I’ve moved far more instances, far more not too long ago than I’d care to relive—however every time, having a educated, trusted actual property agent made every course of much less disturbing and overwhelming. Even once I acquired word-of-mouth referrals, I went on-line to double-check. I learn profiles, sifted by opinions, and, after all, browsed web sites.
And not solely did I make some fast judgments primarily based on the design, however I additionally know I’m not alone: It takes 0.05 seconds to type a primary impression a few web site, and 94% of these first impressions are design-related.
Your actual property web site is a necessary aspect of your model and its design is essential to your corporation’s success. In this text, we’re strolling by 11 actual property web site examples and discussing what works, why it’s efficient, and the way you should utilize related techniques to enhance your individual web site.
Before we get into the examples, let’s discuss why your web site is so vital
Why is your actual property web site important to advertising?
Your actual property web site is a vital advertising channel for attracting inbound leads for shoppers, persuading word-of-mouth referrals to commit, and distributing your listings. Not satisfied? Here are some stats to think about, courtesy of the National Association of Realtors:
- As of 2021, 81% of National Association of Realtors members have their very own listings on their web site.
- 70% of dealer/dealer associates and 69% of gross sales brokers have a web site.
- 69% of members embrace details about each shopping for and promoting on their web sites.
- Last 12 months, 51% of patrons discovered the house they bought on-line first.
These statistics are compelling—particularly when you think about youthful generations usually tend to discover houses and brokers on-line. Your actual property web site is just going to get extra vital.
That takeaway is evident: People discover houses on-line. If that’s the place they’re trying, it’s best to ensure that they discover your web site. Now that we’re clear on why your web site is vital, let’s leap into the true property web site examples.
11 unbeatable actual property web site designs
Here are actual property web site examples to search out inspiration, web site design ideas and tendencies, and extra to enhance your individual advertising.
If you’ve moved earlier than, you understand how disturbing it’s. Whether you’re searching for an even bigger place, transferring to a brand new metropolis for a job, or prepared to purchase your first dwelling, the method is overwhelming.
Your web site ought to work to mitigate this stress by making navigation as easy as doable. The New England Real Estate Company does this exceptionally nicely.
The search bar is centered within the hero part and the drop-down permits for looking out by zip code, metropolis, college district, neighborhood, and so many extra location specifics. The three CTAs make discovering additional assist easy. And that vivid, gentle, and ethereal aspirational background image? The cherry on prime.
You can discover extra navigation ideas in our web site header examples roundup.
2. Beach & Bartolo: Demonstrate native information
Location, location, location. It’s paramount in actual property—and actual property advertising. Remember, when folks wish to companion with an agent, they’re searching for somebody who’s educated in actual property broadly but in addition within the particular space. Making this clear in your web site may make it easier to land some shoppers. It can even assist along with your local SEO.
Take Beach & Bartolo, an company positioned in Columbia County, New York.
The nav bar is flanked by the perfect of Columbia County badges that Beach & Bartolo earned the final 5 years. The staff picture places pleasant faces to the identical achievements. Even extra, the agent bio featured within the hero gallery leads with long-standing ties to the neighborhood. The web site makes it tremendous clear: Beach & Bartolo know their neighborhood.
3. NEREN: Prioritize accessibility
Website accessibility is a should for any design—not simply as a greatest apply however as a approach to implement inclusivity in your advertising. In addition to following greatest practices, many companies are utilizing accessibility widgets which permit customers to customise their expertise to their specific wants.
NEREN, or the New England Real Estate Network, is one such web site. On the underside proper of the web site you see an “Accessibility” button:
Click on it and you’ll regulate the distinction, textual content measurement, and textual content spacing, in addition to spotlight hyperlinks, pause animations, and make the content material dyslexia pleasant. This specific one is powered by UserWay.
In addition, NEREN’s web site retains its info organized nicely. Because it serves completely different areas, the homepage contains prime cities to search out houses in a median value vary, prime waterfront listings, and hottest searches in states.
This provides folks trying broadly in New England loads of locations to start out looking out. And that background picture with the traditional New England lake scene exterior the bay home windows? Lovely contact.
For extra nice imagery, browse our enterprise web site examples roundup.
4. Long and Foster: Convey emotion with video
Looking for a spot to dwell isn’t only a disturbing course of due to logistics—it’s additionally emotional. In some circumstances, this search means an thrilling step in a relationship; it may additionally contain leaving a house, with reminiscences, consolation, and even household, behind. An actual property agent that understands the emotional stakes within the course of is interesting. That’s why you need to ensure that to convey this understanding in your web site.
Video is a good way to do that genuinely. Long and Foster has an ideal video on its web site that captures scenes of a household cooking collectively, a girl stress-free in her personal front room, and extra heartwarming moments at dwelling.
In case the video didn’t make it utterly clear, the tagline spells it out: Search. See. Love.
5. Dawn McKenna: Cater to your audience
Most of your potential prospects will face a disturbing expertise, navigate the emotional impression of transferring, and worth insider information about their potential places. But your web site also needs to attraction to the precise expertise of your goal prospects.
For occasion, if in case you have a B2B web site, you’ll need to cater your language to the decision-makers and executives. If your viewers is households, you’d need to give attention to college districts and suburbs. Or in case your agency offers solely with waterfront homes, you’re seemingly working with lots of people buying second houses. This ought to form all your advertising choices.
Take Dawn McKenna. This actual property web site is a good instance of interesting to focus on prospects.
Take a have a look at the modern Montserrat font, the dramatic visuals, the grey and white coloration scheme, the chef’s kitchen with the built-in fridge, and the double oven. The parts are high-end and the general impact here’s a luxurious dwelling. The goal buyer is clearly not a funds purchaser.
6. Compass: Align your on-line and offline design
As a realtor, your advertising is occurring in individual at open homes or dealer occasions or a brick-and-mortar workplace, in addition to on-line. Your actual property web site ought to coordinate with all your IRL advertising methods to supply a cohesive and memorable model expertise.
Compass does this nicely. Take a have a look at the Compass yard signal.
Now try the Compass web site.
Same physique font, identical black and white coloration scheme, and identical emphasis on geometric design. Take the same method with your individual web site and ensure anybody driving by your indicators, visiting your open homes, or stopping by your workplace acknowledges the identical parts in your advertising collateral.
7. Sotheby’s: Make contact simple
Making it as simple as doable in your potential shoppers to get in touch with you is vital. This might be a easy contact type or a chatbot in your web site.
Sotheby’s makes use of a chatbot when a customer is viewing a property and interacting with the images. That’s nice—getting the chat too quickly and it’s annoying, not useful. Sotheby’s is aware of that they’re concentrating on a person who’s extra . The chatbot prompts you to schedule a viewing of the property you is likely to be taking a look at.
8. Richard Blanco: Highlight your content material and resume
When I’m not feeling nicely on a weekend morning, I activate House Hunters International. The necessities and funds all the time appear ridiculous, the explanations for transferring overseas are entertaining or mind-boggling, and a bonus: the repetition will get by any mind fog. And in the perfect episodes, there’s Richard Blanco, a London-based actual property agent.
Of course, once I checked out Richard Blanco’s web site, his TV expertise (and extra) is featured prominently.
So if in case you have a strong content material advertising technique and have a weblog, podcast, gallery, information library, or visitor content material, spotlight these hyperlinks. If you’ve served on zoning boards or metropolis councils, share that have. If you’ve been on the information or a tv present, characteristic these in your web site. These all communicate to your experience—which is compelling for potential shoppers.
Your web site is the place to focus on your expertise, clarify your method, and have any property listings. Images, video, and web site copy are key. But so are numbers. Don’t overlook to incorporate any stats you may.
Take this part from the about page of McEnearney Associates.
The numbers listed below are an ideal visible to interrupt up the remainder of your web site parts. The stats listed below are additionally spectacular—decrease common days on market than the benchmark, an intimidatingly excessive variety of transactions.
10. Sweet Living Realty: Show your testimonials
Client opinions are extremely influential. That’s why testimonials belong in your web site. Sweet Living Realty, a Seattle-based company, is aware of this and sprinkles testimonials all through its homepage.
Take a have a look at this testimonial:
Kristen And Her Team At Sweet Living Are So Amazing.
I can’t suggest them extremely sufficient! Kristen helped us promote our first dwelling and he or she was unbelievable. She was so supportive, informative, and responsive and he or she actually helped us navigate the entire course of with confidence. I trusted her to have our again and he or she exceeded our expectations. Kristen is a gem of an individual, she’s humorous, enjoyable to work with, and helps convey levity to what could be a actually disturbing course of. We moved out of the Seattle space and I actually want they coated the world we moved so we may work with them once more. Sweet Living formally set the usual I’ll maintain all realtors to.
This is a good evaluation. It speaks to a particular, private expertise, comes with an image, and has a button to the testimonials web page.
Bottom line: If you’re not already, it’s time to start out asking for opinions.
11. Zillow: Focus on ease of use
Now, Zillow isn’t an ideal actual property web site instance. It’s a list software, so it isn’t run by an agent or a agency. But it’s the stickiest actual property web site on the market, and one which sees 36 million visitors every month. Worth getting some inspiration from.
Part of the explanation why Zillow is so compelling is that it’s simple to make use of—looking out by metropolis, map view, value, and extra. The copy on Zillow’s web site emphasizes this attraction by presenting the method of shopping for or renting a house merely.
Find it. Tour it. Own it. In this market? Not fairly that straightforward, but it surely might be simpler in the event you’re beginning on Zillow to search out listings or work out which space you need to be in.
Another factor Zillow does very well is branding. Zillow is per colours and tone throughout its platforms. Take a have a look at its Twitter bio, as an example.
The row of homes with the on-brand blue. The “Home, tweet home.” line. It’s fantastic—and, even higher, it’s memorable.
Real property web site design takeaway ideas
We went by quite a lot of actual property web sites, so right here’s a fast overview of the important thing takeaways as they relate to real estate marketing:
- Make it simple. Moving is disturbing. Navigating your web site shouldn’t be.
- Highlight your native information. Whether it’s a area, a metropolis, or a kind of space like waterfront or mountain houses.
- Zero in in your goal shopper. Appeal to them all through your web site.
- Include belief alerts. Awards, memberships, partnerships, and extra.
- Use numbers. Tally up something significant you may to indicate your prospects.
- Feature buyer opinions. These suggestions are priceless.
- Keep constant. Your model ought to be recognizable all through your on-line profiles and IRL.
Now, use these actual property web site examples to revamp your web site, add some compelling parts, and develop your corporation. For much more web site ideas, try our free Small business Websites Marketing Lab Course. Good luck!