Get prepared to mirror on a yr of empowering on-line entrepreneurs with new options and enhancements to the GetResponse platform. Join us as we look back on a yr of progress and development.
The focus is at all times on our prospects, and we attempt to equip them with the instruments they want to successfully interact and develop their viewers, propelling their enterprise ahead.
Our mission in 2022 was to make reaching, speaking, and promoting to your viewers sooner and simpler. We’ve added new instruments, improved integrations, and expanded analytics capabilities to enable you just do that.
This article will take you thru a chronological overview of all of the enhancements and enhancements launched in 2022. We’ve additionally included a sneak peek into what’s coming in 2023.
We’re excited to share this journey with you and look ahead to persevering with to assist our prospects obtain their advertising and marketing and enterprise development objectives.
Let’s get into the temper with a video recap of our 2022 highlights:
Table Of Contents
January: Shutterstock photos
We began the yr robust with an thrilling new addition to our platform – 2 million free inventory photos from Shutterstock.
These photos are actually accessible to use as a part of any GetResponse plan throughout your entire platform (together with all e mail editors, the touchdown web page editor, web site builder, funnels, information, and photos supervisor.)
This permits our customers to simply add high-quality photos to their advertising and marketing campaigns with out the necessity to buy extra picture licenses. Thanks to the Shutterstock photos, our prospects can streamline their design course of and save each cash and time.
February: Ecommerce stories
In February, we launched new ecommerce stories to enable you higher plan your advertising and marketing and communication methods based mostly in your ecommerce outcomes.
This function provides you an summary of all of the crucial metrics that ecommerce companies want to monitor to perceive their retailer’s efficiency and make knowledgeable, data-driven choices about how they need to talk and market their presents to their prospects.
With these insights, ecommerce retailer house owners can construct lasting relationships with their prospects and flip one-time patrons into returning ones. They can do that by sending related communication, establishing what kind of content material works greatest, and incorporating that with the ecommerce information straight from the shop.
GetResponse gained’t even be a middle for monitoring the shop’s efficiency. We need to be the middle of promoting and communication across the retailer – it could sound related, however for ecommerce house owners, there’s a large distinction. So thanks to ecommerce information gathered inside GetResponse, they’ll plan, execute, and adapt their advertising and marketing technique.
One of the important thing parts of ecommerce stories is real-time information. Users can see their gross sales as they occur inside GetResponse, permitting them to make fast and correct choices.
The chook’s-eye view helps customers see the full variety of orders, the common order worth, and the full income generated by their retailer in a single look. This helps them perceive the general efficiency of their enterprise.
The stories additionally present a breakdown of orders and income over time, permitting customers to determine patterns and tendencies. This helps them perceive their enterprise’s seasonality, detect anomalies, and modify their technique accordingly.
👉 Learn extra concerning the ecommerce information you possibly can ship to GetResponse from our Help Center
March: Quick transactional emails
Quick transactional emails arrived at GetResponse in March to assist companies streamline their e mail communications even additional.
This function permits for a one-click setup for automated order confirmations and deserted cart emails.
The personalized automated order confirmations enable you match your model’s identification all through all of your advertising and marketing communication and allow you to begin constructing a robust relationship together with your prospects from day 1. To make them much more impactful, you possibly can enrich your messages with upsell presents or add bonus content material to assist your prospects get extra out of your provide.
On the opposite hand, the deserted cart emails will enable you drive extra income from individuals who’ve visited your retailer however didn’t full the order. This helps you run your advertising and marketing campaigns extra effectively, and it’s performed on autopilot.
Quick transactional emails are very important for constructing belief and offering transparency to prospects. Also, they’re tremendous straightforward to create with GetResponse’s drag-and-drop e mail creator, which permits customers to create participating emails with minimal effort!
Ecommerce retailer house owners will
👉 Learn extra about how Quick Transactional Emails work and get impressed by these high-converting deserted cart e mail campaigns.
April: Video library
With our instruments and options continuously rising, we needed to assist our prospects be taught and enhance their expertise with an easy-to-access video library inside their accounts. This useful resolution permits customers to rapidly discover and comply with tutorials with out having to depart their accounts.
The tutorials cowl a big selection of matters, from newbie to superior stage, and are designed to assist our prospects get essentially the most out of our platform. With the video library, customers can rapidly be taught new options, troubleshoot any points they could have, and uncover new methods to enhance their advertising and marketing campaigns.
May: Forms and popups
Our types and popups bought an excessive makeover and a brand-new creator in May.
This function is important for all companies with a web based presence. Forms and popups convert extra web site guests into e mail subscribers you possibly can nurture together with your e mail communication, turning them into loyal prospects very quickly.
The creator permits you to make automated popups, banners, and bars, and it got here full of highly effective options like sensible focusing on, with which you’ll be able to present your presents at the proper second when your guests are most definitely to convert. Plus, the instrument options a number of totally different popup sorts like exit-intent, scroll-triggered, timed, and extra to guarantee your guests don’t depart with out subscribing or gained’t miss out on any of your superb presents.
Creating popups has by no means been simpler. With our drag-and-drop editor, you possibly can simply construct stunning popups that suit your model very quickly. What’s extra, their set up is a breeze! Just one line of code is sufficient to launch a whole lot of popups in your web site.
Just prefer it takes no time to create the popups, it took no time for our customers to begin recommending merchandise, rising their lists, showcasing new additions, gathering suggestions, and a lot extra.
👉 Learn extra about how the types and popups from GetResponse work and how to create the proper popup.
June: New cellular app
Every marketer wants a sidekick, and in June, we launched one – our new cellular app.
Whether you could have an iOS or Android device, now you can handle your campaigns with simply a few faucets in your telephone. And what higher approach to keep on prime of your small business than to have all of it in your palm?
We’ve made it tremendous user-friendly and straightforward to navigate, so yow will discover what you want rapidly and simply. Plus, we’ve added a customizable dashboard, so you possibly can test in on how your small business is doing at a look. You may even ship drafts, plain-text messages, and resend present newsletters all out of your telephone.
And let’s not neglect, you could have immediate entry to buyer information, so you possibly can see how your record is performing, add new contacts and handle tags on the go. If you want to test in your newsletters or autoresponders, we’ve bought you coated.
In brief, the brand new cellular app is the last word sidekick for your small business. No matter the place you’re – on the prepare, at the seashore, or simply out and about – you possibly can at all times maintain your small business operating easily.
Want to obtain the cellular app instantly? Just scan the QR code under:
👉 Learn extra about what you’ll discover contained in the GetResponse cellular app.
Honorable point out: YouTube Shorts format help in e mail creator
In June, we additionally launched YouTube Shorts format help in e mail creator. This permits our prospects to simply embed YouTube Shorts movies of their emails, offering them with a new and participating approach to talk with their viewers.
Customers can now use Shorts in emails to showcase merchandise, present tutorials, or share every other movies they see match – it’s a wonderful approach to make e mail campaigns extra interactive and dynamic.
July: Promo codes
July was a scorching month, and so was our replace!
We launched the promo codes function, accessible in GetResponse for many forms of emails, fast transactional emails, and types and popups.
This function seamlessly synchronizes together with your Shopify retailer and permits you to use codes to promote an ongoing or upcoming sale, or to reward your loyal prospects.
Want to promote seasonal offers? Use a popup with a promo code to promote occasions similar to Black Friday. Want to scale back deserted carts? Show your popup with a promo code when a cart is about to be deserted. Want to provide limited-time reductions? Combine the promo code with a timer in your popups to drive urgency.
Since the launch, our promo codes have been used 1000’s of instances to reward loyal prospects, drive conversions, and make gross sales soar.
Update: As of January 2023, we’ve launched one other enhancement to our promo codes: making them distinctive. This distinctive promo code supplies a extra personalised expertise and is right when operating loyalty applications. Moreover, it helps you create a sense of urgency inside your viewers.
August: New integration with affiliate panel
August was all about making connections (and incomes some further money ;).) We launched a new integration that makes it tremendous straightforward to unfold the phrase about GetResponse and earn affiliate commissions.
With the brand new integration, you possibly can join a GetResponse account, mix your GetResponse and Affiliate accounts, test your progress, and seize your distinctive affiliate hyperlinks multi function place.
Plus, it’s now much more handy for our non-English talking customers with the choice to change the panel language to English, German, Spanish, Italian, and Polish.
September: Shopify Marketplace
September was a month of accomplishments, as our app was formally added to Shopify’s Marketplace.
And we didn’t cease there. Over the final yr, we launched and improved a set of ecommerce instruments so that you’ll have all the pieces you want to convert extra guests into prospects:
- Forms and popups to seize their consideration
- Promo codes to entice them with reductions
- Quick transactional emails to maintain them within the loop
- Ecommerce parts in advertising and marketing automation to goal your prospects extra exactly
- Product suggestions to present them what else they could like
- Advanced segmentation to personalize their expertise
- And internet push notifications to maintain them coming back for extra.
Think of it as your individual private gross sales workforce, at all times working arduous to enable you drive gross sales. Now with the added comfort of being accessible on Shopify’s Marketplace.
👉 Learn extra concerning the GetResponse for Shopify integration.
October: Web Connect
October was about making issues easy and environment friendly; that’s why we launched Web Connect – a highly effective function that enables you to join a number of GetResponse options to your web site with only one line of code.
With Web Connect, you possibly can simply add types, popups, internet push notifications, and extra to your web site, finally rising conversions and driving gross sales.
One of the important thing advantages of Web Connect is that it permits you to personalize your communication together with your web site guests by focusing on them based mostly on their habits.
For instance, you should use it to goal individuals who visited a particular URL and provide them tailor-made communication. Show totally different types and popups to totally different teams of tourists, or ship personalised internet push notifications to individuals who have deserted their procuring carts. Web Connect additionally permits you to upsell your gadgets with automated post-purchase communication.
👉 Learn extra about what Web Connect is and how you should use it in our Help Center.
November: Ad audiences
In November, we made the way in which you create your Google Ads extra exact by introducing Ad audiences, a new function that enables you to goal or exclude a particular phase of individuals, leading to decrease prices of promoting and better-targeted campaigns.
We additionally launched a new approach to create your Google Ads, focusing in your purpose. With this new function, you possibly can create advertisements tailor-made to your particular wants, guaranteeing they attain the best viewers.
We’re proud to say that GetResponse is among the first companions within the EU to provide this integration, and we’re excited to see the affect it’ll have on our prospects’ promoting campaigns. With Ad audiences, you’ll give you the chance to create more practical advertisements and drive conversions.
👉 Learn extra about how to create Google Ads in GetResponse.
Honorable point out: A/B check stories
Now you possibly can see precisely the place your subscribers are clicking with a devoted click on map for every variant.
Compare key metrics between variants at a look and view who opened or clicked on every variant. Plus, obtain a full report to your laptop for additional evaluation.
A/B check stories offer you a deeper understanding of your subscribers’ habits and enable you optimize your e mail campaigns for higher efficiency.
👉 Learn how to create an AB check in GetResponse and e mail marketing campaign AB testing greatest practices.
December: New templates, customized area emails, and Chats updates
December was a large month for GetResponse, with the launch of 38 contemporary e mail templates, the choice to create an e mail on a customized area, in addition to new updates to our Chats function.
38 new templates have been designed to assist our customers create stunning, professional-looking emails with ease. They cowl a big selection of industries and types, from ecommerce to occasion invites, and are totally customizable so that you could make them your individual.
The Chats function acquired a number of updates all year long, together with the flexibility to add contacts to a particular record by the chat, improved efficiency, new sound notifications to select from, extra stats, e mail notifications about new conversations, and the flexibility to add chat visitors as subscribers to person lists in GetResponse.
Additionally, we added the choice to have a necessary seize kind earlier than the primary message, permitting customers to get hold of prospects’ particulars earlier than beginning a dialog. We additionally built-in Chats with consent fields and launched “open chat” triggers that mechanically open the chat window after a specified time or web page scroll.
Creating an e mail on a customized area additionally grew to become accessible – it helps with getting your emails to the principle e mail inbox, authenticating your e mail with DKIM, DMARC, and SPF, trying skilled, rising belief in your model, and selling model consciousness.
👉 Learn extra about utilizing GetResponse chats on our weblog and Help Center.
2023 sneak peek
In 2023, we’re specializing in optimizing core GetResponse options that may enable you turn out to be a more practical communicator (so your viewers sees and engages together with your content material extra usually) and improve your small business’s on-line visibility to develop your viewers, holding your advertising and marketing funnel full from prime to backside.
What are you able to anticipate in 2023?
While we will’t give all the small print away, we’re thrilled about what’s to come and need to allow you to in on our plans.
- Cutting-edge AI know-how to create and encourage the emails you ship to your viewers based mostly on excessive conversion greatest practices. We’ve heard from a whole lot of consumers and entrepreneurs that writing the content material in your emails is among the most time-consuming and tough duties you face. Using the facility of synthetic intelligence, you’ll enhance your e mail advertising and marketing efficiency and improve your productiveness. Last yr proved that AI is king, and its reign will change the way forward for profitable on-line advertising and marketing.
- A strong however easy new interface to add and handle your contacts – making it simpler than ever to develop your record and goal your communication. With this enhancement, you’ll give you the chance to create super-specific segments and highly-targeted viewers teams that may lead to greater engagement together with your emails.
Preview of the brand new GetResponse contact segmentation and filtering choices.
- Even extra advertising and marketing automation triggers that deploy emails, popups, and extra based mostly on what your subscribers, web site, and ecommerce store guests do (or don’t do!). This means extra alternatives to join together with your viewers mechanically and, once more, improve relevancy and personalization much more. (And, as we all know, there’s no higher approach to drive conversions! In reality, our information exhibits that triggered emails have a lot greater open charges and click-through charges than common e mail campaigns – 36% and 15%, respectively, in contrast to a common e-newsletter’s common of 20% open charges and 12% click-through charges.)
Bonus useful resource: Looking for brand spanking new methods or contemporary causes to join together with your viewers in 2023? Download our Global Marketer’s Calendar for 2023 to uncover new alternatives, begin planning campaigns, and prepping touchpoints together with your prospects this yr.
- We’re additionally including new and improved ecommerce integrations and promoting instruments that make the method of promoting and speaking your ecommerce presents smoother and extra environment friendly. This means you’ll give you the chance to streamline your advertising and marketing and gross sales course of and, finally, increase your income.
- Last however not least, we’re going to implement much more options to our GetResponse cellular app to make it simpler for you to keep on prime of your campaigns, make fast changes whereas on the go, be extra responsive to your viewers and adapt to their wants and preferences instantly, wherever you’re. (Download the cellular app for iOS or Android for those who haven’t already!)
A look back at our progress and a glimpse into the longer term
It’s been an unimaginable journey in 2022, and we’re pleased with the GetResponse platform evolution. We develop to help the rising companies of our prospects.
By offering our 100,000+ prospects with the instruments they want to interact and develop their viewers, we’ve seen the unimaginable outcomes they’re ready to obtain:
- Over 700 million emails delivered weekly
- Over 1 million new leads generated month-to-month
- Thousands of transactions processed each day
Our prospects have had nice success with GetResponse, and they’re excited to share their tales with you. Check out our buyer success tales to see how we’ve helped companies like yours attain their full potential.
But we’re not resting on our laurels – we’re not performed but! We know that the digital panorama is consistently evolving, and we’re dedicated to staying ahead of the curve.
Our workforce is happy to see what 2023 has in retailer for us and assured that the brand new options we’re engaged on will take our customers to the following stage. We’re not simply offering you with the instruments – GetResponse is offering you with the means to keep ahead of the competitors and to make your small business thrive.
We’re on this collectively, and we will’t wait to see the place the following chapter of our journey takes us.
Did you already know? You can share your ideas and solutions to assist form the path of GetResponse in 2023. Your suggestions has a direct affect on our future developments.
Thank you for being a a part of our story.
And for those who haven’t joined us but, why wait? Join us as we speak and begin your journey towards success. Sign up for a free GetResponse account and see for your self how our options might help your small business thrive within the coming yr and past.