Benefits, Types, and Best Practices

Are you in search of an economical and handy option to collect information out of your viewers? Look no additional than e mail surveys! With their potential to achieve a broad vary of contributors, excessive response charges, and straightforward information evaluation, e mail surveys have turn out to be a preferred alternative amongst researchers, entrepreneurs and companies.

In this text, we are going to discover the advantages and kinds of e mail surveys, methods for rising response charges and analyzing the outcomes, and make it easier to perceive find out how to take advantage of out of this highly effective device to collect information.

Table Of Contents

Advantages of e mail surveys

In right this moment’s quick-paced digital world, e mail surveys have grown in reputation as a method of knowledge assortment. They are interesting for organizations of all sizes as a result of they supply an a variety of benefits over standard survey methodologies. 

If you’re questioning if you happen to ought to use e mail surveys, take into account the next advantages.

Cost efficient

One of the principle advantages of e mail surveys is the truth that they hardly value something. There are quite a lot of free and low value options accessible for creating your survey and sending it out to your viewers is totally free. 


The comfort that e mail surveys present to respondents is one other benefit. Instead of being required to be current at a given time or location to take part in a survey, respondents can full the questionnaire each time it’s handy for them. This usually leads to extra correct outcomes.


Comparing e mail surveys to different survey methodologies, they often have excessive response charges. This is partly due to how handy they’re and how many individuals they’ll attain. Email surveys improve the chance of reaching a consultant pattern as a result of they might be distributed to a lot of potential contributors in a brief period of time.

Easy to interpret

Data evaluation for e mail surveys is easy. It is feasible to assemble surveys in order that information is routinely gathered and saved in a database, making it easy to judge and interpret the outcomes. When in comparison with handbook information entry and evaluation, this could save quite a lot of time and effort.

Difference between viewers and particular person surveys

So far we’ve used the phrase survey as a blanket time period for a technique of accumulating info out of your viewers. We can, nonetheless, differentiate between Audience Survey and Individual Survey primarily based on the intent of our analysis.

Audience surveys

Audience surveys are e mail surveys designed to study extra about your viewers’s wants and desires. By conducting viewers surveys, you possibly can acquire worthwhile insights into what your clients need and want, which can be utilized to enhance your merchandise and companies.

The information collected can be utilized to determine areas for enchancment, in addition to to develop new merchandise and companies that higher meet the wants of your target market. Audience surveys can embrace questions like “What do you like in our products?” or “How do you think we could improve?”.

Individual surveys

Individual surveys are for studying extra about particular person customers. This sort of survey can be utilized to collect details about consumer demographics, preferences, and different necessary metrics, creating a person profile of the respondent.

The information collected can be utilized to section customers into totally different teams, and to focus on particular teams with customized provides and communication. Individual surveys can embrace questions like “When is your birthday?”, “Where do you live?” or “What kind of resources are you interested in?”.

Sometimes, there may be overlap between these two classes. Asking your customers to price their satisfaction with your online business helps you determine your particular person promoters and detractors, whereas additionally providing you with a basic outlook on your online business.

Email survey examples

In the next, we’re going to present you a number of examples for e mail surveys and how they can be utilized in your online business.

Post-purchase survey

Post-purchase e mail surveys are a useful gizmo for firms making an attempt to get buyer suggestions. Customers usually obtain these surveys after making a purchase order, and they’ll supply insightful info on the client’s expertise with the services or products.

One of the most important advantages of a post-purchase e mail survey is that it helps you to get worthwhile suggestions out of your clients whereas their expertise remains to be recent. This may give you insightful details about what they preferred and disliked about their purchases, in addition to assist determine areas the place you have to enhance.

Post-purchase e mail survey by Target (supply: Really Good Emails)

Net Promoter Score (NPS) survey

NPS is a extensively used buyer satisfaction metric that measures how probably a buyer is to suggest a services or products to others. NPS surveys usually ask clients a single query: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?” 

The responses are then grouped into three classes: promoters (9-10), passives (7-8), and detractors (0-6). The NPS is calculated by subtracting the proportion of detractors from the proportion of promoters.

Net Promoter Score e mail survey by Marriott (supply: Really Good Emails)

Research e mail survey

To use e mail surveys for analysis, first, create an inventory of questions that will likely be requested within the survey. These questions ought to be particular, clear, and related to the analysis subject. Next, design the survey utilizing a survey software program or by way of a google kind. Make positive that the survey is straightforward to grasp and navigate, with clear directions and a logical circulate.

After the survey is distributed, you possibly can observe responses and analyze the info collected. The information can be utilized to attract conclusions and make suggestions primarily based on the analysis findings.

Email survey by Eton (supply: Really Good Emails)

Survey embedded in e-newsletter

If you usually ship out a e-newsletter to your clients, you possibly can improve it additional with related surveys. You can ask your recipients how helpful or related the e-newsletter is to them or counsel totally different subjects to incorporate in your subsequent e-newsletter.

In the quick survey instance beneath, the e-mail service supplier tracks the clicks of the consumer and assigns a tag to them, indicating their preferences. This information can be utilized later to ship related provides and extra customized e mail communications.

Email survey by South Dakota (supply: Really Good Emails)

Email survey for lead enrichment

Email surveys could be a highly effective device for lead enrichment, as they will let you collect worthwhile details about your potential clients. By sending out a survey to an inventory of leads, you possibly can study extra about their wants, pursuits, and ache factors, which may help you tailor your gross sales and advertising efforts to raised meet these wants.

These surveys can even make it easier to determine leads who’re within the early levels of the shopping for course of and nurture them till they’re able to buy.

Email survey by Litmus (supply: Really Good Emails)

Email survey quiz

Sending quizzes to customers is a good way to interact them and encourage interplay together with your model or product. Quizzes can be utilized to entertain, educate, or acquire worthwhile details about your customers.

You can use quizzes to ship tailor-made provides to them. You can even share the outcomes of the quiz with the customers, and even enable them to share their outcomes on social media.

Email survey by Vimeo (supply: Really Good Emails)

Best practices for creating e mail surveys

Creating an efficient e mail survey requires cautious planning and consideration to element. By following greatest practices, you possibly can improve the response price and make sure that your survey is each efficient and environment friendly.

Design clear and concise questions

Questions ought to be straightforward to grasp and shouldn’t be overly advanced or technical. It is necessary to keep away from utilizing jargon or technical phrases that could be unfamiliar to contributors.

Keep issues quick and candy

Don’t ask pointless questions or questions you already know the reply to. The fewer fields are within the survey, the upper your completion price will likely be. If you possibly can’t keep away from asking many questions, embrace a progress bar and attempt to use drop-down or a number of alternative choices as an alternative of free-form textual content solutions wherever attainable. 

Pick the appropriate time 

To make sure that folks take part in your survey, it is very important select the appropriate timing for the invitation. The greatest time to ship a survey can range relying on the kind of survey and the objectives of the analysis. 

For instance, surveys that measure buyer satisfaction (CSAT) and buyer effort (CES) are usually simplest when despatched instantly after clients have interacted with your online business. On the opposite hand, surveys just like the Net Promoter Score survey could also be despatched through e mail as much as a month after a buyer has accomplished a purchase order.

Use an acceptable survey construction

Surveys ought to be well-organized and straightforward to navigate. This will be achieved through the use of a logical circulate of questions, constant formatting, and clear directions. By incorporating skip logic, contributors can skip irrelevant questions and reply solely the questions which might be related to them.

Incorporate personalization and branding

Personalization can improve the response price by making the survey e mail really feel extra related and focused to the participant. Branding the survey web page together with your emblem or colours can even improve the response price by making the survey seem extra skilled and reliable.

Offer one thing in return

When you ask your clients to take part in a survey, you’re asking them to spend their time and effort, in order that you might acquire worthwhile insights. It’s solely truthful to supply one thing in return. 

If you’re conducting a very in-depth survey, reward playing cards are nice to indicate that you simply worth the time of the respondents. Don’t need to go this route? Then take into account reductions, samples, items, upgrades, and even unique content material.

Choose the appropriate survey software program

There are many e mail survey software program choices accessible, and it’s important to decide on one that’s straightforward to make use of and has the options wanted for the particular analysis targets. The software program also needs to have the ability to deal with the info evaluation, so it’s necessary to decide on one that’s suitable together with your information evaluation wants.

Test and pilot the survey 

Before sending the survey to the contributors, it’s necessary to check the survey with a small group of individuals to determine and repair any points. This will make sure that the survey is working correctly and that the info collected is correct.

Conducting e mail surveys with GetResponse

In this section, we’re going to present you three other ways of sending out e mail surveys with GetResponse and enriching buyer information with the survey responses.

Editor’s notice

In November 2022, the Survey characteristic of GetResponse was discontinued. nonetheless, you possibly can nonetheless create surveys with third social gathering instruments, integrating them with GetResponse.

Google Forms (Free)

Google Forms is a robust device that enables customers to create surveys and collect information rapidly and simply. The platform is user-friendly and provides a variety of customization choices, making it a preferred alternative amongst researchers, entrepreneurs, and enterprise homeowners.

Google Forms additionally provides a variety of customization choices, together with the power so as to add a canopy web page, change the theme, and add pictures and movies. Once your survey is full, you possibly can distribute it by sharing the hyperlink in e mail.

f you need to enrich your subscriber info with the survey solutions, you will want to incorporate an e mail tackle kind in your discipline. Once your marketing campaign has run its course, you possibly can export your outcomes to a spreadsheet. 

Log in to your GetResponse account, then navigate to Contacts, and choose Custom fields. Here, you possibly can create new customized fields for the survey solutions. Let’s assume that in your survey you requested your subscribers about their favourite soccer crew. Now, you possibly can create a brand new customized discipline labeled favourite_team. 

When that’s completed, it’s time to import the survey outcomes and replace your buyer info with their solutions. Click on Add contacts, choose file add, then choose the “Only update existing” choice below the ‘What should we do with contact information?’ query.

In the subsequent step, match the survey solutions with their corresponding customized fields. Import your checklist and await the import to complete. Don’t overlook to examine if the newly added customized values are seen in your subscribers’ profiles.

Jotform ($0-$99/month)

JotForm is an internet kind builder that enables customers to create, publish, and handle varieties for varied functions equivalent to surveys, questionnaires, and contact varieties. It provides a drag-and-drop interface and all kinds of customizable templates and widgets, making it straightforward for customers to create professional-looking varieties with none coding data.

Jotform integrates with GetResponse and the combination course of is easy and easy. First, within the Form Builder, click on on the Settings tab. Then, go to the Integrations panel. Search for GetResponse and click on on it. Next, enter your GetResponse API Key, and click on the Authenticate button. After that, select an inventory and match your kind fields. 

GetResponse masses all of the fields out of your GetResponse varieties. If you need to map one other discipline, click on on the Add New Field button. It’s necessary to notice that the sphere mapping will solely work if their subscribers present their e mail addresses in your survey.

Survicate ($0-$299/month)

Survicate is one other nice e mail survey software program. They supply quite a lot of customizable templates, and with their GetResponse integration, they routinely seize respondents’ particulars from GetResponse contact lists. This signifies that if you’re sending your Survicate survey with GetResponse, your subscribers don’t have to offer their contact info within the survey, as an alternative, Survicate will match the submitted surveys together with your subscribers.

For this to work, you have to create a Survicate account and design a survey. After that, choose the Configure menu choice and choose GetResponse from the dropdown menu. Publish your survey and distribute it in e mail to your subscribers; Survicate will handle the remaining.

Another nice characteristic of Survicate is their embedded e mail survey answer. This means that you may embed surveys into your GetResponse emails with out coding abilities. If you need to routinely enrich your subscriber information with the survey responses, you should use a multi-step Zapier automation. 

After designing the survey, click on on the Connect menu choice and choose Zapier from the checklist. Then, observe the combination steps. Head over to Zapier and create a Zap that updates a contact once they reply a query in your survey.

Now, it’s time to replace the consumer. Under “Choose Account” > User, choose the e-mail tackle from step one of your zap. Here, you possibly can choose the fields to replace upon your survey submission, add a tag to your consumer or replace your present fields with the survey response. If you don’t need to replace some fields, merely depart them empty. 

In conclusion

Conducting an e mail survey could be a worthwhile device for gathering buyer suggestions and understanding their wants. By following the rules outlined on this article, equivalent to crafting clear and concise questions, retaining the survey quick and to the purpose, and offering incentives for participation, you possibly can make sure that your e mail survey is efficient in accumulating worthwhile information. Additionally, by analyzing the outcomes and utilizing them to tell your online business choices, you possibly can enhance buyer satisfaction and drive development to your firm.

How do you employ surveys in your online business? Let us know within the feedback! And if you happen to realized one thing new from this text, join our e-newsletter to be the primary to obtain our academic sources. No fluff, solely high quality content material.