How to Design Facebook Ads in GetResponse

Want to generate extra gross sales together with your touchdown pages and advertising funnels?

Then look no additional – learn this submit and begin driving extra high quality site visitors to your website with Facebook and Instagram advertisements – proper inside your GetResponse dashboard.

Not certain if it’s the suitable factor for your enterprise or perhaps you’re nervous that it’ll be troublesome? Don’t be! In about quarter-hour, you’ll be prepared to launch your first Facebook advert marketing campaign by means of GetResponse.

But apart from offering you with a step-by-step information on how to do that, I’m additionally sharing some greatest practices and tips about how to run your social media advert campaigns successfully.

This method, your Facebook advert campaigns received’t pressure your advertising funds, and also you’ll really feel extra assured about managing your buyer acquisition prices.

So, let’s get began, we could?

What’s new in GetResponse Facebook Ads?

Update 1: Not certain what sort of advertisements it is best to run? Worry not. From now on, our Paid advertisements Creator will recommend the advert varieties it is best to run based mostly in your campaigns’ targets.

Update 2: Accounts registered after 15 November 2022 solely have entry to the brand new Facebook advertisements creator, whereas older accounts nonetheless have entry to the legacy model.

Update 3: The stream of establishing the viewers and the funds of the marketing campaign has modified; in this text we clarify how one can set them up for each variations.

Update 4: In the brand new Paid advertisements creator, funds for Facebook advertisements will not be processed by GetResponse, solely Facebook.

Table Of Contents

Step 0. Accessing the Facebook Ads in your GetResponse account

To entry the Facebook Ads creator in your GetResponse account, all you’ve gotten to do is click on on the Menu icon on the left facet of the navigational bar after which choose Paid advertisements.

Note: Please bear in thoughts that each one advertisements are paid for in USD, whatever the account’s fee foreign money.

Next, click on on “Create ad” below the Paid advertisements menu choice.

Step 1. Specify the objective of your marketing campaign

Now, you’ll have to specify your marketing campaign’s goal. You’ve received three choices to select from:

  • Bring new leads
  • Engage your viewers
  • Generate gross sales (choice coming quickly)

Let’s say we’re an ecommerce enterprise promoting bicycle equipment and need to drive consciousness for our vacation reductions. In this case, we are able to decide the “Engage audience” objective that’ll assist us drive our present clientele again to our website. 

Once you’ve specified your advert’s goal, the Ad Creator will recommend probably the most related advert sort to your marketing campaign. Click on it and transfer on to the following step.

In our case, the advert creator lets us select from two choices: Search advert (Google) or List or phase concentrating on (Facebook and Instagram). Let’s go together with List or phase concentrating on to entry the Facebook advertisements editor!

Editor’s observe: Currently the one obtainable choice for Facebook advertisements in the brand new advert creator are List or phase concentrating on, however new choices are added constantly.

Step 2. Giving your marketing campaign a reputation 

The very first thing it is best to do when creating a brand new advert marketing campaign is to give it a superb identify.

Although it’s going to solely be seen in your account dashboard (your viewers received’t see it), it’s necessary to select an acceptable identify that’ll enable you shortly determine the next components:

  • which Facebook Page the advert is expounded to
  • what’s the marketing campaign about
  • who’s the target market
  • what’s the advert placement

If you identify it nicely, you’ll have the option to perceive and filter your studies extra effectively.

Here are two examples of advert marketing campaign names we’d use if we wished to promote our vacation sale for our buyer record:

  • Joe’s Bike Accessories – Customer record – Holiday sale – Mobile customers
  • Joe’s Bike Accessories – Remarketing – Christmas sale – All gadgets

Step 3. Selecting the advert placement

Now, you’ll have to choose the place your advert shall be introduced.

To do this, choose your Facebook Page or join a brand new one should you haven’t performed it earlier than.

If your Facebook Page is linked to an Instagram account, it’ll seem like this:

Now should you don’t have already got a Facebook Page linked to your GetResponse account, you are able to do add it by means of the Connect your Page button. 

connect your facebook page

Alternatively, you’ll be able to entry it by clicking the Integrations and API hyperlink in the principle menu.

Once you’ve chosen the web page, it’s time to decide whether or not you’d like your advert to be introduced on:

  • the News Feed of your Facebook Page
  • the Facebook Audience Network
  • the Instagram feed
  • the Instagram tales

Also, you’ll be able to specify what sort of gadgets it’ll be displayed on:

  • Mobile
  • Desktop
  • Mobile & desktop

If you’re uncertain what Facebook Audience Network is, right here’s how they describe it in their Ads Help Center:

Audience Network permits advertisers to lengthen Facebook and Instagram campaigns throughout the web – onto hundreds of high-quality web sites and apps.

People spend a variety of their time on Facebook and Instagram. But they’re additionally spending time on different apps and websites. Audience Network helps advertisers attain extra of the individuals they care about in the opposite locations the place they’re spending their time.

Before you select any of those placements, ask your self this query:

Who am I concentrating on? Are these individuals on a kind of platforms? And if they’re, how seemingly is it that I’ll curiosity them with my content material?

In some circumstances, you’ll be higher off should you skip the Facebook Audience Network and solely goal those that are on Facebook. Other instances, Facebook by itself received’t provide the degree of publicity you’re on the lookout for.

The similar goes for selecting the kind of gadgets your advert shall be displayed on. Consider how seemingly your viewers goes to convert utilizing a desktop or a cellular gadget. If your web site or product are solely appropriate for one among them, switching off one sort of gadget will enable you make higher use of your funds.

Whatever you do, be certain to check your speculation utilizing solely part of your funds.

Once you’ve received the information, you can also make a well-grounded choice and make investments a bit extra money in your advertisements realizing that they’ll drive you extra leads.

Step 4. Add your content material

Now it’s time to add content material to your Facebook advertisements.

The phrases and pictures (or video) your target market will see after they browse Facebook or different apps in the case of Facebook Audience Network.

Choosing the Facebook advertisements content material – picture format.

Your advert will encompass the next components. You can customise all of them in order that they’ll meet your preferences:

  • Message introducing your advert (optionally available)
  • Image(s), banner(s), or video that’ll be used to put it on the market (including a number of photographs creates a carousel advert)
  • Link to the location you need your viewers to be referred to after they click on on the advert button
  • Headline of your advert
  • Button sort, e.g. Sign Up
  • Description (optionally available)

Note: Please observe that Facebook could present your advert copy otherwise, relying on the gadget on which the advert is being displayed. This could have an effect on how the textual content that introduces your advert is being proven to your viewers.

Choosing the Facebook advertisements content material – video format.

Editor’s observe: Did you recognize you’ll be able to create participating banner and video advertisements utilizing the GetResponse Social Ads Creator app, completely free? It comes with 200+ pre-designed templates and integrations services like UnSplash and Etsy.

This may look like a lot of elements, but the good news is that not all of them are obligatory.

You may choose to skip the optional ones, but before you do that, think twice whether it’s the right thing to do.

Below is a blank Facebook ad image that highlights all of the above sections and fields you can provide when creating your ad.

If you’d like to see what your ads would look like when they’re published, you can check them out with this Facebook Preview Tool.

Keep in thoughts that there are particular necessities when it comes to what your advert content material’s going to appear to be.

For instance:

  • the size of the picture you present should be at the least 600 x 315px
  • Maximum file dimension is 8MB for GIFs and 10MB for static photographs
  • Aspect ratio must be 1:1 (this can make sure the advert appears to be like good throughout the entire platform)
  • GIF advertisements must be 15 seconds or shorter
  • You can’t add extra photographs to the advert should you’ve already added a GIF

We’ll discuss this a bit extra later in the final part on Facebook advert campaigns greatest practices.

Step 5/a Pick your viewers [New version]

It’s time to choose the individuals you need to goal together with your social media advert marketing campaign.

Let’s say you need to run a Facebook advert marketing campaign to attain a few of your electronic mail subscribers.

List and phase concentrating on in Facebook Ads

For instance, those that haven’t not too long ago engaged together with your electronic mail campaigns, with the intention to reengage them, or those that have beforehand downloaded one among your ebooks since you’ve received a brand new product that they may be in.

This is a robust method to attain your viewers on Facebook, however there are two key situations that it is best to preserve in thoughts:

First, this feature will work provided that your electronic mail record or phase has at the least 100 individuals in it. Otherwise, the group’s too small to create an viewers on Facebook.

Second, it is best to perceive that individuals don’t at all times use the identical electronic mail tackle to entry Facebook and join services or products like those you’re providing. That’s why the dimensions of your target market on Facebook could also be smaller than what’s saved in your electronic mail record.

Usually, Facebook can match 60-70% of the contacts out of your record.

This is particularly the case should you’re concentrating on individuals who have given you a piece electronic mail tackle. The chances are high that they’ve registered to Facebook utilizing their personal mailbox, which might have an effect on the dimensions of the viewers to your advert.

So how are you going to use your present contacts to run an efficient Facebook advert? Here are some fast concepts.

Three concepts for utilizing this concentrating on choice:

  • Target those that have registered for one among your webinars or your publication however haven’t grow to be energetic paying prospects but. Present them a proposal they don’t need to miss out on.
  • Reach those that’ve grow to be much less energetic and haven’t opened your newsletters in the final 30 days. Reengage them and persuade them to preserve coming again for extra.
  • Launching a brand new software or service? Target present prospects and upsell those that’ve purchased out of your as soon as or are at present subscribed to a lower-tier plan.

Step 5/b Pick your viewers [Legacy version]

If you might be utilizing the Facebook Ads Legacy model, you’ll be able to choose from the next choices:

Existing contactsTarget people who find themselves already in your mailing record for re-engaging them.

Lookalike viewersReach new individuals with related traits to your present leads or greatest prospects.

Custom viewersReach new individuals by traits corresponding to location, gender, age, pursuits and behavior.

People liking your PageTarget those that like your Facebook web page, individuals related to those that already appreciated your web page or each.

Website guestsTarget individuals who have visited your web site or sure pages in your website in the previous X variety of days.

Read extra: What is Facebook Pixel and How to Use It & Ultimate Guide to Facebook Retargeting

Step 6/a Set the funds [New version]

Almost there! Now it’s time to set your advert funds.

In different phrases, how a lot in complete you need to spend and for the way lengthy your marketing campaign ought to run.

Choosing your Facebook advertisements funds and advert runtime.

You can run advertisements indefinitely or specify a set runtime. The first choice is for ongoing campaigns, whereas the latter is used if you would like to run a seasonal marketing campaign or promote an occasion. It is suggested to by no means run campaigns for lower than two weeks to permit time to Facebook to optimize the marketing campaign and ensuring that many individuals see your advertisements.

One of the updates in the newest model of our paid advertisements creator is that GetResponse not processes the funds to your advert campaigns. This implies that to your marketing campaign to begin, you want to set up a payment method on your Facebook Ads account

Read extra: How to Lower Your Facebook Ads Costs and Improve ROI

Step 6/b Set the funds [Legacy version]

If you might be utilizing the Facebook advertisements Legacy model on Facebook, the method is barely totally different.

Here, GetResponse processes your funds, however your choices are considerably restricted.

You can arrange how a lot in complete you need to spend and for the way lengthy your marketing campaign ought to run. The day by day spend might be wherever between $5 and $100.

Step 7. Submit the advert

Now that you just’ve set you advert it’s time to hit the submit the advert button.

Once that’s performed, GetResponse sends the knowledge to Facebook to allow them to take a look if every little thing’s been set appropriately.

Having stated this, there may be some conditions the place Facebook will reject your advert and also you’ll have to edit it earlier than you’ll be able to resubmit it.

There are, in reality, about 100 explanation why an advert may get rejected. Here’s an official list provided by Facebook, in case you’re .

Just to provide you with an summary of what these may very well be, I’ve summarized those which can be fairly widespread:

  • There’s extreme textual content in your advert photographs
  • Your advert is concentrating on private attributes
  • Your touchdown web page isn’t absolutely purposeful or doesn’t match your advert inventive
  • Your advert content material isn’t in line with the neighborhood requirements
  • You’re promoting one thing that’s prohibited or restricted (e.g., grownup merchandise, alcohol, or cryptocurrency)

We’ll discuss a very powerful ones as soon as once more later, in the final part of this submit.

Step 8. Managing your advertisements

Once you’ve submitted your advert, you’ll be able to monitor its standing in the Manage Ads part of your account.

There, you’ll see the total particulars for all of the advertisements you’ve created.

This consists of the thumbnail of one of many visuals you supplied, the marketing campaign identify, the textual content introducing your advert, advert standing, advert period, funds, attain, and the variety of clicks the advert generated.

manage facebook ads getresponse

In the Manage Ads part, you’ll additionally have the option to edit, duplicate, delete, and naturally – create new advertisements.

When it comes to the advert standing, there are a number of kinds of statuses you’re seemingly going to see.

These are:

  • Draft
  • Completed – when the advert marketing campaign completed efficiently
  • Canceled – when the advert was canceled by the consumer
  • Failed – when the advert couldn’t be activated
  • Rejected – when the advert received rejected by Facebook
  • Inactive – when the consumer paused the marketing campaign
  • Active – when the marketing campaign continues to be working
  • Scheduled – when the advert has been efficiently accredited and is now scheduled to begin at a time specified by the consumer
  • In Review – when the advert marketing campaign is being reviewed

Note: When you hover over the standing of your advert marketing campaign, it is best to see further info, e.g., why it could have been rejected.

The most necessary piece of data is that you just’ll solely be charged in case your advert will get accredited by Facebook.

How to create efficient Facebook advertisements: greatest practices

To end off this text, I’ve determined to give you an inventory of suggestions and greatest practices that’ll enable you generate extra bang for the buck together with your Facebook advertisements.

That, in fact, requires that your advertisements get accredited by Facebook first, therefore a number of the suggestions that you just’re about to learn are immediately associated to match their advert necessities.

Minimize the quantity of textual content in your photographs

Facebook discovered that advertisements that include lower than 20% textual content carry out higher.

That’s why they need their advertisers to meet these standards when submitting their advertisements by means of Facebook.

Note that there are some exemptions to these guidelines (e.g. in case your advert reveals a e-book cowl or an album cowl).

That’s why it’s value studying up extra on these necessities directly on Facebook.

There, you’ll additionally discover some helpful advert examples with totally different quantities of textual content and rationalization on how that component may have an effect on their attain.

Make your advertisements private

We see hundreds of advertisements day by day of the yr. And we ignore most of them, too.

If you need your advertisements to stand out, you want to make them private.

Rather than utilizing inventory images, attempt utilizing your individual images or movies as usually as you’ll be able to.

Show your merchandise in motion. Make them really feel pure, not like they’ve simply been rendered out. But that doesn’t imply they shouldn’t be excessive decision!

Match the colours and fonts in your advertisements with those that’ll be used in your touchdown web page.

Maintain the scent. Thanks to this, your viewers will really feel that they’re in the suitable place and the advert hasn’t mistakenly directed them to some random website.

Not certain what’s going to work nicely for you? You can begin by gaining inspiration by exploring the Facebook Ad Library and looking for different firms in your area of interest.

Keep it easy

Like in all areas of promoting, in Facebook promoting, simplicity pays off, too.

Effective advert campaigns will not be solely private, but in addition have a tendency to be easy.

The cause for that is additionally easy, we solely have a few seconds (if not much less) to seize somebody’s consideration and clarify what it’s that we are able to do for them.

So suppose twice earlier than you submit a posh picture or textual content that’s exhausting to comprehend.

Although some research in the previous have proven that individuals focus and perceive extra when the issues they’re studying are exhausting to learn, it may not be probably the most optimum expertise for Facebook.

After all, lots of your customers shall be accessing this social community to chill out and socialize, not to pressure their mind wires.

Understand that Facebook promoting is a bit totally different

If you’re new to Facebook promoting then you definately may not know this, however promoting on social media is a bit totally different from the rest.

Unlike on Google or Bing, individuals are spending time on Facebook to socialize and entertain themselves.

Sure, they do additionally be taught concerning the newest information and occasions from it, however they’re not normally actively on the lookout for that sort of data.

Having stated this, your Facebook advertisements must be a bit totally different from what you’d normally use in Google or Bing.

Your advertisements have to be eye-catching, attention-grabbing, and interesting. But, they will’t be distracting.

Think about this when designing your advertisements and also you’ll see that their efficiency shall be constructive, too.

Match the advertisements together with your funnel phases

As you will have learn in our information to advertising funnels, a typical viewers goes by means of a number of funnel phases earlier than they really convert.

Typically, entrepreneurs refer to the highest (consciousness), center (consideration), and backside (conversion) of the funnel.

Each a part of the funnel goals to obtain a distinct objective and also you want to preserve that in thoughts while you’re designing your Facebook advertisements.

If you’re working advertisements which can be meant to gas your advertising funnel on the high, i.e., drive site visitors to your touchdown web page, then your advert content material ought to give attention to producing consciousness.

Naturally, should you’d have an interest in retargeting those that’ve gone by means of your funnel, however haven’t transformed but, your advertisements ought to give attention to the conversion.

To be taught extra about this, take a look at this article which offers additional rationalization on how to write advertisements for various enterprise goals.

Test totally different approaches

There’s not one single greatest method to attain your viewers.

That’s why reasonably than betting large that your advert goes to convert like loopy, put together a number of variations (together with photographs, copy, video, and concentrating on choice) to discover the strategy that works greatest for you.

Only when you recognize the potential outcomes, it is best to enhance your funds.

Ready to take motion?

Although this text turned out to be a bit prolonged, you’ll see that creating Facebook advertisements isn’t extra difficult than sending out a publication to your electronic mail subscribers.

And if you would like your advertising funnels to frequently generate gross sales income, it is best to attain out to new audiences.

As you noticed, there are at the least a number of methods you are able to do this utilizing the Facebook advertisements integration with GetResponse.

So, are you prepared to give them a spin?

Go forward and create your first Facebook advert marketing campaign by means of GetResponse.

And when you’ve got any questions, simply tell us in the feedback beneath 🙂

Facebook Marketing Partner

PS. GetResponse is a verified Facebook Marketing Partner