Last weekend, I used to be on the highway and ravenous after a morning of errands. I pulled out my cellphone and after rooting by means of a multitude of complicated navigation, out-of-date PDF menus, and questionable hours of operation, I ended up heading dwelling to accept a tragic bowl of cereal. I blame all-too-common horrible restaurant web site design, and I’m not the one one who has been deterred from patronage by unhealthy web site design.
In reality, 68% of diners are discouraged from visiting a restaurant due to a foul web site.
That’s why I’m cataloging a number of the finest restaurant web site design examples you need to use for inspiration, whether or not you’re overhauling your web site, updating your model, or launching your personal place.
Before we get to the examples, although, let’s take a more in-depth take a look at why you want to care about your restaurant web site design—not simply to keep away from ruining my weekend morning, however to develop your corporation.
Why do you want to care about restaurant web site design?
You’ve already learn the stat in the intro, however listed below are some extra:
- 77% of shoppers will go to a restaurant’s web site earlier than eating in or taking out meals.
- When putting a web-based order, a patron is more likely to use a restaurant’s website than a third-party web site like Grubhub.
- Even when you have a purposeful web site, 30% of diners are turned off by an outdated look.
So whereas your menu, social media profiles, and listings are necessary for restaurant advertising and marketing, an interesting, efficient web site is important for gross sales and income.
And the significance of a strong digital presence is barely going to develop into extra necessary. It’s no shock that youthful generations have stronger preferences for on-line interactions, together with web site FAQs over cellphone calls, ordering by means of an internet site or app as an alternative of over the cellphone, and extra.
In reality, Statista discovered that greater than 50% of individuals 18-29 years outdated ordered meals on-line throughout April 2020 and virtually 40% of individuals 30-49 years outdated.
13 scrumptious restaurant web site design examples
The only web site design will depend upon the type of your restaurant. Is it formal or informal? An intimate dinner spot or a must-see brewery? A meals truck or a neighborhood chain? You need to talk your spot’s character to your clients in order that they know precisely what to count on, so all of those elements will affect your web site design. But there are some normal components. that you simply’ll need to embody regardless.
So we’ve rounded up 13 restaurant web site design examples of those necessities, together with nice branding, intuitive navigation, and a lot extra. Take a glance.
1. Mida
Mida is an Italian restaurant in Boston’s South End with wonderful pasta dishes, an important wine checklist, and an ambiance that’s, fairly merely, cool. The web site design matches this completely.
The shadowy Millennial pink background, the smooth sans serif font, the intriguing {photograph}. The impact is cool and clickable, which is good for a restaurant wanting to get reservations and on-line orders.
2. Bennett’s
In case you’re considering interesting model design is only for cool or upscale eating places, let’s take a look at Bennett’s. This sandwich store is positioned in Kennebunk, Maine, with further areas in New Hampshire, Maine, and Boston.
The line-drawn sandwich feels nostalgic, however the brand font is good and trendy. The black-and-white can also be a pointy backdrop for the sandwich pictures, and the enjoyable, brilliant yellow accent. Plus, this works properly for a sandwich place with a beach-town origin.
3. Shake Shack
Shake Shack is a big fast-food chain with a younger, trendy really feel. Its web site shade scheme is analogous to Bennett’s: black and white with a brilliant, featured inexperienced.
Shake Shack’s web site additionally options its menu—which most searchers are in search of—proper on its dwelling web page.
The pictures are detailed and present all the pieces on the burgers and sandwiches, and proper beneath every merchandise has a full description, together with all allergen info. This is nice, however it isn’t only for massive chains or franchises. Including this data is vital for serving a ton of individuals successfully and safely, so make it simple for everybody with meals restrictions to determine which gadgets in your menu work for them.
4. Union Square Donuts
One non-negotiable design ingredient on your restaurant web site (actual property web sites too!): pictures. 45% of restaurant patrons say they particularly search for meals pictures on restaurant web sites, and 36% say disappointing meals pictures discourages them from visiting a restaurant.
These don’t want to be tremendous fancy or staged, however the meals wants to look wonderful. Here’s how Union Square Donuts does it.
Delicious, donut-y perfection.
5. Founding Farmers
Founding Farmers is a Mid-Atlantic chain of farm-to-table eating places that originated in D.C., therefore the adorably punny identify. The eating places function recent meals with regionally sourced substances and a deal with brunch. Even extra, Founding Farmers is majority farmer-owned, sustainably operated, and intent on giving again to its communities.
This human-first focus is front-and-center in the hero part video.
(*13*)
The video frames the expertise from begin to end with individuals—a diner strolling in the door, prep cooks cooking and plating, and a server going above and past with a takeout order. An wonderful approach to talk to potential patrons the feel-good middle of this native chain.
6. The Lost Kitchen
The Lost Kitchen is a small, boutique restaurant opened by Erin French that exploded in the previous few years. It’s far more than simply the restaurant now—it’s a BnB, a small items retailer, cookbooks, and even a TV present. The web site communicates this properly, with out shedding sight of the model.
The comfortable off-white backgrounds and deep grey fonts. The easy design. And discover the muted bucolic pictures flanking the brighter, extra colourful shot of Erin French. This retains the guts of the restaurant, now the model, on the middle.
7. Giusto
Your restaurant doesn’t want to have a star chef or a TV present to have the option to function your distinctive promoting factors. Maybe it’s a selected one-of-a-kind dish, possibly it’s the placement, possibly it’s the household custom. Whatever makes your house particular wants to be highlighted in your web site.
Giusto does this rather well. The restaurant has a small indoor part and a big, open-air bar and bar seating on a deck overlooking Newport, Rhode Island’s harbor. This photograph is, in fact, on its homepage.
8. Pizzeria Beddia
Having a unique historical past, location, or focus is nice (particularly on your about us web page). But typically what makes your restaurant particular might be extra frequent: farm-fresh meals, a neighborhood connection, a gradual, handmade specialty.
This nonetheless deserves prime billing in any restaurant web site design.
Here’s an instance. Pizzeria Beddia, positioned in Philadelphia, showcases its handmade pizza and the method proper on the homepage.
It seems to be scrumptious. Bonus factors for the banner promoting the schedule change, too.
9. Rebel Rebel
If your restaurant has been featured in the press or acquired any awards, this could go in your web site. Depending in your model, this could possibly be a photograph, a hyperlink, or a badge in your homepage.
Rebel Rebel is a pure wine bar in Somerville, Massachusetts that manages to share its achievements prominently with out breaking out of its hipster-y character.
Rebel Rebel celebrates its James Beard award with a easy banner—letting everybody know, however not gushing or getting uncool.
10. Condesa
Whenever I’m visiting a restaurant web site (or any web site, for that matter), I’m in search of one thing. A menu, hours, social hyperlinks, a reservation. That’s why you want to prioritize simple navigation by yourself web site.
I really like how Condesa, a Mexican restaurant in Philadelphia, accomplishes this with out the design wanting utilitarian or boring.
The left revolves by means of a gallery of restaurant pictures, and the daring pink on the proper has all the info you want, together with a CTA to e-book a reservation and one other to order takeout. Nice and simple.
11. Rose Foods
Rose Foods additionally makes use of brilliant colours to showcase its model character. Located in Portland, Maine, this restaurant described itself throughout the web as a house-made bagel store that includes sandwiches and basic Jewish deli fare.
Because the main focus is on classics, Rose Foods leans into retro fonts and kitschy line drawings and consists of just some pictures. The impact? Based on the small store’s weekend waits and 20k Instagram followers, it really works.
12. Uni
One of the the explanation why a restaurant web site is so necessary to get proper is as a result of it’s typically your potential buyer’s first interplay together with your band. You need to embody all the primary info, in addition to allow them to know what to count on after they go to you IRL.
Here’s an important instance from Uni, an izakaya in Boston.
The really feel of the web site is smooth, darkish, intimate, and crowded (in a comfortable approach). This is precisely what Uni appears like inside.
13. Girl & the Goat
Some eating places have a number of areas which might be practically similar. But others have a couple of areas with distinct personalities. If that’s your restaurant, be sure to convey this in your web site. Girl & the Goat does this properly.
The inside of the Los Angeles location is mild and ethereal with a lot of pure daylight and greenery. The Chicago location is darker and moodier with deep wooden tones, black accents, and an ornate bar. The web site options pictures highlighting the attraction of every location’s ambiance, in addition to the identical scrumptious meals.
Make positive your restaurant web site design delivers
Your restaurant’s web site is one other ingredient of your buyer expertise, so make the most of that chance. You need to provide the identical high-quality service, share the identical info, invite the identical best clients, and begin forming that relationship immediately.
The restaurant web site design examples above provide tons of nice concepts for inspiration, and some repeat necessities. Here’s a fast run-down of the weather you need to deal with to be sure your restaurant web site as efficient as potential: