Looking for a Content Marketing Job? Follow This Advice To Get Noticed

Does anybody take pleasure in job searching whatever the circumstances?

But in case you’ve just lately misplaced your content material advertising job or worry the ax may fall quickly, you’re feeling strain to do it – and like you haven’t any time to waste.

The excellent news is that glorious content material advertising jobs can be found for the taking (or the making in case you’re entrepreneurially minded.)

To rise within the problem you didn’t need, you should condense years of data, expertise, and expertise into compelling supplies to draw a new employer. Then you should get your fastidiously crafted profiles in entrance of recruiters. The key to success for each steps entails standing out from all the opposite candidates competing for the position you need.

In a latest Ask the #CMWorld Community livestream, Work It Daily’s J.T. O’Donnell and TogetHER Digital’s Amy Vaughan shared what right this moment’s recruiters need and the disruptive methods to get on their radar.

Take a disruptive approach to find your next #ContentMarketing job, says @JTODonnell and @CafeScribbler via @joderama @CMIContent. Click To Tweet

You can watch the dialog or scroll right down to learn the highlights of their productive chat.

Take time to grieve, however don’t wallow

The Holmes-Rahe Stress Scale places job loss among the many prime 10 tense life occasions. When headlines fill the information about massive tech and media company layoffs, company hiring freezes, AI changing creators’ jobs, and a slowing economic system, a job loss can really feel downright paralyzing.

Ignoring these emotions received’t make them go away and may make it more difficult to deal with discovering your subsequent job.

That’s why J.T. recommends taking a while to grieve earlier than you start a job search. “It’s an unexpected loss. You need to feel it and go through the emotions,” she says.

But don’t get so misplaced in your distress that you just miss a new position which may pop up. “In my experience, people often end up in a new position and say, ‘This turned out better than I expected. I would’ve never come across this opportunity if this change wasn’t forced upon me,’” J.T. says. “Know that a lot of other people have ended up on the better side of it and get ready to move forward.”

Update your job search instruments – and the way you employ them

First, revisit your resume and LinkedIn profiles. You want to make sure they’re up to date, constant, and exactly focused to the roles you’re contemplating.

If it’s been a whereas because you final appeared for work, it’s possible you’ll must relearn the principles of a productive job search.

For instance, whereas software monitoring programs (ATS) have been round because the Nineties, their time-saving options have made recruiters extra reliant on digital instruments in recent times. In reality, a 2018 research discovered almost 99% of Fortune 500 companies use them. Advanced performance has improved the software program’s capacity to create extra correct candidate profiles and match them to candidates’ work historical past particulars.

Optimizing your resume with key phrases within the job description is crucial to getting your resume found by potential employers.

Optimize your resume with keywords in the job description to get your resume discovered through digital application systems (and employers), says @joderama via @CMIContent. Click To Tweet

You additionally must know formatting and knowledge developments to make it previous the digital gatekeepers. Your resume ought to be simply skimmable, results-focused, and tailor-made to the position within the software.

In a associated dialogue on CMI’s Slack channel, Headstart Copywriting’s Susan Varty shared a resume template that follows modern digital processes and trends.

The template construction, as proven within the picture beneath, separates info into clear sections. She additionally particulars what to jot down in every part:

  • About: Here, you’ll introduce your self, point out the position you’re thinking about, and describe your {qualifications} in a related method.
  • Career highlights: These ought to be lively statements that summarize the accomplishments you’re most happy with, so recruiters can skim the copy and perceive who you’re and what you possibly can supply.
  • Work expertise: Rather than checklist the roles you’ve performed, use this part to explain how your work has helped earlier employers obtain their enterprise objectives.

Click to download

J.T. additionally recommends updating your LinkedIn profile to make sure it aligns with what seems in your resume. “Recruiters pay attention to the resume and LinkedIn work history section. The information that appears there should be identical. Otherwise, they may be confused about which version is accurate,” she explains.

The information that appears on your resume should be identical to your work history section on @LinkedIn, says @JTODonnell via @joderama @CMIContent. Click To Tweet

Stand out with a disruptive job search strategy

Amy says recruiters will learn resumes – and canopy letters – that make it to their desks, however they spend solely a few seconds on every.

You can’t anticipate to compete based mostly on expertise alone. But demonstrating your private motivation to do the job for that employer may give you a bonus, J.T. says.

Finding the most effective alternatives the place you possibly can convey that motivation requires a disruptive job search. The approach helps you uncover a related connection between your passions and profession intentions and talk it to employers who stand to profit.

The extra intentional and storified strategy ought to work nicely for content material entrepreneurs since you’re well-equipped to observe it. It additionally circumvents the gatekeeping programs by providing you with a extra relatable connection to potential employers.

Take a more intentional and storified approach in your #ContentMarketing job search, says @joderama via @CMIContent. Click To Tweet

J.T. summarizes the disruptive job search course of:

  • Pinpoint the work you’re most keen about: Think fastidiously in regards to the sorts of labor you wish to do, not simply the place you may wish to do it. What lights you up? What do individuals come to you particularly for? This would be the centering precept for your candidate story.
  • Create a bucket checklist of firm targets: Don’t simply apply for any and each position that matches your expertise and pursuits. Research corporations to search out 10 to twenty that might genuinely profit out of your distinctive views and specialised focus.
  • Get clear on why you wish to work for every firm: Hearing that they’re a great spot to work and supply nice advantages isn’t sufficient to show you perceive the enterprise and its objectives. What is it about them that you just’ve come to study is totally different and particular?
  • Make a private connection: Think about what you possibly can deliver to the position on the firm. Be particular about your information of what they do, who their prospects are, and how one can contribute to the enterprise outcomes you realize they wish to obtain.
  • Craft the main points into a cowl letter: Once you’ve outlined your related connection factors, you possibly can put these particulars into a cowl letter that speaks to your distinctive understanding of the enterprise and the distinct worth you possibly can contribute. “When you can get that story into someone’s hands at an organization, you’ll be amazed at what can happen,” J.T. says.

(Net)work your story into a job

“People need to meet you and see continuity in what you say and do. That can’t always happen unless they get that chance to meet you in person,” Amy says.

Networking can really feel one-sided and awkward while you’re underneath strain to search out a new position. But you can also make it extra productive with the following pointers from J.T. and Amy:

1. Turn on LinkedIn creator mode

J.T. factors out that LinkedIn has pivoted itself into a creator instrument. Use it to show the factors you’d talk about in a cowl letter and appeal to the precise consideration.

Activating creator mode in your profile tells LinkedIn’s algorithm to notice (and share with others) the content material you share. It additionally provides entry to extra instruments that may prolong your attain.

Here’s easy methods to flip creator mode on:

  • Click the Me icon within the nav bar on the prime of your LinkedIn homepage.
  • Click View Profile.
  • Scroll right down to the Resources part of your profile. If it exhibits “Creator mode: Off,” change it to on.

Click Next on the Creator mode preview pop-up window.

  • Add as much as 5 subjects (hashtags) to point what you put up about probably the most.
  • Click Done.

2. Create and share related content material in your feed

Think about your specialization areas and discuss them frequently in your LinkedIn feed. Creating new content material (or reposting your content material on different platforms) on these topics helps show your experience.

You also can curate and add commentary to third-party information, articles, movies, and different related tales. It exhibits you’re in contact with what’s taking place in that area and have one thing of worth so as to add to the dialog.

Be positive to put up persistently – J.T. recommends a minimum of as soon as a day – to construct an viewers of followers.

3. Use hashtags responsibly

Using the precise hashtags in your LinkedIn content material can introduce your content material to individuals who aren’t in your community. But, Amy factors out, it may possibly additionally provide help to faucet into a hidden job market – roles that don’t get posted however have recruiters seeking to fill them.

She explains recruiters might take this strategy after they have a nice alternative that might appeal to a lot of candidate curiosity and don’t wish to get bombarded with candidates.

4. Incorporate private passions into your work persona

Attracting an viewers together with your thought management content material can assist you rank larger on LinkedIn searches and acquire the eye of extra recruiters. But since nearly any job applicant can place themselves as an knowledgeable, Amy suggests taking an additional step to face out from the pack: Cultivate a character model.

If you’re a common CMI reader, you’re in all probability accustomed to the explanations to construct a private model (and if not, I’d extremely suggest studying Ann Gynn’s definitive put up on the subject). But, Amy says, a character model is a bit totally different.

As she explains, job searchers typically battle to affiliate their passions outdoors of labor with the work they wish to be recognized for. But creating tales that tie collectively these pursuits could make a individual extra memorable to recruiters and others who can assist advance the job search.

Amy explains what this may seem like: “[In my content], I talk a lot about groundedness, nature, and empathetic leadership. To me, those things are all tied together because I like to be very grounded in how I lead and very calm in how I approach difficult work situations. Or maybe you are an endurance athlete, and you can build a connection on how your love of endurance sports goes hand in hand with your strong work ethic.”

The content material associated to your character model could make your networking really feel extra natural. “If you’re reaching out to people in your network just to get a job, they’re going to sniff that out,” Amy says. But in the event that they know you since you’ve shared a relatable story or one thing of worth, they might be extra keen to attach with you and assist together with your search.

Use your content material advertising strengths to show your worth to employers

Losing a job by no means feels good. But with a extra exact job search strategy, tales that display your distinctive experience, and methods to create a private connection, your unemployment standing received’t final lengthy.

Want extra assist together with your job search journey? Register to attend TogetHER Digital’s free virtual career fair for ladies in digital on Feb. 23, 2023. And for more-detailed job search assist (together with motion plans, templates, and examples), J.T. O’Donnell is providing our readers an unique $20 low cost on Work It Daily’s job search packages. Use code CM20 while you enroll.
Need extra steering to hone your content material advertising expertise? Enroll in CMI University and get 12-month on-demand entry to an intensive curriculum designed that will help you do your job extra successfully.


Cover picture by Joseph Kalinowski/Content Marketing Institute