The holidays are simply across the nook, which is nice! But this may be the toughest time of the yr for attracting prospects and capturing consideration. This leads many companies to wind down their lead era efforts and as a substitute deal with Q1 of subsequent yr.
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But that doesn’t imply it is best to. Your prospects are nonetheless on-line, on the lookout for options to their ache factors. That’s a variety of potential prospects that would slip by means of the cracks when you take your foot off the gasoline!
So this yr, don’t let the vacations sluggish you down. We’ve obtained 5 methods to maintain your leads and gross sales pipeline flowing all through the festive season.
How to maintain producing leads & gross sales over the vacations
The holidays are a possibility to really stand out from the competitors and seize the alternatives for lead era that others miss. Here are some holiday marketing ideas significantly for B2B companies:
1. Go sturdy on cellular
Yes, it is best to all the time go sturdy on cellular. But that is very true for the vacations since individuals spend far more time on cellular than standard whereas they’re touring, vacation purchasing, or simply having fun with some downtime.
This is a part of the problem for B2B advertising and marketing groups preferring their prospects go to their desktop website relatively than cellular, as engagement and conversion charges are larger on desktop. This is the case for us at Superlegal, and we’re definitely not alone.
So what must you do? Prepare your self for the vacation season by placing much more effort than standard into your cellular conversion charges and touchdown web page optimization. For instance:
- Consider a mobile-only funnel. If your onboarding course of is advanced and converts a lot larger on a desktop, making it simply as straightforward to enroll on cellular can do the trick.
- If your sign-up kind requires a variety of fields, hold it easy on cellular and ask for e-mail solely. Then take the remainder of the small print you want from a affirmation e-mail.
2. Hand out a vacation coupon
The holidays present the chance to strengthen relationships along with your prospects and leads by sending considerate messages, and because the season of giving, the right time to go the additional mile of sending a vacation coupon. And who doesn’t like getting a coupon?
Give them to prospects to get them again in your pipeline, to prospects to strengthen their loyalty and cut back churn, and even to churned customers to remind them of your model and your worth. It can simply be an easy low cost coupon, or a coupon to a B2B-friendly vendor, like Staples.
Simply add the fee to your person acquisition finances and there you go—you may have prospects and churned customers speaking to you once more!
3. Get festive along with your e-mail advertising and marketing
Many B2B decision-makers spend the slower time of the vacations evaluating their choices and planning for the yr forward, which regularly means clearing out emails and scheduling appointments for the brand new yr…which additionally means you would possibly really discover workforce leaders studying and responding to emails extra in the course of the holidays.
So it is a nice alternative for you. But let’s face it, nobody likes chilly emails providing higher outcomes from some device that’s the similar as each different device on the market. I personally get not less than 5 such emails a day, and I ignore each single one among them as a result of frankly, they’re all precisely the identical. Human connection is now not a luxurious however a basic a part of the customer’s journey. And prospects in the present day desire companies that deal with them like people, not leads.
So you would comply with our tips about learn how to do chilly emails proper, however that is the vacations—the very last thing individuals need is a company e-mail of their inbox. Instead, attempt one among these:
- Send out a year-in-review e-mail that recaps for purchasers what they’ve been capable of accomplish with you and encourages them to remain linked subsequent yr.
Get loads extra year-in-review e-mail examples right here.
That method your prospects will keep linked along with your model by means of the vacations and are available the brand new yr, each you and your prospects will probably be prepared to have interaction.
4. Publish a humorous vacation video
While video advertising and marketing is efficient, this isn’t a suggestion to work on one more explainer video to show how nice your services or products is, and the way it will change the enterprise of whoever will purchase it.
Instead, get inventive and scrappy with a humorous, light-hearted holiday-themed video that doesn’t instantly promote your online business.
For instance:
- A humorous video of your workforce members having a gathering as elves, speaking about this yr’s presents.
- A parody of a vacation track associated to your business, prospects, or model.
A inventive video concerning the holidays can go viral and create a variety of social boosts, rising your model consciousness and natural site visitors.
5. Publish holiday-themed content material
What is usually a higher time to get inventive along with your content material than the vacations? Take benefit of this time by publishing some inventive weblog posts that can stand out from the standard content material we submit every single day and increase natural site visitors for the complete yr forward. For instance, check out:
- A cheerful roundup of your finest buyer suggestions and critiques.
- An eight or 12-post sequence (for the 12 Days of Christmas or eight days of Hanukkah).
- A helpful vacation survival information for no matter ache factors your prospects expertise with regard to your business in the course of the holidays.
- These holiday marketing resources may also help you out, in addition to our information to cliche-free vacation copywriting.
Keep that pipeline shifting in the course of the holidays
There you go. This yr the vacation season goes to breeze by means of with no worries a couple of lack of leads, a decrease pipeline, or your go-to-market workforce not hitting their targets. All it takes is somewhat creativity and a brand new perspective—your prospects are behaving otherwise in the course of the holidays, so if you wish to seize their consideration, so must you.
With many companies forgetting about lead era this time of yr, it’s the right time to face out from the competitors and present your prospects that you just imply enterprise and haven’t any intention of slowing down. So don’t let the vacations go to waste. Get forward of the competitors and begin the brand new yr with a bang!