118 Super Creative Blog Post Ideas (+Examples & Templates!)

📊 Fact: Businesses that weblog frequently get 3.5x extra visitors and 4.5x extra leads than companies that don’t.

👆🏾 Fair level: If you weblog frequently, that’s.

🧚🏽‍♂️ Fiction: Blogging frequently is simple.

The advantages of running a blog typically take months to see, and whereas the advantages compound themselves, that is depending on whether or not you’ll be able to preserve feeding the technique. And this isn’t straightforward. So in case your weblog is a backyard and also you’re in a drought, don’t fear. You’re (a) not alone and (b) about to be dancing within the rain. Read on for 118 weblog submit concepts that’ll preserve your technique robust and your job enjoyable—plus examples and Google Doc templates!

Table of contents

Thought management weblog submit concepts

Your aim with these posts is to set your self aside from different companies in your area of interest and construct authority.

• X Things [Hobby] Can Teach You About [Topic]: What are you obsessed with outdoors of your corporation? Can you discover a method to join it with an idea related to your readers? Thought management doesn’t all the time imply developing with new ideas or, properly, ideas. It can even imply developing with new methods to package deal outdated ideas.
• Experts Weigh In: Is there a “controversial” matter in your area of interest? Not one that’s emotionally charged, however one thing that may spark a mixture of responses. Ask a handful of specialists the identical query (or set of questions) to get a well-rounded perspective. For an instance, try our Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
• X Best Practices I Don’t Follow: What are some requirements that you simply discover work towards your favor, are antiquated, or just don’t work in your state of affairs? Share them and why. Note: To keep away from main anybody astray, be particular about why and ensure as an example situations when these greatest practices are, certainly, greatest.
• A “Really,” “Truly,” or “Actually” List: Every area of interest has these key phrases that, when searched on Google, convey up pages and pages of outcomes that each one mainly say the identical factor. In our area of interest, for instance, it’s Instagram captions. Drives me bonkers. But you might be the one end result that doesn’t simply copy and paste what’s already there, and truly take the time to give you your individual genuine record (whereas nonetheless assembly the intent of the key phrase, after all). Then make it clear in your Website positioning title. In reality, I just do that in my 131 [NOT Overused!] New Year’s Instagram Captions.
• X Things I Wish I Knew / Mistakes I Made: Talking about your shortcomings might be simply as efficient as your successes. Plus, it makes you extra human. Reflect on errors you’ve made in your journey doing all of your line of labor, or stuff you want you knew sooner. Your readers will recognize the transparency—to not point out with the ability to keep away from making the identical errors.
• Share Your Opinion on Something: Express your thoughts on a subject in your trade. Just keep in mind that it’s greatest to additionally current the opposing opinion or different views concerned. A superb instance is our submit on Performance Max: Pros, Cons & Polarized Perspectives.

Check out this submit.

💡 Pro tip:

By its very nature, thought management content material isn’t more likely to drive lots of natural visitors. After all, you’re introducing new ideas and ideas that your readers don’t know to look. But you’ll be able to garner visitors to those posts by means of social shares, e-mail advertising, and inner linking. And if it’s genuine sufficient, you’ll remember to get backlinks.

More thought management weblog submit concepts

• What Does [Topic A] Have to Do With [Seemingly Unrelated Topic B]?
• A [Role]’s Perspective on [Something Outside of That Role]
• The Best Piece of [Topic] Advice I’ve Ever Received
• Share the story behind your corporation (makes for good about us web page copy too)
• Share your prime takeaways from a latest presentation
• Review a e-book in your area of interest—both a brand new one or a basic.
• Interview an influencer or professional within the area

Strategy & tip weblog submit concepts

This needs to be the meat and potatoes of your content material technique. Some companies hesitate to share how one can do one thing that they do for his or her purchasers. But you don’t should share your top-secret techniques. Plus, by exhibiting them how one can do one thing, you reveal that you simply a) know what you’re speaking about and b) genuinely need to assist them. If your weblog doesn’t present it, they’ll discover it elsewhere, and if they’ll do it themselves, they’re not a very good match for your corporation anyway. Your goal is the individuals who don’t have the talents, or the bandwidth/need/time to study the talents to do what you do.

• How to Do X (Without Y): Basically, cowl a method to obtain one thing with out doing the go-to technique for it or utilizing the go-to software for it. For instance, we’ve a submit on How to Compete With Big Spenders (Without Spending More Money).
• How to Do X in X Time: Humans love to avoid wasting time. They additionally love predictability. Telling them how one can do one thing inside a finite interval (in per week, in an hour, in 5 minutes)—significantly a sooner time interval than they’re used to is assured to drive clicks.
• How We [Achieved X]: As lengthy because it doesn’t reveal your secret sauce, share the way you reached a selected aim (one which your clients additionally need to attain)—methods used, errors made, challenges confronted—to assist others do the identical.
• Topic: The X-Step Recipe to Success: Turn a selected course of right into a meals analogy and stroll your readers by means of how one can do it, recipe-style  Share substances (instruments/expertise/mindset(s) wanted), steps, pictures, and loads of meals puns. Here’s a tasty instance: How to Run Google Ads: The Step-by-Step Recipe to Success.
• The Quickstart Guide to X: identical to a bit of kit typically comes with detailed directions and a shorter quickstart information, distill certainly one of your extra detailed walk-throughs or whitepapers right into a submit that simply covers the fundamentals. Also often called a cheatsheet or pocket information.

Check out this submit.

⚠️  Blogger beware:

Just guarantee that when you’re concentrating on a key phrase with any of those concepts, that the content material nonetheless matches the intent of that key phrase. Otherwise, it’s not more likely to rank. (Unfortunately, generally Website positioning and creativity don’t get alongside).

More technique weblog submit concepts

• X Tips We Swear By
• The Clueless (*118*)’s Guide/Manual to X
• X Different Ways to Do X
• X Must-Dos for (*118*)s Looking to [Achieve Something]
• The 10 Commandments of [Topic]
• Checklist
• FAQs
• Glossary
• How-to with video tutorial

Strategy weblog submit templates

You can discover Website positioning-optimized weblog submit templates for how-to posts (and much extra) right here.

Get the templates right here.

Repurposing weblog submit concepts

Repurposing content material is simply an all-around nice scenario. Not solely are you maximizing the mileage you get out of your efforts, but it surely’s additionally a good way to maintain your content material recent (there are all the time little updates that include it) and save your self a while.

• Compile your prime ideas. Comb by means of your posts on a selected matter and extract one of the best tip from every one—ideally, very particular and area of interest ideas that your viewers may not essentially know to seek for. Combine these right into a submit and also you’ve acquired your self a hack record.
• Round up your prime methods. This is just like the above, however as a substitute of extracting particular ideas, collect up a handful of posts that every cowl a selected technique in depth. Create a submit overlaying every technique briefly, then hyperlink to the extra detailed protection while you speak about every one.
• Combine and redirect. Got lots of brief posts all overlaying the identical key phrase cluster? They could possibly be competing with each other on the SERP. Consider combining them into one complete submit and redirecting them accordingly. You would possibly use the one URL that has probably the most visitors and/or backlinks. Or if none of them have stellar efficiency, simply publish as new and redirect all of them to the brand new hyperlink.
• Create a submit out of a remark thread. Got any social media posts that sparked a protracted Q&A thread or attention-grabbing dialogue? Turn it right into a submit!

Check out this submit.

♻️ Recycling reminder:

Don’t neglect you could additionally repurpose your weblog posts into different sorts of content material, like movies, webinars, podcasts, infographics, social posts, ebooks, and extra.

More repurposing weblog submit concepts

• Turn a mega record of stats right into a shorter submit on data-backed causes to do X.
• Distill a whitepaper down right into a weblog submit or sequence of shorter weblog posts
• Transcribe a podcast or video right into a weblog submit
• Turn a webinar right into a Q&A weblog submit
• Share a “best of” roundup (prime posts of the month, quarter, 12 months)

Company tradition weblog submit concepts

This class can and can overlap with thought management. Use these posts to tell, encourage, entertain, and categorical. Oh, and promote them on LinkedIn particularly.

• Employee roundup: If you could have a big group, create a fast and enjoyable survey or ballot and ship it out. It could possibly be on how they cope with stress, it could possibly be themed round your core values, or a present occasion (that isn’t too controversial). Do a enjoyable write-up on the outcomes, with visuals and even quoting any open-ended responses (get their permission first, after all).
• Core values sequence: Dedicate one submit a month to your core values. Do a deep dive on a selected one, with examples, well-known quotes, worker quotes, perhaps even buyer quotes, and inner images. Or even spotlight a unique enterprise every month—both one which shares your core values, or when you’re B2B, a consumer enterprise.
• Job opening roundup: Rather than simply posting job openings in your careers web page, on social, and on job itemizing websites, create a enjoyable weblog submit on it. You can embody extra colourful and inventive definitions, enjoyable pictures and examples, and even some unique data not discovered within the different listings. You might discover that functions that are available in by means of the submit are a extra certified tier of oldsters. For instance: Our Marketing Team is Growing (& How You Can Help!).

Check out this post.

💥 Quick tradition be aware:

Don’t anticipate lots of visitors with these posts, however that’s not the purpose. They’re there to humanize your corporation, give your readers one thing to emotionally join with, and to spark worker engagement and delight.

More firm tradition weblog submit concepts

• Employee highlight
• Customer highlight
• Subject matter professional interview/Q&A
• Team member visitor submit
• Share your targets for the quarter/12 months
• Key second of the week
• Event recap

Product help weblog submit concepts

These weblog posts are extra on the promotional facet, however even when they’re meant to help your product, you may make them model agnostic in order to not slender your attain or come off as too salesy. Let’s take a look at some examples.

• X Signs It’s Time to [Buy a Product or Service]: Rather than telling your viewers what they want or need, current the indicators and signs. There’s no denying these! And when you incorporate methods your services or products alleviates these ache factors, properly then now you’ve planted a seed.
• What to Look for in a [Your Service] Provider: This is a superb belief builder. You’re guiding your reader in making an knowledgeable determination, no matter whether or not they select you or a competitor. Giving them that free will to decide on another person (that is the “But You Are Free” Effect) typically sways them within the course of selecting you. You can discover an instance with our 10 Questions to Ask When Choosing a PPC Agency.
• Latest FAQs: Let’s say you don’t have the assets to have a group supervisor, data base, or product discussion board, however you get lots of questions on utilizing your product. Create a sequence the place every week (or month, or quarter) you reply the most recent FAQs you’re getting.
• Case examine: This is a must have piece of promoting collateral, and so they make for nice weblog posts! You can publish them as weblog posts, or take the web page or PDF model and switch it right into a weblog submit by giving it an much more storied really feel. Our case examine ideas will provide help to with this.

Check out this submit.

⚡️ Product help pointer:

If you’re not totally arrange on social media and evaluate websites, you’ll be able to see what clients are asking about your product by wanting on the queries which can be coming by means of in your web site search.

More product help weblog submit concepts

• Demo or distinctive methods to make use of your product
• Sneak peek
• New product or new characteristic launch announcement

Data-driven weblog submit concepts

Data-driven weblog posts are nice for getting high quality backlinks to your website, which assist your Website positioning. Proprietary knowledge is all the time greatest, but it surely’s additionally the toughest to return by, so that you’ll see a mixture of concepts right here.

• Industry benchmark knowledge submit: Do you could have any knowledge you’ll be able to accumulate out of your buyer database that will be helpful to share? For instance, we publish promoting benchmarks studies that are all the time successful. People prefer to see the place they stand relative to others of their trade.
• State of the X: Similarly, in case your buyer base is giant sufficient, you may ship out a survey or ballot to get some insights. Both clients and non-customers will probably be to see how they examine to total outcomes. If your buyer base isn’t giant sufficient, think about polling your social media viewers, or if in case you have the finances, increasing out to non-customers and non-followers. We have carried out this up to now with our State of the Agency sequence.
• Mega stats record: Round up the most recent stats yow will discover on a subject in your area of interest. Be positive to credit score the unique knowledge supply, after all.

Check out this submit.

📊 Important [data] level!

People love knowledge. But not lots of people love math. Be positive to incorporate visuals wherever doable. Create your individual branded pictures when you can (Canva makes this straightforward), linking to the supply after all and together with the title of the supply proper within the picture. This is very necessary when you’re adapting your visible from theirs. And don’t be afraid to problem the established order. Oftentimes you’ll see the identical graph recreated by 10 totally different manufacturers. if there are higher methods to visualise the info, be the enterprise that does that.

More data-driven weblog submit concepts

• Curated stats record: Pull out key stats out of your mega record and elaborate on them. Provide actionable takeaways.
• Gather up and examine benchmarks from a number of studies throughout the net.
• X Data-Backed Strategies/Reasons to
• X Stats That Highlight the Importance of [Topic]
• X [Topic] Myths Busted (With Data!)
• Use Google Trends knowledge
• Share successful story/case examine with knowledge

Data-driven weblog submit template

Here’s a template you should utilize for a stats record weblog submit:

Go to the template.

Event, seasonal & vacation weblog submit concepts

These sorts of posts are those your readers look ahead to yearly, month, or week.

• Monthly concepts sequence: What inventive concepts are your clients in want of every month? Team-building concepts? Social media concepts? Family enjoyable concepts? Create a submit for each month and add information concepts annually. We have tons of month-to-month advertising concepts submit examples.
• Gift guides: Suggest reward concepts relevant to your area of interest and your viewers. You can recommend your merchandise solely, or a mixture of product and embody yours within the record.
• Themed problem: Announce a problem you’re working, both with your self, your group, or get your viewers concerned, after which report on it on the finish of the month/season. Share what was laborious, what was straightforward, what you discovered, and extra.
• Event predictions: Is there an annual occasion that’s common in your area of interest? For us, it’s Google Marketing Live and up to now, we’ve shared predictions on what the occasion will cowl. Then, when your predictions come true, you’ll be able to insert a humble brag into your occasion recap submit.
• Annual convention takeaways/nutshell model: Readers love posts that distill a convention or occasion down into 10 or so key takeaways. This is useful in the event that they weren’t capable of attend, or in the event that they did attend, they’re typically to see how your takeaways examine to theirs and/or others.
• National day/nationwide month-inspired posts: Which nationwide days apply to your corporation or enterprise values? Whether it’s World Kindness Day, National Children’s Dental Health Day, and even National Backward Day, you may get a number of inventive inspiration right here. One instance for you: August is National Black Business Month. Here’s How to Get Involved.

Check out this post.

🎉  Seasonal savvy:

If you want, say, a grasp record of all of the social media holidays, nationwide days, month-to-month consciousness themes, and extra, look no additional than The Big List of 422 Social Media Holidays for 2022. You’re welcome.

More seasonal weblog submit concepts

• X Things [Event/Season/Holiday] Can Teach Us About [Topic]
• Stats roundup about that season, matter, occasion, or vacation
• Write a redo of a well-known track for that vacation
• Year in evaluate: prime [your industry] tales of [year] (Here are some 12 months in evaluate content material examples right here to encourage you).
• X [Industry] Trends to Watch Out for in [year]
• The X Best [Topic/Items] of [Year]

News-related weblog submit concepts

• Your protection: Even if different blogs are beating you to it, it’s nonetheless good to have your individual protection on an necessary announcement. If your readers are used to your tone and language, they’ll discover it simpler to know a subject by means of your protection on it. Plus, when you’ve been running a blog persistently, you’ve seemingly turn into their trusted go-to!
• Your tackle it: Be cautious with this one, particularly if it’s a delicate matter.
• Resources record: In some instances, you is likely to be higher off sharing a round-up of useful posts and assets on an necessary situation, with summaries.
• Updates roundup: If there have been lots of little updates and bulletins in your area of interest that aren’t newsworthy in and of themselves, compile them right into a roundup. Or, accumulate the main occasions and updates you’ve reported on over a time frame and create a compilation with distilled variations of every.

Check out this submit.

👆 News submit pointer

If your trade has an lively Twitter group, this is usually a nice supply to get views, insights, and sentiments on a difficulty. Just be sure to use direct quotes, and when you paraphrase one thing, verify with that individual first to be sure to acquired it proper.

News replace weblog submit template

Here’s a template you should utilize in your information replace weblog submit.

Go to the template.

Even more blog post ideas

Just when you thought we were done…

Fun blog posts

• Theme style: Share a list, but use a movie, playlist, animal, or other category analogy. For example, if each item were a song/animal/movie, which one would it be?
• Analogy method: Compare a process or strategy to a popular movie, relatable everyday activity, or something else you are passionate about. Lots of opportunities for puns here.
• On this day in history in your industry
• Motivational quotes (49 Motivational & Inspirational Quotes for Small Business Owners, for instance).
• Nostaligic recollections
• Relatable memes roundup
• X Things Only [Niche] Would Appreciate
• You Know You’re an X When…

Check out this post.

Spinoff weblog posts

• Do a deeper dive into one technique in a listing of methods
• Turn one common matter right into a sequence. Our greatest time to submit sequence is a superb instance of this.
• Do a sequel or V2 of a subject. For instance, our 120 Emotional Words and Phrases was successful. So what did we do? 273 MORE Emotional Words and Phrases.
• Find a submit that’s driving probably the most aim completes and create spinoffs. Even if it doesn’t rank or drive as a lot visitors, the visitors it does drive could also be properly value it.
• Verticalize your content material. If a submit with normal concepts or techniques performs properly, create trade or category-specific iterations of that submit.

Intriguing weblog posts

• X Questions You Should Ask About [Topic]
• What No One Tells You About [Topic]
• X Things You Didn’t Know About [Topic]
• X Things to Check BEFORE You [Action]
• X [Topic] Mistakes to Avoid
• X Stats That Will Change Your Mind About
• Think X? Think Again.
• The Science/Psychology/Math Behind [Topic]
• X Underrated/Underused Tactics
• X Tips/Shortcuts/Hacks You Wish You Knew Sooner
• Timeline/historical past behind your trade

Check out this submit.

Helpful weblog posts

• Favorite software, e-book, or useful resource record
• Create an in-depth graphic or infographic and stroll by means of it
• Top blogs/influencers to observe in your area of interest
• Common challenges and  how one can overcome them
• Common targets and how one can obtain them
• Example/templates

Go to the template.

Never run out of weblog submit concepts once more

And there you could have it. A whopping 118 methods to curiosity, intrigue, educate, encourage, and inform your readers in a manner that helps your content material plan, advertising targets, and development technique.