4 Best Klaviyo Alternatives (July 2022) – Detailed Comparison

So you’re in search of Klaviyo alternate options? You’re not alone.

Although it’s a very good advertising platform, the current adjustments to its pricing made many entrepreneurs query whether or not investing on this software is the proper factor to do.

And the reality is, there are a lot of different nice advertising automation platforms on the market. Some of these are extra inexpensive, whereas others could merely be a greater match for your small business.

To enable you make the very best resolution, we’ve regarded on the high Klaviyo alternate options and punctiliously reviewed the 4 of the most well-liked ones.

The Klaviyo alternate options we analyzed embrace:

  • GetResponse
  • Mailchimp
  • ActiveCampaign
  • AWeber

Our standards within the seek for the choice platform for Klaviyo relies on:

  • User-friendliness and buyer help – how straightforward is it to start out with and use the platform 
  • What industries are extra appropriate for what various
  • Price – The finest worth in your particular wants
  • Features and updates – Best options that platforms provide to assist your small business 

If you’re in a rush, right here’s the shortest go-to suggestion listing for Klaviyo alternate options

If you’re in a rush, right here’s the shortest go-to suggestion listing for Klaviyo alternate options

  • GetResponse – Marketing automation platform that helps you on each step with actually multi-channel advertising campaigns utilizing popups, e-mail advertising, ecommerce automation, transactional emails, SMS, touchdown pages, dwell chats, webinars, and PPC campaigns.
  • Mailchimp – Popular advertising platform, notably utilized by firms which can be simply beginning out. Great for working e-mail advertising campaigns, touchdown pages, managing leads in CRM, and working social advertisements.
  • ActiveCampaign – Robust advertising automation platform finest match for superior B2B manufacturers that focus totally on lead nurturing and sales-driven campaigns.
  • AWeber – A dependable advertising platform that’s nice for small companies, inventive industries, and content material creators for gaining and retaining a trusted following.

Take GetResponse for a 100% free spin with our free-forever account. No bank card wanted.

Table Of Contents

Klaviyo – an summary 

Klaviyo homepage.

It is well-known that Klaviyo is a superb software for the ecommerce enterprise. Retailers on Shopify, WooCommerce, and Magento usually belief Klaviyo with their e-mail advertising campaigns. 

However, Klaviyo just isn’t a very good match for everybody. Most reviewers discover Klaviyo’s pricing, the complexity of their instruments, and e-mail builder to be a deal-breaker.

Also, though it’s also known as a advertising automation software, its capabilities are restricted solely to e-mail and SMS advertising. If you’d like to advertise your small business utilizing different advertising channels, you’d must combine Klaviyo with yet one more software and pay for it individually.

When we have been testing the platform, we skilled difficulties when making an attempt to construct our publication. For instance, once we tried so as to add a brand new block to an already created template, we needed to edit it first individually. It took us lots of time to do that.

Even if you’re a talented e-mail advertising specialist and have some data of HTML, this course of will take lots of your time.

Compared to different instruments we’ve reviewed beneath, we observed that Klaviyo doesn’t put a lot emphasis on the visible facets of your campaigns. That means neither their e-mail templates, the e-mail builder, or the person interface are notably nice to work with.

Klaviyo email editor.Source: Klaviyo Text Blocks (supply code)

Before we dig into Klaviyo alternate options, there are some options that we like in Klaviyo. 

Let’s see what’s good and what’s troubling with this software program.

What we like in Klaviyo:

  • Focused consideration to returning prospects – Those categorized as VIP are the consumers that spend probably the most in your store. You can hold them engaged by providing the first look at your merchandise with an choice to buy first.
  • Event creating – Direct your consideration towards frequent consumers by providing particular reductions or coupons. 
  • Attribution and analytics – Klaviyo has in-depth, complete analytics for every marketing campaign, which helps you rapidly determine the ROI out of your e-mail and SMS advertising campaigns.
  • Simple popup kinds design – Drag and drop builder is intuitive and easy; you may create popups and kinds in a few minutes.
  • Integrations – Seamless integration with ecommerce advertising platforms, together with Shopify.

What we don’t like in Klaviyo: 

  • Price – In comparability to different alternate options that supply comparable options, Klaviyo is costlier. 
  • No touchdown web page builder – This is an enormous drawback of Klaviyo. Landing pages are included in different platforms and can be found in each free trials and free packages.
  • Adding columns into present blocks is difficult – as an alternative of simply transferring and dropping newly created blocks in your e-mail template, you need to edit them first. It looks like you’ll want to take an HTML programming course to know learn how to use the platform and successfully design your emails.

Klaviyo pricing

Klaviyo presents a free trial that features as much as 250 contacts, 500 emails, 150 SMS messages and e-mail help. 

We used their calculator to estimate the worth for 1,000 emails. 

For the listing of 1,000 contacts, your month-to-month price could be $45.

If you add SMS service, the associated fee grows to $60 for 1,250 SMS.

When you’re simply beginning out, the worth distinction between Klaviyo and its rivals isn’t huge. Often it’s simply $10 to $15 distinction. But as soon as your listing grows, the hole widens.

So, for instance, for 100,000 contacts, Klaviyo would price you $1,440 (simply emails), whereas the GetResponse Ecommerce Marketing plan could be $699.

Our intention is to not slay Klaviyo however to current higher and extra inexpensive choices in your specific use case. So let’s take an in-depth take a look at completely different Klaviyo alternate options and see in the event that they’re the proper match for you. 

Read extra: Best advertising automation apps for Shopify shops

Klaviyo various #1 – GetResponse 

GetResponse homepage.

We are proud to say that that is our software. But we’re additionally honored to say that we’re persistent in understanding our customers higher, and fixed enhancements are the precedence. 

However, though that is our software program, we will probably be goal and sincere whereas evaluating it. We need you to seek out the very best Klaviyo various in your use case. 

What is GetResponse?

GetResponse is an all-in-one advertising automation platform that helps you on each step with actually multi-channel advertising campaigns utilizing popups, e-mail advertising, ecommerce automation, transactional emails, SMS, touchdown pages, dwell chats, webinars, and PPC campaigns.

Advantages of GetResponse:

  • Marketing Automation – GetResponse analyzes your prospects` exercise and habits that will help you alter, change or rebuild new automation. You can customise your emails primarily based on the outcomes and higher goal your viewers.
  • Advanced functionalities – AI suggestions for emails and web sites, SMS advertising automation, net push notifications.
  • Building and Personalizing Emails – Its drag and drop characteristic permits everybody to create lovely and fascinating emails, and the very best half is that you simply don’t must know a lot about HTML or coding to construct an e-mail template.
  • Automated Email Responses – You can schedule e-mail sending by choosing the time zone. Emails will probably be delivered on the proper time, and your viewers will respect the additional consideration. This may also enable you to scale your marketing campaign.
  • Easy to make use of – The platform is simple to make use of. It is a wholly drag-and-drop set. The better part is when you’ve got questions, the provision of the webinars, assist middle or buyer help is only one click on of the button away. 
  • Updated templates – In choosing lots of of contemporary prebuilt e-mail, popup, and touchdown web page templates, yow will discover an ideal match for your small business and private model. Categories to select from are countless; from health to retail, advertising to magnificence, webinars, or companies.
  • Social sharing – Plug and play buttons can be found for sharing platforms comparable to Facebook, Twitter, Pinterest, and LinkedIn.

GetResponse G2 review.Source: G2.com

Shortcomings of GetResponse:

  • Needs extra integrations – Although GetResponse has some spectacular app integrations (together with Shopify, WooCommerce, PrestaShop, and Magento), it nonetheless lacks some vital ones. But it’s simply solvable by means of Zapier or different APIs.

GetResponse pricing

GetResponse pricing plan comparison.

We provide 5 pricing plans. Depending in your listing measurement and have wants, the worth varies from $0 (the Free plan is free perpetually) for as much as 500 contacts, by means of $15 per 30 days for the listing measurement of 1000 contacts within the Email advertising bundle, $49 for Marketing automation plan, $99 per 30 days for 1000 contacts for a Ecommerce advertising bundle, and for a versatile plan, there’s a MAX bundle.

We are supporting non-profit organizations by providing as much as a 50% particular low cost. We think about this to be a small contribution to extra vital functions.

Who ought to step away from Klaviyo and be a part of GetResponse

  • Growing ecommerce companies which can be in search of multichannel capabilities like dwell chats, net push notifications, web sites, SMS, or webinars.
  • Advertising firms that want a bulk of content material each day with quick and straightforward touchdown pages builder to correspond with appreciable demand.
  • IT firms seeking to scale their providers and construct relations with their customers. 
  • Online faculties and course firms in search of a complete gross sales funnel resolution, complete analytics, and 24/7 help.
  • Entrepreneurs and enterprise homeowners in search of an entire advertising resolution software program to construct audiences and e-mail campaigns with exact analytics to help their development.

We mixed reviewers’ scores from completely different software program testing platforms in 4 classes: person/buyer friendliness, value, options, and e-mail open charges to calculate total platform scores. Finally, we offered the outcomes with a easy graph.

Klaviyo various #2 – Mailchimp 

Mailchimp homepage.

Mailchimp has been an ordinary for e-mail advertising for many years. In 2019 they introduced platform growth from a easy e-mail platform to an automatic e-mail advertising software. 

We signed up for his or her free plan to check out the options and improvements. There have been some options that we liked, and there are some that we thought-about outdated and complicated.

What we like in Mailchimp:

  • User/buyer friendliness – Mailchimp is an award-winning platform within the help class. They provide 24/7 help along with full tutorials on learn how to use the platform.
  • AI-powered Creative Assistant – This characteristic will enable you with all designing you undertake, e-mail templates, newsletters, and touchdown pages.
  • Free of cost to get you began – Instead of the basic free trial, Mailchimp presents a free plan. The concept is to draw entrepreneurs and newbies to get them began with campaigns if their price range is restricted or none.
  • Email builder – Builder is comparatively easy, however loads could be executed to enhance it. The accessible templates are useful if you’re out of concepts and are usually not a professional in coding.
  • Integrations – Mailchimp built-in with 250+ apps. LinkedIn, Facebook, PhrasePress, Instagram, and so forth. 
  • Ecommerce Automation – Targeting messages primarily based on prospects’ habits. Mailchimp is built-in with WooCommerce, ShopSync, Magento, and BigCommerce.
Klaviyo alternative review - Mailchimp.G2.com

What we don’t like in Mailchimp: 

  • Automation wants enchancment – It may sound like nitpicking, however Mailchimp has limitations automation-wise. For instance, as soon as the automation is utilized to a subscriber`s single e-mail deal with, it can’t be used once more.

Mailchimp pricing

Mailchimp pricing.

Besides the free plan, Mailchimp presents three further choices to select from. Each plan is priced for the lists with as much as 2 000 contacts and 10000 emails (with the each day restrict of 2000 despatched emails per day), however let’s get into extra particulars concerning every plan.

Mailchimp pricing 2.

Here’s the place our confusion kicked in. They offered the Essentials plan as an e-mail sending plan, and their new options are barely included within the Standard plan. The premium plan consists of all of the options, however you’ll have to break the financial institution and pay $299 per 30 days for 200,000 contacts. The major distinction between the packages is within the variety of contacts and audiences. 

Who ought to step away from Klaviyo and be a part of Mailchimp

  • Small companies that solely want complimentary e-mail sending software program for the bottom value available on the market.
  • Healthcare, telecommunications, and utility industries with up 100,000 contacts to maintain them engaged with newsletters and promotional supplies. 
  • Those who’re wanting into creating their first e-mail advertising marketing campaign free of charge and don’t thoughts the constraints that include the free plan.
Mailchimp review.G2.com
Klaviyo compared with Mailchimp.

Regardless of some points with Mailchimp, they’ve been round for a very long time. 

Mailchimp was an ordinary for many years, and this graph proves that their enormous person base is admirable in each manner. Mailchimp scored higher than Klaviyo in 3 out of 4 classes: person/buyer friendliness, options, and value.

Klaviyo various #3 – ActiveCampaign

ActiveCampaign homepage.

ActiveCampaign is a buyer expertise automation platform. It presents pre-built automation for e-mail advertising and CRM that will help you personalize your marketing campaign throughout messaging, social, chat, textual content and e-mail.

ActiveCampaign is built-in with 850+ apps, together with Microsoft, Shopify, Facebook, and Salesforce.

What we like in ActiveCampaign:

  • Precise focusing on – You can goal your viewers by messaging them by means of built-in apps and direct their consideration towards your services or products.
  • Create steering in your prospects – You can create academic supplies in your services and products and assist your prospects perceive learn how to use them.
  • Free migration – Transition from different platforms is freed from cost.
  • Training and Support – The platform presents complementary coaching to teach you on learn how to use its options.
  • Email campaigns – Campaigns are straightforward to create and personalize. Even with automation, you continue to have management over your emails. For instance, if you’re a retailer, you may customise triggered emails primarily based on product purchases or web site visits.
ActiveCampaign g2 review.G2.com

What we don’t like in ActiveCampaign:

  • Slow interface – Extensive libraries of photos, kinds, and options include the worth. Loading photos and kinds takes perpetually.
  • Price – We admire ActiveCampaign`s options, however their beginning bundle is $25 per 30 days for 1000 contacts. Features included with this bundle are extraordinarily restricted. For instance, you may ship emails and newsletters, so why would you pay $25 month-to-month when you are able to do that with free instruments or for a less expensive value with different platforms.

ActiveCampaign pricing

ActiveCampaign pricing.

Four packages can be found on the platform with no setup payment. Plans are priced primarily based on the variety of contacts.

Other than the worth, we don’t like the constraints of the Light bundle. Most automations are restricted, and touchdown pages are unavailable.

Who ought to step away from Klaviyo and be a part of ActiveCampaign

  • Small and Midsize companies that may afford the Plus bundle will respect integrations with social media apps and easy-to-build e-mail campaigns.
  • Professional coaching and training firms may respect integrations with video apps. This can assist them with the next on social media and YouTube as effectively.
  • Health, Wellness, and Fitness firms would respect broadcast emails to advertise particular presents and offers.
  • Everyone who is targeted on buyer acquisition would profit from the e-mail autoresponders characteristic. Automatic welcoming emails are simply one of many conveniences that break the ice with the brand new subscribers.
Klaviyo alternative review - ActiveCampaign.G2.com

Klaviyo various #4 – AWeber

AWeber homepage.

AWeber is a small enterprise’s favourite. Their interface is easy, however it’s a highly effective e-mail advertising software program. It is built-in with 1000+ apps and software program for seamless template constructing.

What we like in AWeber:

  • Canva integration – A large picture library throughout the software program for countless design choices. The drag and drop characteristic for the e-mail template builder works wonderful. We haven’t skilled any loading points.
  • Free migration – A beautiful welcoming gesture, AWeber will enable you with transferring your contacts free of charge, and moreover, instruct you learn how to proceed with their platform.
  • End-to-end assurance for e-mail supply – AWeber ensures that your e-mail will probably be delivered. Their automation will analyze your prospects` IP addresses and domains to test if these are legitimate.
  • Pre-built campaigns are nice for many who don’t take pleasure in designing their templates, even with a drag and drop characteristic.
  • Excellent buyer help – Very responsive and useful, the award for finest buyer help went into the proper palms.

AWeber g2 review.G2.com

What we don’t like in AWeber:

  • Limited packages – Only two packages can be found, Free and Pro. The value relies on the variety of subscribers, and the free bundle is extraordinarily restricted in accessible options.
  • Limited variety of channels supported – AWeber focuses on e-mail advertising and touchdown pages and doesn’t provide as many advertising channels as different alternate options to Klaviyo.

AWeber pricing

We wished to calculate month-to-month bills for the listing of 1000 contacts. However, we couldn’t do this within the AWeber`s calculator. The closest possibility was to pick out 501-2500 subscribers bar. This will price you $26.15 per 30 days for as much as 2500 subscribers (billed yearly), however at the very least you should utilize all of the options.

AWeber pricing.

Who ought to step away from Klaviyo and be a part of AWeber

  • The advertising and Advertising enterprise may benefit from 1000’s of inventory photos, every e-mail marketing campaign will probably be distinctive, and also you don’t have to fret about being repetitive in your design.
  • Health, Wellness, and Fitness firms may benefit from the multi-user account supervisor. If your small business has segments below one roof, everybody with permission can use the identical account.
  • Professional Training & Coaching may benefit from direct integrations with PayPal and Shopify. It could be a chunk of cake to promote your books or programs.
  • Information Technology and Services might higher current their providers and reveal the options with video touchdown pages.
  • Entrepreneurs and companies that concentrate on buyer success may benefit from simplified reporting concerning e-mail and web site monitoring instruments.
  • Beginners who want 24/7 help and consultations to create their first e-mail marketing campaign.
AWeber score as Klaviyo alternative.

The remaining characteristic overview

Ease of Use3.
Feature Score4.454.84.84
Customer Support4.754.54.74.9
Ability to create excellent touchdown pages454.94.54.8
TOTAL SCORE3.924.964.544.224.3
Standard PlanBased on listing measurement, e.g.: $45/mo for as much as 1000 subscribers$15/mo for as much as 1000 subscribers$9.99/mo for as much as 500 subscribers$25/mo for as much as 1000 subscribers$15.65/mo for as much as 500 subscribers
Medium Plan$49/mo for as much as 1000 subscribers$14.99/mo for as much as 1000 subscribers$49/mo for as much as 1000 subscribersNo
Pro PlanNo$99/mo for as much as 1000 subscribers$299/mo for as much as 10.000 subscribers$279/mo for as much as 10.000 subscribersNo
25,000 subscriber listing within the center bundle$415/mo$179/mo$259/mo$379/mo$146/mo
Use instancesKlaviyoGetResponseMailchimpActiveCampaignAWeber
Best forRetailer and ecommerce retailers in search of e-mail and SMS automation for e-storesGrowing ecommerce companies and B2B manufacturers that require a advertising automation platform with multi-channel capabilitiesBeginner/small firms seeking to create easy e-mail campaigns free of charge and scale as they developMid-sized B2B and ecommerce firms to automate buyer expertiseBeginners and small firms seeking to automate and nurture buyer relationships
Email advertisingYesYesYesYesYes
Transactional EmailsNoYesYesNoYes
Landing PagesNoYesYesYesYes
Web Push NotificationsNoYesNoNoYes
Paid AdsNoYesYesNoNo
Marketing AutomationYesYesYesYesYes
Popups and FormsYesYesYesYesYes
Live chatsNoYesNoYesNo

The backside line – what’s the very best Klaviyo various for you?

Go for AWeber:

  • If you’re a small enterprise and are preventing in your place below the enterprise sky.
  • If you’re providing providers and want a straightforward software to get you began.
  • If your price range is restricted or none.

Go for ActiveCampaign:

  • If you’re a B2B firm on the point of broaden and must align your gross sales and advertising groups.
  • If you’re specializing in buyer retention and lead nurturing.
  • If your small business depends upon buyer relations.

Go for Mailchimp:

  • If you want a easy software to create an e-mail advertising marketing campaign.
  • If you need to simplify advertising processes.
  • If you need a reliable and responsive accomplice.
  • If you need a cost-effective platform with easy options.

Go for GetResponse:

  • If you’re within the means of scaling your ecommerce enterprise and want extra multichannel capabilities.
  • If you’re looking into spreading your services and products globally and want a multi-language platform.
  • If you need full gross sales funnel automation, 30 conversion-optimized eventualities are pre-built and professionally designed. All you’ll want to do is fill within the blanks.
  • If you need a cost-effective and scalable platform.
  • If you wish to interact along with your prospects, a webinar builder is an ideal software to report your content material or go dwell.

Author’s be aware: This comparability is correct on July twentieth, 2022. We do our greatest to maintain it as correct as attainable, and we test it frequently, nonetheless, if you wish to acquaint your self with the provide of our rivals, it is best to test it at their official web site or contact their representatives.