I’m overdue for a dentist appointment. Worse, I must discover a new dentist. Long story quick: I’ve spent loads of time trying by way of dentist web sites during the last two weeks. While I’ve been Googling rating lists and skimming web sites, I observed some of the identical parts making me need to be taught extra a couple of follow.
So listed here are 11 dentist web site examples that you should use as inspiration or fashions to your personal. You know the drill. (Too a lot?) Before we leap into the examples, let’s discuss why a web site is kind of probably a very powerful instrument to your dentist advertising technique.
Why is your dentist web site an vital advertising instrument?
Your web site is a crucial dental marketing instrument as a result of it lets you talk your follow’s choices, ethos, and distinctive worth proposition—and it could actually even entice and convert potential new shoppers. According to a 2019 survey, most individuals select a dentist workplace primarily based on on-line evaluations, proximity, and search engine rank.
Even although it’s not the highest deciding issue, the looks of a dentist’s web site continues to be a deciding issue for folks in search of out a dentist. Even extra importantly, your web site additionally performs a giant position in your search engine rankings, and your on-line presence contributes to the standard and amount of your evaluations.
Plus, whenever you filter the info by age, the proportion of respondents who choose the best-looking web site will increase to six.7% for 18 to 34-year-olds, and this will increase much more whenever you slender in additional to 18-24 year-olds. For youthful folks, the standard of your web site turns into more and more influential of their choice to make an appointment or not.
The takeaway: Your web site is a crucial instrument for attracting new sufferers and changing word-of-mouth referrals to your dental follow—one price investing a while in to ensure you’re getting probably the most out of it.
Dentist web site examples
Now that we’re clear on why your web site is vital for rising your dental follow, let’s check out how one can enhance it. Here are 12 superior web site examples from actual dentists so you will get concepts and inspiration. Brace your self (needed to) and let’s undergo them.
1. Tend
After I looked for dentist workplaces in Boston a few times, I began getting focused Instagram adverts from Tend. The adverts have been fashionable and fascinating, so of course I visited the dentist’s web site.
(*11*)
The navigation is easy to new and present sufferers alike, which communicates to me that Tend meets its promise to streamline visits to the dentist from the outset.
Plus, the video on the homepage provides me a transparent thought of what to anticipate with Tend. Finally, the Nantes font in muted tones, in addition to the storefront pictured prominently within the hero part, are trendy and welcoming.
2. Dntl bar
Dntl Bar is one other dentist workplace promising a more moderen, trendy expertise—this time in NYC, and with a distinct focus for its web site.
Dntl bar has a clear, lux web site coloration scheme—cream, black, and a muted gold. The video within the hero part continues this coloration palette, together with pops of inexperienced with the Perrier bottles and well-appointed workplace furnishings.
Now, the glowing water may appear to be it has little to do with a dentist workplace (in addition to the truth that it would result in cavities). But the video captures a affected person strolling into the workplace for a go to and grabbing a drink whereas filling out paperwork on a pill. This showcases the patient-centered Dntl Bar expertise that the tagline guarantees.
3. The Smilist
It’s essential to have compelling design, however that’s not the one factor you’ll must impress your sufferers. Take a have a look at this dentist web site instance from The Smilist positioned in Smithtown, NY.
This hero part outlines the procedures and kinds of care that the workplace gives, which is a superb selection: In 2019, over 64% of folks reported that they tried to self-diagnose earlier than making an appointment.
This means that a lot of your potential new sufferers are in search of particular providers—not only a cleansing, however a filling for a cavity or a session for periodontics. Having your providers clearly outlined in your web site makes it clear to those searchers you can assist them. (Plus, clear copy is copy that sells).
Also noteworthy: Like Tend, The Smilist Smithtown provides the choice to guide on-line or by way of cellphone, making it simple to your potential shopper to get in contact with you nevertheless they like. This ease of reserving ought to be normal in dentist web sites.
4. Smilebar
Your potential shoppers need to know what your present sufferers are saying. In reality, 71% of folks in search of a brand new dentist test on-line evaluations to assist them resolve which follow to decide on.
Smilebar is aware of this, in order that they characteristic buyer testimonials on their web site.
Putting the evaluations entrance and heart in order that anybody contemplating your follow sees them is a superb name, particularly once they can spotlight a singular promoting level to your follow.
5. Maine Dentistry
When you’re highlighting your dentist workplace in your web site, you need to characteristic your providers, shopper evaluations, and a fast, simple strategy to contact you. You additionally need to make your workplace inviting and reliable.
The greatest means to do that is to humanize your model. Maine Dentistry makes it clear that there are folks behind the follow by that includes the workers prominently on the homepage, slightly below the fold.
Take a glance.
The photographs of Dr. Lawlor and your complete crew are nice, and the copy that the mission and your complete workplace’s patient-first method make this even higher.
Also price noting: A+ dentist pun with “We’ll spoil you rotten, no matter how those teeth look.”
6. Watertower Dental Care
Real photographs of persons are nice. If you need to take humanizing your model to the following stage, you’ll want video. Watertower Dental Care, positioned in Chicago, has an superior video that highlights its location, takes a affected person by way of an appointment, and emphasizes the nice and cozy method to affected person care that will make anybody (learn: me) be ok with reserving an appointment.
The video exhibits Watertower Dental Care’s clear {and professional} follow, in addition to its heat and welcoming workers. Plus, utilizing video is a confirmed strategy to enhance your conversion price—I guess this hero video helps entice new shoppers.
Plus, it takes on-line scheduling a step additional by providing digital consults.
7. Gentle Dental
Another factor that you simply’ll need to embrace in your dentist web site is a belief sign—and also you’ll need multiple. Trust indicators let your potential shopper know that you simply’re actual, you’re dependable, and also you’re protected. These might be scores, certifications, related manufacturers, prospects, expertise, or different particulars that will guarantee your web site guests you can be trusted.
Gentle Dental, a nationwide community of dentist workplaces, contains some compelling stats about its places, years of care, and related dentists. All of these make it a safer selection for sufferers and patients-to-be.
8. Inspire Dental Group
Scheduling a dentist appointment by cellphone is inefficient and annoying—particularly whenever you’re in search of most handy, not essentially subsequent accessible. Your dentist web site ought to have a transparent, easy means to your present sufferers and your potential make appointments.
Inspire Dental Group contains textual content appointment reminders in a video on its homepage, and it presents a button with a transparent CTA to make an appointment.
See that chatbot in the fitting nook, too? Inspire solutions your questions and quashes your issues earlier than you even have to contemplate scheduling an appointment—making it clear you gained’t need to play cellphone tag (or decide up the cellphone in any respect) to get your subsequent cleansing.
9. Pearl Dental NYC
So far, the dentist web site examples have included modern branding, heat movies, compelling copy, and straightforward contact strategies. Lots of admin and other people, not loads of dentistry. I’m not recommending together with earlier than and after photos or something like that. To be trustworthy, tooth are variety of gross. Probably greatest to keep away from photographs on the homepage.
But you do nonetheless need to make your providers clear. Pearl Dental NYC does a terrific job of utilizing graphics to symbolize its experience (with out together with any actual mouths).
Take a glance.
In addition to graphics just like the mouth mannequin above, Pearl makes use of context clues in its photographs to emphasise its biomimetic focus. For occasion, the standard mild, the headpiece, and the attitude of the dentist within the picture under.
This is an effective way to spotlight your follow’s work and dental experience with out getting graphic.
10. Concord Dental Associates
Patient evaluations are so vital, however it’s important that the evaluations are reliable in addition to compelling. That’s why it may be higher to direct your web site guests to unsolicited, unbiased testimonials collected by a web-based evaluation platform like Yelp or your Google Business Profile. There’s no denying that your sufferers are trustworthy about their five-star experiences in that case.
But you don’t essentially need to direct your potential sufferers away out of your web site. You can embed these evaluations identical to Concord Dental Associates does under.
Two different issues leap out at me right here: A button to translate the web page and the highlighted “COVID Safety.” The translation choice not solely signifies that this dentist web site is accessible, however that Concord Dental Associates is, too. The incontrovertible fact that the COVID precautions are first within the nav bar and highlights tells me this follow is aware of its sufferers are conscientious. Both of these are encouraging for making an appointment.
11. Dental Care Seattle
We’ve gone by way of loads of dentist web site examples and recognized the photographs, the designs, the buttons, and the evaluations that work properly. Something we haven’t talked an excessive amount of about? Website copy.
For dentist advertising, you need to be sure that your copy is correct, however this doesn’t imply it must be boring or bland. One strategy to keep away from that’s utilizing fascinating energy phrases like these.
Another strategy to keep away from that’s to emphasize the influence of your dental care or your follow’s method, or the profit as a substitute of the characteristic.
Dental Care Seattle will get this proper.
Having distinctive tooth is greater than a semi-annual cleansing and cavity test—it’s confidence-boosting. Capturing these bigger-picture impacts in your dentist web site will enable you outshine your competitors (final one, I promise).
Use these dentist web site examples to enhance your personal
We went by way of loads of dentist web site examples to establish their greatest options. Here’s a fast overview of the guidelines we’ve gone by way of:
- Refresh your model colours and your web site design for up to date enchantment.
- Highlight your workplace’s distinctive promoting proposition, whether or not it’s communication or particular providers.
- Feature your affected person evaluations prominently.
- Include belief indicators to determine your authority.
- Make it simple for potential shoppers to contact your workplace.
- Use photos of actual folks to construct belief and welcome new prospects.
- Add video to humanize your model and provides sufferers a transparent image of what to anticipate.
- Focus on the advantages of your providers in your web site copy.