You can hear to the article (narrated by an actual individual):
Are you sad with the variety of leads your organization’s web site is producing for you?
If driving visitors isn’t the issue, then I’ve obtained dangerous information for you – it’s your web site.
*dun dun duuuun*
Don’t fear, although. I’m not going to inform you to redesign it.
Instead, I recommend that you just create a squeeze web page. And then drive visitors to it, skipping your organization homepage.
Feeling barely hesitant?
Good; we’ll reply your questions and supply examples and templates as effectively.
Table Of Contents
Want to skip one part or the opposite? Just click on on one of many fast hyperlinks within the desk of contents above to bounce proper to the half you’re most focused on.
Let’s start with some principle.
Editor’s word: Did you understand you’ll be able to construct squeeze pages utilizing GetResponse Landing Page Creator? Grow your viewers and maintain it engaged with the squeeze web page, electronic mail, and Facebook adverts combo!
What is a squeeze web page?
A squeeze web page is a touchdown web page designed to accumulate a customer’s contact info – normally an electronic mail deal with.
Squeeze pages “squeeze” guests into changing into subscribers by pointing their focus to the signup kind or the decision to motion button.
While different forms of touchdown pages could also be designed to generate click-throughs, video views, or another sorts of person interactions, this isn’t the case for squeeze pages.
They are used solely to seize an electronic mail deal with and begin a dialog with a possible lead or prospect (ideally, this could all be a part of a fastidiously deliberate advertising and marketing funnel).
Squeeze pages are typically referred to as signup pages or opt-in pages.
Some entrepreneurs additionally use the time period touchdown pages interchangeably with squeeze pages.
Personally, I don’t suppose it’s the only option and contemplate squeeze pages to be a kind of touchdown web page, comparable to thank-you pages, click-through, or viral touchdown pages. You can study extra about this in our information, the place we’re exploring the ins and outs of touchdown pages.
Naturally, you could disagree with this distinction.
To be certain that we’re on the identical web page, right here’s a squeeze web page instance, created by Smart Insights.
Squeeze web page vs homepage – just a few key variations
Why or when must you use a squeeze web page as an alternative of your homepage?
The squeeze web page definition already hinted towards the best reply.
Your homepage has a special goal than a squeeze web page (normally, at the least).
It’s designed for a lot of forms of customers and numerous objectives. There are extra parts like a navigation bar, probably tons of hyperlinks, photographs, and possibly even a number of calls-to-action (CTAs).
Even should you do have a major CTA or perhaps a signup kind within the above-the-fold a part of your web page, it’s in all probability not optimized for capturing electronic mail addresses.
And all of those particular person parts compete in your person’s consideration, whereas they’re testing your homepage.
Remember the instance I shared above from Smart Insights? Now, let’s check out their homepage.
You see straight away that there are lots of extra parts competing in your consideration. That’s as a result of they select to talk about different issues there.
Elements just like the navbar, log-in or weblog hyperlinks, a number of CTA buttons, or the search bar may probably take away the eye from a signup kind – if that they had one there.
But they didn’t place a signup kind on their homepage. On goal.
Because that’s what they use squeeze pages for.
Bonus Resource: Want to construct squeeze pages that convert? Then seize this free information to find out how to keep away from the most typical errors that kill conversions.
Squeeze pages are freed from extreme content material, hyperlinks, and every other parts that would probably distract customers from the principle aim – offering their electronic mail addresses.
This is important, particularly whenever you’re operating paid advert campaigns to drive visitors to your pages and you’ve got to watch out about your funds.
Before digging deeper into the subject of squeeze pages, I’d like to word that this distinction isn’t all the time as clear-cut as it could appear.
Sometimes corporations design their homepages in order that they resemble a typical touchdown web page.
It’s normally the case when the corporate’s nonetheless growing its product, or when its major aim is to generate conversions and new registrations, like on this instance from Spotify.
And, as all the time within the on-line advertising and marketing world, touchdown pages, homepages, and squeeze pages are available in all shapes and kinds.
How to create a squeeze web page (6 steps)
Now let’s take a look at all the weather your web page ought to embody and finest practices to comply with when creating high-converting squeeze pages.
1. Make a proposal they’ll’t refuse
The most necessary ingredient of your squeeze web page is the provide.
What is it that the person will get in change for his or her contact particulars?
This is what we name a lead magnet or a signup incentive. A freebie that’s meant to persuade the potential subscriber to depart their electronic mail deal with.
A few examples you might need come throughout embody content material affords akin to ebooks, spreadsheets, and electronic mail programs.
Here’s one squeeze web page instance the place the lead magnet is a hyperlink and demo video.
There are many others, nonetheless, and it’s necessary that you just use the best lead magnet in your target market and your marketing campaign.
To study extra about this, learn our weblog put up on lead magnets.
2. Start with a powerful headline
How long do you usually spend on a page before you decide to exit it or fill out the form?
Not much, that’s for sure.
Your headline has to seize that moment. Capture your user’s attention, spark interest, emphasize the value or pain points you’re helping with, and convince them to read more or go right to the form.
Take a look at this squeeze page example that stresses the value right from the start.
Want to generate more leads with your landing pages? Join our free email course:
Essential Landing Page Course
3. Write convincing copy
Writing copy that turns landing pages into conversion machines is both an art and a science.
Your supporting copy has to convince users that the offer is exactly what they need and it’s in their best interest to fill out the form right away.
Other times you just need to emphasize the value and minimize the perceived risk. That’s what Netflix does on its homepage.
Marketing copy isn’t always sufficient. Sometimes users need to hear the voice of other customers or users to decide whether filling out the form is the right thing to do.
That’s where social proof comes into play.
Customer quotes, testimonials, and case studies can help you fulfill that need.
Consider this example from Ahrefs, where they’re showing YouTube comments about their blogging course.
Your offer sounds fine, the copy is convincing, and there are even some customer reviews on the page, but that’s still not enough for certain customers.
They want to see what other brands, companies, or people you’ve worked with said about you.
This is especially important if money is involved.
Here’s how Brian Dean uses authority elements to collect more email signups on his homepage, which is designed pretty much like a squeeze page.
6. Cut down the deadweight
Since squeeze pages are meant to convert as many website visitors into email subscribers, it’s only natural that everything you place on that page should point towards the primary goal.
At the same time, everything that could potentially distract your users from leaving their email address should either be removed or placed somewhere where it’s not going to collide with your primary goal.
What kind of elements do I have in mind?
Think of all the extra links that you have. Your resources, blog, social media, careers page, contact us page, etc. All of these are useful links, but not in that particular moment.
The same goes for all the other content or products you may want to promote along with your lead magnet. If they’re not essential, keep them for later, and consider showing them on the thank you page instead.
You’ll have to approach this individually. See what’s critical for your audience and make a decision yourself.
As an inspiration, consider this squeeze page example from BigCommerce.
Notice that they’ve skipped the navbar or any other irrelevant links here?
As you can see, there are a number of elements and best practices that most high-converting landing pages include.
You can learn more about them in our post on the anatomy of a landing page, written by Pam Neely.
Squeeze page templates
Now that you know how to make squeeze pages, I’d like to provide you with some more inspiration.
Below you’ll find squeeze page templates that are ready to use in GetResponse.
As you’ll see, they’ve been prepared to fit several different industries, but you can adjust them easily to fit any other vertical, too.
Want to give it a try? Go ahead and sign up for a free account to access these templates right away.
Read more: Best real estate marketing tools
Promoting an ebook
Do squeeze pages work?
It’s time to talk a bit about numbers. In order to know whether your squeeze page is truly effective, you need to know its conversion rate.
According to the data we’ve collected in our Email Marketing Benchmarks report, landing pages across all industries get an average conversion rate of 17.15%.
Keep in mind that conversion rates tend to vary between industries. For example, Nonprofits saw a conversion rate of 31.08%, while Financial Services observed a conversion rate of 10.89%.
You can see the full breakdown in the table below.
Average landing page conversion rates across different industries. Data from the 2022 Email Marketing Benchmarks report.
What’s also important is that many different factors can affect your squeeze page conversion rates.
- traffic source (e.g., organic vs. paid)
- design and placement of your call to action button
- size and type of audience you’re targeting
- number of form fields inside of your web form
- type of email address you’re asking for (business domain vs. freemail)
- what market you’re in (e.g., level of competition or legal constraints like GDPR)
To give you an idea of how significant those can be, here’s what we’ve seen in one of our recent campaigns. We’ve developed an ebook and placed it on a squeeze page that was then localized (this mostly came down to translating the page and ad copy) and promoted on several different markets.
Although we used the same marketing tactics across all our marketers, the conversion rates ranged between 25.46% and 65.67%.
Here’s what the page looked like for our English and Spanish-speaking audiences.
List of tools that’ll help you create squeeze pages
You’ve learned why squeeze pages are important, and the best practice should follow to design them.
Now it’s time to look at the how part of creating the best squeeze pages. Here are some tools that’ll help you with the process.
Squeeze page builder
GetResponse offers a set of solutions that’ll help you build and promote your squeeze pages with ease.
Here are the main ones:
Landing Page Creator is a squeeze page builder that lets you create landing pages both from scratch or using one of many mobile-responsive templates.
Packed with 5,000 free Shutterstock images, an intuitive drag-and-drop editor, and built-in A/B testing capabilities, it’s got pretty much everything you’ll need to design an effective opt-in page.
Here’s what it looks like in action:
Our sales funnel software lets you run your entire lead generation campaign using just a single dashboard.
By combining elements like the funnel creator, Facebook and Instagram ads, autoresponder sequences, social ads creator, and more – it helps you drive traffic and build your email list fast.
You can learn more from our post on lead funnels.
Try all advanced features for 30 days by signing up for a Free-Forever plan with GetResponse!
Tracking and conversion optimization tools
GetResponse squeeze page builder comes with built-in analytical reports that keep you informed about the number of people who visited your page and how many of them signed up to the list.
If you’d like to gather more analytical data, you can use:
- Google Campaign URL Builder to add marketing campaign parameters to URLs to monitor customized campaigns in Google Analytics.
- Google Analytics to study extra about the place persons are visiting your squeeze web page from and the way they’re behaving
- Google Tag Manager to add different monitoring codes or monitor occasions, e.g., when somebody clicks on a particular hyperlink, interacts along with your content material, or scrolls to a sure a part of your web page
- CrazyEgg to create heatmaps and report person classes to study extra about their conduct
- Facebook Pixel to drive extra gross sales, e.g., by displaying them to those that visited your web site however haven’t transformed
Editor’s word: Adding all these parts is super-easy should you’re utilizing GetResponse Landing Page Creator. And thanks to the GetResponse Facebook Ads integration, the Facebook pixel is robotically added to all of the pages you construct within the platform.
Creative and design instruments
Last however not least, you’ll additionally want to have the opportunity to design your lead magnets and possibly extra property in your squeeze pages.
Here are a number of instruments that’ll aid you alongside the way in which:
- Visme and Venngage – they’ll aid you create ebooks, infographics, and different downloadable content material it’s your decision to promote in your squeeze web page
- Coolors – with this instrument, you’ll be able to rapidly generate colour palettes you should use all through your pages and all of the content material codecs
- Unsplash and Pexels – two of my favourite websites containing royalty-free inventory images.
- Squoosh – need to make your squeeze pages quicker and lead magnets lighter? Squoosh is the instrument we use to make our content material person and Website positioning-friendly.
Ready to create your first squeeze web page?
Now that you understand the fundamentals, you ought to be absolutely outfitted and prepared to create epic squeeze pages that’ll aid you generate tons of latest leads.
Now, remember the fact that you hardly ever hit the house run in your first try.
That’s why whenever you’ve efficiently launched your first squeeze web page, be certain that to take a look at these extra superior supplies:
Sign up for a Free-Forever plan with GetResponse and create a top-notch web page at the moment.