The spring is a wonderful time to pollinate your Instagram feed with vivid pictures and to reap the benefits of all the holidays and promotional alternatives it affords. There’s National Grilled Cheese Day, Take Your Child to Work Day, Autism Awareness Month, Sexual Assault Awareness Month, and extra. These observances and themes present alternatives for you to join together with your clients, categorical your voice and values, and creatively have interaction your viewers—particularly on social media.
In this publish, we’re going to present an inventory of April themes, holidays, and consciousness causes in addition to actual examples from companies throughout numerous industries to assist offer you some artistic inspiration. So let’s get into it.
And for concepts for the entire 12 months, take a look at this superior marketing calendar by our buddies at LOCALiQ.
Table of contents
April nationwide month consciousness
April presents us with loads of choices for socially conscious advertising and marketing. Here are a few of the many themes and causes acknowledged in April:
April variety, fairness, and inclusion
We like to spotlight the range, fairness, and inclusion-friendly observances for every month anyway, but it surely’s particularly necessary throughout Diversity Month! Here are the vacations that may assist you to have fun variety:
- World Autism Awareness Day (April 2)
- Palm Sunday (Christian) (varies)
- Passover/Pesach (varies)
- Maundy/Holy Thursday (Christian) (varies)
- Theravada New Year (Buddhist) (varies)
- Good Friday (Christian) (varies)
- Day to Remember Rwanda Genocide Victims (April 7)
- Easter Sunday (Christian) (varies)
- Day of Silence (Students take a day-long vow of silence to protest the precise silencing of lesbian, homosexual, bisexual and transgender (LGBT) college students and their straight allies due to bias and harassment) (April 14)
- Orthodox Good Friday (April 14)
- Vaisakhi (Sikh) (April 13 or 14)
- Yom Hashoah (Jewish) (Sunset April 17 to Sunset April 18)
- Laila Al-Qadr (Islamic) (Sunset April 17)
- Eid Al-Fitr (Islamic) (Sundown April 21 to Sundown April 22)
- Festival of Ridvan (Baha’i) (April 21 to May 2)
- Armenian Martyrs’ Day
- Yom HaAtzmaut (Jewish) (Sundown April 25 to Nightfall April 26)
We have a number of DEI sources right here to assist you to out!
Here is an inventory of the numerous holidays and nationwide days celebrated in April that may make for artistic advertising and marketing in your native enterprise:
- April Fool’s Day
- Easter Sunday
- World Party Day
- Walk to Work Day
- World Health Day
- Siblings Day
- National Grilled Cheese Day
- Tax Day
- High Five Day
- Get to Know Your Customers Day
- Earth Day
- Picnic Day
- Denim Day
- Administrative Professionals’ Day
- Take Your Child to Work Day
- Arbor Day
- Email Debt Forgiveness Day
Creative April advertising and marketing concepts and examples
Between your web site, weblog, social media accounts, and Google Business Profile, there are many channels by which you’ll be able to share your April content material and promotions. Below you’ll discover a plethora of artistic April-themed concepts from actual companies similar to yours.
Autism Awareness Month
Autism impacts one in 59 kids within the United States. If you or somebody you’re keen on is affected by autism, it is a nice alternative to elevate consciousness by getting concerned in actions to give again to the neighborhood or elevating cash to donate to a company devoted to autism. Here’s a link to become involved in an occasion close to you. Or you’ll be able to present your assist with relevant merchandise, as with the instance beneath:
National Child Abuse Prevention Month
Show your assist for National Child Abuse Prevention Month with a blue pinwheel, which is the nationwide image for the trigger.
Or plant a pinwheel backyard at your workplace and share it together with your followers in hopes of elevating consciousness.
Financial Literacy Month
In honor of Financial Literacy Month, publish a weblog publish on a finance-related matter. Or, encourage followers to begin a dialog about how they’d select to spend further money if it fell into their laps. These feedback may get fairly artistic! This is a good way to improve Instagram engagement and spark a dialog.
Many forms of companies can work out a publish to faucet into the promenade season frenzy. This restaurant is cashing in on the recognition of “promposals.”
Think about posting one thing helpful for fogeys who could also be involved concerning the goings-on of promenade evening…offering useful info is appreciated by your followers – nobody needs to be bought to 24/7.
If you occur to have an providing that’s proper in keeping with promenade season, don’t be shy about selling your self both.
April Fool’s Day
Have some enjoyable together with your advertising and marketing on April 1. April Fools Day is the right excuse to play a sensible joke in your clients—simply make certain to hold issues mild and enjoyable. Fitness facilities can provide calorie-free cheeseburgers, preschools can provide a category for educating ABCs to canines, and therapeutic massage studios can provide touch-free massages. These are all apparent jokes associated to what you are promoting. Another manner to market what you are promoting for April Fools Day is to run a contest for the very best prank, or to share pictures of your staff partaking within the enjoyable.
National Siblings Day
If you run a household enterprise don’t neglect about National Sibling Day. Celebrate your togetherness whereas selling what you are promoting. Or merely present concepts on methods to honor the day.
If relevant, run promotions particular to siblings with two-for-one offers. Or you’ll be able to have fun by merely snapping pics of all of the siblings that come to your location and posting to social media.
The Boston Marathon
WordStream is predicated in Boston so we’re enormous supporters of the marathon, however you don’t have to be native to assist it. Show your assist for native athletes who’re operating or touring with relations operating within the marathon. Fitness facilities ought to present their assist throughout the nation for the marathoners. Local eating places can provide “carb loading” pre-marathon meals and therapeutic massage studios can provide reductions to runners.
Administrative Professionals Day
Make positive to thank your assist employees on Administrative Professionals Day. This is an efficient manner to make what you are promoting and model private on social media and in your weblog. Highlight what your assist employees does for what you are promoting and interview them in your weblog or on a video. Customers who work together with assist employees will love seeing them within the highlight!
Get extra April social media holidays and ideas to fill your calendar right here!
National Grilled Cheese Day
Everyone loves grilled cheese sandwiches so you need to completely discover a manner to incorporate a National Grilled Cheese Day publish into your feed—whether or not you personal a restaurant or not! See how these non-food associated companies made it work:
National High Five Day
On National High Five Day, drum up some buyer engagement and ask them to pose for a #highfive and tag them. They’ll possible repost on their very own feeds and get you some extra visibility.
You may additionally publish a fascinating Facebook publish inviting clients to tag folks they’d like to give a digital excessive 5.
Or give your individual digital excessive 5 as a thanks or particular shout out to clients, distributors, or perhaps a trigger you assist.
If you’re up for it, take into consideration operating a promo that coincides with the quantity 5…it doesn’t all have to be a couple of literal excessive 5!
Take Your Child to Work Day
If you could have children, carry them to work on today and inform your clients about it. This is a good way to educate your little one about beginning and operating a enterprise and encourage them to observe their desires.
Take their image and publish it on social media, encouraging clients to are available in and say whats up. Make your little one the “boss” of the day. Posting photos or tales on social media is a good way to have interaction clients and to personalize your model. Plus, you’ll be able to showcase your lovable kids!
Earth Day and Arbor Day are all about nature and bushes. Use these holidays as a advertising and marketing alternative for some inexperienced advertising and marketing. Flower outlets can host a category or write a weblog about reusing dried flowers for decor, inside designers can present recommendations on adorning with nature, and health facilities can take courses exterior for a hike or exercise that appreciates nature.
Easter & Passover
Restaurants, after all, can host Easter brunch or promote their Kosher for Passover menu objects. Photographers can run Easter image specials. Daycares could make a special occasion for youngsters to take photos with the Easter bunny. Fitness facilities can have a household enjoyable day with an Easter egg hunt. Bakeries can publish their themed baked items to improve their orders. Or, run a “peeps” particular like this enterprise did:
Our buddies at LOCALiQ have a lot extra Easter marketing ideas for you to take a look at.
Tax Day is a day that individuals both love (as a result of they’re getting a refund) or hate (as a result of they owe cash). This is prime time for accountants to market their enterprise—in the event that they haven’t already. But different forms of companies can profit from Tax Day as nicely.
Restaurants and bars can host publish Tax Day events. Retail shops can have after-Tax Day promotions to assist folks trying to spend their refund. Filing taxes is anxious, so health facilities or yoga studios can use this as a chance to have a boot camp class or a particular yoga class. For somewhat further enjoyable, incorporate a playlist of cash songs.
Or you are able to do one thing enjoyable with numbers, like this restaurant did:
Spring cleansing is excessive time for cleansing companies, organizers, and inside designers. Use this as a chance to give your clients and potential clients tips about how they will spruce up their home for the brand new season.
Cleaning Services ought to provide promotions or referrals for brand spanking new or present clients to jump-start enterprise for the hotter climate. Contractors or development companies ought to weblog or publish movies about widespread points that come up within the spring. If you’re getting began on a weblog, spring cleansing is a superb matter for writing your first weblog publish.
Get to Know Your Customers Day
Get to Know Your Customer Day happens on the third Thursday of the primary month of every quarter, so January, April, July, and October—and is, after all, an amazing alternative for interacting together with your clients. Post questions on Facebook that have interaction them in a dialog. Ask for his or her opinions to assist enhance your companies, what they like about what you are promoting, and so forth.
Denim Day is related to Sexual Assault Awareness. Take a break from self-promotion and educate your followers on the historical past of the vacation.
Or present your assist for victims of sexual assault by asking staff to put on denim to work on today.
Creatively market what you are promoting this April
From spring cleansing and mom Earth to grilled cheese sandwiches and excessive fives, there are many alternatives to market what you are promoting this April. And should you’re searching for extra month-to-month advertising and marketing concepts, we’ve obtained loads of ’em:
And right here’s our full collection of month-to-month advertising and marketing concepts
And for a 12 months’s value of promoting concepts, check out this marketing calendar template from our friends at LOCALiQ.
As promised, listed below are all of the observances and holidays celebrated in April, courtesy of HolidayInsights:
National Stress Awareness Day (first workday after U.S. taxes are due)
Administrative Professionals Day (Executive Admin’s Day, Secretary’s Day)(date varies)