Videos are extremely partaking and seize way more consideration than another sort of content material. If you aren’t making them, you’re watching them. And, within the case of significantly charming movies, you need to share them.
Learning how to send a video through e-mail is crucial, because it’s one of the crucial widespread communication channels.
In this text, we’ll be masking all of the choices out there when sending a video by way of e-mail.
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Sending a video through e-mail to your publication subscribers
Attaching a video to your e-mail publication makes it extra partaking and memorable.
The following knowledge from the Email Marketing Benchmarks report backs this up:
Subscribers are more likely to watch a video than to learn a lengthy publication or prolonged article.
You can embed a video or make a thumbnail/picture/GIF of a video inside an e-mail and add a hyperlink redirecting to an exterior web site, maybe your touchdown web page, YouTube, or another medium the place they will watch your full video.
Here’s a step-by-step technique of how to send movies through e-mail to your subscribers:
1. Upload the video on YouTube (or another channel you like)
Host the file on a video internet hosting platform earlier than sending it to your subscribers by way of e-mail. There are a number of channels through which you’ll be able to share your movies, however for the aim of this information, we’ll present you the way to host your movies on YouTube after which e-mail them to your subscribers.
Go to YouTube, and click on “Upload video” on the top-right nook of the web page.
Next, select the video file you need to add and click on on “SELECT FILE” to add.
You’ll have the opportunity to view the add progress on a standing bar on the display screen. Once the video is uploaded, add descriptions and tags to your video.
Then, YouTube generates three decisions of thumbnail photos for you to use because the function picture on your video. The thumbnail is the very first thing your subscribers will see in your e-mail publication, so it has to be an attention grabbing picture.
You can create a customized thumbnail if you have already got a verified profile and don’t like several of the YouTube auto-generated thumbnail choices. The really useful measurement for these photos is 1280×720 pixels.
To add your thumbnail, click on the “Custom thumbnail” button.
Now that you just’ve efficiently uploaded your video, you possibly can go to your YouTube web page to entry the video. Your video now has a distinctive URL, which you’ll want for the following step.
2. Create your e-mail and import a thumbnail or screenshot into the e-mail
Write your publication’s copy utilizing strong recommendation from copywriters after which embed the thumbnail/screenshot of the video into the physique of the e-mail, as seen under.
You may make the placeholder a GIF, too. This works even higher than a nonetheless image to encourage excessive engagement charges.
GIF thumbnails usually work higher than photos in emails as a result of they offer your subscribers a higher really feel of what your video is about, rising the possibilities they’ll click on to watch it.
3. Make the picture clickable
You want to make your thumbnail GIF or picture clickable, in order that when subscribers click on on it, they’re taken straight to your video.
Check in case your e-mail service supplier has a performance that permits you to do that. For instance, when sending your e-mail through GetResponse, you possibly can embody a hyperlink to your video in your thumbnail picture or GIF.
(Tip: In GetResponse, you can even embed a YouTube video without having for a placeholder – for a fast tutorial, skip to the part “How to send videos in emails with GetResponse” on the finish)
4. Send out a take a look at e-mail
After finishing steps #1 to #3 above, you possibly can send a take a look at e-mail to your self to make it possible for every part works because it ought to. This is mainly the identical course of as sending the e-mail to your mailing record; simply send the e-mail to your private e-mail tackle first and guarantee every part works correctly, and also you’re good to go.
How to send a video through e-mail to one or a few recipients
Sometimes you need to send your video to one or a couple of individuals, not an e-mail record of a whole bunch or hundreds of subscribers.
And when it comes to sending movies to a few recipients, you should utilize any of the favored e-mail platforms (for instance, Yahoo, Gmail & Outlook) to send your video.
Each e-mail platform works in a different way, however most of them may help you send movies.
In this part, we’ll be exploring how to send movies by way of three widespread mailing channels:
How to send a video utilizing Gmail
Gmail is among the hottest e-mail platforms right now.
You have two choices for sending a video by way of Gmail:
In each instances, Gmail will routinely convert your video (if it’s over 25 MB) to a Google Drive hyperlink once you attempt to add it as an attachment.
See how these two strategies work under:
1. Send the video as an e-mail attachment
First, open your Gmail account.Second, click on the “Compose” button to create a new e-mail. Next, choose “Attach files” (a little paperclip) and select the video you need to send, and click on “Open.”
After attaching your video, sort the content material of your e-mail and click on “Send.”
2. Send the video as a Google Drive attachment
Open your Gmail account and click on the “Compose” button to compose your e-mail.
Next, click on on the “Google Drive” image on the backside toolbar of the e-mail.
Finally, choose the video you need to send and hit “Attachment.”
Your video is prepared to be despatched.
How to send a video utilizing Yahoo Mail
With a Yahoo account, it’s very easy to share your or different individuals’s fascinating movies with pals or colleagues by together with them in an e-mail.
There are two primary methods you possibly can send movies utilizing Yahoo. You can both share the video hyperlinks in an e-mail or send the video as an attachment.
1. Share the hyperlink (if it’s already hosted on-line)
When you need to share a video from YouTube or another social app, you possibly can simply share it utilizing its hyperlink.
To do that, open your Yahoo Mail account and click on on the “Compose” tab to create a new message. Then paste the online hyperlink/URL of the video you want to send within the “Link” tab on the backside of the display screen and hit “Save.” Then compose the message and send it.
That’s all it takes.
2. Send the video as an attachment
When doing this, bear in mind you could’t connect information bigger than 25MB on Yahoo. It’s finest to compress giant video information earlier than sending them as attachments. Compressing movies is a fairly easy and easy course of which we’ll go into intimately later within the article.
To send your video as an attachment, open your Yahoo Mail account. Click the “Compose” tab to compose a new message.
Next, click on on “Attach files.” A collection of choices routinely pops up. Click on “Attach files from computer” and select the specified video information. After this, you possibly can send your e-mail.
You can send as many movies as you need in the event that they don’t exceed the restrict.
How to send a video utilizing Outlook
The technique of sending movies with Outlook isn’t as complicated as you would possibly count on.
It’s related to the method employed by Yahoo Mail or Gmail and takes little greater than a few seconds to accomplish.
With Outlook, you’ve gotten two choices when sending movies by way of e-mail. You may both send your video:
- As a hyperlink
- Or add the video to Outlook by inserting it as an attachment.
1. Send a video in Outlook emails by sending it as a hyperlink
The technique of sending movies through Outlook is pretty easy.
Just comply with these steps:
Click on “New message” and insert the online hyperlink or URL of the video you need to send. Do this by clicking on the ellipsis (three dots), the place you will see the “More formatting options” tab.
Then click on on “Insert hyperlink,” paste the hyperlink, and click on “OK.”
With this, your e-mail is prepared to be despatched, and your video is safely linked.
2. Add video to Outlook emails by inserting it as an attachment
Take notice that Outlook’s most attachment file measurement restrictions are 20 MB rendering most video information too giant to send by way of e-mail attachment. The linking process in choice one could be higher for those who’re sending a giant video file.
For compressed information or small video information, nevertheless, merely click on on the “Attach” choice, go to “Browse this computer,” choose your video and add it.
Now you possibly can compose the physique of the e-mail and send it.
Is it attainable to compress a video to send through e-mail?
Unarguably, the best drawback related to movies is their huge file measurement.
Longer, higher-definition movies end in bigger file sizes. This makes it troublesome to connect them to emails.
So how do you send a giant video file by way of e-mail?
There are three primary methods.
Let’s go by them one after the other.
1. Create a zip file
One of the most typical methods to compress a video is to compress it into a zip file.
The file reduces in measurement, and the standard isn’t affected. This choice is offered for each Mac and PC customers.
First, right-click on the video file you need to send for those who’re a Windows person.
Then, click on on “Send to” and “Compressed (zipped) folder.”
For Mac customers, select “Compress [name],” and the file routinely compresses.
2. Make the video shorter and smaller with iMovie on Mac
Mac units usually include iMovie, an Apple-enabled film modifying software.
With iMovie, you can also make your video shorter by sending solely the vital bits. This will lower the dimensions of the file. You may use the e-mail choice included in iMovie to send the video by way of e-mail to whomever you need.
The course of is fairly easy. Just open iMovie and click on on the arrow within the prime left nook of the menu bar.
Select the portion of the video you need to send. Then export it by clicking “File-Share- Email.” Lastly, select “small” to scale back the file measurement.
Your video is prepared to be shared by way of e-mail. iMovie will open a clean e-mail with the smaller file prepared to send.
3. Use a cloud service
OneDrive, Dropbox, and Google Drive are right here to make life simpler for everybody.
These platforms are almost certainly the smoothest manner to send giant video information with out altering their high quality. On Dropbox, all you’ve gotten to do is add the video to a shared Dropbox folder, which supplies everybody who has entry to the folder entry to the video as properly.
With Google Drive, you add a video file to your drive and share a hyperlink to the file with anybody you need. Dropbox and Google Drive additionally provide the choice to share hyperlinks to the video file by way of e-mail with family and friends. It’s that easy.
Of course, there are additionally different providers like WeTransfer. There, you’ll want to add your file and supply the e-mail tackle of the individual you need to notify that your video might be downloaded.
Be cautious, although, your WeTransfer obtain hyperlink will routinely expire after two weeks for those who use their free account.
Reasons you is likely to be unable to e-mail a video
From time to time, even in one of the best of worlds, you might face some problem when sending movies by way of e-mail — often once you attempt to send giant video information with out compressing them first.
And the widespread incidence is that your video surpasses the restrict for no matter emailing platform you employ.
Yahoo Mail and Gmail have a restrict of 25 MB, whereas Outlook has a 20 MB file measurement clause. You’ll have problem sending movies in the event that they’re bigger than the set limits. Also, there are occasions when system glitches happen. At instances like this, you’ll in all probability discover that you just’re not the one one experiencing issues, and it often clears up after a whereas.
The finest manner to be certain that you’re all the time ready to send your movies with none issues is to first compress them or add them on a cloud service or social media platform, so you possibly can simply send out hyperlinks.
How to send movies in emails with GetResponse
If you employ GetResponse on your e-mail advertising campaigns, embedding a video into the e-mail’s design is tremendous easy.
When you discover a place the place your video would match finest merely drag and drop a “Video” block into the format:
Then, enter the video’s URL. It might be hosted both on YouTube or Vimeo.
Once you’ve entered the URL, the video routinely uploads itself into the e-mail, and choices for personalisation pop up.
You ought to all the time add different textual content to your movies (and pictures). It seems instead of the video (or picture) when it doesn’t load. Write a easy sentence describing what the video is.
Pro tip: Add a full cease on the finish of the Alt Text in order that a display screen reader would know when to pause after studying it out loud.
You can modify the play button’s form and coloration to suit your e-mail template’s total design. There are additionally many extra customization choices you possibly can tweak, for instance, width, padding, and alignment. You may conceal the video on cellular units in order that solely desktop customers can see it.
And voila! The video is embedded into your e-mail.
You can now send the publication and let your contact record benefit from the superb video e-mail you’ve simply created. You’ll see the engagement charges going up very quickly!
Conclusion
Now that you realize all of the attainable methods of sending movies by way of e-mail, I wager you possibly can’t wait to begin. Remember, one of the best ways to send movies by way of e-mail whereas retaining their high quality is the one which works for you ;).
For companies, freelancers, and consultants, one of the best ways to send movies by way of e-mail is to embed a YouTube video in an e-mail creator. You can simply do that with the e-mail advertising firm GetResponse – get your free account and provides it a attempt!
This additionally helps drive site visitors to your YouTube web page. However, for on a regular basis movies that you just send to a few contacts, the best manner to send the video is utilizing a cloud service like Google Drive or DropBox.