Email stays the important thing marketing channel for a motive – it brings enterprise outcomes. With email, you possibly can construct a contact listing with your audience, study what they want to know to grow to be profitable, and ship them related info that helps remedy their issues and resolve whether or not to purchase your services or products.
Also, once you use an expert email marketing platform, you possibly can ensure that your emails attain everybody in your contact listing, one thing social media algorithms can not do for your marketing.
In this text, I’d like to spotlight seven email marketing case studies exhibiting how totally different enterprise obtain their targets with email marketing:
I hope the case studies inspire you to benefit from this on-line marketing channel.
If you might be about to begin with email marketing, right here’re just a few assets that may show you how to develop a primary technique and run your first marketing campaign:
Seven nice email marketing case studies
I wished to emphasize the flexibility of email marketing, so I’ve chosen firms working in numerous industries, e.g., ecommerce, training, and NGOs, to present totally different contexts of use.
1. Allakando email marketing case research – contact listing administration: stay private whereas interacting with a big viewers
Allakando is an revolutionary tutoring firm primarily based in Sweden. Its mission is to speed up folks’s progress – each educationally and personally with an revolutionary mix between conventional dwelling tutoring and cutting-edge training expertise.
Challenge: In November 2021, the corporate was connecting 5 900 passionate tutors with greater than 26 000 college students. The problem was to stay private whereas interacting with a big viewers.
“GetResponse makes it simple to talk to the right people in the right way at the right time.” – Erik Schuss, CMO at Allakando.
Solution: The workforce at Allakando collects information from a number of sources and makes use of it to phase their contact listing. At the time of making this case research, they created eight segments and assigned ten customized fields to contacts of their email listing.
Collecting and utilizing the information permits the workforce to ship related emails to lecturers, dad and mom, and college students.
The workforce at Allakando makes use of a number of information factors to gather significant details about contacts and phase their email lists.As Erik Schuss states: “Over the years, the significance of high quality and relevance has elevated in all elements of marketing and communication. Especially when speaking with email, broad blasts of messages to massive audiences will extra probably see you ending up within the junk folder than driving income and worth. We reached a degree the place we realized that we wanted to actually have a software to handle all of our messaging in a manner that ensures that what we ship provides a optimistic expertise.“
Key takeaway: Know your viewers.
Make certain you perceive the wants of individuals on your contact listing: what do they want to know to observe your name to motion? Once you’ve mapped it out, group contacts with comparable wants collectively. Such teams are referred to as segments. Send related info to segments of your viewers makes your email marketing way more efficient.
Check out the total case research:
If you’d like to study extra about segmentation, you possibly can see How to Use Email Segmentation.
InfoShare Academy affords intensive programming programs for newbies who need to begin a profession in IT.
Challenge: The key problem was to entice Facebook customers who might want to begin a profession in IT and invite them to join a devoted contact listing the place they’ll be nurtured with email marketing collection on how to study programming.
“We’re one of the few companies in our niche doing content marketing. We use our newsletter to nurture the leads who consider taking up a programming course, providing valuable information on a regular basis.” – Jakub Kłos, Digital Marketing Team Leader.
Solution: The workforce ready a Facebook lead advertisements marketing campaign utilizing “The 125 coding terms for beginners” e-book as a lead magnet – a chunk of useful content material for the audience.
The “125 coding terms for beginners” e-book proved to be an efficient lead magnet for the marketing campaign“We wanted to reach people who only just started thinking about learning to code. We wanted to educate them. Our competitive advantage is the quality of our courses, confirmed by our alums. The quality of the content we offer reflects this.” – Sylwia Tokarska, Digital Marketing Specialist
Results:
- 1200 new contacts in a single month
- 1,31 PLN acquisition value per contact
Key takeaway: Create lead magnets to develop your email listing.
Check out the total case research:
More on lead magnets: 25 Lead Magnet Examples That Build Your Email List & Convert
More on Facebook Ads: How to Optimize Facebook Lead Ads for Success
3. WOŚP email marketing case research – use on-line marketing instruments to gather info from your viewers
The Great Orchestra of Christmas Charity (Wielka Orkiestra Świątecznej Pomocy “WOŚP”) – is a philanthropic basis whose major aim is offering well being care, saving the lives of ailing folks, particularly youngsters, and selling a wholesome way of life, and preventive drugs.
The Great Orchestra of Christmas Charity’s communication technique is predicated on the thought of being nearer to folks.
Challenge: During The Orchestra at Home (Domowa Orkiestra) reside occasion, the founder, Jurek Owsiak, spontaneously requested folks if they want to participate in Pol’and’Rock Festival and the muse wanted to create a spot the place folks might categorical their curiosity, present them with info, and join updates.
Solution: WOŚP used one of many offered touchdown web page templates, and in simply 3 minutes, they created a easy internet web page the place folks within the pageant might be a part of a devoted contact listing.
“As quickly as we established that the Pol’and’Rock Festival is on, we began getting ready a touchdown web page. We later despatched out an email with a survey. Through the survey, we discovered that folks need to meet face-to-face. Nobody at the moment deliberate an offline occasion on this scale. Direct contact with folks was essential for our groups.“
A devoted touchdown web page the place folks can join pageant updates.“In 2021, we decided that the Poland Rock festival would be a ticketed event. Suddenly, we found ourselves in need of custom communication with our audience, sending tickets, instructions, etc. One of the main tools we utilized was GetResponse.” – Anna Sobieraj, Digital Marketing and Social Media Specialist
Results:
- 3 minutes spent on getting ready a signup web page
- 41,74% signup charge
- 51488 signups
Key takeaway: Use on-line instruments like reside webinars, touchdown pages, and email marketing to keep in contact with your viewers.
Check out the total case research:
More on touchdown pages: 7 Winning Lead Generation Landing Page Examples & Tips
4. LandCafe.pl email marketing case research – academic email collection with a 54% gross sales charge
LandCafe.pl is a web based retailer created out of affection for journey and low, providing artisanal espresso beans.
Challenge: Quite widespread in ecommerce: to improve product consciousness among the many e-newsletter viewers, velocity up buy selections, and enhance gross sales.
“Our target audience is people who know the difference between the quality of mass-produced and artisanal coffee. Our customers make conscious choices, which gave us the idea for an educational campaign that could make our subscribers more aware and ready to buy.” – Łukasz Janik, founding father of LandCafe.pl.
Solution: Welcome email collection primarily based on the Learn > Like > Trust > Buy precept. The email sequence helps new subscribers higher perceive the model and merchandise to allow them to purchase the espresso they like greatest. It begins with a welcome email explaining the thought behind the model and alluring folks to learn extra within the weblog submit. The subsequent few follow-up emails clarify the merchandise intimately. The final email within the sequence comprises a reduction coupon and drives much more on-line gross sales.
LandCafe’s email sequence is designed to educate new subscribers shortly
Results:
- 41.30% gross sales charge through the welcome collection
- 13.30% low cost coupon email gross sales charge
- 54% complete gross sales charge
Key takeaway: Find out what your viewers wants to know to buy your services or products and use this data to design a welcome email collection. Use marketing automation to put the collection collectively and assign tags to buyer habits.
Check out the total case research:
More on welcome collection: 11 Welcome Emails That Set the Standard
5. TechSoup Polska email marketing case research – 1200% improve in orders worth from email campaigns over a yr
TechSoup Polska Foundation actively helps group and social organizations by facilitating entry to new applied sciences: software program, {hardware}, and varied options and by exhibiting how to use them.
Challenge: Giving related organizations entry to new applied sciences, educating them on obtainable instruments and expertise, and facilitating information alternate between companions and related organizations.
Solution: A e-newsletter fulfilling the data wants of the audience.
“The main goal of our email marketing comms is to inform organizations about products and support they can get thanks to TechSoup. Our newsletters contain information about new offers, training invitations, and tips that help you select the right tools for remote work.” – Liza Nema, TechSoup Polska Project Coordinator
Results:
- 1200% improve in orders worth from a e-newsletter over a yr
- 8666 related organizations
- 11 emails despatched in March and April 2020
- 20 advisable options for distant work
- 3 trainings carried out
Key takeaway: Use your e-newsletter as a income channel. If you phase your listing correctly and ship related content material, the typical open charge of your e-newsletter shall be excessive. A e-newsletter with the identical email construction would possibly assist your subscribers navigate by way of content material and end in excessive click-through charges driving extra site visitors to your web site.
Check out the total case research:
More on newsletters: 21 Company Newsletter Ideas: Examples & How-to Guide
6. MobileFun email marketing case research – Automation and email marketing marketing campaign A/B testing in ecommerce
Mobile Fun is the UK’s main on-line cellular equipment retailer — providing the most recent cellphones and thrilling equipment. Based in Birmingham, the corporate operates by way of workplaces and devoted web sites worldwide.
Challenge: To phase the contact listing, ship focused newsletters, run exams, and automate processes.
Solution:
- Automation: we automated our welcome and engagement program. The simplicity of setting that up and the precise outcomes we get are pleasing to see.
- Segmentation: we will phase our contact listing and ship focused newsletters.
- Drag and drop e-newsletter creator: we will shortly and simply create and tweak our designs for A/B testing.
“With GetResponse, you can actually check what is driving your KPIs. We’re doing around 20 split tests at the moment. We’re testing how different colors, background images, and CTAs impact sales and revenue.” – Matt Page, Email Marketing Executive.
With the A/B check creator, you possibly can shortly check which topic line or content material resonates most with email subscribers, leading to larger click on charges. This manner, you can also make data-based selections on the messaging that drives email engagement and conversion charges.
You can outline up to 5 totally different topic strains for one message to see which one has the largest open charge.Results:
- 11.69% Variant A check open charge
- 12.37% Variant B check open charge
- 49.17% Winning marketing campaign open charge
Key takeaway: Run A/B exams to test the efficiency of emails earlier than they get despatched to all of the recipients.
Check out the total case research:
More on A/B testing: Split Test Emails and Improve Your Automation Workflow
7. Selsey email marketing case research – 2x extra conversions from deserted cart emails
SELSEY is likely one of the greatest furnishings and residential decorations retailers in Poland. The firm’s mission is to present its purchasers with a cushty house the place they will loosen up, which is essential for holding day by day actions environment friendly, and the temper optimistic.
Challenge: Encourage customers to full their buy, keep relationships with customers and improve model loyalty.
Solution: Abandoned cart automation cycle incentivizing purchases. According to the check, the straightforward tactic of together with social proof within the email doubles conversion charges and turns web site guests into clients. If you add a reduction, along with a private contact from your happy clients, you possibly can improve the conversion charge virtually thrice.
“Abandoned cart cycle is dedicated to people who take their time when making a purchase. Usually, it does not concern spontaneous shopping. Deciding on purchasing furniture can take up to 6 weeks. Users treat the cart as their wish list, adding various products they liked, not necessarily focusing on buying here and now.” – Weronika Andrzejewska, Conversion & Inbound Marketing Specialist.
An instance of an A/B check proving that 5-star critiques improve conversion two instances Results:
- 202% conversion from an email with critiques of glad clients
- 239% conversion from an email with critiques of glad clients and a reduction code
Key takeaway: A/B check incentives to buy and create an automatic deserted cart collection.
Check out the total case research:
More on deserted carts: 15 Best Abandoned Cart Email Examples and Best Practices
Time to degree up your email marketing campaigns
Now you’re acquainted with a minimum of seven totally different situations the place email marketing proved to be an efficient marketing channel. I hope these case studies inspire you to use email in your enterprise and discover methods to be nearer to your clients. Email may be the right channel to construct relationships with your audience – relationships that translate into extra email-generated gross sales and income.