Benefits, Types, and Best Practices

Are you on the lookout for a cheap and handy option to collect information out of your viewers? Look no additional than e-mail surveys! With their skill to succeed in a broad vary of contributors, excessive response charges, and straightforward information evaluation, e-mail surveys have change into a preferred alternative amongst researchers, entrepreneurs and companies.

In this text, we are going to discover the advantages and forms of e-mail surveys, methods for rising response charges and analyzing the outcomes, and assist you perceive take advantage of out of this highly effective device to collect information.

Table Of Contents

Advantages of e-mail surveys

In immediately’s quick-paced digital world, e-mail surveys have grown in recognition as a way of information assortment. They are interesting for organizations of all sizes as a result of they supply an a variety of benefits over standard survey methodologies. 

If you’re questioning in the event you ought to use e-mail surveys, take into account the next advantages.

Cost efficient

One of the primary advantages of e-mail surveys is the truth that they hardly price something. There are a wide range of free and low price options out there for creating your survey and sending it out to your viewers is totally free. 


The comfort that e-mail surveys present to respondents is one other benefit. Instead of being required to be current at a given time or location to take part in a survey, respondents can full the questionnaire each time it’s handy for them. This typically ends in extra correct outcomes.


Comparing e-mail surveys to different survey methodologies, they steadily have excessive response charges. This is partly due to how handy they’re and how many individuals they will attain. Email surveys improve the chance of reaching a consultant pattern as a result of they could be distributed to numerous potential contributors in a brief period of time.

Easy to interpret

Data evaluation for e-mail surveys is straightforward. It is feasible to assemble surveys in order that information is robotically gathered and saved in a database, making it easy to guage and interpret the outcomes. When in comparison with guide information entry and evaluation, this may save quite a lot of time and effort.

Difference between viewers and particular person surveys

So far we’ve used the phrase survey as a blanket time period for a technique of gathering info out of your viewers. We can, nevertheless, differentiate between Audience Survey and Individual Survey based mostly on the intent of our analysis.

Audience surveys

Audience surveys are e-mail surveys designed to be taught extra about your viewers’s wants and desires. By conducting viewers surveys, you possibly can acquire priceless insights into what your clients need and want, which can be utilized to enhance your merchandise and companies.

The information collected can be utilized to determine areas for enchancment, in addition to to develop new merchandise and companies that higher meet the wants of your target market. Audience surveys can embody questions like “What do you like in our products?” or “How do you think we could improve?”.

Individual surveys

Individual surveys are for studying extra about particular person customers. This kind of survey can be utilized to collect details about person demographics, preferences, and different essential metrics, creating a person profile of the respondent.

The information collected can be utilized to phase customers into completely different teams, and to focus on particular teams with customized presents and communication. Individual surveys can embody questions like “When is your birthday?”, “Where do you live?” or “What kind of resources are you interested in?”.

Sometimes, there’s overlap between these two classes. Asking your customers to fee their satisfaction with your corporation helps you determine your particular person promoters and detractors, whereas additionally providing you with a basic outlook on your corporation.

Email survey examples

In the next, we’re going to present you a number of examples for e-mail surveys and how they can be utilized in your corporation.

Post-purchase survey

Post-purchase e-mail surveys are a useful gizmo for firms making an attempt to get buyer suggestions. Customers sometimes obtain these surveys after making a purchase order, and they will supply insightful info on the shopper’s expertise with the services or products.

One of the most important advantages of a post-purchase e-mail survey is that it permits you to get priceless suggestions out of your clients whereas their expertise continues to be contemporary. This can provide you insightful details about what they preferred and disliked about their purchases, in addition to assist determine areas the place you could enhance.

Post-purchase e-mail survey by Target (supply: Really Good Emails)

Net Promoter Score (NPS) survey

NPS is a broadly used buyer satisfaction metric that measures how possible a buyer is to advocate a services or products to others. NPS surveys sometimes ask clients a single query: “On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?” 

The responses are then grouped into three classes: promoters (9-10), passives (7-8), and detractors (0-6). The NPS is calculated by subtracting the proportion of detractors from the proportion of promoters.

Net Promoter Score e-mail survey by Marriott (supply: Really Good Emails)

Research e-mail survey

To use e-mail surveys for analysis, first, create a listing of questions that will likely be requested within the survey. These questions needs to be particular, clear, and related to the analysis subject. Next, design the survey utilizing a survey software program or by means of a google type. Make positive that the survey is straightforward to grasp and navigate, with clear directions and a logical move.

After the survey is distributed, you possibly can observe responses and analyze the info collected. The information can be utilized to attract conclusions and make suggestions based mostly on the analysis findings.

Email survey by Eton (supply: Really Good Emails)

Survey embedded in publication

If you often ship out a publication to your clients, you possibly can improve it additional with related surveys. You can ask your recipients how helpful or related the publication is to them or counsel completely different subjects to incorporate in your subsequent publication.

In the quick survey instance beneath, the e-mail service supplier tracks the clicks of the person and assigns a tag to them, indicating their preferences. This information can be utilized later to ship related presents and extra customized e-mail communications.

Email survey by South Dakota (supply: Really Good Emails)

Email survey for lead enrichment

Email surveys is usually a highly effective device for lead enrichment, as they let you collect priceless details about your potential clients. By sending out a survey to a listing of leads, you possibly can be taught extra about their wants, pursuits, and ache factors, which may also help you tailor your gross sales and advertising and marketing efforts to raised meet these wants.

These surveys may assist you determine leads who’re within the early phases of the shopping for course of and nurture them till they’re able to buy.

Email survey by Litmus (supply: Really Good Emails)

Email survey quiz

Sending quizzes to customers is a good way to have interaction them and encourage interplay along with your model or product. Quizzes can be utilized to entertain, educate, or acquire priceless details about your customers.

You can use quizzes to ship tailor-made presents to them. You may share the outcomes of the quiz with the customers, and even enable them to share their outcomes on social media.

Email survey by Vimeo (supply: Really Good Emails)

Best practices for creating e-mail surveys

Creating an efficient e-mail survey requires cautious planning and consideration to element. By following finest practices, you possibly can improve the response fee and make sure that your survey is each efficient and environment friendly.

Design clear and concise questions

Questions needs to be straightforward to grasp and shouldn’t be overly complicated or technical. It is essential to keep away from utilizing jargon or technical phrases which may be unfamiliar to contributors.

Keep issues quick and candy

Don’t ask pointless questions or questions you already know the reply to. The fewer fields are within the survey, the upper your completion fee will likely be. If you possibly can’t keep away from asking many questions, embody a progress bar and attempt to use drop-down or a number of alternative alternatives as an alternative of free-form textual content solutions wherever attainable. 

Pick the proper time 

To make sure that individuals take part in your survey, it is very important select the proper timing for the invitation. The finest time to ship a survey can range relying on the kind of survey and the targets of the analysis. 

For instance, surveys that measure buyer satisfaction (CSAT) and buyer effort (CES) are sometimes simplest when despatched instantly after clients have interacted with your corporation. On the opposite hand, surveys just like the Net Promoter Score survey could also be despatched by way of e-mail as much as a month after a buyer has accomplished a purchase order.

Use an acceptable survey construction

Surveys needs to be well-organized and straightforward to navigate. This could be achieved by utilizing a logical move of questions, constant formatting, and clear directions. By incorporating skip logic, contributors can skip irrelevant questions and reply solely the questions which can be related to them.

Incorporate personalization and branding

Personalization can improve the response fee by making the survey e-mail really feel extra related and focused to the participant. Branding the survey web page along with your brand or colours may improve the response fee by making the survey seem extra skilled and reliable.

Offer one thing in return

When you ask your clients to take part in a survey, you’re asking them to spend their time and effort, in order that you may acquire priceless insights. It’s solely honest to supply one thing in return. 

If you’re conducting a very in-depth survey, reward playing cards are nice to point out that you just worth the time of the respondents. Don’t need to go this route? Then take into account reductions, samples, presents, upgrades, and even unique content material.

Choose the proper survey software program

There are many e-mail survey software program choices out there, and it’s important to decide on one that’s straightforward to make use of and has the options wanted for the particular analysis goals. The software program must also have the ability to deal with the info evaluation, so it’s essential to decide on one that’s suitable along with your information evaluation wants.

Test and pilot the survey 

Before sending the survey to the contributors, it’s essential to check the survey with a small group of individuals to determine and repair any points. This will make sure that the survey is working correctly and that the info collected is correct.

Conducting e-mail surveys with GetResponse

In this phase, we’re going to present you three alternative ways of sending out e-mail surveys with GetResponse and enriching buyer information with the survey responses.

Editor’s notice

In November 2022, the Survey function of GetResponse was discontinued. nevertheless, you possibly can nonetheless create surveys with third social gathering instruments, integrating them with GetResponse.

Google Forms (Free)

Google Forms is a robust device that permits customers to create surveys and collect information shortly and simply. The platform is user-friendly and presents a variety of customization choices, making it a preferred alternative amongst researchers, entrepreneurs, and enterprise homeowners.

Google Forms additionally presents a spread of customization choices, together with the flexibility so as to add a canopy web page, change the theme, and add photos and movies. Once your survey is full, you possibly can distribute it by sharing the hyperlink in e-mail.

f you need to enrich your subscriber info with the survey solutions, you’ll need to incorporate an e-mail handle type in your area. Once your marketing campaign has run its course, you possibly can export your outcomes to a spreadsheet. 

Log in to your GetResponse account, then navigate to Contacts, and choose Custom fields. Here, you possibly can create new customized fields for the survey solutions. Let’s assume that in your survey you requested your subscribers about their favourite soccer group. Now, you possibly can create a brand new customized area labeled favourite_team. 

When that’s carried out, it’s time to import the survey outcomes and replace your buyer info with their solutions. Click on Add contacts, choose file add, then choose the “Only update existing” possibility underneath the ‘What should we do with contact information?’ query.

In the subsequent step, match the survey solutions with their corresponding customized fields. Import your listing and look ahead to the import to complete. Don’t neglect to verify if the newly added customized values are seen in your subscribers’ profiles.

Jotform ($0-$99/month)

JotForm is an internet type builder that permits customers to create, publish, and handle types for numerous functions akin to surveys, questionnaires, and contact types. It presents a drag-and-drop interface and all kinds of customizable templates and widgets, making it straightforward for customers to create professional-looking types with none coding information.

Jotform integrates with GetResponse and the combination course of is straightforward and easy. First, within the Form Builder, click on on the Settings tab. Then, go to the Integrations panel. Search for GetResponse and click on on it. Next, enter your GetResponse API Key, and click on the Authenticate button. After that, select a listing and match your type fields. 

GetResponse hundreds all of the fields out of your GetResponse types. If you need to map one other area, click on on the Add New Field button. It’s essential to notice that the sector mapping will solely work if their subscribers present their e-mail addresses in your survey.

Survicate ($0-$299/month)

Survicate is one other nice e-mail survey software program. They supply a wide range of customizable templates, and with their GetResponse integration, they robotically seize respondents’ particulars from GetResponse contact lists. This implies that in case you are sending your Survicate survey with GetResponse, your subscribers don’t have to offer their contact info within the survey, as an alternative, Survicate will match the submitted surveys along with your subscribers.

For this to work, you could create a Survicate account and design a survey. After that, choose the Configure menu possibility and choose GetResponse from the dropdown menu. Publish your survey and distribute it in e-mail to your subscribers; Survicate will handle the remainder.

Another nice function of Survicate is their embedded e-mail survey resolution. This means you can embed surveys into your GetResponse emails with out coding abilities. If you need to robotically enrich your subscriber information with the survey responses, you should use a multi-step Zapier automation. 

After designing the survey, click on on the Connect menu possibility and choose Zapier from the listing. Then, comply with the combination steps. Head over to Zapier and create a Zap that updates a contact after they reply a query in your survey.

Now, it’s time to replace the person. Under “Choose Account” > User, choose the e-mail handle from step one of your zap. Here, you possibly can decide the fields to replace upon your survey submission, add a tag to your person or replace your current fields with the survey response. If you don’t need to replace some fields, merely go away them empty. 

In conclusion

Conducting an e-mail survey is usually a priceless device for gathering buyer suggestions and understanding their wants. By following the rules outlined on this article, akin to crafting clear and concise questions, maintaining the survey quick and to the purpose, and offering incentives for participation, you possibly can make sure that your e-mail survey is efficient in gathering priceless information. Additionally, by analyzing the outcomes and utilizing them to tell your corporation choices, you possibly can enhance buyer satisfaction and drive progress on your firm.

How do you employ surveys in your corporation? Let us know within the feedback! And in the event you realized one thing new from this text, join our publication to be the primary to obtain our instructional assets. No fluff, solely high quality content material.