Inspirational Instagram posts say August is the Sunday of summer time (cursive font over a summerscape picture).
Someecards says August is a complete month of Sunday nights.
We say August is 30 days of alternatives for artistic advertising and marketing. And we’ve over 60 artistic August advertising and marketing concepts to show it—for weblog posts, social media, occasions, promotions, and extra—plus actual examples to encourage you. Let’s get into it.
August nationwide months
- Back to School
- Black Business
- Dogs
- Eye Health
- Family Fun
- Golf
- Hair loss
- Happiness Happens
- Immunization
- International Peace
- MedicAlert
- Motorsports
- Psoriasis
- Romance
- Spinal Muscular Atrophy
- Water high quality
- Wellness
August nationwide days
See the complete checklist on the backside of this publish!
For community-friendly advertising and marketing
- Night Out Day (First Tuesday)
- Garage Sale Day (Second Saturday)
- Bowling Day (Second Saturday)
- Senior Citizens Day (Aug 21)
For constructive/inspirational advertising and marketing:
- Friendship Day (First Sunday)
- Purple Heart Day (Aug 7)
- Happiness Happens Day (Aug 8)
- Be An Angel Day (Aug 22)
- Just Because Day (Aug 27)
For DEI advertising and marketing
- Minority Donor Awareness Day (Aug 1)
- Slavery Remembrance Day (Aug 23)
- Women’s Equality Day (Aug 26)
- Webmistress Day (Aug 26)
For straight-up advertising and marketing
- National Dollar Day (Aug 8)
- National Thrift Shop Day (Aug 17)
Diversity, fairness & inclusion advertising and marketing concepts in August
Fitting range, fairness, and inclusion in your advertising and marketing is a year-round greatest apply for rising companies, however listed below are a number of concepts particular to August:
Black Business Month
Black Business Month was based by John William Templeton and Frederick E. Jordan in 2004. Use this as a chance to not simply assist the Black-owned companies, however to get into the behavior of doing it year-round.
- Retailers: Take the 15% Pledge and begin promoting merchandise made by Black-owned companies. You can use the Support Black-Owned Businesses Directory to search out Black-owned companies close to you.
- B2B companies: Interview a Black enterprise proprietor and share their tips about working a enterprise, overcoming prejudice, or coping with challenges your shoppers generally face.
- Any enterprise: Show your followers easy methods to assist Black companies.
- Black-owned companies: Make use of Google’s and now Insta’s “Black-owned” attribute tag.
Women’s Equality Day (August 26)
Women’s Equality Day happens each August 26 to replicate the date girls had been granted the suitable to vote within the U.S. in 1920. However, there are various different hurdles girls have overcome, and are nonetheless combating, in the present day. Have what you are promoting participate in honoring this present day with these concepts:
- Highlight all of the celebrity girls who make what you are promoting come to life. Share the tales of what the ladies in what you are promoting try this make them nice. This will construct your employer branding technique as you present your clients you actually care concerning the girls inside your group.
- Even in 2022, girls on common earn 82 cents to every $1 males make. While we work to shut that hole, your feminine clients are certain to understand an additional low cost tossed their method. Make up the distinction by providing 18% off your merchandise or service whereas elevating consciousness for gender pay equality.
August advertising and marketing concepts based mostly on month-to-month consciousness
As you’ll be able to see from the completely different classes of observances, you’ll be able to enchantment to every kind of feelings in your advertising and marketing. Use these concepts to attach together with your viewers in a extra significant method than any of your rivals.
Family Fun Month
- Partner up with close by sights and supply coupons.
- Share a weblog publish or e mail e-newsletter roundup of your favourite family-friendly spots on the town.
- If your target market is mother and father: Write a publish on easy methods to even have household enjoyable month within the miserable final days of summer time when your youngsters are at every others’ throats and also you’ve had no alone time in weeks (emotional advertising and marketing opp?).
- Team up with different native companies on the town and run a household enjoyable night time. Photographers can supply household portraits (earlier than little Jane will get a butterfly plastered to her face), eating places can present the meals (and coupons to get them by means of their doorways), and different companies (like preschools) can arrange informational (however enjoyable) tables.
- Clothing firms, run a collection of gross sales every week for males, girls, infants, and tweens.
Back to School Month
Back to highschool season and January are associates. Go wild with all of the fresh-start, back-in-gear, goal-setting themes you utilized in your January advertising and marketing (repurposing opp?)
- Salons, supply particular offers on back-to-school haircuts.
- Spas, invite mother and father in for a much-needed therapeutic massage after an extended summer time.
- Schools and after-school applications, supply early chook registration offers.
- Personal trainers or health facilities, supply low cost packages.
- Dentists or nutritionists can encourage appointments or give wholesome ideas.
- Run a re-engagement marketing campaign to deliver again any clients who went quiet over the summer time.
- Check out extra back-to-school marketing ideas right here.
Simplify Your Life Week (August 1-7)
According to Amazon, “seeking simpler living” is the most recent development in shopper conduct. As a business owner, take this time to scrub out litter (digital and bodily), and manage your thoughts and office earlier than the September storm hits.
As for advertising and marketing concepts:
- Productivity software suppliers might supply a free trial throughout this week.
- You might share a roundup of instruments or apps you employ (or have deleted) to simplify your life.
- Interior designers can share their group methods.
- Break down a posh matter into plain English to your viewers.
Life is as broad because it will get, so something associated to simplifying works right here.
August advertising and marketing concepts based mostly on nationwide days
Here is the place you may get actual artistic together with your August social media posts and advertising and marketing initiatives.
Friendship Day (Aug 2)
This day offers an excellent excuse for selling referral applications and working BOGO gross sales promotions. You may additionally use catchy taglines like “You never know how many friends you have until you own [the product you provide].”
National Dollar Day (Aug 8)
On this present day in 1786, the US financial system was established. A pleasant historical past lesson, but additionally an awesome advertising and marketing alternative.
- Use a money-saving-themed weblog publish to show your viewers easy methods to save a greenback (or lots of).
- Take a greenback off your (low-priced) merchandise.
- Offer one thing for simply $1.
National Book Lovers Day (Aug 9)
There are readers in each viewers. Share a publish on social media recommending your favourite reads, high business influencer authors, or asking for suggestions out of your followers. Your viewers likes alternatives to share their enter, you want publish engagement, everybody wins.
National Relaxation Day (August 15)
It is National Wellness Month, in any case. Ideas:
- Spas and salons can supply reductions, and even volunteer to go to an area workplace and provides quick chair massages.
- Restaurants can promote signature drinks as a technique to sit back and loosen up.
- Yoga instructors can run free periods for places of work.
- YOU can shut up store early to permit staff to get pleasure from some hard-earned relaxation.
National Spirit of ’45 Day (second Sunday in August)
On August 14, 1945, President Truman introduced the tip of WWII. The nationwide pleasure, can-do spirit, and eagerness to step up and play their half just isn’t solely what made this victory attainable but additionally that which laid the groundwork for future generations. The Spirit of ‘45 is a superb platform for inspirational weblog posts, emails, and social media posts.
World Humanitarian Day (August 19)
On World Humanitarian Day, we acknowledge those that misplaced their lives working for humanitarian causes. Incorporate this into your advertising and marketing by:
- Donating proceeds to a humanitarian group close to you.
- Encouraging your viewers to do one thing good.
- Sharing quotes from modern-day humanitarians like Eddie Aijuka.
This modern-day humanitarian is tackling Africa’s electrical energy disaster. (Image source)
There’s nothing improper with a Mother Theresa or Gandhi quote, however that includes newer people offers a chance for each you and your viewers to be taught concerning the present crises the world is dealing with.
Senior Citizens Day (August 21)
Even although these of us get year-round senior reductions, why not throw an additional one within the combine on this present day?
- Senior residing communities, host an open home barbeque on this present day to honor your residents and provides potential residents (or their grownup kids) an opportunity to verify you out.
- Local companies, contact native senior facilities to see in case you can sponsor or cater an occasion, and even cease by with free manicures to brighten up somebody’s day.
Secondhand Wardrobe Day (August 25)
Many native secondhand shops are a part of nonprofits that fund wants in the neighborhood and even worldwide. Consider working a clothes drive to offer your viewers the chance to make a distinction whereas cleansing out their wardrobe (maybe to simplify their lives…see #4).
Or, for companies NOT within the clothes business, publish mission-statement-friendly posts like these:
National WebMistress Day (August 26)
This vacation acknowledges girls in net improvement. Recognize #womenwhocode, do an worker highlight on a feminine developer, or donate to learnerships like GirlCode
National Just Because Day (August 27)
The artistic advertising and marketing potentialities are limitless for this present day.
- Send your e mail subscribers a promo code simply since you admire them.
- Encourage your patrons to purchase that outfit (or any product you promote), guide that ticket, or do one thing spontaneous for no motive aside from as a result of you’ll be able to.
- Go in opposition to this publish on easy methods to write copy that sells and promote one thing with “just because”—no options or advantages.
- Inspire your viewers to do a random act of kindness. Just as a result of.
- Run a giveaway that not solely ramps up engagement however sparks an inspirational remark thread your followers will get pleasure from.
- Write a publish on X (inspirational) issues to do simply because.
Plan for state/county gala’s
Many state gala’s occur within the fall, so plan forward and see if you may get on the checklist!
- Be an internet sponsor—get your emblem on their web site (good for a backlink).
- Be a vendor—meals, tables, bouncy homes, and extra.
- Donate an public sale or raffle merchandise.
Plan for Labor Day
More of a tip than an concept, however get your Labor Day advertising and marketing so as, particularly in case you’re working a particular solely throughout that weekend. September sneaks up quick!
Summer is ending, however August advertising and marketing should go on
Whether you’re heading into fall with gusto or dragging your ft, your marketing needs to stay consistent and robust! Use these concepts to interact your viewers, entice extra clients, and stand out above your rivals.
Ready for extra month-to-month advertising and marketing concepts? We have a publish for that.
And lastly, for a 12 months’s price of selling concepts, check out the full marketing calendar from LOCALiQ.
And now, as promised, the expanded checklist of August nationwide days.
Full checklist of August nationwide days
Diversity, fairness and inclusion
- National Black Women’s Equal Pay Day (Aug 3)
- Slavery Remembrance Day (Aug 23)
- Women’s Equality Day (Aug 26)
All issues household
- National Sisters Day – First Sunday in August
- Respect for Parents Day (Aug 1)
- American Family Day – First Sunday in August
- Sons and Daughters Day (Aug 11)
- Middle Child Day (Aug 12)
Vertical particular
- Shapewear Day (Aug 10)
- Secondhand Wardrobe Day (Aug 25)
- Brazilian Blowout Day (Aug 21)
- Tooth Fairy Day (Aug 22)
Community
- Night Out Day (First Tuesday)
- Garage Sale Day – Second Saturday in August
- Senior Citizens Day (Aug 21)
- Bowling Day (Second Saturday)
Positive/inspirational
- Friendship Day (First Sunday)
- Girlfriends Day (Aug 1)
- Happiness Happens Day (Aug 8)
- Global Sleep Under The Stars Night (Aug 8)
- Be An Angel Day (Aug 22)
- Just Because Day (Aug 27)
- Nonprofit Day (Aug 17)
Patriotic
- Purple Heart Day (Aug 7)
- Spirit of ’45 Day (Second Sunday in August)
- Navajo Code Talkers Day
- Aviation Day (Aug 19)
- Park Service Founders Day (Aug 25)
- Ride The Wind Day (Aug 23)
Social
- WebMistress Day (Aug 26)
- Women’s Equality Day (Aug 26)
Fun/humorous
- Underwear Day (Aug 5)
- Water Balloon Day (First Friday in August)
- Lazy Day (Aug 10)
- Tell a Joke Day (Aug 16)
- Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
- I LOVE My Feet Day! (Aug 17)
- Blame Someone Else Day (First Friday the thirteenth of the 12 months (Aug 13 in 2021))
- International Beer Day (First Friday in August)
- Beach Day (Aug 30)
- Mail Order Catalog Day (Aug 18)
Niche/nostalgia
- Power Rangers Day (Aug 26)
- Book Lovers Day (Aug 9)
- Left-Handers Day (Aug 13)
Dog appreciation
- Work Like A Dog Day (Aug 5)
- Never Bean Better Day (Aug 22)
- Dog Day (Aug 26)
- Totally irrelevant however nostalgic
- International Mahjong Day (Aug 1)
Compassionate
- Relaxation Day (Aug 15)
- Thoughtful Day (Aug 28)
- Grief Awareness Day (Aug 30)
- Rainbow Bridge Remembrance Day (Aug 28)
Sales
- National Dollar Day (Aug 8)
- National Thrift Shop Day (Aug 17)