3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Artificial intelligence involves fruition by instructing a machine to suppose and react like a human being.

Google refers to content material created with the assistance of synthetic intelligence as robotically generated content material, higher generally known as spam. Maybe inventive considering shall be one thing machines can ultimately grasp, however we aren’t there but. Machines can’t grasp issues like fashion, voice, and perspective, regardless of how clever they could be.

Though a machine can’t do inventive writing, synthetic intelligence might be useful in your content material advertising and marketing processes. Here are 3 ways AI-powered instruments may help you make your content material advertising and marketing extra productive:

Artificial intelligence tools can be helpful to your #ContentMarketing, says @SEOSmarty via @CMIContent. Click To Tweet

1. Put collectively content material briefs

Creating a content material asset usually requires lots of collaboration. For instance, an website positioning supervisor identifies a necessity for an article to handle a preferred query, an in-house individual does analysis to create a content material transient for the author to make use of, and a contract author crafts the content material.

In a sensible course of, you additionally be certain the shopper help (and gross sales staff) contribute their ideas to the content material transient (in addition to the ultimate article) primarily based on their frontline expertise with clients.

In any productive content material creation course of, a content material transient is prime.

And that is the place synthetic intelligence can change into useful. It can consolidate many information factors into one conclusive abstract to your staff to make use of.

Narrato makes use of synthetic intelligence to place collectively semi-automated content material briefs. It makes use of website positioning information (related key phrases and other people additionally ask questions), semantic evaluation, in addition to enter from staff members (fashion information, notes to the creator from totally different roles, references, and so forth.) to create a single dashboard to your author to create content material.

@narratoio uses #AI to put together semi-automated #content briefs, says @SEOSmarty via @CMIContent. Click To Tweet

The software additionally makes use of AI-powered grammar checks that will help you (or your author) create extra readable, better-structured copy. In this instance, the software suggests altering “a large number of” to a selected quantity or utilizing “many” or “numerous.”

HANDPICKED RELATED CONTENT: How to Create a Good Brief for Better Content Marketing

2. Diversify your content material advertising and marketing ways

Experts say the rule of thumb is to spend 20% of your content material time crafting the content material and 80% selling it. This good rule helps take advantage of each piece you write, however it’s seldom adopted.

Promoting your content material on social media requires lots of time: You have to create numerous copy to your updates, put collectively attention-grabbing visuals, craft attention-grabbing captions, and so forth. The repetitive duties usually scare away content material entrepreneurs, so that they depend on automation instruments that seize the brand new content material from RSS feeds and share them on their social media channels.

Artificial intelligence gives smarter and extra productive promotion by serving to you create social media copies, captions, and even multimedia content material (photos and movies).

Text-to-image expertise

Photoleap permits you to create visible content material on the fly. To experiment with the function, click on “Generate AI Image” and enter your textual content (for instance, the identify of your article).

The app will generate a picture. You can edit the picture in order for you. It is the quickest approach to create photos to diversify your social media content material and promote on-site content material.

HANDPICKED RELATED CONTENT: AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Social media copy

Lately, an AI-powered social media copy creation software learns primarily based in your replace efficiency and helps you write extra participating updates.

Copy and paste your article URL and choose the popular size of your social media updates. The software will generate social media captions. You can choose those to make use of and simply publish them to your related social media profiles.

The software makes use of the web page title and meta description to determine the article’s focus and generate captions. However, it additionally makes use of on-page copy to tell the AI-created content material.

AI-powered @LatelyAI tool uses page titles and meta descriptions to figure out the #content’s focus and generate captions, says @SEOSmarty via @CMIContent. Click To Tweet

HANDPICKED RELATED CONTENT: 10 Tips To Write Engaging Content Previews for Social Media


Traditionally thought of probably the most labor-intensive social media content material, movies are created extra rapidly with AI-powered instruments.

InVideo makes use of AI-driven automation to energy its “text-to-video” function. Copy and paste a couple of paragraphs out of your article and add your brand. The software will give you a video together with a template, animations, and headlines. You can edit the video in order for you.


HANDPICKED RELATED CONTENT: How To Choose the Best Distribution Channels for Your Content

3. Proof your content material

I discussed that Narrato gives AI-powered grammar solutions. But your staff creates lots of content material – social media posts, newsletters, emails, and so forth.

Grammarly is the preferred grammar-checking app that makes use of AI to study every particular person’s writing habits and gives solutions primarily based on that fashion. The software additionally learns its interactions with every person. For instance, should you are inclined to ignore the identical suggestion, the software will in the end study to not recommend it.

In this instance, Grammarly suggests a readability repair – altering “which results in a very sudden price change” to “resulting in a sudden price change.”

Grammarly gives many integration choices. While it may be utilized in textual content editors, it additionally gives a WordPress plugin. WordPress can also host a couple of more AI-generator plugins, together with inside linking and translations that you could be discover helpful and productive.

HANDPICKED RELATED CONTENT: Try These Tools To Create Content That Works for Search Engines and Audiences

Maximize your content material time with AI instruments

Content creators shouldn’t really feel threatened by advancing expertise. No one can change human creativity and ingenuity. Artificial intelligence generally is a author’s pal by dealing with duties they don’t have any time or talent to deal with and letting them deal with what they do greatest – writing.


All instruments talked about are recognized by the creator. If you have got a software to recommend, please add within the feedback.

Want extra content material advertising and marketing suggestions, insights, and examples? Subscribe to workday or weekly emails from CMI.

Cover picture by Joseph Kalinowski/Content Marketing Institute