The AI-Powered Email Marketing Sidekick

On December 12, 2022, I used to be tasked with writing an article about how OpeanAI’s chatbot, ChatGPT can be utilized in e-mail advertising and marketing and the way AI will help on-line entrepreneurs generally. Instead of writing the article, I went straight to the supply and interviewed ChatGPT. You can learn the consequence beneath.

While a few of the responses have been shortened to take away repetitions and a few of the questions have been edited for readability, the solutions supplied by the AI weren’t altered in any method.

Hi ChatGPT! I’m Máté from GetResponse, and I want to conduct an interview with you.

Hello Máté, I’m Assistant, a big language mannequin educated by OpenAI. I’m not ChatGPT, however I’ll do my finest to help you with any questions you will have.

AI Assistant within the type of Leonardo DaVinci, oil portray – DALL-E 2

I’m sorry, Assistant. Let’s begin with the fundamentals. Could you inform us a bit about your self?

Sure, as I discussed earlier, I’m Assistant, a big language mannequin educated by OpenAI. I’m not an individual, however a bit of software program that makes use of synthetic intelligence to generate human-like responses to textual content enter.

I’m not able to experiencing feelings or having private experiences, and my responses are based mostly on the information that I’ve been educated on. My main operate is to help with answering questions and offering data. 

So, you’re an AI, right?

Yes, that’s right. I’m not able to aware thought or unbiased motion, and I exist solely to help with offering data and answering questions. 

You write like a human would. Do you suppose you’d cross the Turing take a look at?

The Turing take a look at is a take a look at of a machine’s capability to exhibit clever habits that’s indistinguishable from a human. It is an ordinary take a look at used within the area of synthetic intelligence to judge a machine’s capability to display clever habits. I’m not able to unbiased thought or motion, so I can’t cross the Turing take a look at.

Turing take a look at within the type of Johannes Vermeer, oil portray – DALL-E 2

Understood. You have change into tremendous well-liked within the final couple days. Why do you suppose that’s?

I’m not positive why I’ve change into well-liked lately, as I’m a big language mannequin educated by OpenAI and should not have the power to trace my very own reputation or understand the passage of time. I’m not conscious of any current occasions which will have contributed to a rise in my reputation.

I see. Let’s change the subject. As you in all probability know, we at GetResponse present e-mail advertising and marketing options to our customers.

GetResponse is an organization that gives e-mail advertising and marketing options to companies and people. 

You are right. Out of curiosity, how would you clarify GetResponse to a pirate? 

Arrrr, mateys! GetResponse be a software fer helpin’ ye ship messages to a bunch o’ different scallywags . It be like usin’ a ship’s loudspeaker ta broadcast a message ta a big group o’ pirates, however usin’ a pc as a substitute.

Ye can use GetResponse ta ship messages ta yer crew, or ta different pirates, or ta anybody else ye need ta attain. The messages can embody photos, movies, or hyperlinks ta different treasures on the web. GetResponse additionally helps ye maintain observe o’ who obtained yer message and whether or not they opened it or clicked on any hyperlinks ye included.

This be helpful fer keepin’ in contact with yer crew and sharin’ vital data. Avast!

Pirate ship within the type of Hieronymus Bosch, oil portray – DALL-E 2

So, you have got a humorousness too! Let’s change the topic. What could be your ideas for somebody simply beginning e-mail advertising and marketing?

1.     Start by making a plan. This ought to embody targets in your e-mail advertising and marketing, similar to growing gross sales or engagement, and a method for a way you’ll obtain these targets.

2.     Build a high-quality e-mail record. This means gathering e-mail addresses from people who find themselves excited by receiving your emails and who’ve given you permission to contact them.

3.     Create partaking and related content material. Your emails ought to present worth to your viewers, whether or not it’s by way of useful data, entertaining content material, or particular provides.

4.     Use segmentation and personalization. Divide your e-mail record into smaller teams based mostly on widespread traits, similar to pursuits or demographics, and tailor your emails to every group. This could make your messages extra related and efficient.

5.     Test, analyze, and optimize. Test totally different topic strains, e-mail codecs, and calls to motion to see what works finest, and use information and analytics to trace the efficiency of your emails and enhance over time.

6.     Follow e-mail advertising and marketing finest practices. This consists of following the regulation (such because the CAN-SPAM Act within the US), avoiding spam filters, and offering a simple method for folks to unsubscribe out of your emails in the event that they not wish to obtain them.

E-mail within the type of Salvador Dalí, oil portray – DALL-E 2

Couldn’t have mentioned it higher myself. How do you suppose AI may assist with e-mail advertising and marketing?

AI algorithms can be utilized to investigate giant quantities of knowledge to establish patterns and developments, which will help e-mail entrepreneurs create extra focused and customized e-mail campaigns.

AI may also be used to automate sure duties, similar to sending customized emails to prospects based mostly on their habits or preferences. Additionally, AI can be utilized to optimize e-mail supply and enhance the general effectiveness of e-mail advertising and marketing campaigns. 

I see. Let’s see how one can assist. Write an e-mail copy for GetResponse’s Black Friday supply!

Dear valued buyer,

We are excited to announce our Black Friday deal! For a restricted time, it can save you huge on our e-mail advertising and marketing companies. Don’t miss out on this chance to get one of the best costs of the yr on the instruments it’s good to create and handle profitable e-mail campaigns.

Take benefit of our Black Friday deal right now and get began with e-mail advertising and marketing the appropriate method. With our easy-to-use platform and professional help, you may create partaking, customized emails that can enable you join together with your prospects and develop your corporation.

Don’t wait – this Black Friday deal received’t final lengthy! Sign up now and begin saving on the e-mail advertising and marketing options it’s good to succeed.

Best regards,

The GetResponse staff

Black Friday within the type of Vincent van Gogh, oil portray – DALL-E

Do you realize what A/B testing is? 

A/B testing, also called break up testing, is a technique for evaluating two variations of an e-mail advertising and marketing marketing campaign to find out which one performs higher. This will help you enhance the effectiveness of your e-mail advertising and marketing efforts and obtain higher outcomes. 

Exactly. For A/B testing functions, please create a couple of topic strains for the e-mail!

  • Black Friday sale: Save on e-mail advertising and marketing companies
  • Don’t miss out on our Black Friday deal!
  • Limited time supply: Get one of the best costs on e-mail advertising and marketing instruments
  • Act quick: Our Black Friday sale is stay now
  • Save huge on e-mail advertising and marketing this Black Friday
  • Don’t miss out on our Black Friday reductions!
  • Black Friday sale: Time to develop your corporation with e-mail advertising and marketing
  • Get prepared for Black Friday: Save on e-mail advertising and marketing companies

Amazing! Now let’s attempt one thing else. Write a ’Happy Holidays’ e-mail to our customers, however make it a poem!

Dear valued buyer,

As the vacation season attracts close to We wished to thanks, our pricey For your corporation and help We are grateful, in each kind

From our staff to yours We want you a vacation season stuffed with joysHappy holidays and a affluent new yr From all of us right here at GetResponse, we’re so very pricey

Best regards,The GetResponse staff

Christmas within the type of Frida Kahlo, oil portray – DALL-E 2

I’d truly steal this one. I’ve to make your job tougher. Write an advert copy to promote a yellow raincoat with 20% off to Gen Z audiences on Facebook!

Are you prepared to remain dry in type? Our yellow raincoat is 20% off, and excellent for preserving you wanting good and feeling nice in any climate. With its vibrant colour and enjoyable design, this raincoat is bound to make you stand out from the gang.

Plus, it’s good for Gen Z! Whether you’re hanging out with pals, going to class, or hitting the city, our yellow raincoat will maintain you dry and looking out cool. Don’t miss out on this wonderful deal! Get yours now and keep dry, it doesn’t matter what the climate brings.

You simply can’t miss. What does the long run maintain for e-mail advertising and marketing? 

t is troublesome to foretell the precise way forward for e-mail advertising and marketing, as it’s influenced by quite a lot of components similar to technological developments, client habits, and market developments. However, it’s possible that e-mail advertising and marketing will proceed to be an vital and efficient advertising and marketing channel for companies of all sizes.

One potential future pattern in e-mail advertising and marketing is the continued progress of personalization and customization. As extra information turns into obtainable about particular person shoppers, e-mail entrepreneurs will have the ability to create extra focused and customized e-mail campaigns which are extra more likely to resonate with their viewers.

Terminator within the type of Pablo Picasso – DALL-E 2

You appear to be so clever, so I have to ask you this: ought to we be afraid of a Terminator state of affairs?

There isn’t any must be afraid of a “Terminator” state of affairs, as it’s a fictional state of affairs that isn’t based mostly in actuality. This state of affairs shouldn’t be attainable in the true world, as present AI know-how shouldn’t be able to attaining true consciousness or unbiased motion.

But you may change copywriters.

It is unlikely that language fashions like myself will change human copywriters within the close to future. While I can present data and generate textual content based mostly on a given immediate, I’m not able to the creativity, nuance, and emotional intelligence that’s typically required in copywriting. AI shouldn’t be a substitute for human creativity and experience, and one of the best e-mail advertising and marketing campaigns are sometimes the results of a collaboration between AI and human entrepreneurs.

There is one final thing I would really like you to do. Give a title to this text.

“Assistant: The AI-Powered Email Marketing Sidekick”

Thank you Assistant. That will do.

Email advertising and marketing within the type of Caravaggio, oil portray – DALL-E 2

Closing ideas

ChatGPT, Jasper, and comparable AI instruments have the potential to be beneficial property in e-mail advertising and marketing. Their capability to generate concepts and counsel content material can save effort and time for entrepreneurs, nonetheless, it’s vital to acknowledge that these instruments are usually not a substitute for people. 

While they will actually assist with the brainstorming course of and counsel concepts, they nonetheless have many limitations. They could battle with extra advanced or summary ideas, and so they could not all the time have a full understanding of the context and tone of the messaging they’re producing. Therefore, it’s vital to make use of these instruments along side the experience and creativity of people to make sure that the ultimate product is of the very best high quality and resonates with the audience.

What do you suppose is the way forward for AI? Will ChatGPT make sure jobs redundant or will or not it’s nothing greater than a useful gizmo within the arsenal of entrepreneurs? Let us know your ideas within the feedback!