose why you need to have a browse abandonment technique in place.

It doesn’t have to be tough! In truth, you possibly can create browse abandonment email campaigns in 4 easy steps utilizing GetResponse.

Step 1: Create a advertising and marketing automation workflow

The advertising and marketing automation workflow you create is determined by the pages consumers go to in your web site. So, you’ll use the ‘page visited’ situation (indicated within the picture beneath) to obtain this and filter out clients who’ve bought in your website. This method, you possibly can ensure that the abandonment emails are delivered to the suitable viewers.

A marketing automation workflow for browse abandonment emails generated in GetResponse

The GetResponse automation creator has a dynamic phase filter that makes it simpler to streamline your workflow as you create it.

You can goal homepage abandonment, website search abandonment, and so forth.

Step 2: Send a ‘recently viewed’ message with an AI-generated suggestion

With GetResponse, you need to use AI suggestion engines to recommend merchandise primarily based on the objects clients view in your retailer.

That will increase the relevance of your emails, permitting you to recover extra browse abandonment income.

You can arrange the emails utilizing our drag-and-drop Email Creator. Just add the Product Recommendations block into your message, select your retailer, and choose the “Recently viewed” suggestions kind.

How to set up the browse abandonment email in GetResponse.

Once you’re executed, guarantee that all of the circumstances, actions, and filters are arrange correctly, and also you’re good to go.

Step 3: Do a take a look at run

After you’ve got configured your browse abandonment emails, you need to ensure that you bought all the small print coated. Captivating topic traces, well timed email deliveries, high quality email copy, and so forth. Take one other look at all of your settings and workflow charts too.

You also can simulate the shopper conduct to see whether or not the emails might be triggered and the way they’ll look.

Note: If you’ve got a powerful contact record and are frightened concerning the deliverability of your browser abandonment emails, be sure to dedicate a while to IP warmup earlier than organising your automation.

Step 4: Monitor progress

Once your email marketing campaign is reside, monitor it to guarantee it’s performing nicely. Don’t be afraid to tweak the marketing campaign settings when vital to enhance the email efficiency.

We are launching AI Email Generator (presently in beta) that enables split-testing up to 5 totally different variations of probably the most essential parts of you browse abandonment emails. Make positive to test it out when it’s obtainable!

Final phrases

Your email advertising and marketing technique mustn’t solely intention to nurture new and current clients. It will also be an avenue to improve sales by browse abandonment email campaigns.

Sending browse abandonment emails is an efficient method to regain potential consumers. Use these emails to present prospects what they’re lacking out on. You also can use them to cross-sell different merchandise or supply buyer help. The latter works finest if the consumer deserted your website due to technical points. 

GetResponse MAX helps you automate your browse abandonment emails with extra precision and fewer trouble thanks to enhanced customization {and professional} help keen to assist you succeed.

Now that you recognize this, go forward and create some superior browse abandonment emails to flip window consumers into consumers. Good luck!