13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)

Is 30 seconds a very long time?

Depends on the state of affairs. If you’re being requested to dash as onerous as you may for 30 seconds, or skip rope on rollerskates for 30 seconds…

man skipping rope on roller skates

…this will really feel like an eternity. But when you’re given 30 seconds to pitch your small business—one thing you’ve got poured your coronary heart and soul into and that provides so many nice advantages to clients—effectively this isn’t practically sufficient time.

But that’s all you’ve got—whether or not you’re speaking with a prospect, writing web site copy, your small business description, or an e mail.

And that is the place your elevator pitch is available in. In this put up, I’m going to present you the way to write an superior elevator pitch for your small business, full with templates and actual examples.

Table of contents

What is an elevator pitch?

An elevator pitch is a brief promotional speech or written blurb offered to a selected audience to talk the worth of a services or products and get them to take motion. Elevator pitches can be utilized by all forms of folks in all disciplines:

  • Students pitch to schools, internship packages, and scholarship funds.
  • Job candidates pitch to employers.
  • Businesses pitch to purchasers, buyers, and job candidates.
  • Professionals pitch to stakeholders.

How lengthy ought to an elevator pitch be?

The ideally suited elevator pitch is 30-45 seconds, or the period of time folks spend in an elevator. And as I simply talked about above,  it is available in written kind all over the place. 30-45 seconds of talking is about 75-100 phrases, making it excellent in your:

….so mainly, your elevator pitch is all over the place.

What makes a very good elevator pitch?

This all relies on what you’re pitching, who you’re pitching to, and what stage of familiarity your viewers has with what you’re providing. But broadly talking, all good elevator pitches captivate, talk, and persuade as a result of they’re:

  • Short: 30-60 seconds and to the purpose.
  • Interesting: Whether it’s by means of storytelling, humor, information, concern, or one thing else, your elevator pitch wants to find a way to seize consideration, maintain consideration, and be memorable.
  • Personalized: Just like good advert copy, a very good elevator pitch is catered to the viewers. The method, phrase selection, and options/advantages supplied are all fastidiously chosen based mostly on what’s most essential to the folks receiving the pitch.
  • Confident: elevator pitch requires a mixture of confidence (with out being condescending or cocky) and assertiveness (however with out being aggressive).


How to write an elevator pitch

As talked about above, elevator pitches come in numerous sizes and shapes relying on the circumstances, and also you’ll see quite a lot of totally different kinds within the templates and examples later within the put up. But for the core of it, here’s a primary framework:

  • Establish the issue
  • Introduce the answer
  • Share the profit/worth
  • Include what makes you totally different
  • End with a CTA
  • 1. Establish the issue, ideally with a hook

    The drawback/pain point is what will resonate most with your audience, so it’s the best way to start off your elevator pitch. You can simply state the problem, or you can make things more interesting with a hook. Try these on:

    • When was the last time you…
    • Picture this:
    • Have you ever noticed…
    • You know how…
    • Is it me or…
    • You know that feeling when…
    • Ever wished you could…
    • Let’s be real here:
    • Did you know that….

    💡 Pro tip 💡

    Avoid the obvious questions like “Are you looking to get more customers?” or framing questions like “Are you looking for an all-in-one platform that will help you manage subscription invoicing? Be creative here. Be real. Your goal is to capture attention here, not sneak in features or benefits.


    2. Introduce the solution

    Once the problem has been established, you can then introduce yourself or your business as the solution, the hero. Be specific about how you solve the problem. Mention features here rather than benefits. And if it’s not obvious through your business name, make it clear what type of solution you are—a platform? An agency? An app? This is important so listeners/readers can orient themselves and form a mental picture as you speak.

    3. State the benefit

    So your audience now knows that you can solve their problem and take away their pain point, but you need to also talk about how this benefits them. Why is the elimination of this pain point important? What do they stand to gain by solving this problem? This is essentially your value proposition.

    4. Differentiate yourself

    So the audience now knows what you do, how you do it, and what’s in it for them, but why should they choose you over competitors? How can they be sure that they’ll get this benefit? This is where you include things like your unique selling proposition, social proof, trust signals, or anecdotes.

    • [Solution] is the only Copywriting that [unique feature].
    • For over [x years], we’ve helped over [X target personas] [achieve benefit].
    • Backed by/recommended by [known/influential/trusted institution or person].

    5. Close with a CTA or question

    Finish off with some sort of action item. This is typically a classic call to action—like buy, register, call, download, sign up—with a reinforcement of the benefit.

    • Try [solution] today to [achieve benefit].
    • Sign up now so you can experience {feature or benefit} for yourself.
    • Give me a call so we can plan your [ideal outcome].

    In other cases, you might end with something a little more thought-provoking, like

    • So let me ask you, how are you going to [solve] your next [problem].
    • So the choice is yours. You can either [old way] or [new way].

    Elevator pitch templates

    Putting the above steps together, here is a basic, bare-bones elevator pitch template:

    State the need. Fill the need. State the value prop. Differentiate yourself. Call them to action.


    And here are three fleshed-out elevator templates using the above framework:

    1. Basic elevator pitch template #1

    When I first started [your trade], I found a common issue: People needed [solution].

    For [time period], I’ve been [specializing/provding] just that. [State how]. I also [additional differentiator/advantage].

    With this [three adjectives to sum up the above], my customers not only [benefit #1], but they also [benefit #2].

    elevator pitch examples - basic elevator pitch template

    Automotive example using this template

    When I began automotive repair, I found a common issue: People needed a choice for transmission repair on late model vehicles other than the dealer.

    For three years now, I’ve been specializing in just that: catering to the unique transmission needs of vehicles 10 years or older. I’m also the only shop that provides online guidance first, to help my clients establish a firm price on the transmission replacement first, before their vehicle even comes into my shop.

    With this confidence, convenience, and unique specialization, customers not only get more mileage out of their vehicles but also don’t have to cringe when viewing the invoice.

    2. Basic elevator pitch template #2

    Between [pain point] and [pain point], [goal] is a challenge no one should have to face alone.

    I help [target personas] [achieve goal] through a combination of [product/service], [product/service], and [product service]. Not only [differentiator #1], but [differentiator #2], so you can [benefit].

    Over [X customers] have [achieved goal] with my [help], and you can too.


    elevator pitch examples - basic elevator pitch template

    Real estate example using this template

    Between bidding wars and market fluctuations, navigating the home buying process is a headache.

    I help first-time homebuyers achieve their dream of homeownership through a combination of education, financial counseling, and proprietary tools that grant access to off-market listings. Not only do I meet with each client personally to make sure we cover all of your questions and goals, but I also share regular updates with new listings, price changes, and recent sales so you can gain an understanding of market trends.

    Over 90 first-time home buyers have gained the confidence to make this all-important decision with my help, and you can, too. Schedule a consult call today to find out how.

    3. Basic elevator pitch template #3

    For many [target customers], it’s not the [common/obvious pain point], but rather the [pain point your competitors don’t solve] that is most [painful].

    But not at [your business]. In addition to {feature #1} {feature #2} and you can even {feature #3}.

    Intrigued? Our [x] five-star reviews will tell you more, but you really have to experience it for yourself to see just how [adjective] and [adjective] [achieving goal] can be.

    [Call to action].

    elevator pitch examples - basic elevator pitch template

    Dentist example using this template

    For many people with chronic dental issues, it’s not the issues themselves, but rather the trip to the dentist, that is the most painful.

    But not at X. In addition to being a judgement-free and friendly space, you’ll never wait longer than 15 minutes, and you can even pick the music.

    Our 78 five-star Google reviews will tell you more, but you really have to experience X for yourself to see just how convenient, or dare we say enjoyable, a trip to the dentist can be.

    Schedule your first appointment today.

    Business elevator pitch examples & templates

    The examples above are good, but if you want to kick things up a notch, you can take a more unique approach. Here are some more business elevator pitch examples and templates to try out.

    4. The wooing elevator pitch template

    With this approach, speak to what your audience is most proud of.

    [Describe audience’s scenario in a flattering way]. Built for [target customer] who [want to achieve X/need to solve X], [your offering] is a Copywriting that [benefit]. Unlike [competition], [product] [unique differentiator.] [CTA] so you can [experienece benefit or feature].

    SaaS example

    Your [SaaS] platform is awesome.

    Too awesome, in fact, for new users to see its capabilities right away.

    Built for awesome SaaS platforms, Cinch is a user onboarding platform that helps your users discover just how awesome it is.

    And unlike other solutions, Cinch also uses engagement analytics to predict churn and send customized prompts to prevent it.

    Don’t let the learning curve into a churning curve. Try it out now.

    elevator pitch examples - wooing elevator pitch template

    5. The data-focused elevator pitch template

    Use data to illustrate the problem and prove your value. You may need to put some data into context, as with the example below.

    [Topic] is a big problem. In fact, [statistic]. [Business/product/service] has helped over [X customers] [solve this problem] and [achieve benefit]. By [special feature], [another stat proving your value]. [CTA] or [thought-provoking question].

    elevator pitch examples - data-driven elevator pitch template

    Home services example

    The average home wastes half of the energy that flows through it. For context, the amount of energy wasted in just one day by California and Texas alone equates to how much was wasted in the 2010 BP Oil Spill.

    NRGSaver has helped over 3,000 people save money on their utility bills, reduce their carbon footprint, and make the world a healthier place. By incorporating your unique lifestyle and budget into our assessments and then providing 24/7 monitoring, our clients save, on average, $3,000 more per year than those who use other services.

    So my only question for you is, what are you going to do with that $3,000? That’s a nice vacation…

    6. The fear-based elevator pitch template

    This elevator pitch style is similar to the pain-agitate-solution copywriting formula. Fear is a big motivator, but you can cater this elevator pitch style to any emotion. These 273 emotional words and phrases can help you out here.

    [Introduce problem through an alarming fact.]  [Illustrate consequences of the fact]. [State how you’ve helped prevent the consequences]. [Provide differentiator]. [CTA].

    elevator pitch examples - fear elevator pitch template

    Chiropractor example

    Spinal misalignment isn’t just about back or neck pain. In fact, it starts out painless, but when left untreated, can lead to dysfunction in every system of the body—immune, digestive, nervous, endocrine, and more.

    I’ve restored countless patients to health after years of suffering chronic conditions—and their only regret is not finding me sooner.

    That’s why I offer all clients a free first-time full evaluation. So save yourself time, money, and pain and get an assessment that will catch things that no annual physical will.

    7. The storytelling elevator pitch template

    There really isn’t a template to offer for this type of elevator pitch. It’s all about painting a picture and choosing which emotional lens or copywriting technique you want to apply—humor, sadness, inspiration, sarcasm? The world is your oyster here, but consider this one humorous example.

    elevator pitch examples - storytelling elevator pitch template

    You can get away with being a little bit longer with this type of elevator pitch, as long as the story is entertaining enough to hold your audience’s attention.

    Furniture example

    The Montgomery family is sitting quietly out on their beautiful patio furniture. Looks peaceful, right?

    What you don’t realize is that they spent the day lugging it out of the shed, spraying it down, bending over backwards trying to figure out the setup. Tears were cried. Sweat was poured. Blood was shed. There were expletives.

    The Montgomery family actually is sitting quietly because they (a) can’t move and (b) are no longer on speaking terms.

    EZFurniture is on a mission to make spending time outside easy and hassle-free. EZ Furniture is on a mission to make spending time outside easy and hassle-free. Our fold-up, lightweight, and mold-resistant furniture is so simple, you’ll think there are pieces missing.

    Stop into our showroom today.

    The best elevator pitch examples to inspire you

    And finally, real elevator pitches spotted in the wild. Like I said, they’re everywhere…

    1. App elevator pitch example – YouTube ad

    This elevator pitch example comes from this LSATMax study app YouTube ad.

    On my first LSAT, I scored a 148. I ended up with a 174 and a Harvard Law diploma. My expertise as a pupil and as an in-class teacher led to the creation of LSATMax, a vastly superior LSAT prep expertise. And now, with the LSAT being administered on a pill, our as soon as radical concept has grow to be the norm for LSAT prep. So what are you ready for? Download our free app and see for your self.

    2. Personal providers elevator pitch instance – Podcast advert

    I hear this Better Help elevator pitch in podcasts on a regular basis. Have a glance:

    Better Help is on-line remedy that provides video and cellphone and even reside chat-only remedy classes so that you don’t want to see anybody on digital camera when you don’t need to. Better assistance is way more reasonably priced than in-person remedy and is offered worldwide. Better assistance will assess your wants and might match you with your personal accredited therapist in below 48 hours. Visit betterhelp.com and be a part of the over 2 million individuals who have taken cost of their psychological well being with the assistance of an skilled skilled.

    3. SaaS elevator pitch instance – Facebook profile

    The description in your Facebook enterprise web page is the proper alternative for an elevator pitch. Take Stryve’s:

    Hiring’s onerous. We’ve made it straightforward. Stryve is a revolutionary cloud-based ATS serving to you discover, nurture and rent the expertise your small business wants to succeed.

    Our mission is to assist rising firms thrive and utilizing our know-how, construct brilliantly various groups. We need to positively influence each people in enterprise and our planet; our dedication to B Corp helps us just do that.

    elevator pitch example in a facebook business bio by stryve

    4. Freelancer elevator pitch instance – chilly outreach e mail

    This elevator pitch instance comes within the type of a guest pitch for a blog post.

    Hi [name]

    Did someone call for a small business genie? Now I don’t have as many years in the field as Genie from Aladdin, nor am I as powerful…or blue BUT, three wishes I can grant for you and the team at WordStream are: adding value, reducing workload and providing knowledge!

    A reward awaits you, should you choose to take part. All you have to do is pick a number between 1 to 3.

    Here are your choices based on your decision:

    • Title #1
    • Title #2
    • Title #3

    The next step? Let me know which title you landed on and before you can say ‘hey presto’, I’ll have the content conjured up and delivered to your inbox ;).

    Wishing you a magical day,



    5. Product elevator pitch example – About us page

    In addition to excellent visual imagery, Zolt’s about us page has glorious elevator pitch inspo:

    Plants survive and thrive by releasing endogenous biochemicals that assist them flourish below numerous circumstances, and plenty of of these plant botanicals may also help people carry out at their greatest, too. That’s why Zolt superdrinks are powered by vegetation (an entire entourage of ‘em) and optimized for efficiency. Each formulation of adaptogens, antioxidants and terpene botanicals is tailor-made to key areas of human perform like sleep, immunity, vitality, stability, and total cognitive efficiency.

    elevator pitch example - zolt's about page

    6. Chiropractor instance – Zocdoc

    This chiropractor’s ZocDoc bio makes use of a mixture of knowledge, social proof, and emotional copy to show her worth and differentiate herself from others:

    Dr. Diane Arrigo is a graduate of the Sherman College of Straight Chiropractic in 2006. She based Chiropractic Health in 2007 to provide the advantages of chiropractic care to the residents of the Metro-West Framingham space.

    Dr. Arrigo has devoted her life to therapeutic the physique, spirit, and thoughts. She believes that chiropractic therapy is essentially the most wise and efficient method to deal with many frequent well being issues. She additionally believes within the preventative energy of chiropractic care.

    Dr. Arrigo is a proud member of the Federation of Straight Chiropractic Organization, and the Massachusetts Chiropractic Society. In her spare time, Dr. Arrigo enjoys cooking, mountain climbing, and spending time along with her household

    6. Virtual providers elevator pitch instance – Linkedin bio

    And lastly, your LinkedIn firm web page is one other place in your elevator pitch. Teladoc’s LinkedIn bio is nice elevator pitch materials:

    Teladoc Health is on a mission to empower all folks all over the place to reside more healthy lives by remodeling the healthcare expertise. Recognized because the world chief in whole-person digital care, Teladoc Health addresses the total spectrum of well being and well-being — powered by human experience, superior know-how and insights—to ship improved medical outcomes at scale. Serving greater than 175 international locations and ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages intensive experience and data-driven insights to meet the rising healthcare wants of shoppers and healthcare professionals.

    Final ideas to obtain your greatest elevator pitch

    Let’s shut off with some last ideas for making your elevator pitch the most effective it may be:

    • Customize it: Cater it to your viewers.
    • Practice it: If that is, certainly, a speech, follow it till it’s blue within the face. Write it, rewrite it, say it, recite it, document your self and pay attention to it. Recite it in entrance of somebody. Completely internalize it so that you simply’re talking as naturally and organically as potential.
    • Make it straightforward to perceive: Don’t attempt to impress your viewers with fancy jargon or complicated statements. The less complicated it’s, the better it is going to be for them to bear in mind. And converse conversationally.
    • Be prepared for objections/questions: You’ll get a really feel, over time, for frequent objections and questions. And it’s possible you’ll actually have a secondary spiel to deal with these. But watch out not to deal with them (or too lots of them) in your pitch. If you’re taking an excessive amount of of a defensive method, you could possibly be discounting your confidence.