There is not any scarcity of statistics from throughout the pandemic, exhibiting drastic drops and hovering progress charges as our behaviors shifted so quickly. But we’re now midway by way of 2021, effectively into the (dare we are saying it) new regular. It’s time now to take a look at which adjustments have caught and what we are able to do about them as entrepreneurs.
That’s why we’ve gathered these post-pandemic advertising and marketing statistics for 2021 to show you how to come to a protected touchdown after a turbulent 2020. In this publish, we’ll present
- 12 post-pandemic advertising and marketing statistics to know for 2021.
- Explanations for what they imply to entrepreneurs and advertisers
- 39 particular actions you possibly can take to align with these statistics and sustain with rivals.
With a greater really feel for the way customers and advertisers have settled out after the pandemic, you can also make the most effective choices on assembly your viewers’s expectations.
Digital advertising and marketing statistics for 2021
These advertising and marketing statistics span throughout search, social, video, and programmatic advertisements.
1. The common every day time spent with digital media is now nearly 8 hours
This is a seven-minute enhance from 2020. This can be in distinction to conventional promoting (TV, radio, newspapers, and magazines), which is 5.5 hours and reducing.
What this implies
An on-line existence just isn’t sufficient. If you need to keep within the minds of potential prospects, you want a constant, multi-channel on-line presence.
What to do
- Set up a professionally designed, lead-generating web site with contact types and use web optimization to drive related site visitors to it.
- Post repeatedly to your corporation weblog to enhance natural visibility.
- Set up full, correct, and constant on-line listings—beginning with Google My Business.
- Invest in paid promoting, like search advertisements, social advertisements, or show advertisements.
- Consider visitor posting to attain a wider viewers.
TalkSpace has accomplished its on-line presence homework, showing on the prime of each paid and natural outcomes.
How strong is your online presence? Find out in 90 seconds with the free LOCALiQ Website Grader!
What this implies
These two channels are clearly those advertisers are most assured in—and subsequently probably the most aggressive. It’s time to verify in and be sure you’re making probably the most out of the instruments out there to you!
What you are able to do
The Google Ads Insights web page
3. Digital advert fraud will trigger a $15.9 billion loss for US advertisers in 2021
This is a 15.09% enhance from 2020 and a four-fold enhance from 2011.
What this implies
Hackers have change into extra superior than ever, utilizing machine studying for fraudulent actions. Advertisers lose cash from nonhuman site visitors and publishers’ advert stock turns into much less invaluable.
How to stop it
4. In 2021, digital advert spend worldwide will attain $389B, which is 14.6% greater than 2020
While 2020 digital advert spend grew by solely 2.4% in 2020, that enhance jumps to 17% in 2021.
What this implies
As you make investments more cash into digital promoting to sustain with rivals, it’s vital to be sure you’re making these further {dollars} rely.
What to do
5. US ecommerce gross sales grew by 20% in 2020
What this implies
Something you already know: that pandemic restrictions and international lockdowns accelerated the expansion of ecommerce purchasing. But that does warrant an audit of your ecommerce advertising and marketing to be sure you’re staying aggressive.
What to do
6. By 2024, China is predicted to have the very best enhance in ecommerce gross sales in contrast to Europe, the US, and the remainder of the world
Why does this matter?
Statista analysts say that many Chinese ecommerce platforms now let advertisers pay for personalised search outcomes inside their on-line shops’ personal search engines like google, and that “This advertising method will become even more relevant on mobile devices and is already creating whole new revenue streams for eCommerce platforms.”
What to do
Not a complete lot. China’s speedy ecommerce progress is not only the results of personalised search outcomes. They have a number of the highest percentages by way of web utilization, on-line purchasing, cellular penetration, environment friendly logistics ecosystems, and an absence of bodily retail shops in lower-tier cities. So that is extra of a pattern to concentrate on. But you possibly can focus on making a mobile-friendly ecommerce website.
7. One of the highest drivers of elevated video utilization in 2020 was to discover details about a model, product, or service
What this implies
The purchaser journey continues to change into extra research-heavy and impartial, and video is enjoying a rising position for each B2C and B2B advertising and marketing.
What to do
Not solely is video an efficient media sort, however YouTube Studio stories can present insights you gained’t get in Google Analytics.
8. US programmatic show advert spend will rebound to 24% progress in 2021
What this implies
After a meager 10% progress in 2020. programmatic promoting is again within the recreation.
What to do
- Try programmatic video promoting, which is without doubt one of the major developments for programmatic promoting in 2021. The major driver of that is 5G connection pace that helps data-intensive video advertisements, reminiscent of 360° panoramas and virtual reality (VR) ads.
- Try non-public market offers. Some monetization firms like Setupad enable advertisers to get entry to premium writer advert stock by way of PMP offers in a programmatic manner.
- Invest in automated programmatic campaigns which can be extra dynamic, with artistic and duplicate variations determined by knowledge.
9. More than 20% of entrepreneurs say that the success of their advertising and marketing channels in 2020 was measured by the variety of leads generated
What this implies
This feels a bit bit apparent, since producing high quality leads is step one in rising different metrics within the chart like gross sales, ROAS, and conversion charges. But extra vital to notice is that the inquiry types used for lead era accumulate first-party knowledge, which is essential to have in a privacy-first world.
What to do
Downloadable checklists make nice lead magnets.
10. 60% of entrepreneurs don’t learn about Core Web Vitals
What this implies
Not sufficient web site house owners are invested sufficient in web optimization! This is a extremely efficient and low-cost advertising and marketing technique for your corporation that solely will get higher through the years. And the newest web page expertise replace is an enormous one.
What to do
11. Mobile accounts for over two-thirds of complete US paid search advert clicks throughout Google and Bing
What this implies
You want to be optimizing your advert copy and touchdown pages for cellular and spend money on new methods to get in entrance of consumers on mobile-specific platforms.
What to do
- Make small however vital tweaks to create device-specific advert copy. For instance, as an alternative of “Shop now,” use “Shop on your phone.”
- Experiment with call-only advertisements or message extensions.
- Try out new Google Maps advertisements that rolled out within the 2021 Google Marketing LiveStream.
- Ensure that your banners might be displayed inside finest performing advert codecs like sticky advertisements and interstitials.
12. TikTok advert spend is anticipated to develop 44% in 2021, which is 5% greater than Facebook
What this implies
Advertisers are studying that TikTok is not only for zillennials and generally is a profitable channel for his or her audiences.
What to do
021 digital advertising and marketing statistics [recap]
Let’s end off with a recap of the advertising and marketing statistics coated on this publish:
Want extra advertising and marketing stats? Check out these 11 Legitimately Scary PPC Stats Every Advertiser Should Know
About the creator
Agnese Repule is a passionate Content Marketing Specialist at Setupad, a monetization platform for publishers. She usually covers subjects on programmatic promoting, monetization, web optimization, and content material advertising and marketing. Another ardour of hers is artwork—portray specifically. You can comply with her on Twitter or LinkedIn.