Okay, certain, that is sensible.
But content material advertising and marketing is continually evolving. That makes our jobs tough to describe, thrilling to execute, and satisfying to see in motion.
Content entrepreneurs have to be ninjas of their subject, combatting stale content material sorts, being vigilant about their viewers, and sneaking in methods to repurpose content material. And whether or not you’re ranging from scratch or wanting to refresh your present technique, top-of-the-line methods to be taught is by instance.
So we’ve rounded up seven of our favourite content material advertising and marketing examples you possibly can mannequin after to preserve your viewers . We’ll cowl:
- Both written and audio content material advertising and marketing examples
- Why they work
- How to apply them to your technique
Exceptional written content material advertising and marketing examples
While I simply talked some smack on the writing and running a blog aspect of content material advertising and marketing, it’s *my* favourite side of the job. And I’ve just a few favourite artistic methods to eat written content material. So let’s discuss some superior content material advertising and marketing that goes past simply weblog posts.
1. Walt Hickey and Numlock News
If you haven’t heard of Walt Hickey’s Numlock News, I extremely suggest subscribing to this e mail e-newsletter. Like many e mail newsletters, it focuses on information of the day, however by the lens of numbers.
I’m a giant fan of Walt Hickey’s writing (or his copywriter). The group makes fairly mundane or complicated statistics intriguing and explains it in plain English for these of us who aren’t mathematicians.
This is the kind of information I can get behind: by the numbers, brief and candy, and charming to boot.
Why it really works
Numlock News provides a easy day by day e-newsletter and just about nothing else. It’s on-time, on-brand, and personable. But the very best half: it’s prime quality.
To apply this to your individual content material advertising and marketing technique, listen to the tales most individuals suppose are too difficult or boring to perceive. As entrepreneurs, our job is to make the mundane appear magical. Walt Hickey actually achieves this each day.
2. Grammarly’s weekly emails
I like to recommend Grammarly to everybody I work with. Not solely do they provide an important product, however Grammarly impressively manages to gamify the writing course of. Each week, Grammarly sends customers emails that recap their week of writing. From efficiency to enhancements, they present you the way you stack up towards different customers.
This retains me on monitor, utilizing Grammarly, and decided to enhance my productiveness.
Why it really works
Again, information is highly effective. Grammarly collects loads of proprietary information in your writing habits that you’d in any other case haven’t any manner of understanding. Leverage the distinctive info you accumulate by your providing and inform your viewers one thing they won’t know!
CDC’s Zombie Apocalypse Plan
If you haven’t checked out the CDC’s plan for the zombie apocalypse, the time is nigh. Simply navigate to their zombie preparedness weblog to perceive what you’ll want when the massive occasion occurs. The CDC is out right here saving lives. Need I say extra?
Why it really works
This began as a spoof advertising and marketing marketing campaign that went viral. While the CDC has been top-of-mind for us not too long ago, we typically view the group as humorless scientists telling us to wash our arms.
The zombie marketing campaign made the CDC extra relatable by displaying a distinct aspect of the middle. And they even adopted content material writing greatest practices of their weblog posts! Don’t be afraid to step into the bizarre zone. You would possibly simply catch a renewed curiosity out of your viewers.
Awesome audio content material advertising and marketing examples
If you’re a content material marketer who hasn’t but written a script for a podcast or convention…fortunate you. It’s not my favourite exercise, however when it’s accomplished properly, audio content material advertising and marketing may be impactful.
4. BetterHelp’s podcast promoting
I’ll be sincere, I don’t pay attention to many podcasts as of late. But my buddies can’t cease speaking about BetterHelp. Why? They promote throughout podcasts. And they need to be, the corporate spent over $4MM on podcast advertising in January alone.
While this can be a nod to podcasters who can adlib their sponsors, it’s additionally a hat-tip to BetterHelp for selecting the best podcasts. Finding an ideal match between persona and providing is difficult! But we love to hear real suggestions from advertisers we belief.
If you’re wanting to hear an open dialog about BetterHelp (and different on-line remedy choices), Funny Angles covered it in January.
If you’d moderately simply learn their customary pitch, well here it is—however be warned: it’s auto transcribed and due to this fact barely mind-bending.
Why it really works
BetterHelp leans into mid-roll adverts for podcasts, which supplies audio system a second to pause and discuss how completely different sorts of remedy. Podcasters are already baring their souls to their audiences (or no less than give the impression that they’re) so this transition may be humorous, profound, emotional, or what have you ever.
By letting your followers and sponsors take the reins and characterize your product, it may lead to the very best and most sincere opinions you’ll have. And I believe BetterHelp’s podcast promoting guess paid off throughout this pandemic once we’re all searching for little COVID-safe escapes.
Impressive visible content material advertising and marketing examples
I gained’t lie. Any kind of visible content material advertising and marketing is essentially the most difficult challenge for me. I’m not a visible learner (I watch TV with subtitles so I can learn it), so I wrestle to describe how I’d need content material designed. Luckily, I work with some fairly superior graphic designers who someway handle to flip my mind vomit into one thing visually beautiful.
Here are a few of my favourite examples of nice visible content material advertising and marketing!
5. FiveThirtyEight
Nate Silver’s fivethirtyeight.com might not be your conventional content material advertising and marketing gig because it’s leans extra into journalism, however I’ve to name out their political protection. As a numbers-based publication–Walt Hickey is an alum–they’ve discovered partaking and interactive methods to showcase information.
During and main up to election years, Nate Silver analyzes a mess of polls and compiles the information into consumable graphs and written commentary.
Why it really works
FiveThirtyEight’s graphics and information visualization are utterly interactive. You can mouse over every to perceive the numbers from each perspective, however nonetheless not get overwhelmed. Every content material marketer goals for this stage of simplification of summary concepts.
Recreate the magic by any info you’re presenting from completely different angles. For instance, contemplate the people who find themselves your rivals. What’s their viewpoint? How are you able to relate and get your level throughout?
6. Tasty movies
Very not too long ago, I noticed that not each single individual on this planet is aware of Tasty. Shocked doesn’t start to describe it.
I’m Tasty’s greatest fan. A relatable and step-by-step cooking channel, I eat their content material voraciously. To be clear, I’m additionally a giant fan of the Food Network and Tasty gave me a extra millennial-focused manner to watch folks prepare dinner.
Why it really works
Let’s begin by mentioning that Tasty has over 20M subscribers on YouTube. That’s 20 million folks addicted to watching dumplings get wrapped, spaghetti get twirled, and cinnamon buns get puffed. Who wouldn’t love that?
The better part about Tasty movies is they’re meant to inform your individual cooking. Think of it as an aesthetically-pleasing tutorial. Teach your viewers one thing new, that solely you understand how to do, by yourself product, and also you’ll have power-users very quickly.
7. Spotify Wrapped
The most fantastic time of the yr is when Spotfiy drops your annual Wrapped hits, stats, and playlist. Spotify creates a web site yearly to summarize the artists, songs, playlists, and podcasts you’ve been listening to all yr. And yearly, it goes viral on social media.
Why it really works
Everyone thinks they’ve nice music style. This provides you an opportunity to showcase to your folks how a lot you’ve listened, who you’re listening to, and the way you’re a tastemaker. The whole web site is personalized for every Spotify consumer, full with hyperlinks to obtain and share.
Like Grammarly, present your customers what they’ve achieved over time by proprietary insights. By emphasizing their uniqueness, you additionally lean into the individuality of your product.
Do you may have any shining examples of nice content material advertising and marketing? We need to see them! We’re all the time searching for inspiration and creativity.