GetResponse vs. ActiveCampaign: Which Should You Pick?

Picking the precise electronic mail and advertising automation software program for what you are promoting is tough.

And in case you’re studying this, it’s most likely since you’re making an attempt to make a troublesome resolution proper now about which software is finest between GetResponse and ActiveCampaign.

Of course, we’re a bit biased since we constructed the previous. 

We suppose GetResponse is #1 as a result of we constructed it with nice electronic mail advertising capabilities, varieties, internet push notifications, SMS, and different inbuilt options

But we would like you to be the choose right here. So on this put up, we’ll examine ActiveCampaign and GetReponse’s options so you possibly can select which is finest for what you are promoting.

Table Of Contents

To give you the very best insights, we’ll be going over every key characteristic one after the other. But in case you’re in a rush, right here’s a fast desk that sums up which options are included in every platform.

Email MarketingYesYes
Email CreatorYesYes
Email TemplatesYes (100+)Yes (100+)
Built-in Stock PhotosYes (2m+)No
Marketing AutomationYesYes
Signup FormsYesYes
Conversion FunnelsYesNo
Facebook AdsYesNo (solely via integration)
Google AdsYesNo
Social Ads CreatorYesNo
Web Push NotificationsYesNo
Live ChatsYesYes
24/7 Support AccessYesNo
Dashboard out there in a number of languagesYes (20+)Yes (14)
Phone SupportNoYes

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1. Which one has higher electronic mail advertising options?


GetResponse email marketing software dashboard.GetResponse dashboard

GetResponse electronic mail advertising is the bread and butter of our platform. 

With GetResponse you possibly can appeal to new subscribers with signup varieties and pop-ups, goal your viewers utilizing superior segmentation, and ship stunning electronic mail campaigns utilizing prebuilt electronic mail templates and superior drag-and-drop Email Creator.

Thanks to those instruments, in minutes you possibly can launch:

  • Newsletters 
  • Autoresponders 
  • Email sequences 
  • Segmented campaigns
  • Automated RSS feeds (weblog posts)

Ecommerce email templates in GetResponse.Some of the e-mail templates out there in GetResponse.

If you have got an present contact listing, you possibly can simply import them in bulk utilizing a CSV file or integrating with exterior companies.

So, what makes it good for small or medium companies?

Not solely is it tremendous straightforward to make use of (the drag-and-drop builder helps you to rapidly construct a professional-looking electronic mail with your personal copy and pictures in minutes), nevertheless it additionally nurtures leads and clients for you.

GetResponse Email CreatorGetResponse Email Creator

For occasion, when an electronic mail lands in your contact’s inbox, GetResponse tracks what number of instances it will get opened and if the lead clicks any hyperlinks. From there, you possibly can see which contacts in your listing are extra engaged and sure to purchase your merchandise and run A/B testing to make future campaigns extra profitable.

It gained’t take up a lot of your time, both. The “quick actions” menu makes it fast and straightforward to construct skilled electronic mail advertising campaigns, or in case you want extra enter, the primary navigation menu is provided with all of the instruments you have to construct a marketing campaign that’ll develop your listing:

GetResponse main menu and quick actions.The “quick actions” and full navigation menu on the GetResponse dashboard.

The better part is that, not like a variety of the opposite instruments available on the market, GetResponse comes totally geared up with different options like touchdown pages, conversion funnels, webinars, and chats which give your electronic mail campaigns a greater shot at being profitable. 


ActiveCampaign dashboard.ActiveCampaign dashboard

ActiveCampaign’s electronic mail advertising suite additionally packs a punch. 

You can use the software program to construct numerous kinds of electronic mail advertising campaigns, like triggered and focused emails in addition to autoresponders. It additionally has prebuilt electronic mail funnels, that are useful if you have to arrange a marketing campaign rapidly, or you’re a beginner in the case of electronic mail advertising.

Like GetResponse, ActiveCampaign additionally has a drag-and-drop software, which makes it simpler to construct professional-looking electronic mail campaigns with none coding expertise. There can also be an intensive library of mobile-friendly templates you should utilize to start out sending out profitable electronic mail campaigns. 


The largest distinction between the 2 platforms is the variety of options every of them provides. GetResponse has a full-suite platform, however ActiveCampaign doesn’t have options like conversion funnels, webinars, and social media instruments that make it simpler to launch profitable electronic mail advertising campaigns.

Want to attempt it for your self? Create a free eternally GetResponse account. No bank card wanted.

2. Deliverability is a giant challenge, so which software does it higher?


An electronic mail advertising software is just helpful if these emails truly land in your contacts’ inboxes. 

At GetResponse, certainly one of our bragging factors is that the deliverability fee for our clients collectively sits at 99%!

So why and the way is our deliverability fee quantity so excessive? 

A whole lot of our success comes all the way down to components like message content material and the belief we’ve constructed with Internet Service Providers (ISPs) around the globe.

They belief us as a result of we not solely have a zero-tolerance coverage in the direction of SPAM, however we additionally make it straightforward to maintain lists clear with our administration instruments and monitor undeliverable electronic mail addresses to verify they’re filtered out.

We’ve additionally constructed an in-house in-house anti-abuse system referred to as Hydra, that helps determine and assess potential threats posed to our clients’ fame and deliverability.

Another factor that units us aside is that we’ve two full-time Teams dedicated to Email Deliverability & Compliance – and we’ve been on this enterprise for over 20 years.

In different phrases, in case you’re sending your emails with us, you’re in good fingers.


ActiveCampaign additionally has a excessive deliverability fee for his or her emails. 

A examine by Email Tool Tester tracked the software’s inbox fee (barely totally different from deliverability however associated) and located that in September 2020 it sat at 73%. In the identical month, GetResponse scored 86%.

But do take these outcomes with a grain of salt. They usually fluctuate and even high performers like GetResponse and ActiveCampaign expertise ups and downs. Plus, deliverability is tightly associated to the content material of your communication – not simply the platform you’re utilizing to ship your emails.


Both of those instruments are prone to get your emails to their vacation spot.

3. Do they each supply touchdown pages?


Yes — GetResponse has a software the place you possibly can construct {custom} pages or use over 180 totally different templates to create the proper touchdown web page.

GetResponse landing page templates.

Like the e-mail drag-and-drop software, GetResponse touchdown web page builder is all about ease of use. You can create touchdown pages which might be mobile-responsive {and professional} with none coding expertise. 

And if you wish to add code? Using the editor, you possibly can add {custom} code utilizing HTML, CSS, or Javascript. If you wish to add or embed any exterior parts, all you have to do is a fast minimize and paste. 

And to make the web page pop, the software has a built-in picture editor that allows you to add your personal pictures. You also can import pictures straight from Shutterstock and even add partaking GIFs from Giphy to your touchdown web page.

GetResponse Landing Page Creator.

Once you’re pleased with how the touchdown web page appears to be like, you possibly can launch it instantly and begin accumulating leads that’ll be filtered straight into your electronic mail lists.

With the touchdown web page creator, you possibly can:

  • construction your touchdown pages utilizing sections
  • add content material blocks for pictures, video, textual content, and buttons
  • add static and pop-up varieties
  • add webinar registration varieties
  • add a way of urgency with countdown timers
  • accumulate funds due to PayPal integration
  • add social sharing icons
  • add custom-code parts utilizing HTML, CSS, or Javascript
  • preview your touchdown web page to see what it appears to be like like on a desktop or a cell machine


ActiveCampaign additionally lately launched an inbuilt touchdown web page builder. 

Like GetResponse, it has a drag-and-drop designer software that was created with ease of use in thoughts. You can construct skilled trying touchdown pages with a few clicks:

ActiveCampaign Landing Pages.

There can also be a library of templates you possibly can select from, and you’ll swap out elements of the template so as to add in your personal pictures, movies, and calls to motion.


Both instruments supply nice, value-for-money touchdown web page builders.

4. What about conversion funnels? 


Conversion funnels could be daunting to construct, however GetResponse has simplified this as soon as sophisticated course of. 

The Conversion Funnel characteristic in GetResponse makes it tremendous straightforward so that you can construct profitable conversion funnels, even in case you’ve by no means achieved it earlier than. The funnels are pre-designed eventualities of how a typical conversion may look. 

For instance, in case you’re making an attempt to promote a course, the conversion path might appear like this:

GetResponse Conversion Funnel sample scenario.

With the Conversion Funnel characteristic, each step of this conversion is mechanically organized into steps you possibly can visualize: 

GetResponse Conversion Funnel visualization.

Not solely are you able to see how profitable every step of your conversion path is, however you can even monitor how worthwhile your efforts are. You can see what number of leads enter your funnel, and in the end, what number of was paying clients.

Best of all? All the instruments wanted to construct your conversion funnel are already a part of GetResponse.


ActiveCampaign doesn’t supply conversion funnels presently.


If you’re searching for an answer that mixes a number of channels (electronic mail, touchdown pages, gross sales pages, Facebook advertisements, Facebook Pixel, and so on.) in a single easy dashboard, then GetResponse is the precise choose.

5. You may want webinars, which one provides this characteristic?


You can launch an interactive webinar proper from the GetResponse dashboard. 

The webinar software program’s performance helps you to create webinars which have a {custom} webinar URL, sign-up varieties, and inbuilt polls and surveys:

GetResponse Webinars software.

Because the webinars hyperlink again to GetResponse, each lead you accumulate shall be mechanically added to your electronic mail lists and nurtured. If you launch a webinar utilizing GetResponse, you’ll have entry to key options like: 

  • Design instruments and interactive whiteboard
  • Screen sharing/interactive chat room
  • Recording (so you possibly can remarket the webinar as soon as it’s over)
  • Q&A session
  • Moderated chat
  • Multiple hosts

However, what makes GetResponse’s webinar software stand out is that it has a prebuilt promotion machine you should utilize to promote stuff from inside your webinars. The machine has options like: 

  • Predesigned registration pages
  • Advanced subscription settings
  • Payment gateways

Using these options, you possibly can promote merchandise, companies, and programs immediately out of your webinars.

Want to study extra about this software? Check out how the GetResponse Marketing Team makes use of its personal software program to run webinar advertising campaigns.


ActiveCampaign doesn’t have its personal webinar software. But you possibly can combine with instruments like GoToWebinar, StealthSeminat, and WebinarNinja to host webinars straight from the software program.


GetResponse comes with built-in webinar software program that you just don’t must pay additional for. And in case you’d like to make use of an exterior software to run your webinar campaigns with, each platforms will combine with them seamlessly.


GetResponse has a set of instruments that had been created particularly to permit small companies and freelancers to create profitable Facebook and Google advertisements campaigns with out taking over a great deal of time. 

Let’s check out the Facebook advert software first, which lets you simply create and publish advertisements from the software’s dashboard straight to social media. 

First, you possibly can construct an inventory for the advert to focus on by selecting from classes like web site guests, related audiences, or present contacts.

Facebook ads in GetResponse.

Then, you should utilize the Social Ads Creator app to create skilled, hanging Facebook advertisements that appear like they’ve come straight from a designer. Like different GetResponse options, the advert creator is a straightforward drag-and-drop software that anyone can grasp:

Social Ads Creator app in GetResponse.

Once you’re pleased with how the advert appears to be like, all that’s left to do is submit it — and you might be achieved. 

We additionally lately launched a software that allows you to construct Google Ads from the dashboard. All you have to do is add your Google Ads account, add content material to your advert, create a target market, and set your price range: 

Google Ads setting your budget.



You can’t launch Facebook or Google Ads from ActiveCampaign, however you possibly can nonetheless sync your Facebook Ads account and add/take away contacts from Facebook Custom Audiences.


If you’re searching for simplicity in your paid advertisements campaigns, GetResponse has obtained you coated.

7. When it involves segmentation, which software does it higher?


We suppose our suite of lead technology instruments makes it straightforward to nurture contacts and convert them into paying clients. 

How? By utilizing segmentation to create extremely focused, customized emails that make contacts really feel such as you’re speaking to them 1-to-1. 

Segmenting your email list in GetResponse.

This all begins with our varieties, which we created to gather probably the most helpful information from contacts after they join via a publication or touchdown web page. 

Once they land in your contact listing, you possibly can then assign tags to them primarily based on their habits, and ship out focused emails to particular teams. 

What units GetResponse aside is that it mechanically picks probably the most engaged contacts out of your listing so you possibly can goal them. 

We name this an Engagement Score. Using real-time information, GetResponse provides each contact in your listing a rating primarily based on a 5-step scale:

  • Not engaged (when someone isn’t within the content material you ship them… in any respect)
  • At-risk
  • Neutral
  • Engaged
  • Highly engaged (when someone loves the content material you ship and is actively opening emails and clicking the hyperlinks)

The Engagement Score will then be proven in your contact listing, so you possibly can goal your most engaged contacts and enhance your probabilities of turning them into paying clients.

Engagement score in GetResponse.

An instance of contacts with various engagement scores


ActiveCampaign has a complete segmentation software that permits you to seize and use contact information like names, actions, and geography to section contacts. 

Not solely are you able to monitor this information, however you can even use it to section your contacts. In ActiveCampaign, you should utilize segmentation to focus on your contacts primarily based on their habits, utilizing information like if a contact has opened an electronic mail or clicked a hyperlink:

ActiveCampaign segmentation.


The largest distinction between the 2 platforms is how intuitive GetResponse’s segmentation is.

While each platforms allow you to section your electronic mail listing into classes like merchandise bought, web site visits, or trade, GetResponse additionally breaks down the lists into how engaged contacts are (mechanically).

And that may be highly effective whenever you’re concentrating on contacts and making an attempt to shut offers.

8. Do they each supply electronic mail templates?


We supply 100+ responsive electronic mail templates constructed particularly for the GetResponse New Email Creator & to be opened on any machine.

GetResponse newsletter templates.

Each template is top quality and professionally designed so you possibly can ship out campaigns to welcome, educate, promote, and promote without having any coding expertise. To make issues even simpler, the library is cut up into sections, from on-line advertising to ecommerce, journey, notifications, and plenty of others.

Like a variety of different instruments in our toolkit, our electronic mail templates are straightforward to customise utilizing a drag-and-drop builder.


ActiveCampaign additionally provides a bunch of templates you should utilize to ship to your subscribers.

Like GetResponse, all of ActiveCampaign’s templates are mobile-friendly and straightforward to customise utilizing the drag-and-drop builder. However, the library is barely smaller, and the aesthetics appear a bit outdated.

9. Marketing automation? Anyone?


One of the very best elements a couple of advertising suite is that automation options can put on a regular basis duties on autopilot. 

GetResponse Marketing Automation builder is likely one of the most complete instruments out there for entrepreneurs who wish to create easy and superior automation. 

The drag-and-drop advertising automation builder helps you to create visible workflows to see the automation and customise every step as you go. You can create automation occasions primarily based in your contacts’ habits after which set off actions to happen primarily based on chosen situations. 

For instance, if you would like a sure electronic mail to solely be despatched if a contact clicks a hyperlink inside an electronic mail, all it’s important to do is create that sequence and situation utilizing the visible automation builder: 

GetResponse Marketing Automation workflows.

With the workflow, you can even add a “trigger” into the workflow for occasions like: 

  • new subscribers
  • electronic mail opens
  • clicks on hyperlinks
  • deserted carts
  • product purchases
  • product upgrades
  • URLs visited (i.e. pricing pages)


ActiveCampaign additionally has a visible automation builder that permits you to see & assemble the levels in your automation sequence. 

All it’s important to do is add in your chosen situations and emails, and ActiveCampaign will ship out the marketing campaign you design: 

ActiveCampaign automation.

It additionally comes with 500+ ready-made automation templates (or recipes as ActiveCampaign calls it), which can assist you stand up to hurry with their software quick.


Both platforms supply strong Marketing Automation instruments that you should utilize to run each easy & advanced communication sequences.

10. Do they each supply an autoresponder characteristic?


Like a variety of different options that include GetResponse, autoresponders come packaged and able to use out of the field. 

Using the autoresponder, you possibly can nurture and preserve relationships with contacts with out spending all of your time caught in your inbox.

Here’s a fast breakdown of all the pieces you are able to do with GetResponse’s Autoresponder:

How do I create an autoresponder? – GetResponse Help

You also can view the autoresponders in a easy and intuitive calendar view. So in case you’re working a selected marketing campaign or need autoresponders to be despatched out on a selected day, all it’s important to do is add it to the calendar: 


ActiveCampaign additionally has an autoresponder characteristic that you may activate whenever you’re making a marketing campaign or constructing a advertising sequence utilizing the automation builder. 

You can set autoresponders to be despatched out to new subscribers or via drip campaigns relying on the place they’re at in your advertising funnel. 

Using the automation builder, you can even customise the triggers when the autoresponder shall be despatched to a contact, like delaying it for an hour or a day after they signal as much as your listing:

ActiveCampaign autoresponders.

Another cool characteristic? ActiveCampaign additionally has a built-in SMS autoresponder, so you possibly can nurture contacts exterior of their inbox.


Both platforms allow you to create electronic mail drip campaigns utilizing Autoresponders.

ActiveCampaign’s characteristic additionally helps you to add SMS to the equation, which is likely to be helpful in case you’re working an ecommerce enterprise.

11. What about pricing?


GetResponse has a number of totally different pricing plans: Free, Email Marketing, Marketing Automation, Ecommerce Marketing, and a {custom} one – Max.

GetResponse plans – costs embody the annual low cost. February 2023.

Pricing in the end relies on your listing dimension & the variety of options you wish to have entry to.

For lists of as much as 500 contacts, attempt the Free account. For 1,000 contacts, the Email Marketing plan will price you simply over $15 per thirty days. That will get you entry to GetResponse’s electronic mail advertising suite, autoresponders, touchdown pages, and different important options.

The subsequent tiered plan, Marketing Automation, prices $49/month and offers you entry to extra options like webinars, gross sales funnels, and the automation builder.

Finally, there’s the Ecommerce Marketing plan that provides much more multichannel capabilities, like ecommerce automations, fast transactional emails, promo codes, internet push notifications, and extra

With the reductions GetResponse provides, you will get 18% or 30% off for 12- or 24-month plans, respectively. Special pricing is obtainable for registered non-profit organizations (as much as 50% low cost). Custom options can be found for lists with greater than 100,000 subscribers.


ActiveCampaign provides a free 14-day trial and 4 paid plans: Lite, Plus, Professional, and Enterprise.

ActiveCampaign pricing.ActiveCampaign plans – costs embody the annual low cost. February 2023.

For 1,000 contacts, the Lite plan prices $29 per thirty days. It provides you entry to their advertising automation, electronic mail advertising, inline varieties, and some different options ($39 in case you pay month-to-month).

But if you wish to use extra superior instruments like touchdown pages, contact scoring, or Facebook Custom Audiences, you’ll must improve to the $49 per thirty days Plus plan ($70 in case you pay month-to-month).

And if you wish to A/B check your automations and use predictive sending, then you definitely’ll must go for his or her Professional plan that prices $149/mo for two,500 contacts ($187 with out the annual-plan low cost).


Both GetResponse and ActiveCampaign supply some distinctive options and integrations.

Out of the 2, GetResponse is extra reasonably priced for a similar listing dimension. It additionally comes with extra built-in functionalities that basically eradicate the necessity to join exterior instruments to run your webinars or create conversion funnels.

GetResponse vs ActiveCampaign full characteristic comparability

Email MarketingYesYes
Email CreatorYesYes
Email TemplatesYes (100+)Yes (100+)
Built-in Stock PhotosYes (2m+)No
Marketing AutomationYesYes
Signup FormsYesYes
Conversion FunnelsYesNo
Facebook AdsYesNo (solely via integration)
Google AdsYesNo
Social Ads CreatorYesNo
Web Push NotificationsYesNo
Live ChatsYesYes
24/7 Support AccessYesNo
Dashboard out there in a number of languagesYes (20+)Yes (14)
Phone SupportNoYes

So, ActiveCampaign vs. GetResponse… which one is healthier?

The reply to this query comes all the way down to what you really want the software to do. 

If you need a software that goes past electronic mail advertising and permits you to construct skilled Facebook advertisements, create {custom} conversion funnels, and nurture clients mechanically — GetResponse is your software. 

However, the best method to select is to match options and pricing. Picking a advertising automation software is a giant step — so be sure you do your homework and that the software you choose ticks all of the containers in your listing earlier than you make investments!

And in case you’ve already made your thoughts – and wish to take GetResponse for a spin, you possibly can create a free eternally account utilizing the button under. No bank card wanted 🙂

Author’s notice:

This comparability is correct on February 5, 2023. We do our greatest to maintain it as correct as attainable, and we examine it frequently, nonetheless, if you wish to acquaint your self with the supply of our rivals, it is best to examine it at their official web site or contact their representatives.