January. For some, it’s the vacation let-down season. For others, it’s the Monday of months. For us (and shortly to be you), it’s the month of selling alternatives! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day…
January 21. Squirrel Appreciation Day. Mark your calendars.
Read on to discover:
- A full listing of January consciousness themes, holidays, and nationwide days.
- Tons of inventive methods to use them for distinctive and significant advertising and marketing.
- Marketing planning suggestions and concepts to keep profitable all yr.
Let’s dive in!
January consciousness
January is the nationwide month for:
- Bath security
- Blood donation
- Braille literacy
- CBD
- Hobbies
- Hot tea
- Mentoring
- Oatmeal
- Slavery and human trafficking
- Slow cooking
- Soup
- Sunday supper
#wearblueday happens each January in assist of anti-human trafficking.
January holidays & nationwide days
We’ve included the full listing of January nationwide days and dates at the backside of this submit, however listed below are a couple of highlights:
- Martin Luther King, Jr. Day (third Monday)
- Technology Day (Jan 6)
- Invisible Pain Day (Jan 7)
- Vision Board Day (second Saturday)
- Law Enforcement Appreciation Day (Jan 9)
- Cut Your Energy Costs Day (Jan 10)
- Clean Off Your Desk Day (Jan 10)
- Nothing Day (Jan 16)
- Get to Know Your Customers Day (third Thursday)
- Compliment Day (Jan 24)
- Library Shelfie Day (fourth Wednesday)
- Data Privacy Day (Jan 28)
- Backward Day (Jan 31)
January variety, fairness & inclusion
In addition to MLK Day, we even have:
- Emancipation Proclamation Day (Jan 1)
- Louis Braille’s birthday (Jan 4)
- Korean American Day (Jan 13)
- Religious Freedom Day (Jan 16)
- International Holocaust Remembrance Day (Jan 27)
Creative & significant January advertising and marketing concepts
Here are some methods to use the consciousness themes, holidays, and nationwide days of January to join together with your viewers.
The holidays is likely to be over, however don’t miss out on the alternative to squeeze each final drop of cheer you may out of the final month! You can nonetheless make the holidays a part of your January advertising and marketing by creating and publishing vacation roundup posts in your weblog or in your social media websites.
Here are some concepts:
- Did your catering firm work a vacation get together? Post footage or recipes!
- You may also benefit from #tbt (Throwback Thursday) on Twitter and Instagram and submit footage from simply a few weeks in the past to share together with your followers.
- Cleaning providers or house items retailers can present post-holiday cleansing or Christmas tree disposal suggestions.
The holidays are busy, and prospects may need missed all you had happening, so that is a straightforward manner to create content material for your small business whereas ensuring they’re in the loop.
Honor Martin Luther King, Jr. Day with a day of service
MLK Day, noticed on the third Monday of January yearly, celebrates Martin Luther King, Jr.’s birthday and commemorates his Nobel Peace Prize for Civil Rights management. Don’t use this vacation to promote your small business. Make it a day of service, celebration, and schooling round this civil rights legend.
- Many communities create a day of service you or your group can take part in.
- Post quotes, images, and information about Martin Luther King, Jr. on social media.
- Post stats and lift consciousness about civil rights on social media.
- Run your individual day of service, whether or not in your group or in your organization.
Get concerned throughout Blood Donor Month
January is National Blood Donor Month, so become involved!
- Participate in a local blood drive or host one of your individual.
- Run particular promotions for these in your group who donate, reminiscent of a free present, low cost code, or particular deal in your services or products.
- Raise consciousness on social media and encourage your followers to give blood.
You can find blood drives in your area here.
Dish em’ out on National Compliment Day
Who doesn’t love a pleasant praise? National Compliment Day happens each January 24—listed below are some methods to have a good time:
- Show one other enterprise some love on social media or by writing a overview (they could even return the favor!)
- Start a praise prepare. Ask your followers to tag somebody in your submit and provides them a praise. The tagged particular person then tags one other pal and provides them a praise and so forth.
- Give your staff hand-written compliments to present them you respect them.
Run enjoyable weather-based promotions
Much of the United States is roofed in snow in January. Love it or hate it, you may’t cease it, so use it to your benefit! Make the snowy climate rather less grey with content material, promotions, and posts celebrating the chilly.
- Daycares can share security suggestions for taking part in or dressing kids in the snow.
- Contractors, development, and snow elimination corporations can write about winter hazards in the house—carbon monoxide detectors, salt versus sand for ice and snow, or how to winterize drafty home windows.
- Give a snow-day low cost. Anytime your metropolis will get snow, provide a reduction based mostly on the variety of inches you’ve acquired, like 20% off for 20 inches of snow!
- You may also preserve your prospects up to date on the newest snow closures in your social media pages.
Take half in National Clean Off Your Desk Day
With so many individuals working from house (and changing into obsessive about cleansing and group reveals), this vacation simply could resonate together with your viewers. Here are some methods to participate:
- Tidy up your desk and share a earlier than and after image on social. Ask your viewers to do the similar.
- Give group suggestions and concepts
- Run a contest or a ballot. The particular person with the cleanest (or messiest) desk wins a prize!
No clarification wanted for this annual favourite. Here are some concepts:
- Hold your self accountable and share them together with your viewers. Then create content material round them!
- Fitness facilities can have a weekly accountability submit to create a assist group.
- Restaurants and catering providers can write weblog or Facebook posts with wholesome recipes.
- Daycares can weblog about toy group concepts for playrooms and toy areas.
- Ask followers on social media what theirs are—you possibly can even run a ballot after which write a weblog submit offering suggestions and recommendation for the most typical resolutions.
Check out our 115 [not overused] New Year’s Instagram caption concepts submit for extra resolution-related concepts!
Start a buyer loyalty or referral program
Loyal prospects not solely convey you ongoing enterprise, however they’re additionally extra seemingly to refer different prospects to you. Providing the finest customer support is the initially loyalty advertising and marketing technique, adopted by intentional loyalty or referral applications. And with folks feeling enthusiastic and motivated for the new yr, that is the excellent time to begin one.
Here are some concepts in your customer loyalty program:
- Create and print a easy stamp card for purchasers. Each buy or service equals one stamp. After 10 stamps, prospects can obtain a free product, a reduced service, or a swag merchandise.
- Offer present prospects a reduction for every new buyer they refer.
- Create a tiered loyalty program so prospects can transfer up in tiers based mostly on their buy historical past – the increased the tier, the higher reductions.
As for referral applications, take a look at our 14 Referral Program Ideas to Land Your Best Customers Yet and these three referral advertising and marketing methods to get the gears turning. And make certain to promote your applications on social media and in your location so prospects can discover out about it simply!
Blame Someone Else Day
This vacation modifications yearly. It’s the first Friday the thirteenth of the yr, and in 2023, it falls in January! Toss the core values apart at present and letterrip. Don’t really do this. But you may have enjoyable with this one.
- “When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).Happy National Blame Someone Else Day!(No books were harmed in the making of this post).”
- “Friday the 13th: Me-ow.National Blame Someone Else Day: You-ow”
- “It’s okay to indulge, you can blame us!”
Or get severe…
Or use it as a inventive manner to have a good time an organization milestone and thank your prospects. Write a buyer appreciation electronic mail, blaming them in your having to convey on extra staff to sustain with the demand, and in your having to transfer to an even bigger workplace, and your having to select the signature drink to serve at your get together celebrating your a thousandth buyer…and so forth.
Essential however not-so-creative January advertising and marketing concepts
These aren’t the most enjoyable advertising and marketing concepts, however they’re important if you would like operating your small business to keep enjoyable, via the month and year-round.
Start with a clear inbox
There’s nothing much less thrilling than seeing the variety of new emails in your inbox if you get again from the holidays.
Actually, I lied as a result of there may be: It’s going via them. Did you already know January 25-29 is definitely Clean Out Your Inbox Week? Use it as motivation to get organized and begin with a clear slate.
- Go via these outdated emails you “starred” and by no means adopted up on…
- If you don’t already use folders in your emails, create some to enable you to preserve your inbox organized.
- Go via the settings your electronic mail platform has to provide. There are integrations, colour coding, guidelines, and extra that may make your life an entire lot simpler. That half hour might translate into hours saved this yr.
- Create an concepts folder the place you save advertising and marketing emails you’ve acquired that you just like or discover efficient. You by no means know, you may simply discover your subsequent nice concept buried in your individual inbox!
Solidify your yearly objectives or advertising and marketing plan
Whether you’re an company, enterprise proprietor, or freelancer, it’s necessary to have each private {and professional} objectives for the yr. Take a while at the starting of the month to make certain your objectives and your advertising and marketing plan are solidified.
As we all know, issues can change rapidly, however having a documented plan or a development technique in place could make the distinction between hitting your income objectives for the yr and lacking them.
Revisit what labored final yr (and what didn’t)
Now that you’ve got a full yr of information out there, take a while to see what labored in your advertising and marketing final yr and what didn’t.
Here are some concepts of what to take a look at:
- What content material or internet pages carried out finest for you?
- What resonated together with your audiences on social media – prime posts, most participating posts, and many others.?
- What electronic mail topic strains bought the finest open charges?
- What advertising and marketing methods, campaigns, or channels drove the most leads?
- What didn’t carry out in addition to you thought it might – and the way might or not it’s improved?
Read up on the newest advertising and marketing tendencies and predictions
With the new yr comes a ton of recent content material round what to count on in the world of selling and enterprise typically. Find some articles or weblog posts that may get you up to velocity on what the consultants count on to be huge this yr in your individual trade—and jot down some concepts or tendencies that you may want to check out!
Announce your occasions for the yr or coming months
Market your small business each on-line and offline by highlighting upcoming occasions for the yr. Some upcoming holidays embody President’s Day, Valentine’s Day, Mardi Gras, and St. Patrick’s Day.
If you’ve got something deliberate for these occasions, like upcoming Valentine’s Day offers at your spa or a particular Valentine’s menu at your restaurant, let prospects know! A calendar of promotions is an effective way to preserve prospects knowledgeable about upcoming promotions or occasions your small business is sponsoring or internet hosting.
Update your Google Business Profile
Last, however not least, replace your Google Business Profile. If you need to present up when native searchers are attempting to discover companies like yours on Google or in Google Maps, a whole and optimized Google Business profile is the place to begin.
Take a minute to make certain your profile is claimed after which take it a step additional by optimizing your itemizing:
- Make certain to reply to all critiques.
- Add some pictures or a video that showcase your small business.
- Populate the Q&A bit of your profile with ceaselessly requested questions.
Get extra suggestions to optimize your Google My Business profile right here.
Commit to rising your ability set
The digital advertising and marketing world isn’t in a resting state. Set a aim for your self to construct in your current advertising and marketing expertise or develop new ones. Here are some nice assets for doing so:
Hmm, appears to be like like our subsequent roundup will want to have 10…
See? Creative January advertising and marketing is simple
January can usually be a nerve-racking time for enterprise homeowners, however with the proper advertising and marketing concepts and plan in place, you may relieve some stress with out dropping out on new prospects and engagement. Happy new yr! Interested in additional advertising and marketing concepts for each month of the yr? We might help with that. Check out our inventive concepts for:
Full listing of January social media holidays and dates
As promised, introduced to you by National Day Calendar
January 1New Years DayNational Bloody Mary DayNational Hangover DayNational Play Outside Day – First Saturday Every Month
January 2National Buffet DayNational Cream Puff DayNational Personal Trainer Awareness DayNational Science Fiction Day
January 3National Chocolate Covered Cherry DayNational Drinking Straw DayNational Fruitcake Toss DayNational Thank God It’s Monday Day – First Monday in January
January 4National Missouri DayNational Spaghetti DayNational Trivia Day
January 5National Bird DayNational Keto DayNational Screenwriters DayNational Whipped Cream Day
January 6National Bean DayNational Cuddle Up DayNational Shortbread DayNational Technology Day
January 7National Invisible Pain DayNational Bobblehead DayNational Tempura Day
January 8National Argyle DayNational Bubble Bath DayNational English Toffee DayNational JoyGerm DayNational Winter Skin Relief DayNational Vision Board Day – Second Saturday in January
January 9National Apricot DayNational Balloon Ascension DayNational Law Enforcement Appreciation DayNational Static Electricity DayNational Sunday Supper Day – Second Sunday in January
January 10National Bittersweet Chocolate DayNational Cut Your Energy Costs DayNational Oysters Rockefeller DayNational Save The Eagles DayNational Clean Off Your Desk Day – Second Monday in January
January 11National Arkansas DayNational Human Trafficking Awareness DayNational Milk DayNational Step in a Puddle and Splash Your Friends DayStore for Travel Day – Second Tuesday in January
January 12National Curried Chicken DayNational Kiss A Ginger DayNational Marzipan DayNational Pharmacist Day
January 13Korean American DayNational Peach Melba DayNational Rubber Ducky DayStephen Foster Memorial DayNational Sticker Day
January 14National Dress Up Your Pet DayNational Hot Pastrami Sandwich DayRatification Day
January 15National Bagel DayNational Booch DayNational Hat DayNational Strawberry Ice Cream DayNational Use Your Gift Card Day – Third Saturday in January
January 16National Fig Newton DayNational Nothing DayNational Religious Freedom DayNational Without a Scalpel Day
January 17National Bootlegger’s DayNational Hot Buttered Rum DayMartin Luther King Jr. Day – Third Monday in January
January 18National Michigan DayNational Peking Duck DayNational Thesaurus DayNational Winnie The Pooh Day
January 19World Quark DayNational Popcorn Day
January 20National Buttercrunch DayNational Cheese Lover’s DayNational Disc Jockey DayGet to Know Your Customers Day – Third Thursday of Each Quarter
January 21National Granola Bar DayNational Hugging DaySquirrel Appreciation Day
January 22National Blonde Brownie DayCelebration of Life DayNational Sanctity of Life Day
January 23National Handwriting DayNational Pie Day
January 24Beer Can Appreciation DayNational Compliment DayNational Peanut Butter Day
January 25National Florida DayNational Irish Coffee DayNational Opposite DayPlan for Vacation Day – Last Tuesday in January
January 26National Green Juice DayNational Peanut Brittle DayNational Spouses DayLibrary Shelfie Day – Fourth Wednesday in January
January 27National Chocolate Cake Day
January 28National Blueberry Pancake DayData Privacy DayNational Have Fun At Work DayNational Kazoo DayNational Big Wig Day – Last Friday in January
January 29National Corn Chip DayNational Puzzle DayNational Seed Swap Day – Last Saturday in January
January 30National Croissant Day
January 31National Backward DayNational Hot Chocolate DayNational Inspire Your Heart With Art DayNational Bubble Wrap Day – Last Monday of January