How to Rank Higher on Google: 17 Strategies for 2022

“I’d rather we didn’t rank higher on Google.”

…stated nobody, ever.

I imply, who doesn’t desire a high spot on the highest search engine on the earth? Not solely does rating increased on Google drive extra visitors to your web site, enhance your on-line presence and construct what you are promoting’s credibility; it additionally simply, feels good. Sort of like that Jackie Wilson music…

ranking higher meme

The factor is, “ranking higher” is all relative. You may be a brand new web site or web optimization newbie trying to rank increased than web page six for your weblog submit, otherwise you may be trying to transfer from the sixth spot on web page one to the primary spot. So on this submit, I’m going to share 17 methods to rank increased on Google, damaged up into three tiers, from the extra newbie methods to the superior.

Table of contents

How to rank excessive on Google

This part is especially simply the web optimization fundamentals for these of you who will not be as accustomed to the world of web optimization. Make positive you verify off these bins should you’re trying to rank.

1. Target affordable key phrases

First and foremost, you want to know what you need to rank for. And in fact, you need to rank for phrases that your superb clients are plugging into the search field. These are key phrases, and also you’ll want key phrase analysis instruments to establish what’s affordable for you to rank for.

how to use google ads - wordstream's free keyword tool

Try out WordStream’s Free Keyword Tool >>

Here are the components concerned in figuring out the very best key phrases to goal for rating on Google:

  • Volume: How many occasions a month the time period is searched.
  • Competition: How troublesome it’s to rank for that key phrase.
  • Your area authority: Domain authority impacts how simple will probably be for you to rank for key phrases. If your web site has been round for some time and also you’ve been publishing high quality content material for that point, will probably be simpler.
  • Relevance: No level in rating for a key phrase that isn’t going to carry certified visitors to your web site.

✅  Pro tip

If you’re simply beginning out along with your web optimization technique, your greatest guess is to begin with low quantity, low competitors key phrases so you’ll be able to acquire traction, after which construct up over time. What constitutes “low” will rely on your business, however key phrases within the 90-400 vary may be affordable to begin.

2. Check the key phrase intent

In basic, there are 4 foremost forms of key phrase intent: informational, industrial, transactional, and navigational. Now for web optimization, you’re primarily taking a look at informational intent key phrases. But even inside your informational intent key phrases, you want to drill down into precisely what sort of data the particular person is in search of once they search that key phrase.

For instance, I’ve some screenshots I’ve collected of cool web sites and options and was trying for a key phrase to goal with it. I discovered the key phrase web site concepts, noticed that it had a search quantity of 2900, and thought 😍 excellent. But after I Googled it, I might see that outcomes weren’t for companies trying for concepts for their web sites, however somewhat for facet hustlers in search of their subsequent thought or newbie builders trying for their subsequent venture.


If I goal that key phrase with my web site screenshots, it’s not going to rank. But if I goal it for “website design ideas,” now that’s one other story.

3. Write long-form content material about it

The key to rating excessive on Google? In-depth, long-form content material on the key phrase you’re focusing on. Now that is most obvious with weblog posts, however you are able to do this for touchdown pages as nicely.

For instance, our free Website Grader touchdown web page ranks on web page one for the key phrase “website grader.” On preliminary look, it could seem like it doesn’t have a lot content material. But scroll down beneath the fold and also you’ll discover a treasure trove of phrases within the type of FAQs.

how to rank higher on google - example of long-form content as FAQs

✅  Pro tip

Note that I stated in-depth long-form content material. Google doesn’t like skinny content material, so skip the fluff and go proper for the peanut butter.

4. Do your on-page web optimization

This is the bread and butter of rating excessive on Google. Get all of the deetz in my full on-page web optimization information, or on this video:

Here is your brief guidelines:

  • Keyword placement: Make positive your key phrase is in your meta title, meta description, a minimum of two H2s, in picture file names, picture alt textual content, the URL, and naturally within the physique of your web page.
  • Internal linking: Add hyperlinks to the web page from a minimum of three different pages on your web site.
  • External linking: Include 1-3 hyperlinks on your web page to related, trusted pages.
  • Optimize meta description: Keep it 155-165 characters and inform the reader the worth they’ll get by clicking on your web page.

keyword placement checklist for on-page seo

How to rank increased on Google

Okay in order that’s how to rank excessive on Google. But perhaps you’ve accomplished all these issues already. Maybe you’re already rating type of excessive and need to rank increased. If that’s you, maintain studying.

5. Target long-tail, query key phrases

For probably the most half, key phrases that hit the candy spot by way of quantity and competitors are going to be long-tail key phrases, however long-tail query key phrases are an added bonus as a result of they supply alternatives to present up increased than the highest outcomes for broader, super-high-volume key phrases—by way of the People Also Ask part.

For instance “social media marketing” has a search quantity of 32K (yow). WordStream is the primary outcome and Sprout Social is quantity two. But wedged in the midst of these two outcomes is the PAA part. If a reader expands a kind of questions, whichever web page is answering that query now ranks increased than the #2 end in Google.

how to rank higher on google - long tail keyword targeting

You simply by no means know what long-tail key phrases Google will pull up in PAA, giving your submit a possibility to rank increased than the #2 outcomes for a high-volume key phrase.

✅  Pro tip

Don’t goal PAA questions for the aim of rating on Google by way of them. Instead, goal long-tail query key phrases for the first function of rating for that key phrase, with the secondary aim to be some further rating by way of PAA.

6. Make your data skimmable

More and extra, Google is focusing on offering solutions somewhat than only a listing of pages. Hence the time period “zero-click search,” the place a consumer can get the knowledge they search proper within the outcomes web page with out having to click on into anyone outcome. This isn’t nice for these of us who need to drive web site visitors, however should you can’t beat ’em (Google is like Goliath on ‘roids) join ’em, and being the supply from which Google builds a solution is the following neatest thing—and your method to rank increased.

The greatest method to optimize for that is to make your content material skimmable. This method, Google can extract snippets of your content material to construct answer-y outcomes like with the Featured Snippet, Passage Ranking, and even meta descriptions. Here’s how:

  • Use your heading tags. Every web site builder/CMS permits you to do that. Don’t simply create headings by rising textual content dimension and weight; make certain they’re wrapped in


    tags. For instance, in our How to Brand Your Business weblog submit, we’ve got a transparent H2 heading that reads “How to brand your business” after which every of the steps are H3s.

  • Use particular headings.  Unfortunately, web optimization can generally restrict your creativity. An individual ought to give you the chance to skim by way of simply the headings of your article to get some fast solutions. You can see beneath that Google bypassed the meta description we offered for the above submit and constructed one based mostly on the H3s:how to rank higher on google - example of meta description google builtHad we used extra playful or colourful language right here, the submit might not carry out as nicely. What do I imply? Check this chart:


Clear heading ✅Unclear heading ❌
Identify your target marketX marks the spot
Create your worth propositionUVP is the MVP
Determine your missionSave the whales
Define your model personaHumans solely, please
Create model assetGet creating


The simpler it’s for a reader to extract the knowledge, the simpler it’s for Google, too. So use lists, bullets, boldface, and headings…like, so much.

7. Make specific statements

No, not the foul language form. What I imply is, once you’re focusing on query key phrases particularly, even when it’s a multi-part reply, be sure to have an specific assertion someplace within the submit that gives a transparent reply whereas additionally restating the query.

Below we see the SERP for “how long should a blog post be 2022.” Chances are, Hook Agency bought the Featured Snippet place as a result of it has a sentence that reads “The best blog length for SEO in 2022 is 1,760-2,400 words” whereas Wix (the quantity two outcome) solutions the query however not whereas restating it.

how to rank higher on google - explicit statement showing up in featured snippet

And for “how-to” key phrases, you’ll be able to end off the submit with a conclusion that claims, “So to recap, right here’s how to [do X]: then present a listing of the methods or ideas from the submit. Another choice can be to have an summary part on the high of the submit that offers the fowl’s eye view earlier than diving deeper into every merchandise.

8. Include significant visuals

Including photographs on your web page might help it to rank increased in a couple of methods. First, it makes for extra partaking content material that retains individuals on the web page longer; second, common search outcomes have gotten extra visible; and third, this provides your photographs an opportunity to additionally rank in picture outcomes.

But for these weblog posts that you really want to rank increased, inventory photographs and empty graphics should not going to minimize it. You want photographs that illustrate ideas, add worth, and match the intent of the key phrase.

For instance, the SERP for “january marketing ideas” is just not solely very visible, however you’ll be able to see that Google is giving choice to screenshots of January social media posts and occasion touchdown pages.

how to rank higher on google - image-heavy SERP

So once you’re creating content material on a key phrase, Google it and get a really feel for not simply how necessary visuals are, but in addition which visuals are displaying so you’ll be able to align with searchers’ expectations.

✅  Pro tip

And if, like within the instance above, you’ll be able to see that title card photographs are showing, then make one!

Now your weblog template already creates a header picture (like WordStream’s does), such that it might be redundant to put it on the high of your submit, transfer it down to the top of the submit. Or, see in case your web optimization plugin (we use Yoast) provides you the choice to add a social picture. The picture received’t seem within the weblog submit itself, however it’ll nonetheless be hooked up to that submit and indexable in search outcomes.

how to rank higher on google - yoast social image tab

9. Have a desk of contents

This is a straightforward aspect to add to your weblog posts that Google appears to actually like. Oftentimes, you’ll see Google add these hyperlinks proper to a submit’s meta description.

how to rank higher on google - table of contents elements appearing in meta description

Here’s how to do it:

Go into the HTML view of your submit and above every of the H2 or H3s you need to create hyperlinks to, insert this:

Keep the citation marks, and should you use a couple of phrase, separate them with dashes or underscores. Then on the high of your submit, write out your desk of contents and add a hyperlink to #section-title for each:

For instance, for this part of this submit, I gave it this tag:

Then on the high, I linked “How to rank higher on Google” to #increased

how to rank higher on google - jumplink example

10. Borify your meta titles

Yes, you learn that proper. Your web optimization title, or meta title, is the title that seems on the precise SERP. And related to headings, Google doesn’t offer you a complete lot of room for creativity. More typically than not, a title related to what’s already rating on web page one is the way in which to go.

So whilst you would possibly go along with one thing extra colourful in your H1 title (the title that seems on the web page itself), stick to 60 characters or much less for your web optimization title, front-load the key phrase, and concentrate to modifiers that appear to be in style, like with the yr within the to rank higher on google - seo title examples

Titling this submit with one thing extra artistic like “How to Rank Higher on Google: 10 Perilous Pitfalls to Avoid” in all probability isn’t going to assist it to rank.

How to rank highest on Google

For rating even increased, or for enhancing your rank for actually laborious key phrases.

11. Get backlinks

A backlink is a hyperlink to your web page from one other web site, and these are a closely weighted rating issue.

how to get backlinks - google ranking factors

Image source

Now should you’re creating high quality content material and selling it on social media, you could already be getting backlinks. But you too can be proactive with getting backlinks for particular pages. You can find out how to get backlinks right here.

12. Mine your search queries

Search Console will let you know what queries are main individuals to see your web page in search outcomes and which of them are main them to click on. This might help you discover extra headings to add to a web page in addition to extra key phrases to goal with their very own pages. If you’re already rating by chance for it, then you definitely’re positive to rank once you deliberately goal that key phrase.

In the picture beneath, “best advertising sentences” is a question that we’re getting impressions for. If I discover that it’s a key phrase, I’d need to write a weblog submit on it or use it as a heading in an current submit.

how to rank higher on google - google search console query report

13. Target how-to and tutorial key phrases with movies

Video content material is displaying up increasingly more on the SERP, and in some instances, it’s the solely alternative you might have to rank increased for a subject. For instance, check out the SERP for “how to advertise on Facebook.” Between advertisements, People Also Ask, Facebook’s natural outcome, and the movies, the “top” true natural web page result’s actually the final outcome on the web page.

But should you create video content material on the subject, you could possibly rank within the highest potential place for an natural outcome (since you’re not going to outrank Facebook).

how to rank higher on google - video results

Better but, goal tutorial key phrases, the place video ranks even increased.

how to rank higher on google - tutorial SERP with videos at the top

14. Target pages already rating

It can generally be simpler to get a submit to transfer from place 9 to place 4 than from, say, web page 9 to web page 4. Not solely that, however the former will drive a a lot larger enhance in visitors than the latter. If you might have a big web site, use an web optimization instrument like Ahrefs or Semrush to filter your natural key phrases by place and see in case you have any pages that match this invoice, then see should you can reoptimize it.

15. Do a SERP evaluation

This is one other technique the place you’ll want an web optimization instrument. If you actually actually really need to rank on the high a specific key phrase, you’ll need to do a SERP evaluation to see precisely what it’ll require—and if it’s lifelike. For instance, if I need to rank the very best in all of the land for “small business ideas,” I can see that I’m competing with HubSpot—particularly, a web page that has 4,589 backlinks from 1,100 totally different domains on a web site with a website score of 93.

how to rank higher on google - SERP analysis

16. Add Schema markup markup is just not a rating issue, however it may assist enhance your visibility in search outcomes and make your outcomes extra clickable. Schema markup is a method of much more particularly telling Google the forms of content material on your web page, which might help it to seem in wealthy outcomes. There are a number of several types of wealthy outcomes—articles, breadcrumbs, occasions, FAQs, how-tos, job postings, FAQs, and extra.

You can use Google’s Rich Result tester tool to see which content material on your web page is eligible for Schema markup.

how to rank higher on google - rich results tester tool

For extra assist on this, try our submit on Schema markup to see which of them may be most useful for you.

17. Check your technical web optimization

Plenty of technical web optimization is finished on the web site degree, however there are many page-level optimizations you are able to do in an effort to enhance your rating, like ensuring your photographs are compressed and sized correctly and that there are not any indexation points. You can verify a web page’s Core Web Vitals, cell usability, and extra proper in Search Console.

In addition, make certain to do a handbook cell usability check—as in, don’t simply use Google’s mobile-friendliness checker however really go to the web page from a cell system to make certain the weather are rendering correctly. There are some issues {that a} code-crawler simply received’t choose up on.

How to rank increased on Google: recap

And that’s it. The SERP has come a good distance from the listing of 10 blue hyperlinks. Google is prioritizing visible, excerptable, latest content material to construct wealthy SERPS that present fast solutions. Use the following pointers to rank excessive, increased, and highest so you’ll be able to construct authority in your area of interest and meet your web site visitors and conversion objectives.

In the identify of specific statements (tip #7), right here is how to rank increased on Google in 2022:

  • ​​
  • Target affordable key phrases
  • Check the intent
  • Write long-form content material about it
  • Do your on-page web optimization
  • Target long-tail, query key phrases
  • Make your data skimmable
  • Make specific statements
  • Include significant visuals
  • Have a desk of contents
  • Borify your meta titles
  • Get backlinks
  • Target your search queries
  • Create video content material
  • Target pages already rating
  • Do a SERP evaluation
  • Schema markup
  • Technical web optimization