Email Marketing Design Trends to Revamp Your Email Strategy in 2023

If you need your newsletters to keep forward of the curve yr after yr, it’s essential to sustain with new design adjustments and developments. Although it’s important to prioritize topic traces and content material, you shouldn’t ignore the facility of a well-designed electronic mail.

Editor’s notice: Want to be certain your emails work nicely throughout all gadgets? Check out our electronic mail design information and keep up to date with the newest design finest practices.

Design developments are evolving yearly, so we needed to take a while to discuss a number of electronic mail advertising and marketing design developments to concentrate to in 2023. For this text, we’ve partnered with three world-class electronic mail advertising and marketing businesses – SeeResponse, Inbox Army and Email Industries – to showcase a few of their finest electronic mail designs.

Use these electronic mail design developments to revamp your electronic mail advertising and marketing technique and make sure you’re sending out lovely and interesting newsletters to your viewers.

Ready to dive in?

Table Of Contents

1. Incorporate darker designs

As an increasing number of apps proceed to add darkish mode to their capabilities, many corporations are beginning to hold this in thoughts when it comes to design as nicely.

Dark mode permits customers to relaxation their eyes a bit when their gadgets, since they encompass a black background and white textual content. This limits the quantity of blue gentle that comes by their screens, and even conserves battery energy.

Designing darker emails, and even simply maintaining electronic mail shopper darkish modes in thoughts along with your design, is an enormous development this yr.

Take a have a look at this electronic mail from MacPaw. Their darkish navy background and white textual content helps the phrases, graphics and call-to-action buttons to pop with out straining the reader’s eyes.

Consider testing a darker design inside your
emails to see in case your open charges begin to enhance amongst your readers.

2. Add 3D visuals

3D and isometric illustrations and graphics have been gaining reputation, they usually’re not going to cease anytime quickly. You see them in almost each new web site design they usually’re even making their manner into electronic mail design.

Take a have a look at the graphic instance in this Lyft e-newsletter.

The 3D results assist to present one other dimension to the general electronic mail design.

Here’s one other nice instance from Algolia.

If you might have a graphic designer on workers, including visuals like these may help boost your e-newsletter. Or, you should utilize a DIY design instrument to find your own isometric icons and illustrations.

3. Make your emails interactive

Another large electronic mail design development in 2023 is interactivity. This technique is turning into in style throughout the board in design, and never solely in emails.

Here’s a stellar instance of electronic mail interactivity from EmailMonks.

They’ve integrated a complete recreation into their electronic mail e-newsletter, giving their viewers a enjoyable manner to work together with their model.

Here’s one other nice instance of interactivity in Litmus’s Halloween e-newsletter, the place they’ve included a function the place customers can activate and off the lights by clicking a button.

While interactivity doesn’t essentially have to be this sophisticated, there are lots of methods to create an interactive expertise on your viewers.

Incorporate interactivity into your electronic mail design by including priceless hyperlinks all through your emails, a clickable menu, add to cart buttons, and extra. Take it up a notch by including polls, gamification, and different interactive options into your emails as nicely.

4. Personalize your emails

This one ought to go with out saying. In a world the place we’re continuously bombarded with content material, it’s the private touches that actually make your subscribers really feel seen and valued.

There’s one thing particular about opening an electronic mail that feels prefer it was crafted only for you. It makes you sit up, take discover, and have interaction with the content material. And that’s exactly what you need your readers to do.

You don’t have to cease at personalizing the salutation. You also can embody personalised photographs in your emails, like Jet2holidays did.

Imagine opening an electronic mail to discover a custom-designed banner along with your title on it, or a product suggestion tailor-made to your preferences.

Tools like NiftyImages and Hyperise enable you to generate dynamic photographs and {custom} illustrations that incorporate your subscribers’ information, resembling their names, places, or different distinctive components, making your emails visually participating.

5. Make your emails accessible to everybody

Here’s one other important development that you just can’t afford to overlook in your advertising and marketing communications: making your emails accessible to everybody, together with these with disabilities.

Ensuring that your emails are inclusive and simple to navigate for all of your readers isn’t just the correct factor to do, it’s a surefire manner to construct a constructive model picture and increase your attain.

As somebody who appreciates good design, I can’t stress sufficient the significance of making emails that cater to a various viewers. This contains utilizing clear and legible fonts, offering adequate distinction between textual content and background colours, and including different textual content to photographs for display readers.

If you need to go the additional mile, think about using accessible electronic mail templates or operating your designs by an accessibility checker to be sure you’re masking all of your bases.

Now, it’s time to hear what our specialists have to say!

6. Use daring typography

SeeResponse – B2B electronic mail advertising and marketing company

In our opinion, giant and daring typography in emails is sort of a lighthouse in the evening – they make key messages shine brilliant amidst the in any other case uninteresting sea of emails. Not solely do they seize readers’ consideration, however their bigger dimension additionally permits for improved readability, with giant fonts serving to draw consideration to the essential content material inside comparatively giant quantities of textual content.

Here we used bigger fonts to create a visible hierarchy and emphasize sure items of data that readers ought to pay further consideration to – resembling key stats and the steps of the method. The larger typeface is extra eye-catching than default font sizes, ensuring the message stands out from competing advertising and marketing or informational emails individuals obtain all through their day.

Moreover, this method helps customers shortly scan by essential factors with out having them take in a number of textual content, which might, in flip, scale back consumer engagement and their common curiosity in studying an electronic mail about residence presents in its entirety.

We needed the big fonts to assist readers skim down prolonged paragraphs into little digestible chunks whereas nonetheless efficiently conveying a transparent message.

7. Use daring colour schemes…

SeeResponse – B2B electronic mail advertising and marketing company

We imagine colour is a crucial issue when it comes to design. Bold colours signify power, vibrancy, enjoyable, and pleasure – all of that are important components for profitable electronic mail newsletters.

Here we used brilliant colours primarily as a instrument to draw consideration and create a powerful visible influence. We needed to give readers the impression that one thing thrilling is being provided right here. We additionally felt brilliant colour combos might assist make textual content content material simpler to learn by offering distinction between textual content components and backgrounds.

In common, individuals reply positively when surrounded by vivid hues since they naturally affiliate them with one thing thrilling; this psychological response encourages individuals to discover additional into the content material of your message as an alternative of simply shortly skimming over it – so the aim was to enhance click-through charges on key factors inside the e-newsletter.

8. …or embrace minimalism

Email Industries – Email entrepreneurs and deliverability specialists

Simplicity will be simply as impactful as daring colour schemes and complex visuals. Minimalism in electronic mail design is about eliminating pointless components and concentrating on the necessities, which may help your message stand out extra successfully. 

This doesn’t imply you might have to sacrifice creativity both – you possibly can experiment with completely different colour shades, geometric shapes and even destructive house.

For this design, we needed to concentrate on staying with our minimalistic design method. We use principally greyscale to enable the few splashes of colour to stand out. Our aim was to have the CTA’s take heart stage. In our testing, we discovered that permitting the buttons to take the primary focus drives extra clicks and conversions. 

By utilizing greyscale it permits for us to use bigger photographs which are extra attention-grabbing and simple to see. These giant photographs additionally seize your consideration and permit the reader to know what we’re selling with out having to use phrases. 

It’s additionally useful when optimizing for cellular in order that the pictures are nonetheless simply understood and don’t grow to be too small and illegible. This combination of enormous greyscale photographs and buttons that pop with colour is the key behind a few of our best-converting emails.

9. Consider utilizing micro-animations

InboxArmy – Full service electronic mail advertising and marketing company

In the ever-evolving world of electronic mail design, micro-animations have emerged as an revolutionary manner to elevate the consumer expertise with out compromising readability or efficiency.

By incorporating refined movement and interactivity, micro-animations can improve the visible enchantment of your emails, seize your recipients’ consideration, and encourage engagement.

For this design, we determined to concentrate on Birthstone jewellery and needed to showcase the completely different colour stones in an environment friendly manner with out cluttering the e-mail with too many photographs.

To obtain this, we created a visually interesting GIF that not solely caught the recipient’s consideration but additionally highlighted the varied colours of the Birthstones. This method catered to those that purchase for Birthstone causes in addition to those that buy primarily based on their favourite colour.

In the previous, we’ve got seen that incorporating animations in this way drives a rise in clicks and conversions, and this electronic mail was no exception. As we at all times prioritize designing for cellular gadgets, we made positive to optimize the GIF to load shortly, offering a superb consumer expertise.

10. Always optimize for cellular

InboxArmy – Full service electronic mail advertising and marketing company

Optimizing your emails for cellular ensures that your content material is definitely accessible, readable, and visually interesting on a wide range of display sizes and gadgets.

By implementing responsive design, utilizing clear and legible typography, and organizing your content material in a manner that’s simple to navigate on smaller screens, you’ll create a seamless and pleasant consumer expertise on your cellular viewers.

We designed this electronic mail particularly for cellular gadgets, bearing in mind how it could seem in darkish mode. To be sure that the textual content in the pictures wouldn’t seem too small on cellular gadgets, we used the show-hide technique when coding the HTML electronic mail template. This permits the picture sizes to alter appropriately to the scale of the cellular system display.

Ready to check these electronic mail advertising and marketing design developments?

Time to put every of those 2023 electronic mail design developments to the check! Create an interactive electronic mail, add in animations, and check completely different fonts and colours in your designs.

Which of those electronic mail design developments are you most enthusiastic about? Let us know in the feedback!