11 Diversity, Equity & Inclusion Resources for Small Businesses

You already know that variety, fairness, and inclusion (DEI) has come into the highlight over the previous two years, however the Google Trends chart beneath exhibits simply how drastic this shift is.

diversity equity inclusion search trends

From the start of 2020 to at present, the recognition of this search time period has elevated 700%. And there’s little doubt {that a} good portion of these searches is coming from companies attempting to determine the way to do their half.

So if you happen to’re a type of companies, learn on to get 11 assets that will help you in your DEI efforts. But first, a fast overview on what these phrases imply.

What is variety, fairness & inclusion?

According to the eXtension Organizing Committee on Diversity, Equity, and Inclusion, variety is the presence of variations, fairness is truthful therapy to these totally different teams, and inclusion is ensuring every of these teams truly feels welcome.

diversity vs equity vs inclusion

So within the fashionable get together analogy, variety is having friends of various races, genders, religions, sexual orientations, ethnicities, nationalities, socioeconomic statuses, languages, (dis)skills, ages, and political views. Equity is ensuring everybody who needs to attend the get together can achieve this—similar to by including a wheelchair ramp. And inclusion is often known as being requested to bounce, however some higher definitions have emerged similar to selecting the music and being a part of the party-planning committee.

11 useful DEI assets for small companies

Use these assets to include true accessibility and inclusivity into your advertising and enterprise technique.

1. Allyens’ testimonials web page

Allyens is an inclusive advertising company with an inspiring mission to create “communications that open minds, connect every single identity, and reach people and goals never seen before.” Its complete web site can function a useful resource for you (in addition to a wonderful instance of conversational copywriting), and its case research web page gives particular examples of how DEI and advertising targets can come collectively to learn each your online business and society.

In addition, its Instagram and different social accounts present wonderful tidbits, like so:

diversity equity and inclusion resources - allyens' instagram post

2. LinkedIn’s Inclusive Language for Marketers Pocket Guide

LinkedIn’s Inclusive Language for Marketers Pocket Guide is a superb assets that will help you incorporate variety and inclusion into your model identification and messaging.

The information covers

  • What inclusive language is and why it issues
  • Different types of inclusive language
  • Tips to remain inclusive together with your language
  • Common exclusionary language and inclusive options

linkedin's inclusive language pocket guide

3. Accessibilitytest.org

Accessibilitytest.org instrument can also be on our greatest web site graders listing. Accessibility Test does an accessibility analysis of your website utilizing the 4 main testers: AudioEye, WAVE, axe, and HTML_CodeSniffer. permits you to take a look at each single pages and full websites. You’ll get an total rating after which particular suggestions surrounding:

  • Missing alt textual content for photographs
  • Empty headers
  • Non-descriptive hyperlink textual content
  • Missing type labels
  • Low distinction between background and foreground colours

diversity equity inclusion resources - accessibility test results

As an added bonus, accessibility optimizations can even enhance your search engine optimization and show you how to drive extra visitors to your web site.

4. The Ethical Move

This inspiring group reminds us that how we promote issues. In an effort to fight manipulative advertising and enhance transparency, accountability, and honesty—it has a pledge and a badge that companies can get hold of to affix the motion.

the ethical move pledge

To take the pledge and obtain your badge, go to theethicalmove.org. It additionally has loads of free assets for nonmembers, and you may observe them on Instagram @theethicalmove or enroll for their publication.

5. Google’s Inclusive Marketing Toolkit

Google’s Inclusive Marketing Toolkit is fairly superior. It has all the usual elements like how to incorporate inclusivity into your marketing, hiring, and firm tradition, however if you happen to scroll down, there’s a piece that gives info and stats about a lot of marginalized teams. Click on any group and also you’ll get in-depth details about every group in addition to concerns, errors, language to make use of, and extra.

google's inclusive marketing toollkit

6. iMPACT’s Inclusive Marketing Examples weblog put up

iMPACT’s inclusive marketing examples covers 15 campaigns by prime manufacturers that may give you inspiration and concepts for your individual campaigns. For instance, The White Collection Bridal Boutique in Portishead, England, with its bride model in a wheelchair.

inclusive marketing example


7. The Drum’s variety column

The drum is a world advertising information website and journal that additionally presents content material advertising options and peer-to-peer studying networks. Its diversity column options leaders, creatives, and influencers from marginalized communities to boost consciousness and determine options.

dei resources - the drum's diversity column homepage

RELATED: 10 Practical & Inspiring Tips for Minority-Owned Businesses

8. Berkeley’s DEI guidelines

This DEI checklist, supplied by the University of California Berkeley Haas School of Business is geared for bigger organizations however you possibly can pare it right down to accommodate your online business. It’s designed that will help you determine gaps and inform motion when developing with your individual custom-made DEI plan.

Berkeley's DEI checklist

It’s separated into the institutional and group stage and covers recruitment and hiring, worker analysis and promotion, pay, versatile work, care and well being, accountability, and equity-fluent management.

9. SHRM’s DEI coverage template

True variety, fairness, and inclusion comes from the within out. The Society for Human Resource Management has a diversity, equity and inclusion policy template you should use as a place to begin for your individual. You’ll need to customise it to your tradition, trade, and practices, and as with every coverage you create, it needs to be reviewed by your authorized counsel for compliance with relevant legal guidelines.


10. The Accessible Social Checklist

And lastly, the Accessible Social Checklist by the free useful resource hub Accessible Social. The first web page has an inventory of 23 containers to examine, similar to:

  • Suitable distinction in graphics to verify the copy is legible.
  • Flattened copy in alt textual content.
  • Removing emojis from the center of phrases.
  • Putting multi-word hashtags in Camel Case.

And the second web page has a full glossary of phrases to know (like flattened copy and Camel Case).

the accessible social checklist screenshot

11. Ben’s Definitive Guide to Disability Inclusion within the Workplace

Ben is an all-in-one worker advantages platform that makes it straightforward for employers and firms to offer rewards and advantages to their workers. Its Definitive Guide to Disability Inclusion in the Workplace is a web based expertise that gives all the things it is advisable to know for enhancing office inclusivity—together with stats, definitions, and helpful hyperlinks and assets.

screenshot of ben's definitive guide to disability inclusion in the workplace

Bookmark these variety, fairness & inclusion assets

While the explosion of DEI consciousness is constructive, it’s unlucky that it has taken society so lengthy—and occasions as tragic as those who occurred in 2020—for this to occur. Furthermore, larger consciousness doesn’t imply larger motion. We’re nonetheless very a lot in a section the place we’re extra conscious of how a lot motion must be taken. But you are able to do your half by utilizing these assets to advertise and observe variety, fairness, and inclusion in your online business and advertising methods:

  • Allyens’ testimonials web page
  • LinkedIn’s Inclusive Language for Marketers Pocket Guide
  • Accessibilitytest.org
  • The Ethical Move
  • Google’s Inclusive Marketing Toolkit
  • iMPACT’s Inclusive Marketing Examples
  • The Drum’s variety column
  • Berkeley’s DEI guidelines
  • SHRM’s DEI coverage template
  • The Accessible Social Checklist
  • Ben’s Definitive Guide to Disability Inclusion within the Workplace
  • You can even seek advice from our put up on making your emails accessible if electronic mail advertising is part of your technique.