Thousands of entrepreneurs across the globe share the identical mission – they wish to ship one of the best and simplest e-mail advertising and marketing campaigns.
While there are lots of methods to measure the success of your email marketing technique, what your subscribers consider your messages and the way they make them really feel is essential.
That’s why, on this article, we selected to not concentrate on uncooked numbers. We publish these in our email marketing benchmarks report, commonly. Instead, we determined to have a look at the visible features of selling emails despatched by manufacturers and firms from numerous industries.
To discover inspiration, we determined to dig into our personal e-mail inboxes and attain out to different fellow on-line entrepreneurs.
Editor’s word: Want to create beautiful e-mail campaigns that carry outcomes? Check out the brand new GetResponse Email Maker and begin sending higher emails at the moment. Don’t know the place to begin? Take a take a look at our 100+ free e-mail templates for some inspiration!
Table Of Contents
What is an e-mail advertising and marketing marketing campaign?
An e-mail advertising and marketing marketing campaign is a focused set of e-mail messages designed for a selected goal to be despatched at a delegated time.
They are primarily used to:
- Increase web site visitors
- Nurture current leads
- Retain prospects
- Engage subscribers
- Build model consciousness and drive gross sales
Categories of e-mail advertising and marketing campaigns
Brands use several types of advertising and marketing emails to strike the chord of their viewers. Each of them serves completely different functions in advertising and marketing methods. Still, generally they will overlap — for instance, an onboarding e-mail may carry a model worth message and will simply fall beneath the model consciousness emails class.
Here they’re:
Traffic technology e-mail advertising and marketing campaigns
We’re dwelling in instances when producing net visitors has turn out to be an actual problem:
- The battle between ChatGPT and Google’s BARD will trigger collateral injury for manufacturers that depend on natural visitors from Google.
- Paid campaigns, each paid social and paid search, require substantial funds allocations and don’t assure success.
From that perspective, leveraging the e-mail channel to generate visitors to your web site is key. After all, it’s approach simpler to persuade your subscribers to learn your newest weblog or go to your touchdown web page than it’s the case with whole strangers.
Onboarding e-mail advertising and marketing campaigns
There is a large potential to make a primary impression on new subscribers. Many manufacturers make the most of welcome emails by injecting their model’s tone of voice and worth proposition.
Onboarding e-mail campaigns can be utilized in three eventualities:
- Send welcome emails after goal prospects buy a product might be a wonderful alternative to cross-sell or up-sell different merchandise obtainable in an internet retailer.
- Saying “hi!” to recent e-mail subscribers creates a bond with individuals considering a specific e-newsletter’s content material.
- Guiding new prospects about utilizing a digital product — SaaS firms use onboarding emails to teach customers and make them keep longer.
Brand consciousness e-mail advertising and marketing campaigns
This class may be a difficult one. Because visitors technology, onboarding, and even promo emails may carry a model’s messaging.
But model consciousness emails can be a stand-alone class. Imagine a message highlighting what an organization stands for with out pitching its product or supply.
Or an e-mail marketing campaign that places their buyer successes within the highlight. And lastly, sharing some first-party information that may place a model as a high skilled in a specific discipline.
Lead nurturing e-mail advertising and marketing campaigns
Another standard sort of efficient advertising and marketing marketing campaign is lead nurturing emails. The workflow is fairly easy — individuals opt-in to e-mail lists and immediately turn out to be a significant asset for on-line companies that personal these lists.
Welcome emails listed here are only a warm-up. Each new e-mail subscriber can count on to obtain a sequence of related messages with beneficial data. Everything that may get a audience nearer to turning into prospects.
Sales e-mail advertising and marketing campaigns
Black Friday promos, Christmas presents, Valentine’s Day specials, Back-to-School low cost code blasts — you title them. All promo code and gross sales emails are one thing all manufacturers do, but when they do it in a vanilla approach, their potential prospects will ignore them.
Luckily, there are nonetheless inventive e-mail advertising and marketing examples of promotional emails that stand out. We’re going to share a few of them on this article!
Customer retention e-mail advertising and marketing campaigns
Customer acquisition shouldn’t be getting any simpler. On the opposite, with hundreds of firms promoting on-line, getting individuals to purchase comes with a excessive price.
That’s why manufacturers focus their advertising and marketing efforts on retaining current prospects. Rewarding loyal prospects with particular offers and unique content material can do the trick. We will share a few of the greatest e-mail advertising and marketing examples in that class.
Re-engagement e-mail advertising and marketing campaigns
No matter how compelling the e-mail content material is, not everybody within the e-mail subscriber record will interact with each message. In flip, a big proportion of recipients will stay dormant.
That’s why one of many important components of an e-mail advertising and marketing technique is to re-engage with inactive subscribers. You can discover some implausible inspirations for efficient follow-up emails within the article’s subsequent part.
The 30 greatest e-mail advertising and marketing campaigns
Below, we’ve included 30+ e-mail marketing campaign examples together with extra data on:
- who despatched them,
- what the e-mail marketing campaign is about,
- and why they’re so good.
Feel free to avoid wasting this text for later, as we’ll be increasing this record to incorporate some newer examples of selling emails that stole our hearts.
And since we’re already on the subject of creating your e-mail campaigns extra participating and attention-grabbing, this submit on e-newsletter concepts will more than likely additionally turn out to be useful.
1. The New York Times
Email advertising and marketing class: buyer retention
What is that this e-mail marketing campaign about?
Weekly recipe suggestion from their NYT Cooking subscription.
Why it really works:
I learn this e-mail with out fail, each week. And I hardly ever make any of the recipes featured within the roundups. Why? The images are stunning, and the long-form copy expertly written by Sam Sifton, the Food Editor at The New York Times, is informative, conversational, and private. He shares anecdotes from his life, information as it could relate to one of many recipes featured, and cooking recommendation – each week.
I really like the concept of how two supposed “dead and dying mediums” – newspapers and emails – are coming collectively to ship one thing completely fashionable, shareable, and sustainable.
Abby Hehemann, Director of Product Marketing at GetResponse
2. Patagonia
Email advertising and marketing class: onboarding/model consciousness
What is that this e-mail advertising and marketing marketing campaign about?
This is the primary e-mail you obtain after signing as much as their emailing record.
Why it really works:
An e-mail onboarding sequence ought to set expectations. This e-mail does that actually effectively. For starters, you have got the details about free transport on the high, which is kind of a sign of how a lot cash Patagonia would really like you to be spending within the store.
The e-mail headline is inviting. They then inform readers what sort of content material they ship, though they don’t point out frequency. Just as importantly, you have got the refund coverage on the backside. It’s setting expectations for patrons, which is essential for an ecommerce retailer.
The solely factor I’d change within the copy is the ‘our mission’ part. Most individuals assist the concept of saving the planet, so this assertion with out context means nothing to the reader. It’s a missed alternative. The intro e-mail is an ideal time to speak about what makes the corporate completely different. Just a sentence or two with a hyperlink to the location, perhaps even a button beneath, would have executed the trick.
Nico Prins, Founder at Launch Space
3. MVMT
Email advertising and marketing class: buyer retention/model consciousness
What is that this e-mail advertising and marketing marketing campaign about?
This is an e-mail marketing campaign asking the MVMT prospects to submit their video content material and have a good time the model’s anniversary collectively.
Why it really works:
I’m a giant fan of MVMT and that is simply one other great e-mail marketing campaign instance from many who they ship.
The message begins off effectively, with an intriguing topic line: “That one time we went viral…”
They bought my consideration instantly and made me click on. I needed to know why they went viral, and I actually hoped it wasn’t only a intelligent approach of displaying that their costs dropped.
I wasn’t dissatisfied.
What I noticed was a e-newsletter that contained an animated video that confirmed quite a few thrilling footage and a brief message explaining how they’ve requested their followers to have a good time their model’s anniversary collectively.
The animated GIF together with the message led to an thrilling film displaying how the model’s followers reside their lives on their very own phrases.
The movie combining their prospects’ footage, beautiful footage, and thrilling music gave me goosebumps!
At the time of penning this, this video has over 22,000 views, 1,000 likes, and virtually 500 feedback on YouTube – discuss engagement, huh?
In reality, it’s that form of user-generated content material that made me purchase one in all their watches a few years again.
4. Charm Offensive
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
It’s a welcome e-mail obtained after signing as much as win a free lifetime premium subscription to the copywriting course.
Why it really works:
Just give it a learn! When was the final time that you just obtained an e-mail with an evil snort within the topic line? It’s unique, it’s witty and also you keep in mind it since you’ve by no means had an e-mail like this earlier than. I’ve entered a contest the place I must compete towards others, and the copy encourages me to try this, quite than shrink back from it. It jokingly jogs my memory of what’s up for grabs if I win. Then, there’s a mild reminder to affix the Facebook group and get much more concerned that I already am.
Phil Forbes, Marketer at Packhelp
5. Live The Off-Grid Dream
Email advertising and marketing class: lead nurturing
What is that this e-mail advertising and marketing marketing campaign about?
This e-mail is part of a lead nurturing sequence that promotes beginning a brand new life within the countryside — shopping for land and making a supply of passive revenue.
Subject line: From nothing to an entire mountain
Sender: Live The Off-Grid Dream
Why it really works:
Replacing a city-oriented and noisy way of life with a brand new, sluggish life near nature has turn out to be a robust development amongst busy professionals of their 30s and 40s. More and extra individuals retreat to the peaceable countryside, engaging others to do the identical.
But usually, they face a monetary problem (how can I afford to purchase land?). And that is the place Live The Off-Grid Dream steps in with its messaging.
Look on the topic line: “From nothing to a whole mountain.” It completely combines naming the elephant within the room (no cash) and a dream (who wouldn’t like proudly owning a mountain?).
Next, let’s take a look at the physique copy of this e-mail.
It doesn’t hassle me that it’s plain textual content with no pictures as a result of the wording is so highly effective:
- “owning a place,” “close to nature,” and “enjoy the good life” – what’s to not like?
- The writer paints a tranquil image of getting a dream life and working a sustainable enterprise concurrently.
- But then – the writer names the “villain” by its title: lack of cash.
- And even with out that, they managed to personal 160 acres and get $30k month-to-month as a passive revenue. How did they handle to try this? Well, they’re desperate to inform you … after you click on the hyperlink.
7. Casper
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
This is an e-mail marketing campaign instance despatched on the Daylight Saving Time.
Why it really works:
One factor I worth in e-mail campaigns is their creativity.
Blowout gross sales or flash campaigns don’t impress anymore. They’re too frequent. And often despatched by the identical manufacturers, time and again.
This marketing campaign, nonetheless, was completely different. It was meant for Daylight Savings Time, a day no person ever celebrates. In reality, all you often do is sleep in.
And that’s precisely what the model suggests, that you just sleep in, however on a mattress you should purchase from them, in fact.
The general e-mail design, topic line (“That extra hour, though.”), animated GIF, quick copy, and a transparent CTA – every thing suits completely.
The solely factor I’d change is the low cost worth. If you observe Casper’s emails, you’ll see that their reductions are at all times 10%.
I get the technique, however you turn out to be blind to those sorts of reductions, in the event you hold seeing them.
7. American Express
Email advertising and marketing class: buyer retention
What is that this e-mail advertising and marketing marketing campaign about?
Email selling reside chat to get assist along with your Amex account.
Subject line: Got a query? Get a solution via Chat
Why it really works:
The marketing campaign is a win-win.
While many banks appear to attempt to deflect prospects from contacting them, Amex is doing the precise reverse. Actively selling and reminding their members about reside chat. Inviting prospects to ask them questions. It makes you’re feeling good to be a member.
In one e-mail they’ve been useful and given a mild reminder as to the advantage of Amex membership.
Brands that don’t have a steady stream of latest merchandise and presents can discover it laborious to have one thing attention-grabbing to say. Amex discovered a great way to resolve this.
The design will get down rapidly to what it’s all about with the headline and a transparent advantage of reside chat – “Get a quick answer”.
The pattern chat window provides context visually, so that you get the message even with a skim learn.
The last a part of the win-win is that reside chat might be higher for Amex too. The price of assist by reside chat is probably going decrease than the price of telephone assist.
A marketing campaign useful for each the model and the client.
Tim Watson, Zettasphere
8. Mixmax
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
User onboarding emails with ideas within the type of GIFs.
Why it really works:
I used to be a brand new consumer of Mixmax and didn’t know all their functionalities.
Every three days they despatched me ideas find out how to use their software program higher.
This approach, I didn’t get overwhelmed by their software program and I adopted the product very simply. The emails additionally expanded my information on find out how to write nice emails.
Now, I exploit the identical tactic at Userpilot.
Aazar Ali Shad, Former Head of Growth at Userpilot.com
9. Smart Blogger
Email advertising and marketing class: lead nurturing
What is that this e-mail advertising and marketing marketing campaign about?
This was a teaser e-mail despatched to lure subscribers into studying a case research, which served as top-of-the-funnel content material to a paid course.
Why it really works:
Here’s why this e-mail is compelling.
Firstly, it leverages the ability of social proof within the topic line and opening line.
Who wouldn’t wish to take a look at a submit that bought over 1 million guests?
Secondly, it makes use of the hard-to-resist emotional set off of ‘free’.
Finally, it goes straight to the purpose, one thing individuals admire in a crazy-busy world.
Qhubekani Nyathi, Long-form Content Strategist at Wholesome Commerce
11. Mejuri
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
This is a B2C flash sale e-mail for Black Friday final yr, giving e-newsletter subscribers unique, early entry to their once-a-year sale.
Why it really works:
First off, everyone knows how crowded our inbox will get round Black Friday.
Mejuri selected to maintain their e-mail easy and to the purpose, which I believe we will all admire.
The e-mail additionally stresses the exclusivity of this invite. The phrases “only sale all year” within the topic line, plus “private” and “secret” are highly effective motivators – backed up by the truth that this invite is simply going to e-newsletter subscribers.
The restricted time-frame (solely till midnight at the moment) and the concept of shortage (Mejuri is infamous for working out of standard items) drive residence the necessity to act now.
I’d been following their social media channels and e-newsletter for a number of weeks. This was the set off I wanted to lastly purchase from them.
Bronwyn Kienapple, Content Marketer at Venngage
12. Product Hunt
Email advertising and marketing class: re-engagement
What is that this e-mail advertising and marketing marketing campaign about?
A day by day digest of featured merchandise from Product Hunt.
Subject line: This is stomach-turningly good. Yikes. 👀
Why it really works:
The topic line completely hooked me. Anytime I see “Yikes” in my inbox, I open. And the content material didn’t disappoint as soon as I opened. The conversational tone and outline of the featured product made for an pleasing learn.
Their description of the product and inclusion of (creeped out) feedback from the submit then satisfied me to click on out to the itemizing on their website, after which lastly to the precise product itself. It was an ideal mixture of a well-chosen featured product, engaging topic line, and easy-to-read copy.
Abby Hehemann, Director of Product Marketing at GetResponse
Bonus: Free Guide
Want to scale your ecommerce enterprise, promote extra merchandise, and switch your prospects into model advocates?
Get this information to find out how advertising and marketing automation will help you obtain your small business aims.
Download information
13. Proof
Email advertising and marketing class: lead nurturing
What is that this e-mail advertising and marketing marketing campaign about?
This is a follow-up e-mail despatched to registrants for a Webinar that didn’t present up for the reside occasion. Our Webinar coated the 5 development methods that we discovered throughout our time in Y Combinator in 2018.
Why it really works:
This e-mail works effectively for us as a result of it’s being despatched to an viewers that has already opted in to a webinar. We know they’re high-intent to look at this content material — as they’ve already taken outing of their day to submit their data right into a lead kind.
At the identical time, we all know how busy everyday work might be for entrepreneurs and entrepreneurs. Rather than excluding them from getting the Webinar’s content material as a result of they didn’t present up reside — we document our reside presentation and observe up with an e-mail providing them a second likelihood to view.
In the e-mail physique, we offer a number of hyperlinks to our content material and we reiterate the subject of the coaching a number of instances. We additionally make it some extent to leverage the names of larger tech firms (Airbnb, Dropbox, Gusto) so as to add credibility to our presentation.
Finally, we generate the FOMO by saying “trust me, you don’t want to miss this” as our last signoff.
Ben Johnson, Content Strategist, Proof
13. Growth Hackers
Email advertising and marketing class: model consciousness
What is that this e-mail advertising and marketing marketing campaign about?
Email marketing campaign referring to actual time occasions – the Oscars.
Why it really works:
This is an attention-grabbing instance.
And it’s not solely as a result of it’s utilizing an animated GIF. It’s about what that GIF and the copy surrounding it inform us.
This e-mail marketing campaign talks concerning the Oscars, which might not be so uncommon in the course of the week when the 91st Academy Awards is happening.
The attention-grabbing factor is the angle Growth Hackers took on this e-mail. They’re not speaking concerning the motion pictures or music that have been acknowledged. Instead, they’re speaking concerning the true “winner” of the Academy Awards night time – variety.
As you may learn of their article, which additionally gives an evidence to their GIF, the 91st Academy Awards broke the document of Female and African-American Awardees.
With this in thoughts, they determined to dedicate that e-mail to variety, too – and ready a number of solely one of the best content material that celebrates this necessary matter.
For somebody who cares about these values and has truly not adopted the Oscar night time, this e-mail was very inspiring and academic.
Something you don’t usually see in your inbox.
14. Rothy’s
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
This is a promotional e-mail despatched to individuals who have opted into Rothy’s advertising and marketing however have but to buy.
Why it really works:
There are at the least three causes this e-mail stands out.
First, it’s not simply animated with a video on the high, the physique of the GIF faucets into individuals’s default responses to SMS or direct messages: particularly, we will’t resist the temptation to learn them.
Second, it makes use of actual names, genuine conversational parts, and even pictures (e.g., the cat) that appear and feel as if you’re eavesdropping (or, eavesreading) another person’s texts.
Third, it subtly leverages some of the highly effective persuasive instruments: social proof.
I do know all that is true as a result of I didn’t get this e-mail.
Instead, my beautiful spouse forwarded it to me and instantly texted me afterward: “I just fwd you an email from Rothy’s. I’ve never seen one like this before.”
She’s a just-turned-30, city, socially acutely aware form of woman who loves cats. Talk about nailing your goal demographic. (And sure, later that day she and I ordered her first pair.)
Aaron Orendorff, Founder and Content Strategist, iconiContent
15. Capterra
Email advertising and marketing class: re-engagement
What is that this e-mail advertising and marketing marketing campaign about?
An everyday e-newsletter however geared toward warming up “sleepy” followers.
Why it really works:
First of all, its catchy topic line: personalised and intriguing. I couldn’t assist opening it to seek out out WHY I’m one of the best. What have I executed to turn out to be one of the best, provided that I’m not an energetic consumer of Capterra?
Second, the construction: quick, clear, following the “one mail – one CTA” rule and specializing in the worth I’d get. It didn’t take me lengthy to know it wasn’t spam and what it was all about.
And third and probably the most attention-grabbing half is the motive they’ve used to ship this supply: National Compliment Day. As a rule, entrepreneurs ignore such itsy-bitsy holidays, concentrating on huge 5 (Halloween, Thanksgiving, Christmas, St. Valentine’s, and Easter); however interesting to such tiny however cute calendar days may carry advantages. Content concepts for newsletters, at the least.
Lesley Vos, Content Strategist at Bid4Papers
If you want this concept, you should definitely take a look at our Global Marketing Calendar and see extra tiny calendar days that may encourage nice campaigns :).
Related learn: 14 Valentine’s Day e-mail concepts for 2023 & Wickedly-effective Halloween e-mail templates
16. Fathom Analytics
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
A welcome message despatched to a brand new consumer who simply created an account on Fathom Analytics platform.
Subject line: Welcome to Fathom
Sender: Fathom Analytics
Why it really works:
This is the primary time I used to be so impressed with a welcome e-mail that I made a decision to answer.
What’s so particular about it? It’s an ideal mixture of an onboarding e-mail with model consciousness — displaying how daring they’re with their model values. They are standing as much as Big Tech, being upfront about what they battle for.
And lastly, they make it clear that they’re actual individuals you may discuss to, not soulless machines.
17. Zest
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
Confirmation Email despatched after you’ve submitted content material to Zest.
Why it really works:
1. Fun and interesting: The e-mail is completely different and fully set the tone of the brand2. Relevant: It mentions the lately printed article3. Quick: The e-mail is straight to the purpose and spot-on. Yet, it confirms that my suggestion has been thought of, and I really like that.4. One Simple CTA: Although I’m ready for them to return again, it suggests me so as to add extra and empower the neighborhood
Baptiste Debever, Co-Founder & Head of Growth at Feedier
18. Hello Bar
Email advertising and marketing class: re-engagement
What is that this e-mail advertising and marketing marketing campaign about?
The e-mail presents some free recommendations on find out how to accumulate extra emails to develop your record of subscribers.
Why it really works:
The e-mail was very highly effective, as a result of it hits a nerve with the challenges we’re confronted with when attempting rising an e-mail subscribers record. It presents actionable tricks to implement instantly. By giving a small perception and never gifting away the farm, and by utilizing a robust name to motion, they made me curious to order a spot for the coaching to study extra ideas.
Paul Granger, Content Marketer at Website Promoter
19. CXL
Email advertising and marketing class: re-engagement
What is that this e-mail advertising and marketing marketing campaign about?
An invitation to a buyer interview to share opinions concerning the product from the consumer’s viewpoint.
Subject line: You should actually like us!
Sender: CXL
Why it really works:
First of all, the topic line caught my consideration. Wait, what? Who do I like that a lot, and why?
And though I’m not an energetic CXL consumer anymore, I’m nonetheless subscribed. So, they determined to incorporate me in a phase for a re-engagement marketing campaign to ramp up buyer loyalty. First, they wish to know my expertise and why I ended being a paying buyer. And second, they wish to present that they care, so I can return and be an energetic consumer.
The e-mail is brief and candy with compelling copywriting – right here and within the follow-up e-mail.
Jakub Zieliński, Co-founder at Cayenne Flow
20. Cards Against Humanity
Email advertising and marketing class: gross sales/model consciousness
What is that this e-mail advertising and marketing marketing campaign about?
Cards Against Humanity Black Friday marketing campaign
Why it really works:
This is an “oldie but goodie” e-mail marketing campaign instance.
Being a fan of Cards Against Humanity I count on nothing lower than exceptionally sarcastic, cynical, or at the least uncommon communication.
What’s extra uncommon than an ecommerce model saying that they’re shutting down their on-line retailer for Black Friday?
They even ask you to donate cash for completely no good motive (via a CTA button that’s completely towards the e-mail design greatest practices).
The observe as much as this marketing campaign was enjoyable, too. It turned out that they obtained a complete of $71,145 for completely nothing. And they even listed what sort of enjoyable issues they determined to spend that cash on.
You can learn extra about this marketing campaign on their website.
Ever since, I eagerly wait for his or her Black Friday emails and I’m by no means dissatisfied.
21. Native
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Post-purchase overview e-mail
Why it really works:
I obtained this product satisfaction e-mail a number of days after ordering a pair of trainers from Native Shoes.
Although any such emails needs to be an business commonplace, few ecommerce websites truly do it, and even fewer do it this in a great way.
This e-mail checks all a very powerful particulars:– Highly seen firm emblem– Customer’s title personalization– The title and picture of the product that was bought– Ability to jot down the overview straight within the e-mail itself. This is way simpler than to navigate over to the location.– Detailed overview choices: stars, textual content space and sizing match. Note that the 5-star possibility is pre-selected.– Large call-to-action button on the finish– A contact of humor to make issues extra lighthearted
From my viewpoint, it is a nice strategy to accumulate evaluations for ecommerce shops. Maybe the one factor that’s lacking on this e-mail, is an incentive. Customers can be more likely to jot down up evaluations in the event that they have been provided a reduction on their subsequent buy or one thing comparable.
Radu Vrabie, Full-Stack Digital Marketer at Guaranteed.software
22. Revolut
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Black Friday e-mail marketing campaign promo supply
Why it really works:
Every factor of this e-mail marketing campaign says it’s one thing unique:
1. The darkish theme of the e-mail with very contrasting white fonts.2. The rose gold card rotating within the GIF.3. The eye-catching pink name to motion button.
And lastly, the copy, which says they usually don’t bounce on the Black Friday bandwagon, however over 9,000 requests from their customers isn’t one thing Revolut can ignore.
The e-mail is tremendous easy and really clear – the primary advantages are emphasised in a bulleted record, after which the financial worth is restated simply above the CTA button.
It’s fully completely different to their common newsletters and automatic emails.As their buyer, I knew immediately that this supply is particular and price testing.
Marcin Struzik, Senior Video Editor at GetResponse
23. Booking
Email advertising and marketing class: re-engagement
What is that this e-mail advertising and marketing marketing campaign about?
Converting customers who looked for lodging in a selected metropolis and didn’t e book.
Why it really works:
This e-mail advertising and marketing marketing campaign is an efficient instance for any firm working on-line.
I’ve obtained this e-mail as a result of I’ve given consent for receiving advertising and marketing content material and since, someday, I used to be casually testing locations to remain in Berlin on Booking.com.
I used to be searching with no clear intent of shopping for, however after being reminded of touring, the considered it doesn’t go away.
Other than that, this e-mail marketing campaign is an efficient instance of personalization: I may see my title on the banner, they usually didn’t spoil it with Dear [Name], which generally appears to be like dangerous when plenty of different firms do it.
Besides, the dates I used to be considering have been already crammed in, which additionally shortens the doable buy course of.
Although some individuals would possibly discover it creepy – Booking is explicitly mentioning they’re monitoring customers’ actions on-line.
Margo Burkivska, B2B Marketing Specialist at GetResponse
24. MeUndies
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Promotional e-mail introducing a brand new line of merchandise.
Why it really works:
This e-mail’s so playful.
Underwear is one thing that folks often conceal and don’t wish to discuss.
To put it up for sale, you may both be shy about it – hey, I don’t wish to disturb you, however in case you’re searching for panties… that’s what we do – or be loud and proud concerning the merchandise you’re providing.
MeUndies does the latter. With this fantastically animated e-mail, they’re displaying how colourful and playful their merchandise are.
This e-mail says – whether or not you resolve to go on a sushi date with a buddy, or fly solo, you may have enjoyable with their merchandise.
I find it irresistible.
25. Care/of
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Email marketing campaign introducing a brand new product
Why it really works:
This is a good instance of a easy but informative e-mail promo.
I admire the mixture of gorgeous design and nice copy.
After the quick introduction, you study a little bit of primary details about the mushroom trio that helps enhance the immune system.
Next phase tells you the place it’s grown and why it issues.
Then there’s the final phase inviting subscribers to take the quiz to assist them with choosing the proper product for his or her wants.
And there’s only one clear name to motion – I really like these form of emails.
Irek Klimczak, Customer Content Lead at GetResponse
Read extra: How to launch a brand new product utilizing e-mail advertising and marketing
26. American Giant
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Email marketing campaign inviting to the retail retailer
Why it really works:
This e-mail informs concerning the New York pop-up. It’s an amazing thought to make use of e-mail advertising and marketing to ask subscribers to your brick-and-mortar location.
Let potential prospects know that you just’re round and that they will come by and take a look at in your merchandise.
Make probably the most of each the web and offline expertise.
That’s the way in which to do it.
Irek Klimczak, Customer Content Lead at GetResponse
Related: Guide to e-mail advertising and marketing for retailers
27. Trello
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
Email explaining the methods you should utilize Trello
Subject line: A free private behavior tracker for you
Why it really works:
I really like Trello’s emails as a result of they’re so helpful, and supply real-life examples of utilizing the answer.
After receiving this e-mail I ended up creating two new Trello boards, so I assume the e-mail reached its aim.
What’s so good about it?
1. A transparent CTA to an in depth weblog submit with helpful product screenshots and use circumstances.2. Brand-consistent and enjoyable graphics that match the look of the product.3. Fun copywriting according to the model.4. Addresses consumer persona – Trello is used primarily for challenge administration, and procrastination is a typical problem confronted when dealing with initiatives.
Marta Kusinska, Email Marketing Manager at GetResponse
28. Aaron Krall
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Email asserting a particular supply: convert e-mail contacts into prospects
Subject line: If you’re beneath $10 MRR…
Why it really works:
This is a shocking e-mail that landed in my inbox, and I believe it’s value noting.
With an amazing intro, together with some private particulars of the sender, this e-mail provides you an impression of coming from a buddy.
So the primary intention is constructing belief, additionally by utilizing some numbers and social proof within the physique of an e-mail.
After all, you’re to belief Aaron along with your cash and must imagine that he’s an acceptable individual to assist your Saas enterprise develop.
And get curious sufficient to ask about his particular supply.
Marta Kusinska, Email Marketing Manager at GetResponse
29. Carnival Cruise Line
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Promotional e-mail marketing campaign
Why it really works:
The e-mail by Carnival Cruise Line is a sheer delight for the subscribers, with its inventive presentation. They have adopted all the e-mail advertising and marketing greatest practices and created a visually spectacular design that’s positive to kindle wanderlust within the subscriber’s thoughts.
The topic line: Deposits are taking a dive. (See what they discover down there!) together with the preheader textual content: Get decreased deposits ranging from $50 per individual for sailings via December 2020 are attention-grabbing sufficient to seize the eye of the subscribers and make them open the e-mail.
The header picture and textual content are crafted in such a approach that the recipients are compelled to scroll via the complete e-mail.
Finally, once they attain the underside of the e-mail, the ocean flooring with stunning fishes usher them in. (Animation couldn’t have been used higher.)
The e-mail ends with a transparent CTA “Search All Cruises”.
All in all, it units an amazing instance of how journey business emails needs to be. Inspired already?
Kevin George, Head of Marketing at Email Uplers
30. Phrasee
Email advertising and marketing class: buyer retention
What is that this e-mail advertising and marketing marketing campaign about?
Email sharing the most recent content material from the Phrasee weblog and different locations on the Internet.
Subject line: Is it sizzling on this inbox, or is it simply you? 😍
Why it really works:
I at all times stay up for Phrasee’s content material emails. I really like their tone of voice and love how – as a B2B tech firm with a extremely severe product utilized by big manufacturers – they stand out from different manufacturers within the house simply by the way in which the communicate to their viewers. Because, hey, entrepreneurs simply wanna have enjoyable, too! Couple that with gifs and a really particular sort of humor – and it’s an ideal Thursday learn.
They’re additionally nice at what quite a lot of emails hold lacking – which is creating significant preheaders that go along with the topic strains. I at all times really feel like the topic line + preheader duo is so underrated (and too many firms don’t ever transcend “Read this email online” of their preheader), whereas it may be an amazing open charge booster.
Plus, I discover it awkwardly satisfying to discover a pickup line in my inbox despatched by a model I truly like!
Karolina Kurcwald, Chief Wordsmith at GetResponse
31. Litmus
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Email invite to a convention.
Why it really works:
This one is a no brainer.
What’s the easiest way to get individuals to get enthusiastic about your e-mail design convention?
Show them a tremendous e-mail invite that’s utilizing coding tips you haven’t skilled earlier than.
And that’s precisely what Litmus does with their e-mail invites.
One time, they added animated movies within the message background. The subsequent yr they’ve added a reside Twitter feed displaying peoples’ reactions to their marketing campaign.
This e-mail is among the many greatest ones I’ve ever seen being deployed on a bigger scale.
32. REI
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Promotional e-mail marketing campaign from an ecommerce model
Subject line: Go From Working Indoors to Playing Outdoors in Style
Why it really works:
I really like the intro headline “Embrace your inner outerwear”
Both the topic and headline are catchy, vivid, visible, and put you in a temper and place.
From there, the e-mail provides an amazing CTA with “Shop the everyday collection” Then it follows with “Real clothes for real life”. Presenting options which might be sensible, cool, and welcoming.
They increase with CTAs to completely different sections (Women’s, Men’s) Then they even current “Expert Advice” and present how they’re fascinated about the planet and high quality.
It’s an extended e-mail, however it doesn’t waste any house.
There’s rewards on the backside that presents a number of advantages to the supply, they usually shut with extra hyperlinks to their pages.
The footer is actually nice too in presenting “100% satisfaction guaranteed” + the member incentive, each in huge, daring fonts to current the numbers.
And there’s even an “REI Values” tab which is them displaying what they’re all about.
Habeab Kurdi, Copywriting Coordinator @ GetResponse
33. Fellow
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Creative product announcement e-mail
Subject line: In lower than 24 hours, the way forward for espresso will change endlessly
Why it really works:
This e-mail began a promo collection of a brand-new Fellow product and its upcoming Kickstarter marketing campaign.
It goes above and past conventional advertising and marketing emailing.
First of all, it is only one in a collection of varied sorts of e-mail rigorously designed to:– catch your curiosity– present the product– clarify the concept behind it– and get you to take motion and again the product on Kickstarter.
I actually appreciated the concept of utilizing the contact record as a particular membership that grants you early entry to the Fellow espresso information.
It’s an amazing instance of an efficient e-mail for all those that wish to use e-mail when launching a Kickstarter marketing campaign.
Irek Klimczak, Customer Content Lead at GetResponse
34. New Balance
Email advertising and marketing class: gross sales
What is that this e-mail advertising and marketing marketing campaign about?
Email advertising and marketing marketing campaign from an ecommerce model
Subject line: These Come Highly Recommended
Why it really works:
In common, New Balance has actually knocked it out of the park this yr with e-mail advertising and marketing and campaigns, increasing their model and their “cool factor” by like 10000%.
For me, I really like this e-mail as a result of it says precisely what it’s within the topic line, then presents a few of their greatest sellers however with nice pictures, evaluations, and lets the product (and their prospects) communicate for themselves.
It’s capped with the identical because the REI one, huge, daring font for the numbers/presents of “Shop more, save more”
It’s easy, but refreshed.
Habeab Kurdi, Copywriting Coordinator @ GetResponse
35. Magic Spoon
Email advertising and marketing class: onboarding
What is that this e-mail advertising and marketing marketing campaign about?
Welcome e-mail from an ecommerce model known as Magic Spoon
Subject line: Ready to make your morning higher? 🥣
Why it really works:
This is a good e-mail advertising and marketing instance any ecommerce model can get impressed by.
The immediately get you curious by asking two questions of their topic line and e-mail header – 1) Ready to make your morning higher?, 2) Do you imagine in magic?
There’s no approach you’ll not scroll down after this. You wish to know what it’s all about.
And when you scroll down, you learn that they’ve recreated your favourite childhood cereals – however made them wholesome! Now that actually is the breakfast of my desires.
Right after that, they throw an attention-grabbing attempt now button that evokes you to take motion.
And if that’s not sufficient, they observe the button with highly effective quotes from their glad prospects and an image of an individual holding a bunch of bins of cereals.
Everything on this e-mail appears to be like magical: A ravishing picture displaying an explosion of taste. Vivid colours. Cereals floating within the air. Well-placed and extremely seen CTA buttons. And final however not least, a 100% happiness assure within the footer.
Being an individual who loves cereals (and making ready them for my youngsters), I’m bought.
Feeling impressed?
If you’ve scrolled down this far, meaning you noticed over 30 nice e-mail advertising and marketing examples.
You’ve most likely observed some attention-grabbing:
Some of them had an amazing copy, others have been all concerning the design, after which there have been people who have been simply entertaining.
In different phrases, there’s nobody strategy to make an amazing e-mail advertising and marketing marketing campaign.
It pays off to observe one of the best practices, however with out speaking to your viewers and checking your analytics experiences, you gained’t know for positive if a marketing campaign was profitable.
So, what’s the subsequent step you’ll take?
My suggestion is that you just begin designing your e-mail campaigns, A/B take a look at them, and hold optimizing them to realize the very best outcomes. If you need extra data first, we’ve bought an amazing step-by-step information to e-mail advertising and marketing for learners.
And in the event you didn’t know that but, GetResponse gives e-mail advertising and marketing software program that may assist you to with all of that.