Looking for the very best electronic mail advertising service?
In all honesty, no single instrument is greatest for everybody. But in this text, we’ll assist you discover the e-mail advertising service that’s going to be the very best for your corporation.
We’ve fastidiously curated and reviewed the highest electronic mail advertising software program accessible that can assist you make an knowledgeable determination. You’ll additionally discover each instrument’s key options and pricing, conveniently gathered in one place.
But first, what’s an electronic mail advertising service?
An electronic mail advertising service is a chunk of software program or know-how that helps you create, handle, and enhance electronic mail advertising campaigns.
electronic mail advertising service makes it simple so that you can construct your electronic mail record, ship out newsletters, product launches, and deserted cart emails by providing you with the instruments to do it.
For instance, the drag-and-drop editor in most electronic mail advertising companies makes it simple to create polished emails with out coding abilities. And different options, like segmentation and tags, let you ship out extremely focused and personalised campaigns.
Think of it as an assistant that’s working for you behind the scenes. So whilst you’re busy engaged on initiatives, your electronic mail advertising service will nurture potential prospects in the background and construct up your model recognition.
Let’s now have a look at the highest electronic mail advertising software program suppliers.
12 greatest electronic mail advertising companies reviewed
1. GetResponse (yep, that’s us)
- Drive extra gross sales with automated electronic mail campaigns for all key eventualities, together with welcome, post-purchase, product suggestions, and deserted carts
- Generate electronic mail signups and promote offers utilizing varieties and popups with loads of predesigned templates and concentrating on choices.
- Build a stronger model identification with well-designed transactional emails and a visible drag-and-drop editor
- Target your viewers utilizing particular person attributes, electronic mail engagement, and past-purchase conduct
- Build stronger relationships together with your viewers in real-time utilizing stay chats and webinars
- Bring your viewers again to your website utilizing net push notifications and paid adverts
- Use the platform in 20+ languages and get entry to 24/7 award-winning assist
GetResponse’s free eternally plan lets you construct your viewers and ship out emails without spending a dime till you attain 500 contacts.
Paid plans begin at $15/month for as much as 1,000 subscribers. However, the instrument’s Marketing Automation plan, which begins at $49/month, has options like webinars, gross sales funnels, contact scoring, and automatic workflow builders that make it even simpler for small companies to construct profitable electronic mail campaigns.
It presents two primary sorts of reductions – 18% for annual and 30% for biannual plans. There’s additionally a 30-50% low cost for nonprofit organizations.
Free eternally account accessible, which incorporates entry to important advertising instruments and popups, web site builder, and touchdown web page creator. It additionally comes with limited-time entry to the platform’s premium options like advertising automation, paid adverts, or conversion funnels.
Okay, so we’ll attempt to not be biased right here (and also you’ll quickly see that we’re not).
But we expect that GetResponse is likely one of the greatest electronic mail advertising companies on the market — primarily based on its versatility and ease of use.
It’s broadly utilized by firms of all sizes, together with ecommerce outlets promoting bodily merchandise in addition to B2B companies providing companies.
Our electronic mail template library is full of templates that small companies and freelancers can use to construct skilled, polished electronic mail campaigns proper out of the field.
All it’s a must to do is use the drag-and-drop instrument to customise the templates by including your branding, photos, and textual content. And you’ll be able to take a look at and preview them, too, earlier than sending them to your recipients.
But probably the most highly effective a part of GetResponse’s platform is its performance. It simplifies the extra complicated elements of electronic mail advertising.
For instance, you should utilize GetResponse’s workflow builder to visualise electronic mail campaigns while you create them and determine when sure emails are despatched. So should you solely need a particular supply to be despatched to a reader in the event that they click on a hyperlink, you are able to do that:
Not solely can GetResponse mechanically section contacts in your electronic mail record, however it may additionally give them a rating primarily based on the extent of their engagement.
If a lead is constantly opening emails or clicking hyperlinks, GetResponse will give them the next “score” so you’ll be able to simply see who your most engaged leads are.
So if you wish to ship out a suggestion to individuals who continuously have interaction together with your emails or are loyal prospects, you’ll be able to construct a marketing campaign that’s focused at subscribers or leads with excessive scores.
GetResponse’s automation instruments additionally let you ship out emails, net pushes, and SMS to segmented teams in your lists like new subscribers and cart abandoners.
It additionally offers you entry to different instruments like a web site builder, touchdown web page builder, conversion funnels builder, Facebook and Google Ads, stay chats, SMS, and a webinar answer. Having these instruments underneath one roof makes working profitable electronic mail advertising campaigns simpler with out switching between platforms.
Pro tip: Read in regards to the GetResponse Shopify integration on our weblog.
- Build emails utilizing one of many a number of ready-made templates or a drag-and-drop electronic mail creator
- Easily automate scheduled electronic mail campaigns
- Track open and click on charges for particular person campaigns
- Check the success of every marketing campaign with real-time reporting
- Connect your emails together with your Instagram account
Mailchimp’s free plan lets you ship out emails without spending a dime till your contact record reaches 500. However, the free plan has restricted options. If you wish to unlock them, Mailchimp’s Essentials plan begins at $11/month and goes up incrementally primarily based on the variety of subscribers you will have.
Yes – eternally free plan.
Mailchimp’s easy drag-and-drop editor comes with a number of templates which might be designed for responsiveness throughout all gadgets.
Small companies can use the templates and add logos, textual content blocks, and pictures, then select in the event that they wish to ship out emails utilizing common or automated campaigns (on the paid plan).
Mailchimp’s common campaigns use HTML electronic mail that additionally has a plain-text different, whereas automated campaigns let you set off when an electronic mail is distributed, like if somebody indicators as much as a webinar or subscribes to your publication:
There’s a Mailchimp cell app, too. It mechanically syncs updates together with your Mailchimp account so you’ll be able to test on campaigns in real-time.
More associated content material: Mailchimp Alternatives – In-Depth Comparison
- Embed customized varieties that feed subscribers into your electronic mail record
- Trigger electronic mail campaigns to ship mechanically
- Combine electronic mail advertising campaigns with SMS, push notifications, and Facebook Messenger
- Automation eventualities constructed particularly for on-line shops
Omnisend has 4 plans, together with a eternally free plan. Like Mailchimp’s free plan, Omnisend’s is proscribed by the variety of options you’ll be able to entry.
The paid choices begin at $16/month for the Standard plan which incorporates 15,000 emails and automation. And the Pro plan ($99/month) consists of superior reporting and push notifications.
Yes – eternally free plan.
Omnisend is a mix of promoting automation instruments.
The instrument is tailor made for ecommerce platforms as a whole lot of its pre-built automations are round cart abandonment, welcome sequence, and transactional emails.
Using its superior options like segmentation, you’ll be able to even ship out automated emails primarily based on buying conduct. You can section prospects primarily based on previous purchases like common order worth or buy frequency and goal customers with campaigns accordingly.
For instance, you’ll be able to ship an electronic mail marketing campaign to push gross sales to individuals who have just lately bought a black t-shirt costume that price a minimum of $50:
For small ecommerce shops who depend on forming relationships with their prospects, Omnisend’s segmentation choices mixed with automation workflows can get your electronic mail advertising efforts began shortly.
- Schedule automated electronic mail campaigns to be despatched on triggering occasions somewhat than a time or date.
- Send campaigns to customers primarily based on superior segmentation filters like gender, age, or previous buying conduct.
- Design electronic mail campaigns utilizing drag and drop (no HTML abilities wanted!)
iContact’s Essential Plan begins at $30 /month for 500 subscribers, which incorporates the instrument’s drag-and-drop editor, inventory photos, and welcome sequence automation. The Professional Plan begins at $99 /month for a similar quantity of subscribers.
Free trial accessible for 30 days.
iContact’s suite of electronic mail advertising instruments combines templates, RSS feeds, surveys, autoresponders to make it an all-round possibility for small companies and freelancers.
Like different instruments on our record, iContact’s drag-and-drop editor enables you to create polished electronic mail campaigns while not having HTML data. You can then use their easy-to-use A/B break up exams on a number of of your electronic mail contacts to see which message resonates greatest:
Also, The instrument’s type creator enables you to embed varieties straight into your web site, touchdown pages, and emails, making it simpler to construct your electronic mail record and handle them all through their life cycle.
iContact makes use of options like SpamcheckTM to spice up deliverability charges and ensure each electronic mail you ship lands in your contact’s inbox, not their spam folder. This makes it simpler to trace how profitable your campaigns are and makes certain each electronic mail you ship has an opportunity of being learn.
- Sell merchandise utilizing built-in commerce options
- Link electronic mail sign-up varieties to customized touchdown pages
- Create customized drip electronic mail advertising campaigns from scratch
- Add set off and automation guidelines to particular person campaigns
ConvertKit presents a eternally free, restricted plan that features limitless touchdown pages and 1000 subscribers. Paying for the Creator plan ($29/month) unlocks automated funnels, integrations, and assist.
Free trial accessible for 14 days.
ConvertKit is an electronic mail advertising service particularly designed for creatives like bloggers, designers, startups, or anybody with a small enterprise seeking to develop their record.
First off, ConvertKit performs tremendous good with a lot of the main third-party apps on the net, together with WordPress, Zapier, Squarespace, Instapage, Shopify, and WooCommerce, so it’s fast and straightforward to start out utilizing the instrument it doesn’t matter what platform you’re utilizing.
They have three key areas that assist with electronic mail advertising:
- Email enroll varieties
- Email automation
- Email designer
Each of those options makes it simple so that you can create easy, responsive parts to your web site to spice up subscribers and nurture relationships.
Unlike another electronic mail advertising instruments, ConvertKit additionally lets you edit sequences once they’re up and working.
For instance, you should utilize ConvertKit’s automated workflows to tweak content material, construct customized paths, and join subscriber occasions with out having to construct new workflows. Just click on on the occasion you wish to edit and hit save:
Read extra: GetResponse vs. ConvertKit: thorough assessment
- Free template library with lots of of designs to select from
- AI-powered electronic mail template designer to create branded emails mechanically
- Combines touchdown pages and signup varieties that can assist you enhance subscribers
AWeber’s pricing will depend on what number of subscribers you will have and the size of your contract. The least expensive plan is $19/month for as much as 500 subscribers, after which the worth goes up incrementally with their premium plans when your contact record will increase.
You will get a reduction of 14% with a quarterly plan or 15% with an annual plan.
Free account accessible for as much as 500 contacts.
AWeber takes its electronic mail advertising service again to the fundamentals.
Its drag-and-drop designer lets you create customized emails simply due to its mega library of free templates. If you’re in a rush or need assistance together with your design, their AI-powered assistant even builds branded electronic mail templates for you in seconds.
All it’s a must to do is enter your web site URL, and the designer will create a customized template for you you could edit:
On prime of this tech, AWeber can be one of many few electronic mail advertising companies that supply all its options it doesn’t matter what plan you decide.
And in case you have any points or questions, in addition they have 24/7 buyer assist readily available to assist.
You may additionally wish to learn: GetResponse vs AWeber comparability & Best AWeber Alternatives in 2021
- Custom HTML and wealthy textual content editor for extra complicated initiatives
- Built-in picture editor to tweak photos
- An unlimited template library to ship out focused emails to customers simply
Like a whole lot of different instruments on our record, MailerLite has a eternally free plan, which lets you ship 12,000 emails a month for as much as 1000 subscribers.
However, the eternally free plan has restricted options, so should you want extra, their paid plans begin at $15/month for 1,001-2,500 subscribers and limitless emails.
Yes – eternally free plan.
MailerLite is geared toward SMBs and solopreneurs who wish to ship out skilled advertising campaigns with ease.
The instrument’s rising record of integrations consists of Magento, Shopify, and WordPress, making it geared in direction of ecommerce distributors.
For instance, you should utilize MailerLite’s drag-and-drop editor to construct automated electronic mail campaigns to focus on deserted carts, subscribers, and even get suggestions on merchandise with inbuilt surveys.
MailerLite has additionally created a complete instructional program for its prospects, too.
Every month, they launch webinars, tutorials, and advertising guides to assist their prospects create extra profitable electronic mail advertising campaigns.
You may additionally wish to learn: GetResponse vs MailerLite
- Import your current electronic mail record simply utilizing .csv and textual content file uploads
- Send out electronic mail campaigns to limitless contacts
- Create customized transactional emails to ship mechanically after buyer purchases
Sendinblue is the one instrument on our record that expenses you for the variety of emails you ship, not your subscriber record. The free account enables you to ship as much as 9,000 emails monthly (300 emails per day) earlier than it’s a must to pay.
As your corporation scales, you’ll be able to then improve to a plan that matches your wants. The Lite plan consists of 100,000 emails/month, no every day ship restrict and AB testing for $25/month.
Yes – eternally free plan.
Sendinblue ticks a whole lot of bins for an electronic mail advertising service, like having a type creator, segmenting, and automation.
Along with having an inbuilt CRM and touchdown web page builder, it additionally has a particular instrument to construct transactional emails.
If you promote merchandise on-line, this instrument is a should.
You can set the perform as much as hyperlink to your web site utilizing API, SMTP Relay, or a plugin. Then as soon as a buyer locations an order, Sendinblue will mechanically electronic mail them with particulars like their order affirmation quantity, buy date, and supply tackle:
The instrument additionally has pre-built workflows you should utilize to ship out electronic mail campaigns simply. Or, if you wish to customise them to satisfy your particular advertising targets — you are able to do that too.
Read extra: Sendinblue vs GetResponse comparability
- LivelyCampaign Integrates with over 200 apps and companies
- Track the place your contacts stay or journey for higher concentrating on
- Build electronic mail campaigns shortly and simply with its drag-and-drop designer
- Prebuilt automation eventualities
LivelyCampaign’s Lite Plan begins at $15/month for as much as 500 contracts ($9/month should you pay for an annual plan.) This will get you limitless electronic mail sends, advertising automation, and signup varieties.
If you want extra contacts or options, the Plus plan is $70/month ($49/month if paid yearly) or there’s an Enterprise possibility that begins at $229/month should you pay for a yr upfront.
14-day free trial.
LivelyCampaign’s electronic mail advertising instrument is targeted on buyer relationships due to its inbuilt CRM.
Firstly, options like lead scoring and superior segmentation let you create focused content material to ship to subscribers on a smaller scale. If you’re a freelancer or small enterprise proprietor, it will let you goal contacts and ship personalised presents and knowledge simply.
LivelyCampaign additionally has highly effective automation options.
You can use their automation to replace contact information and gross sales leads mechanically. On prime of this, you should utilize the instrument to construct complicated workflows that mix triggers, actions, and logic to ship out focused emails.
It’s extra sophisticated than the opposite instruments on our record. But should you’re searching for an electronic mail advertising service that may goal smaller teams of contacts successfully, LivelyCampaign has the options to make it occur.
You may additionally wish to learn: GetResponse vs LivelyCampaign or LivelyCampaign vs Mailchimp
- Track electronic mail analytics mechanically in real-time
- Segment lists primarily based on signup information
- Customize emails with the code view instrument if you already know your manner round HTML or CSS
The free plan consists of limitless emails, enroll varieties, and reporting and analytics. If you want touchdown pages, transactional emails, and cellphone assist, the Pro plan begins at $8/month.
Yes – eternally free plan.
Moosend is geared in direction of companies and ecommerce distributors which might be searching for a low-priced instrument that also packs a punch.
It has all of the advertising automations most different instruments have, like a number of electronic mail campaigns, newsletters, and mailing lists. It additionally has a spread of customizable templates you should utilize to create fast and straightforward responsive electronic mail campaigns.
What makes this instrument good for smaller companies and freelancers is you’ll be able to add customizable opt-in varieties to your advertising platforms, like your weblog or Facebook web page:
That manner, you’ll be able to construct your subscriber record simply utilizing an omnichannel method, whereas nonetheless getting access to different instruments like automated workflows and real-time marketing campaign analytics!
11. Campaign Monitor
- Contact record segmentation that helps you get extra granular together with your campaigns
- Visual reporting that permits you to see which hyperlinks in your campaigns had probably the most clicks
- Link assessment instrument that ensures your emails are able to be despatched
Campaign Monitor presents three plans: Basic, Unlimited, and Premier.
As with most electronic mail advertising suppliers, the pricing varies primarily based in your record measurement and entry to some key options.
The fundamental plan begins at $9 per 500 contacts, however if you wish to use advertising automation for extra than simply welcoming new subscribers, you’ll be taking a look at a minimal of $29 per 500 contacts.
Also, Campaign Monitor has a pay per marketing campaign possibility for many who are solely sending emails often and don’t wish to add one other mounted price.
Yes – eternally free, however restricted to five contacts solely. Aimed to allow you to take a look at the account.
Campaign Monitor presents a dependable electronic mail and automation answer.
The drag and drop electronic mail builder, together with the 20+ electronic mail templates, will assist you get your campaigns prepared in no time.
Its visible reporting and superior segmentation will assist you run extra data-driven packages that guarantee excessive ROI.
While its pricing places it at a barely larger finish, the pay per marketing campaign possibility could also be a helpful possibility that’ll assist you restrict your month-to-month prices.
Read extra: GetResponse vs. Campaign Monitor Comparison
- Email editor that permits you to construct mobile-first emails
- Behavior-based automation constructed for ecommerce companies
- You can ship SMS campaigns in your workflows
- Dynamic content material and personalization
Drip solely presents one main kind of plan primarily based in your electronic mail record’s measurement.
The pricing begins at $19 and allows you to add as much as 500 contacts into your account and provides you entry to electronic mail assist. Once you cross $99 monthly, you may also contact their staff by way of chat.
If you additionally wish to ship SMS or MMS to your contacts, you’ll must pay further. For 1,000 SMS, that’s $15 monthly, and for MMS, it’s $30.
14 free trial interval accessible.
Drip focuses purely on two channels – electronic mail and SMS.
Its key options goal to assist ecommerce companies develop and higher perceive what advertising communications carry them the very best outcomes.
While it lacks some options usually accessible with different suppliers, like touchdown pages and Facebook adverts, it presents helpful integrations that assist you overcome that.
Email Marketing Services Feature Comparison
To make your job of selecting the very best electronic mail advertising service simpler, we’ve chosen X key options & highlighted which platforms supply them inside their instrument.
|Feature||1. GetResponse||2. Mailchimp||3. Omnisend||4. iContact||5. ConvertKit||6. AWeber||7. MailerLite||8. Sendinblue||9. LivelyCampaign||10. Moosend||11. Campaign Monitor||12. Drip|
|Spam Check & Inbox Preview||Yes||No||No||No||No||No||No||No||Yes||Yes||No||No|
|Built-in Image Editor||Yes||Yes||No||No||Yes||No||No||No||No||Yes||No||No|
|Marketing Automation||Yes||Yes||Yes||Yes||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|Signup Forms||Yes||Yes||Yes||No||Yes||Yes (Limited)||Yes||Yes||Yes||Yes||Yes||Yes|
|A/B Testing & Analytics for Landing Pages||Yes||No||No||No||Yes (Limited)||No||Yes||No||No||Yes||No||No|
|Social Ads Creator||Yes||No||No||No||No||No||No||Yes||No||No||No||No|
|24/7 Support Access||Yes||Yes||Yes||No||No||Yes||Yes||No||Yes||No||No||Yes (Limited)|
|Phone Support||No||No||No||Yes||No||Yes||No||Yes||Yes||No||Yes (Limited)||No|
Author’s notice: This comparability is correct on October twenty first, 2022. We do our greatest to maintain it as correct as doable, and we test it frequently, nevertheless, if you wish to acquaint your self with the supply of our rivals, it is best to test it at their official web site or contact their representatives.
Now that we’ve explored the very best electronic mail advertising companies, let’s focus on the sorts of companies that profit from them.
What sorts of companies can profit from utilizing electronic mail advertising companies?
A 2018 Inbox Report by Fluent discovered that 80% of Americans test their electronic mail a minimum of as soon as per day. This means each kind of enterprise must be utilizing electronic mail advertising as a option to enhance income.
If we slim that down, electronic mail advertising may also help companies in three key areas:
- Building sturdy brand-customer relationships
- Increasing buyer or subscriber loyalty utilizing nurturing emails
- Boosting conversions by gross sales and advertising presents
And due to extra reasonably priced companies, electronic mail advertising is not only for large companies. In reality, electronic mail advertising is likely one of the greatest choices for smaller companies, consultants, and freelancers who want to extend their income on a decent finances.
You can additional break the advantages down into three key areas:
Key profit #1: You can use electronic mail to construct and strengthen relationships together with your prospects and potential prospects
If you personal a small enterprise or are a freelancer, increasing your buyer base is hard.
But electronic mail advertising may give you a fast option to develop your viewers and your paying buyer base.
You can ship out product updates or blogs to your record and strengthen your relationship with subscribers. All it’s a must to do is benefit from options inside an electronic mail advertising service like templates and segmentation to ship out polished, skilled campaigns.
If you’re a marketing consultant or freelancer, you’ll be able to supply discounted packages at Christmas time to current prospects as an alternative of sending it manually to every shopper. Using the segmentation and personalization options in your electronic mail advertising service, you’ll be able to even customise your supply primarily based on the shopper’s earlier buy.
Will it enhance your gross sales or income instantly? No. But electronic mail advertising works greatest while you do it constantly and continuously.
Key profit #2: You can use electronic mail advertising as a two-way avenue to be taught extra about your prospects
How a lot do you actually learn about your prospects?
For small companies and solopreneurs, getting an perception into your buyer’s wants, shopping for habits, and suggestions is likely one of the most helpful elements of electronic mail advertising.
You can use electronic mail campaigns to ship out surveys asking for suggestions on:
- What they hope to get out of being in your record
- Topics they’d such as you to deal with in your content material
- Your earlier work
- Product releases so you’ll be able to enhance your future presents
You may use these campaigns to find what hyperlinks your prospects are clicking and what merchandise and presents they’re in probably the most.
Remember, you would possibly suppose your services or products is nice.
But how do your prospects really feel?
Once you will have the solutions, you should utilize all the data you get to supply higher content material and options to your prospects that really curiosity them.
What’s the ROI you’ll be able to count on from an electronic mail advertising service?
Marketing may be an costly endeavor, particularly for small companies or startups.
It’s another excuse electronic mail advertising has retained the highest spot as the preferred advertising channel.
A study by DMA discovered that the common electronic mail ROI is $42 for each $1 spent.
Now, there are a few explanations for this.
First, over 80% of consumers test their emails every day – greater than half of whom, accomplish that 1 to three occasions day by day. That’s greater than another advertising channel like Facebook or Google can say.
Second, and as we’ve shared earlier, electronic mail offers you a extra personalised manner so that you can speak to your purchasers. It’s an area the place you’ll be able to join with them on a first-name foundation and speak to them about their issues 1-on-1.
Finally, electronic mail converts higher than different channels.
In the GetResponse yearly Email Marketing Benchmarks report, we see that electronic mail generates common click-through charges of above 3.4%.
And should you have a look at triggered emails particularly, the engagement is 3x time larger.
If you’re nonetheless not satisfied, have a look at one other case examine:
LandCafe realized the facility of electronic mail advertising when the corporate used it to spice up its on-line artisanal espresso bean gross sales.
Instead of sending its prospects a gross sales electronic mail, LandCafe created a marketing campaign to coach prospects about their merchandise.
The firm used GetResponse to launch the marketing campaign which comprised six emails that defined:
- Where the espresso comes from
- Why their espresso is best than different manufacturers ‘
- The traits of various espresso relying on its origin
- The variations between single-origin and blended espresso
- A masterclass on espresso grinding
- How to learn the labels of the product in element
When LandCafe lastly despatched out the marketing campaign, right here’s what landed in their prospects’ inboxes:
The firm’s founder, Łukasz Janik, stated that the marketing campaign was constructed particularly for his or her primary target market: individuals who know the distinction between the standard of mass-produced and artisanal espresso.
“Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy,” he stated.
Sales rose 41.30% throughout the marketing campaign, and 13.30% after prospects have been despatched a reduction coupon to encourage an preliminary buy.
Now, what’s the very best electronic mail advertising software program for you?
Choosing the fitting electronic mail advertising service comes right down to what you want.
Ultimately, your alternative will come down to 2 elements: how large your contact record is, and what your general electronic mail advertising technique is.
While some instruments are cheaper than others, they’ll additionally lack some superior options like segmentation and automation.
Whatever your wants are, one factor is for certain: choosing the right electronic mail advertising software program is important to attaining a optimistic ROI out of your electronic mail advertising technique.
Take your time, do your analysis — and make investments properly!
And should you’re able to take step one, why not join a free account with GetResponse?