Mailchimp vs. GetResponse: Who offers better customization?

So you’re in search of one of the best e-mail advertising and marketing platform, and you’ll’t resolve between GetResponse and Mailchimp. Tough one! 

Mailchimp is well known as one of the vital fashionable e-mail advertising and marketing instruments on the market. But as our in-depth check will present, that additionally appears to imply that Mailchimp tries to go well with an “average email marketer” on the market, with little customization out of the field.

Does an “average” e-mail marketer exist, we ask, and the way properly does Mailchimp cater to extra {custom} wants in comparison with what GetResponse offers?

TLDR; GetResponse offers extra worth for cash at a decrease value in nearly all pricing tiers.

Mailchimp total offers a lot much less customization in its software program. From how advertising and marketing automation actions are triggered to what number of {custom} audiences you’ll be able to ship your publication to, Mailchimp successfully limits your creativity.

In distinction, GetResponse allows you to do extra for much less cash. Read on to be taught extra, or join 100% free at the moment.

Table Of Contents

Mailchimp vs. GetResponse: a fast abstract of all options

In a rush? Here’s a fast abstract of all key options which might be included within the two platforms:

Email advertising and marketing
Email templates100+Below 10
Email builder
AI options for emails
Marketing automation✅ (extra customizable)
Signup types and popups✅ (extra superior)
Landing pages✅ (extra superior)
Multichannel advertising and marketing
Web push notifications
Conversion funnels
Facebook and Instagram advertisements
Google advertisements
24/7 buyer help

Pricing for the bottom plan:

# of contactsGetResponse: Email advertising and marketing planMailchimp: Essentials plan
500$19/mo for 1,000 contacts$13/mo

Note: Mailchimp has a month-to-month e-mail sends restrict on the Essentials plan of 10x your contact record measurement. With GetResponse, you’ll be able to ship limitless emails on all paid plans.

Pricing for the medium plan:

# of contactsGetResponse: Marketing automation planMailchimp: Standard plan
500$59/mo for 1,000 contacts$20/mo

Note: Mailchimp has a month-to-month e-mail sends restrict on the Standard plan of 20x your contact record measurement. As highlighted above, this isn’t the case with GetResponse.

Also, take into account that these are base costs. Mailchimp solely offers two sorts of reductions. A ten% off safety low cost and a 15% off nonprofit low cost. GetResponse, then again, offers three sorts of reductions (from 18% to 50%), so if you happen to join an extended contract, you’ll save much more! 

1. User interface

Let’s check out the overall consumer interface. To guarantee I acquired the identical expertise, I’ve created a brand new account on each e-mail advertising and marketing platforms.


GetResponse vs. Mailchimp comparison. Picture shows the GetResponse dashboard with the Tools listed unfolded.GetResponse dashboard with the Tools listed unfolded

GetResponse offers a quick, fashionable, and user-friendly interface that’s simple to navigate. Even if in case you have by no means used some other advertising and marketing apps earlier than, you’ll rapidly discover your manner round and be able to launch your advertising and marketing campaigns very quickly.

Whether you wish to verify your campaigns’ efficiency or arrange a brand new marketing campaign, you are able to do it with just some clicks. The Quick Actions widget is especially useful, permitting you to carry out among the most essential actions, akin to creating an e-mail, popup, including new contacts, or launching a advertising and marketing automation workflow.

If you like to discover the options in a extra conventional manner, merely click on on the Tools menu on the prime to entry all obtainable instruments

Customizable Quick Actions widget lets you quickly perform your key marketing activities.Customizable Quick Actions widget allows you to rapidly carry out your key advertising and marketing actions

Pro tip: When you first log into GetResponse, you get to decide on whether or not to discover the platform by yourself or to observe the interactive tutorial. If you’re new to the instrument or e-mail advertising and marketing normally, I extremely suggest selecting the latter. Here, the tutorial will present you an important options, like creating and sending your first publication.


Mailchimp dashboard with the tools list unfolded.Mailchimp dashboard with the instruments record unfolded

Mailchimp additionally offers a quick, clear, and pretty intuitive consumer interface. In my opinion, there are two key variations between this and the GetResponse dashboard.

Firstly, the Mailchimp interface has a extra classical really feel. If you recognize this aesthetic, you’ll get pleasure from working with this app.

Secondly, the navigational menu shows the obtainable instruments in a different way. In GetResponse, to entry buyer info like your contacts record, segments, or tags, you’d go to Contacts after which select the related tab. In Mailchimp, nonetheless, you’ll be able to see all obtainable options immediately. Instead of solely seeing the Audience class, you will have an inventory of 8 options associated to this matter.

At first, this will likely appear to be a good suggestion for organizing the menu. If your customers can attain the related function in only one click on as a substitute of two, it’s a win, proper? In this case, I don’t assume so. While the instruments are divided into a number of logical classes (e.g., Campaigns, Audiences), the sheer variety of obtainable choices can really feel overwhelming, with about 40 instruments listed within the menu. As a consequence, it’s possible you’ll must scroll right down to see all of them.

The excellent news is that Mailchimp’s menu features a search function that lets you dig by means of all obtainable instruments. This could be helpful, offered you realize what you’re in search of.

Mailchimp's search feature lets you quickly search through the appMailchimp’s search function allows you to rapidly search by means of the app

Verdict: Tie

Both platforms supply intuitive interfaces permitting customers to run campaigns and entry all instruments comparatively simply.

The consumer interfaces undoubtedly have totally different really feel and aesthetics, however, for my part, there’s no clear winner right here.

Also, despite the fact that the instruments are displayed in a different way on each platforms, I don’t assume that’s a dealbreaker.

2. Email advertising and marketing

Both GetResponse and Mailchimp are primarily often called e-mail advertising and marketing instruments. But let’s look nearer at their e-mail advertising and marketing capabilities and see in the event that they match all our wants.


At its core, GetResponse is an e-mail advertising and marketing service. The app offers a fantastic vary of e-mail advertising and marketing options and allows you to ship all sorts of emails, together with:

  • One-off campaigns, referred to as Newsletters
  • Automated drip campaigns, referred to as Autoresponders
  • Automated RSS feed emails, referred to as RSS-to-email 
  • Automated emails triggered by varied circumstances and actions, referred to as Automation messages
  • Automated emails referring to transactional occasions, referred to as Transactional emails

You can entry them by going to the Tools menu and selecting the related function (e.g., Automation for Automation messages).

Customizing prebuilt email templates is a breezeCustomizing prebuilt e-mail templates is a breeze

What’s actually useful is that GetResponse retains including new instruments that simplify the method of making your e-mail messages within the shortest period of time attainable. Besides providing 100+ prebuilt e-mail templates and an intuitive drag-and-drop e-mail builder, we’ve added an AI topic line generator and an AI e-mail builder. Using them, you’ll be capable to get your campaigns off the bottom in moments.

AI subject line generator creates captivating subject lines in seconds.AI topic line generator creates charming topic traces in seconds

In addition to growing your campaigns, GetResponse allows you to A/B check your messages (as much as 5 variants at a time) and optimize their send-time utilizing Time Travel and Perfect Timing options. Our research have proven that e-mail entrepreneurs who use these instruments can anticipate as much as 40% higher-than-average click-through charges and better deliverability.

For A/B assessments, the default choices allow you to check topic traces and the content material of your emails. However, if you wish to dive deeper into optimization, you’ll be able to A/B check your campaigns utilizing Automation.

One of the issues that set GetResponse aside from different e-mail advertising and marketing providers is the Autoresponders function. Unlike different instruments, the place you might want to construct drip campaigns utilizing Automation builder, right here you should use a helpful calendar view as a substitute.

Calendar view lets you easily manage autorespondersCalendar view allows you to simply handle autoresponders

This helps entrepreneurs better visualize the cadence of their e-mail drip campaigns and tells them what number of recipients are at a given stage. It’s significantly helpful for working lead nurturing campaigns, onboarding sequences, and e-mail programs.


Mailchimp additionally allows you to run totally different sorts of e-mail campaigns, together with common emails, automations, and transactional emails.

Previously, Mailchimp additionally supplied an automatic RSS-to-email function, however it’s now not obtainable within the new automation instrument. Instead, you’ll be able to add an RSS merge tag to your emails, however there’s no option to set off the marketing campaign when there’s a brand new publish printed in your weblog.

Setting up a typical drip marketing campaign can also be attainable in Mailchimp, however to try this, you’ll want to make use of their Automation instrument and construct a Journey.

To design your emails, you’ll want to make use of the drag-and-drop e-mail builder, the place you can begin from one in every of a number of prebuilt e-mail templates. We’ll come again to the e-mail builder later, however it’s acquired a couple of helpful options value highlighting now, just like the message model editor or e-mail preview that permits you to additionally preview your merge tags.

Mailchimp offers only several email templates out of the box.Mailchimp offers solely a number of e-mail templates out of the field

While Mailchimp doesn’t supply AI topic line era, it does supply sensible recommendations on what number of phrases, characters, or emojis it’s best to use in your topic traces. It’s not preferrred, however it may nonetheless make it easier to enhance your emails.

If you wish to optimize your e-mail advertising and marketing messages, Mailchimp has a built-in A/B testing instrument that permits you to check your topic line, from title to content material, and ship time (as much as 3 variants at a time). While it doesn’t allow you to check the identical variety of variants at one time as GetResponse, it does have a singular function that lets you choose a profitable variant based mostly on the overall income.

Mailchimp provides tips on how to write better subject lines.Mailchimp offers recommendations on learn how to write better topic traces

One factor I’ve discovered complicated and limiting in Mailchimp is that while you’re sending your e-mail campaigns, you’ll be able to solely choose one viewers.

So, let’s say you’re a advertising and marketing company that offers on-line packages and needs to launch a brand new course about Google Analytics 4.

You determined that you simply wish to goal your former college students – individuals who’ve completed your e-mail advertising and marketing and advertising and marketing analytics programs.

To ship your marketing campaign utilizing Mailchimp, you’d need to both create a brand new phase that mixes all of your college students. Or you’d need to resend the identical message a number of occasions, remembering to exclude overlapping subscribers.

In my opinion, that’s an pointless quantity of labor to do one thing that straightforward.

Verdict: GetResponse offers better e-mail advertising and marketing options

Not surprisingly, each Mailchimp and GetResponse are highly effective e-mail advertising and marketing platforms. 

While Mailchimp has robust A/B testing and optimization capabilities, its poor selection of e-mail templates and lack of AI-powered instruments make it much less environment friendly for marketing campaign creation.

In addition, GetResponse additionally offers extra flexibility in selecting a number of audiences when sending your e-mail advertising and marketing campaigns.

3. Email builder

We’ll now take a  nearer take a look at the drag-and-drop e-mail builders and e-mail templates supplied by each e-mail advertising and marketing instruments.


GetResponse offers an intuitive drag-and-drop e-mail builder that comes with 100+ predesigned and fully-customizable e-mail templates. Using e-mail templates, it can save you numerous time when working in your e-mail advertising and marketing tasks.

The fashionable and mobile-responsive templates are divided into varied classes so that you could use them for every type of e-mail advertising and marketing campaigns. And it’s not simply us tooting our personal horn, we get tons of optimistic suggestions concerning the templates from our customers on sites like G2.

Free Email Templates in GetResponse.Free customizable and mobile-responsive e-mail templates in GetResponse

What is extra, GetResponse shouldn’t be afraid to be among the many first early adopters of the brand new AI-powered know-how. So far, we’re seeing that the AI topic line generator and AI e-mail generator (beta) have minimize down the time our clients spend creating emails by a median of 85%!

The e-mail creator itself allows you to customise your emails in all types of how. You can add, save, and reuse totally different sections and blocks, which may be very useful if you happen to’re going to work with e-mail campaigns usually.

GetResponse Email CreatorGetResponse Email Creator comes with free photos, GIFs from Giphy, and different helpful instruments

Advanced customers will recognize the truth that you’ll be able to optimize your emails particularly for cell gadgets. You can do that by hiding sure parts on mobiles and reversing the order of columns when stacking your parts on smaller screens.

Other helpful options, just like the built-in Shutterstock and Giphy integrations, allow you to rapidly embed photos into your emails while not having to purchase or obtain them, do you have to not have your {custom} graphics.

Inside the email creator, you'll find free images and direct integrations with Giphy and Shutterstock.Inside the e-mail creator, you’ll discover free photos and direct integrations with Giphy and Shutterstock

Last however not least, GetResponse e-mail creator additionally offers a spam verify, inbox preview, darkish mode preview, and cell preview, which can assist guarantee your e-mail advertising and marketing campaigns look nice irrespective of the place or after they’re considered.


Mailchimp’s new e-mail builder comes with solely a number of prebuilt e-mail templates.

However, if you happen to’d like to achieve entry to extra of them, you should buy premium Mailchimp templates of their market.

Mailchimp email templates.Free Mailchimp templates included in your account

Aside from predesigned layouts, Mailchimp offers a artistic assistant answer that scans your web site for CSS and pictures to develop a custom-made template only for you. This is a really sensible answer, particularly if you happen to’ve already acquired a longtime model e-book with fonts and styling you wish to use throughout all of your advertising and marketing channels.

Mailchimp's creative assistant helps you create emails using your website's styling.Mailchimp’s artistic assistant helps you create emails utilizing your web site’s styling

The e-mail builder is user-friendly and offers quite a lot of constructing blocks you should use to design your emails. Aside from the standard parts you’ll discover in different e-mail advertising and marketing providers, it offers built-in surveys and apps for native companies, in addition to integration with Canva.

Mailchimp's email editor features a Giphy integration and other valuable built-in tools.Mailchimp’s e-mail editor includes a Giphy integration and different helpful built-in instruments

At the identical time, Mailchimp’s e-mail editor doesn’t include any free photos, so that you’ll must develop all of your advertising and marketing belongings elsewhere. For many small companies, this will likely be essential, as they usually don’t have full-time designers on their groups.

One function I appreciated probably the most was the kinds editor, which helps you to simply alter the styling for all particular person parts of your messages, just like the headers, paragraphs, or buttons. It is probably not significantly sensible if you happen to’re reusing current templates, however it turns out to be useful when establishing your first marketing campaign or adjusting it for the season.

Lastly, the e-mail builder solely offers a easy e-mail preview. It’s not one of the best if you happen to’d prefer to verify what your message seems like in darkish mode or the way it shows in several mailboxes.

Verdict: GetResponse wins once more

When it involves e-mail templates, GetResponse is the clear winner. It offers 100+ well-designed, fashionable, and cell responsive templates you should use instantly. In comparability, Mailchimp offers fewer than 10 templates altogether.

When it involves e-mail builders, each Mailchimp and GetResponse supply good options that’ll fulfill your e-mail advertising and marketing wants. They each have strengths and weaknesses, so I recommend you check them by signing up for a free account.

4. Marketing automation

Let’s proceed this Mailchimp vs. GetResponse showdown by evaluating the advertising and marketing automation options of each platforms.


With GetResponse Marketing Automation, you’ll be able to construct automated workflows to ship related communication to your viewers all through their whole buyer journey.

You can begin through the use of one of many 40+ prebuilt advertising and marketing automation workflow templates or constructing your personal from scratch. 

The templates are divided into a number of classes based mostly on the targets they serve – e.g., welcome, lead qualifying, engagement and retention, and so on.

Prebuilt marketing automation templates.Prebuilt advertising and marketing automation workflow templates in GetResponse

After you’ve chosen the workflow template you wish to customise, you’ll enter the automation builder enviornment, the place you’ll be able to edit or add extra parts to your journey.

You’ll be capable to select from the next:

  • 19 circumstances – for instance, if subscribed, if cart deserted, if occasion
  • 12 actions – for instance, ship message, ship internet push notification, ship SMS
  • 7 filters – for instance, quantity, dynamic phase, consent standing

To create your workflow, all you might want to do is to tug and drop particular person constructing blocks, join them with a node, after which customise the blocks’ settings. This course of is pretty easy, though each block has a number of settings, so it might take a while to set issues up.

GetResponse Marketing Automation Workflow Builder showing a simple abandoned cart workflowGetResponse Marketing Automation Workflow Builder exhibiting a easy deserted cart workflow

The actual energy of the GetResponse automation lies within the dynamic phase filter and tags. Using these blocks, you’ll be able to goal your viewers with sniper-like accuracy and talk with them as you want.


Mailchimp’s advertising and marketing automation answer seems pretty much like the GetResponse one.

In reality, it’s the one side of the platform the place Mailchimp has extra templates to supply! To construct your automated workflows, you should use one in every of 70+ templates or construct them from scratch. The templates are categorized based mostly on their purpose – discover and welcome new contacts, nurture leads, re-engage contacts, help and handle contacts.

Mailchimp's automation templates galleryMailchimp’s automation templates gallery

Judging by the format of the Mailchimp templates gallery, their key focus is on connecting your Mailchimp campaigns with different advertising and marketing apps.

For instance, among the many obtainable templates, you’ll discover workflows that allow you to add new contacts from a Google sheet through Zapier. This may be very sensible and can also be attainable in GetResponse, however you’d need to handle that through integrations and never the Marketing Automation editor.

Mailchimp's automation builder with a loaded template that lets you add new contacts from Google Sheets via Zapier.Mailchimp’s automation builder with a loaded template that permits you to add new contacts from Google Sheets through Zapier

In phrases of the interface, Mailchimp’s advertising and marketing automation seems barely extra intuitive. The prebuilt templates are simple to know and instantly recommend what you should use them for (e.g., ship deserted cart emails for high-value merchandise).

Mailchimp’s automation solely allows you to create automation workflows that ship focused emails, replace your contacts’ info, or transfer them to different workflows. However, there’s a Webhooks beta function that ought to permit you additionally to focus on your contacts by means of different advertising and marketing channels.

Verdict: GetResponse offers extra customizable automations

In phrases of presentation, Mailchimp’s automation templates look better. Their names, classes, and descriptions simplify the method of choosing the proper template.

On the opposite hand, the net push notifications, SMS messages, and different built-in options make GetResponse’s answer extra highly effective. So, if you happen to’re a Shopify retailer proprietor or a B2B that wants multichannel capabilities, you’d wish to go along with GetResponse.

While Mailchimp’s advertising and marketing automation editor allows you to use webhooks, it’s possible you’ll discover among the parts quite limiting. For instance, the “time delay” aspect solely allows you to specify the variety of hours/days/weeks you wish to wait earlier than the following step commences.

Mailchimp’s time delay allows you to postpone the following step by N weeks/days/hours

In GetResponse, then again, you may also select to “wait” till a selected time/day or wait until the following “nth day of a month.” Thanks to this, you’ll be able to time your automated campaigns better and develop extra complicated eventualities.

GetResponse's wait element lets you postpone the next step in multiple other waysGetResponse’s wait aspect allows you to postpone the following step in a number of different methods

5. Signup types

Signup types and popups are important parts of each e-mail advertising and marketing technique. After all, if you happen to’re not constructing your e-mail record, to whom will you ship your campaigns? In this a part of the Mailchimp vs. GetResponse rivalry, I’ve in contrast the signup type builders. 


GetResponse lately launched a brand new model of its types and popups builder, which now can safely compete with the capabilities of among the standalone popup instruments you’ll discover in the marketplace.

GetResponse forms and popups creatorGetResponse Forms and Popups Creator that includes a number of templates and constructing blocks

With GetResponse, you can begin constructing your sign-up types utilizing one in every of many prebuilt templates. They are available varied sizes and shapes – together with pop-up containers, full-screen popups, top-bars, slide-in containers, and embedded types – and have been designed for quite a lot of totally different use circumstances, akin to:

  • Growing your e-mail record
  • Getting extra gross sales
  • Staying linked
  • Getting suggestions
  • Marking the event

Inside the types and popups builder, you’ll discover varied constructing blocks, together with promo codes, photos, movies, countdown timer, signup type, and extra. Like different drag-and-drop builders inside GetResponse, it’s fashionable and complete.

Popup form templates available in GetResponse.GetResponse types and popup templates are available all shapes and types

What makes this instrument particularly helpful, are the sturdy concentrating on choices that allow you to show the popups based mostly on a set of assorted circumstances and triggers. For instance, you’ll be able to show a popup with a singular promo code to individuals who visited a specific product web page a number of occasions.

GetResponse Forms and Popups Display Rules.GetResponse popup set off settings


Mailchimp additionally offers a built-in answer to create signup types and popups.

Similarly to their e-mail builder, the shape builder solely consists of a number of templates, and appears barely outdated.

Mailchimp popup editor and templatesMailchimp popup editor and templates

While the templates are helpful, they don’t supply a lot design freedom. You can’t add totally different parts past what’s already included within the template. In different phrases, if you wish to add movies, countdown timers, or social media icons, you’re better off utilizing one other instrument.

Lastly, there aren’t any superior concentrating on choices and just a few preset show guidelines. You gained’t be capable to goal particular audiences, e.g., desktop customers or customers visiting your web site in a specific nation.

Mailchimp popup display settings.Mailchimp popup show settings

Verdict: GetResponse offers extra superior types and popups

GetResponse is the clear winner relating to signup type options. It offers extra templates and a extra superior instrument to focus on your viewers with laser precision.Naturally, each GetResponse and Mailchimp combine with the entire hottest type builders, like Wisepops or Optimonk. However, if you happen to’re in search of a single answer, then GetResponse ought to be your decide.

6. Landing pages

It’s time we regarded on the touchdown web page builders supplied by Mailchimp and GetResponse. Both supply a drag-and-drop editor, however are they equally highly effective? We’re about to search out out.


GetResponse Website Builder allows you to create multi-page web sites in addition to standalone touchdown pages.

It comes filled with many predesigned touchdown web page templates and an AI web site builder that’ll robotically construct a custom-made web site on your wants.

Landing Page Templates GetResponseWebsite Builder options all types of web page templates together with touchdown pages

The drag-and-drop editor you’ll see right here is fairly sturdy. You can design your touchdown pages utilizing a variety of parts like:

  • Text
  • Images
  • Buttons
  • Galleries
  • Videos
  • Countdown timer
  • Membership space
  • Social sharing icons
  • Product containers
  • Signup type
  • Contact type
  • Webinar signup type
  • Custom code
  • Etc.

Website Builder lets you create highly-customizable landing pagesWebsite Builder allows you to create highly-customizable touchdown pages

It has a world design instrument that permits you to rapidly customise your shade palette, typography, button styling, and so on. There’s additionally a stay preview that permits you to see what your touchdown web page seems like on a desktop or cell. And equally to e-mail creator, right here you’ll be able to disguise sure parts from showing on cell screens, too. 

Finally, you’ll be able to customise your touchdown web page’s web optimization settings – resolve whether or not the web page ought to be listed, present the title and meta description – and assign your personal area.

What’s fairly distinctive about this answer is that GetResponse additionally offers its personal instruments like stay chats and webinars, which you’ll be able to simply add to your touchdown web page while not having to combine any exterior instruments.

Overall, it’s a very good instrument, though not as intuitive as among the different devoted touchdown web page builders. It’s part of the advertising and marketing automation engine, in spite of everything. At the identical time, GetResponse’s Website Builder comes with many neat options, like built-in Unsplash and Shutterstock integrations or the aforementioned stay chats and webinars.

GetResponse Landing Pages come with free images from Unsplash, Shutterstock, and GiphyGetResponse Landing Pages include free photos from Unsplash, Shutterstock, and Giphy


In your Mailchimp account, you’ll discover an intuitive drag-and-drop builder that’ll allow you to arrange touchdown pages in moments.

It comes with a number of touchdown web page templates and varied parts you’ll be able to add as your constructing blocks. Within your touchdown pages, you’ll be capable to use the next:

  • Text
  • Images
  • Buttons
  • Image playing cards
  • Image galleries
  • Social media icons
  • Products and funds
  • Videos
  • About
  • Quote
  • Contact

Mailchimp's website builder offers an easy solution to add appointments or generate leadsMailchimp’s web site builder offers a straightforward answer so as to add appointments or generate leads

Looking on the uncooked variety of obtainable parts, you’ll see that Mailchimp’s touchdown web page builder offers fewer choices than GetResponse.

Don’t get me improper, it’s nonetheless a very good instrument that’ll allow you to generate leads successfully. In reality, I discovered that including appointments or making a retailer is simpler with Mailchimp. However, extra superior customers from extra demanding industries might miss parts just like the countdown timer or {custom} code.

The lack of the {custom} code aspect could also be particularly painful, as having it will mean you can combine your touchdown pages with exterior instruments and apps utilizing Javascript code. For instance, if you happen to needed to insert a PayPal buy button or use heatmaps from Hotjar, that’d be unimaginable with out the {custom} code.

In the builder, you’ll additionally discover a styling editor that permits you to customise totally different elements of your touchdown pages with ease and a artistic assistant that’ll make it easier to design your advertising and marketing belongings like photos.

Mailchimp's landing pages come with free images from UnsplashMailchimp’s touchdown pages include free photos from Unsplash

Speaking of photos, Mailchimp has a built-in integration with Unsplash, which is nice if you happen to don’t have your personal advertising and marketing belongings.

Overall, Mailchimp’s touchdown web page builder is a strong intuitive instrument. It doesn’t supply among the extra superior options you’ll discover in GetResponse or standalone web page builders, however it is going to be sufficient for entrepreneurs who wish to promote an e book or their publication.

Verdict: Choose GetResponse for extra superior circumstances and keep on with Mailchimp for fundamental advertising and marketing wants

Yet once more, we’ve acquired two high quality instruments that’ll make it easier to seize e-mail addresses and run digital advertising and marketing campaigns successfully.

Regarding the consumer interface, Mailchimp’s instrument offers a cleaner expertise with a barely decrease studying curve. If you’re in search of simplicity, they’re value your consideration.

On the opposite hand, the GetResponse Website Builder offers extra superior options, like a countdown timer, membership space, or {custom} code. If touchdown pages are an essential a part of your lead era efforts, you’ll wish to take into account GetResponse.

7. Multichannel advertising and marketing

Let’s proceed this GetResponse vs. Mailchimp comparability by trying on the multichannel advertising and marketing capabilities of each instruments.


GetResponse is named an e-mail advertising and marketing service, however it offers a lot extra!

The built-in instruments allow you to:

  • Create touchdown pages
  • Create popups and types
  • Create superior segments
  • Set up automated campaigns utilizing emails, SMS, and internet push notifications
  • Set up on-page product suggestions
  • Run paid advertisements on Facebook, Instagram, and Google
  • Organize webinars
  • Set up conversion funnels
  • Set up stay chats
  • Create social media posts
  • Access your campaigns through the cell app

Whether you wish to develop your e-mail record, promote your new offers, or join together with your viewers in actual time – you are able to do that with GetResponse.

GetResponse Conversion Funnel helps you connect your marketing activities, like landing pages, webinars, autoresponders, and more.GetResponse Conversion Funnel helps you join your advertising and marketing actions, like touchdown pages, webinars, autoresponders, and extra.

Using paid ads you can easily drive traffic to your landing pages and promote your offer to new audiencesUsing Paid Ads you’ll be able to simply drive site visitors to your touchdown pages and promote your supply to new audiences

Use built-in webinar software program to indicate off your experience, construct an viewers, and promote your merchandise

And the 2 foremost benefits of getting all these instruments underneath one roof are that it’s extra cost-efficient than paying for a number of platforms and that they’re already linked to one another without having for any third-party integrations.


Mailchimp additionally offers multichannel advertising and marketing capabilities, though they’re totally different from those offered by GetResponse.

Aside from working e-mail advertising and marketing tasks utilizing Mailchimp, you’ll be able to:

  • Create touchdown pages
  • Create popups and types
  • Create segments
  • Create surveys
  • Set up automated campaigns utilizing emails and webhooks
  • Run paid advertisements on Facebook and Instagram
  • Create and schedule social media posts
  • Manage your contacts in CRM
  • Create and schedule appointments
  • Create and ship postcards
  • Access your campaigns through the cell app

You can send postcards directly from your Mailchimp accountYou can ship postcards immediately out of your Mailchimp account

You can promote your services using Mailchimp's websitesYou can promote your providers utilizing Mailchimp’s web sites

Verdict: Tie

Again, no clear winner right here. The selection will largely rely upon what built-in instruments you’d like to make use of.

If you wish to develop your corporation utilizing conversion funnels, webinars, SMS, internet push notifications, product suggestions, stay chats, or Google advertisements – go along with GetResponse. We’re already seeing many B2B and D2C ecommerce firms shifting away from Mailchimp and migrating to GetResponse.

If you wish to promote your corporation utilizing surveys, postcards, appointments, CRM, natural social media posts, and webhooks – select Mailchimp.

Remember that each platforms combine with tons of of different functions through plugins, API, or integration software program like Zapier. So, if you happen to’d quite use a distinct instrument to hold out a specific process (e.g., construct your contact record by working contests), you’ll almost certainly be capable to do it through an integration.

8. Pricing

Let’s now examine GetResponse and Mailchimp when it comes to pricing. Both platforms supply a number of paid plans, providing you with entry to totally different options. The plans have a beginning value that will increase as your contact record grows.


GetResponse offers 6 pricing plans:

PlanFreeEmail advertising and marketingMarketing automationEcommerce advertising and marketingMAX & MAX2
Starting value for two,500 contacts$0 for 500 contacts$20.3/mo$48.3/mo$97.3/moCustom priced
Monthly sending restrict2,500UnlimitedUnlimitedUnlimitedCustom
Key options included:Essential e-mail advertising and marketing options, types and popups, GetResponse branding, one web site and touchdown web pageEssential e-mail advertising and marketing options, AI topic line generator, types and popups, one web site and touchdown web page, advertising and marketing automation templatesEverything from the e-mail advertising and marketing plan + superior advertising and marketing automation options, webinars, gross sales funnels, and extraEverything from the advertising and marketing automation plan + ecommerce automation, segmentations, product suggestions, promo codes, internet push notifications, and extraDedicated help, devoted IP tackle, IP warmup, skilled providers, SSO, transactional emails, SMS, and extra

Keep in thoughts GetResponse additionally offers a number of reductions – 18% off while you select an annual plan, 30% off for a biannual plan, and 50% off for nonprofits.


Mailchimp offers 4 plans:

Starting value for two,500 contacts$0 for 500 contacts$39.5/mo$60/mo$350/mo for 10,000 contacts
Monthly sending restrict1,00025,00030,000150,000
Key options included:Essential e-mail advertising and marketing options, touchdown web page, types and popups, Mailchimp brandingEssential e-mail advertising and marketing options, types and popups, touchdown pagesEverything in necessities plan + advertising and marketing automation options, and extraEverything in normal plan + premium help, superior segmentation, comparative reporting, and multivariate testing

Note: Mailchimp doesn’t supply any reductions for long-term plans (annual or biannual). However, they do supply a ten% safety low cost and a 15% nonprofit low cost.

Verdict: GetResponse is less expensive

The greatest option to examine GetResponse and Mailchimp pricing is to take a look at particular person plans facet by facet.

As it’s possible you’ll bear in mind from the start of the comparability, right here’s how the 2 platforms measure towards one another when it comes to pricing.

# of contactsGetResponse: Email advertising and marketing planMailchimp: Essentials plan
500$19/mo for 1,000 contacts$13/mo

Note: GetResponse offers limitless month-to-month sends on all paid plans. Mailchimp has a month-to-month e-mail sends restrict on the Essentials plan of 10x your contact record measurement.

# of contactsGetResponse: Marketing automation planMailchimp: Standard plan
500$59/mo for 1,000 contacts$20/mo

Note: GetResponse offers limitless month-to-month sends on all paid plans. Mailchimp has a month-to-month e-mail sends restrict on the Standard plan of 20x your contact record measurement.

Hands down, GetResponse is extra reasonably priced than Mailchimp. 

And though these e-mail advertising and marketing providers begin at roughly the identical value, the distinction between them simply will get larger as your record and desires increase.

One other thing to notice is that Mailchimp expenses you based mostly on contacts and never simply lively subscribers. That means even if in case you have contacts who’ve not confirmed their subscription or unsubscribed, you’re really paying for them. In GetResponse, then again, you solely pay for lively contacts.

9. Customer help

Customer help is usually a really subjective matter. Nonetheless, I made a decision to match what sort of assist GetResponse and Mailchimp supply.


GetResponse Customer Support gets an above 95% customer satisfaction rateGetResponse Customer Support will get an above 95% buyer satisfaction price

GetResponse has gained a number of awards for its Customer Service. And it’s no shock because it acquired an above 95% buyer satisfaction price, a median first response time of 65 seconds, and it’s obtainable 24/7.

Some of the awards our Customer Support Team wonSome of the awards our Customer Support Team gained

The stage of help varies relying in your plan:

  • Free plan: stay chat and e-mail help for the primary 30 days
  • Email advertising and marketing, Marketing automation, and Ecommerce advertising and marketing:stay chat 24/7 and e-mail help
  • MAX: stay chat 24/7, e-mail help, and specialised onboarding
  • MAX2: stay chat 24/7, e-mail help, telephone help, specialised onboarding, and devoted buyer expertise supervisor

In addition to an skilled workforce to help you, GetResponse additionally offers a complete Help Center that’s full of tutorials and video guides and a strong Webinar Library.


Customer help can also be an essential a part of Mailchimp’s platform. It’s acquired a 92% buyer satisfaction price and is obtainable 24/7.

Mailchimp Customer Support awards and satisfaction rate of 92%Mailchimp Customer Support awards and satisfaction price of 92%

Depending in your plan, you’ll get a distinct stage of help:

  • Free plan: e-mail help for the primary 30 days
  • Essentials, Standard: stay chat 24/7, e-mail help, and assisted onboarding
  • Premium: telephone help, stay chat 24/7, e-mail help, devoted onboarding

In addition, Mailchimp additionally offers Help Center with useful documentation and tutorials. However, in comparison with GetResponse, it offers fewer video tutorials and webinars.

Verdict: Tie

In phrases of help, Mailchimp and GetResponse go face to face.

The key variations are:

  • In the free plan, Mailchimp doesn’t supply stay chat help, whereas GetResponse does.
  • In the paid plans, Mailchimp allows you to schedule an assisted onboarding name, whereas GetResponse doesn’t.
  • In the GetResponse MAX2 plan, you’ll get a devoted buyer expertise supervisor, which isn’t attainable with Mailchimp.

No matter what platform you’ll select, you’ll be in good fingers.

Mailchimp vs. GetResponse: Conclusion 

Now that you simply’ve reached the top of this GetResponse Mailchimp comparability information, it’s time you answered your self – which e-mail advertising and marketing service is one of the best for my enterprise?

Whatever your reply could also be, I believe it can fluctuate relying on what kind of enterprise mannequin you will have and what kind of audiences you’re attempting to succeed in.

What I hope I used to be in a position to get throughout with this complete examine of Mailchimp vs. GetResponse, is that selecting the extra fashionable Mailchimp comes at a value.

In phrases of pricing, you’ll nearly all the time find yourself paying extra for much less. But extra importantly, if you happen to actually want to customise your advertising and marketing campaigns to fit your artistic concepts totally, GetResponse finally offers extra flexibility in nearly each function space we’ve explored.

At the top of the day, most advertising and marketing traits for 2023 level to customization, particularly mixed with AI-powered automation, already being a completely important a part of a profitable advertising and marketing course of. Pre-configured, static workflow settings and templates are already changing into a factor of the previous. 

Editor’s be aware

I’ve finished my greatest to be goal and guarantee all the pieces’s updated as of March 2023. But take into account that platforms change their providing and pricing sometimes, so that you’re greatest to take a look at their pages immediately.

And if you happen to’re shifting your e-mail advertising and marketing from Mailchimp to GetResponse, I like to recommend that you simply try our information beneath:

How to move from Mailchimp to GetResponse.

How to maneuver from Mailchimp to GetResponse

Easily transfer your entire on-line advertising and marketing from a Mailchimp account to your new GetResponse account. With assist from studying this step-by-step information, you’ll be arrange in a flash!

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