The ultimate marketing calendar 2023 – GetResponse

Before I inform you all in regards to the superior methods to make use of marketing calendars and planners to spice up your marketing technique – how about we play a fast recreation?

I’ll offer you a 100%-real present vacation, and also you attempt to guess the date when it’s celebrated.

If you reply appropriately – take into account you’ve had your self a conversion. But in case you couldn’t get it fairly proper – effectively, I suppose you’ll must hold studying!

I’m kidding, hold studying anyway 😉

Ready? No mid-read googling!

👉 Customer Service Day? ………………………………………………………………… January 17!

👉 Equal Pay Day? ………………………………………………………………………………… March 7!

👉 World Designer Day? …………………………………………………………………………. April 27!

👉 Digital Nomad Day? …………………………………………………………………………. August 8!

👉 International Caps Lock Day? ………………………………………………………… October 22!

How many did you get proper?

Let me guess.

Even although you acknowledge the worth of your buyer help and design crew members; regardless that you imagine that everybody deserves to be paid equally for his or her {qualifications}; and regardless that you might be at the very least partially responsible of working from a semi-remote location and writing a sentence or two in all-caps every so often – these holidays aren’t precisely in your radar.

Which is completely high-quality! I wouldn’t have the slightest thought about them both except I used a correct marketing calendar.

Table Of Contents

What is a marketing calendar?

Well, I say “marketing”, however what I actually imply is a year-round calendar template of all celebrations, events, and remembrances so that you can focus your marketing technique, social media posts, gross sales pitches, and even HR gatherings round.

Sounds fairly cool, doesn’t it?

Who wants a marketing calendar

You may need heard about editorial marketing calendars, content material marketing calendars, or social media marketing calendars. You may need even ready or used one. After all, there are tons of readily-available free marketing calendar templates on-line!

But utilizing a number of calendars, limitless templates, and private job lists might be overwhelming.

So what if I instructed you you possibly can have all your online business, employer branding, and marketing efforts in a single place? With the best marketing calendar template, you possibly can have your cake and eat it too!

  • Your total marketing crew can plan and schedule an important actions deep into the long run
  • Your social media campaigns can interact with the viewers over a holiday-driven heart-to-heart
  • Your crew constructing occasions can flip from a boring annual must-have into an thrilling and memorable celebration
  • Your ecommerce enterprise targets might be achieved sooner since you’ll know the dates individuals are most probably to buy items

… and a lot extra!


So yeah, it’s protected to say {that a} detailed marketing calendar is greater than only a schedule of dates that will help you plan your marketing actions round.

It’s a navigator that may form the course of your technique for all the 12 months throughout a number of channels and totally different groups!

A fast disclaimer: we use the phrases “marketing calendar” and “marketing planner” interchangeably all through the article to seek advice from the spreads with pre-filled celebrations, remembrances, and observances, in addition to your individual marketing tasks and campaigns you might be including to the holiday-driven structure.

Now let’s take the subsequent 12 months for instance.

Most vital dates in 2023 and 12 examples for all marketing channels

The full model of our personal marketing calendar template has over 830 events to construct your marketing initiatives round. For now, let’s simply give attention to an important dates to look ahead to in 2023.

Author’s be aware: You’ll discover that there are examples of marketing campaigns introduced after every month. But it’s boring to spend an excessive amount of time on well-known concepts for a vacation marketing plan like “Send a “Happy New Year!” electronic mail to your prospects!”

Instead, these sections are devoted to lesser-known out-of-the-box employer branding and marketing actions so that you can get a greater thought of the aim of this marketing calendar.


Successful marketing campaign on social media (Instagram) example from @hotelmatilda. A fortune cookie saying National Compliment Day Instagram marketing campaign instance by @hotelmatilda

The first month of the 12 months is an ideal time to revisit your marketing technique and create a marketing calendar for the 12 months.

January is the Get Organized Month, Veganuary, and Poverty Awareness Month, amongst different issues. Make positive to replicate that in your marketing campaigns!

  • January 1 – New Year’s Day
  • January 1 – Polar Bear Plunge Day
  • January 2 – Day After New Year’s Day
  • January 9 – National Clean Your Desk Day
  • January 22 – Lunar New Year and Tet Eve in Vietnam
  • January 25 – Vasant Panchami in Hindu custom
  • January 29 – National Puzzle Day

💡 Marketing marketing campaign thought: During the primary weeks of January, most individuals are simply coming again to the workplace from holidays, sorting by the upcoming tasks, and returning to in depth marketing campaign planning. A marketing calendar makes an ideal alternative so that you can reconnect with all the crew and get on the identical web page as early on as January 9 over the National Clean Your Desk Day!


An example of using marketing calendar for a successful campaign on social media (Twitter) by Zach Covey by Zach Covey on Twitter

It’s the center of Q1, which implies that it’s best to have your marketing targets in place, and now could be the time to make use of your marketing calendar to plan some campaigns!

In February, we rejoice Black History Month and Ethnic Equality Month.

  • February 1 – Abolition Of Slavery Day
  • February 2 – Groundhog Day
  • February 4 – World Cancer Day
  • February 5 – Floating Lanterns Festival in Chinese custom
  • February 5 – Maghi Purnima in Hindu custom
  • February 12 – Big Game Sunday (Super Bowl)
  • February 14 – Valentine’s Day
  • February 17 – Rio Carnival
  • February 21 – Mardi Gras
  • February 26 – BLM Day

💡 Marketing marketing campaign thought: February 23 is the Digital Learning Day which makes it an ideal alternative to attach together with your viewers over a webinar and evaluation among the latest/least used options of the services or products your online business is providing. Don’t neglect to incorporate a Q&A session on the finish of your webinar – 92% of attendants depend on it!


Marketing calendar used to promote a Pi Day sale in March on social media (Facebook). 3 Days, 14 Products, 15% off

It’s time to take a brief break between the winter holidays and Easter and let your marketing groups catch their breath.

March is the Gender Equality Month and Employee Spirit Month.

  • March 1 – World Compliment Day
  • March 7 – Purim in Jewish custom
  • March 8 – International Women’s Day
  • March 8 – Holi in Hindu custom
  • March 17 – Saint Patrick’s Day
  • March 21 – Twitter Day
  • March 23 – Start of Ramadan in Muslim custom
  • March 25 – Earth Hour

💡 Marketing marketing campaign thought: March is the right month to let your prospects know you care about them past revenue. Daylight saving time continues to be very a lot a factor (sadly), so this is usually a nice alternative so that you can remind your e-newsletter subscribers they’ll have an hour much less to sleep, social gathering, or work that evening. In the U.S., DST falls on March 12, whereas in Europe, it begins on March 26 this 12 months – don’t neglect to section your contacts right here!


April Fool's Day social media strategy by PayPal An ideal instance of the April Fool’s Day marketing campaign by PayPal

I hope your marketing calendar is prepared, for there are many alternatives for inventive marketing actions this April!

April doesn’t merely mark the start of Q2, but in addition, it is usually Celebrate Diversity month, Earth month, and Multicultural Communication month!

Tip: If you’re combating the latter, having a global digital marketing calendar at hand might help you keep away from some embarrassing conversations 😉

  • April 1 – April Fool’s Day
  • April 2 – World Autism Awareness Day
  • April 4 – 404 Day
  • April 5 – Passover in Jewish custom
  • April 6 – Army Day within the United States
  • April 7 – Walk to Work Day
  • April 9 – Easter in Western Christianity
  • April 16 – Orthodox Easter
  • April 27 – World Design Day

💡 Marketing marketing campaign thought: April 4 is the 404 day within the digital neighborhood, so it’s an ideal alternative to face out from the group and jest round as an alternative of April Fool’s Day. You don’t must go tremendous techy with this marketing campaign – even a easy popup would do. But a small good-natured joke like this might put a smile in your web site guests’ faces and enhance your buyer retention charges a little bit.


May Public Service Recognition Week marketing campaign example by WSECU

I hope your marketing plan is prepared for the true spring to start! But May is a lot greater than that!

In May, we rejoice Better Sleep, Kindness to Animals, Clean Air, and a lot extra!

  • May 1 – May Day
  • May 1 – Early May Bank Holiday within the United Kingdom
  • May 3 – Equal Pay Day
  • May 4 – Star Wars Day
  • May 5 –Buddha Purnima in Buddhist custom
  • May 7 –World Laughter Day
  • May 14 – Mother’s Day
  • May 22 – Bitcoin Pizza Day
  • May 29 – Memorial Day within the United States
  • May 29 – Spring Bank Holiday within the United Kingdom

💡 Marketing marketing campaign thought: Show some like to your night-shift live-chat operators, buyer success specialists, in addition to prospects who could also be a little bit too near the graveyard shift on National Night Shift Worker’s Day on May 10. After all, worker engagement and satisfaction are just as important for a profitable enterprise as ROI and direct income!


June is the right time to revisit your content material marketing calendar, take a tough have a look at your marketing campaigns’ efficiency, and tweak issues up a little bit in case you’re lower than velocity.

June is, after all, the Pride Month, nevertheless it’s additionally devoted to Children’s Awareness and Effective Communication, amongst different vital causes.

  • June 1 – International Children’s Day
  • June 5 – World Environment Day
  • June 5 – June Bank Holiday within the United Kingdom
  • June 8 – National Best Friends’ Day
  • June 14 – Flag Day within the United States
  • June 18 – Father’s Day
  • June 19 – Juneteenth
  • June 28 – Eid Al-Adha in Muslim custom
  • June 30 – Social Media Day

💡 Marketing marketing campaign thought: June 21 is International Day Of Yoga, that comes with loads of marketing and branding alternatives! You can begin by having a web-based or in-house observe on your crew. But additionally, so long as your area of interest permits, this is usually a excellent probability to supply reductions and promotions for a few of your merchandise (like scented candles, yoga mats and blocks, pilates tools, or on-line courses, workshops, and authorized teaching applications!)


World Chocolate Day marketing campaign on YouTube devoted to crew members and college students of Vision College

Q3 would be the slowest season for some entrepreneurs, nevertheless it solely means it’s an ideal alternative so that you can spend a little bit additional time reconnecting together with your audience, getting shut together with your crew members from totally different marketing departments, and refocusing on your online business goals.

  • July 1 – Canada Day
  • July 4 – Independence Day within the United States
  • July 7 – World Chocolate Day
  • July 9 – Fashion Day
  • July 18 – Islamic New Year

💡 Marketing marketing campaign thought: In 2023, the Islamic New Year, additionally known as the Arabic or Hijrī New Year can be celebrated on July 18. We’ll allow you to determine whether or not congratulations are so as, however it could be a well mannered contact to be extra aware in your marketing communications to this group of recipients throughout the next month of the Muharram.


Try revisiting your marketing funds, analyzing useful buyer knowledge, publishing weblog posts, and investing in SEO through the still-kinda-slow month of August.

August is Back to School Month and Family Fun Month.

  • August 6 – Cycle to Work Day
  • August 8 – Digital Nomad Day
  • August 8 – International Cat Day
  • August 12 – Garage Sale Day
  • August 26 – Women’s Equality Day
  • August 28 – Late Summer Bank Holiday within the United Kingdom
  • August 30 – Ullambana in Buddhist custom


Try to give attention to social-oriented actions in addition to typical marketing tasks this month.

September is usually generally known as the Month of Giving or the Volunteers’ month, so it’s the right time to give attention to doing good collectively together with your marketing crew members.

  • September 4 – Labor Day within the United States
  • September 5 – International Day of Charity
  • September 6 – Global Talent Acquisition Day
  • September 10 – Grandparents’ Day
  • September 13 – International Programmers’ Day
  • September 18 – Global Company Culture Day
  • September 22 – World Car-Free Day

💡 Marketing marketing campaign thought: A superb firm is aware of how vital it’s to face behind a devoted trigger and provides again to its neighborhood. Recycle Awareness Week begins on August 19, and it may be a wonderful alternative so that you can actively be part of your native recycling initiatives as a company, but in addition to remind your prospects that they will make a distinction, too! And, maybe, now could be the nice time to remind them how sustainable your packaging is 😉


October is D-Day for entrepreneurs. The crew members chargeable for Black Friday and vacation gross sales are lining up their marketing actions for an important quarter of the 12 months. And there’s nothing that helps you persist with your marketing plan higher than an annual calendar.

In October, we commemorate LGBTQ+ History, Fair Trade, Emotional Wellness, a number of different events.

  • October 1 – International Coffee Day
  • October 5 – World Teacher’s Day
  • October 6 – Inbox Zero Day
  • October 9 – Canadian Thanksgiving
  • October 15 – World Students’ Day
  • October 22 – International Caps Lock Day
  • October 30 – October Bank Holiday within the United Kingdom
  • October 31 – Halloween

💡 Marketing marketing campaign thought: You’re probably already working in your Halloween and Thanksgiving campaigns at this level, so our recommendation right here is to take issues sluggish and permit your self and your prospects to unwind a little bit. Choose one of many holidays that received’t push merchandise however will merely make your day a little bit lighter, comparable to Global Cat Day on October 16.


A great example of November content marketing campaign by Storyful on social media (Twitter)

You’ve simply completed your Halloween marketing campaign, however your marketing content material marketing calendar template seems fuller than ever? It’s as a result of November is, by far, the busiest month for entrepreneurs!

And it’s not simply Movember, my associates. In November, we additionally acknowledge all of the small companies and Indian Heritage.

  • November 1 – All Saints’ Day
  • November 2 – Day of the Dead
  • November 5 – Zero Tasking Day
  • November 8 – Yi Peng Lantern Festival in Thai custom
  • November 12 – Diwali in Hindu custom
  • November 23 – American Thanksgiving
  • November 24 – Black Friday
  • November 27 – Cyber Monday

💡 Marketing marketing campaign thought: November 20 is National Games & Puzzles Day and in addition Monday throughout an important marketing week of the 12 months. Gamify your BFCM presents, ship out riddles that can result in promo codes and secret presents, and go all in. Now is the time!


December is essentially the most fantastic time of the 12 months, the Month of Giving, and the Universal Human Rights Month.

But additionally, it’s the time after we analyze all our marketing efforts this 12 months and make plans for the long run.

  • December 1 – World AIDS Day
  • December 7 – Start of Hanukkah in Jewish custom
  • December 14 – National Free Shipping Day
  • December 15 – Ugly Sweater Day
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day
  • December 27 – Kwanzaa
  • December 31 – New Year’s Eve

💡 Marketing marketing campaign thought: Between all the standard December holidays like Ugly Sweater Day, Santa’s List Day, and Gingerbread Decorating Day, it’s very straightforward to lose the primary objective of the vacation season: giving. So as an alternative, we encourage you to give attention to what issues and take part throughout International Volunteer Day on December 5 to make our world a little bit bit higher – as a crew, as an organization, and as a model!

Global Marketer's Calendar 2023 cover

830+ events to impress your prospects and join together with your crew

Now is the right time to get your individual free copy of our brand-new marketing calendar!


How marketing calendar templates work

I hope by now you’re persuaded that marketing calendars ought to be a vital and integral a part of your marketing technique. And, most likely, you might be questioning the right way to get the ultimate marketing calendar that will do all of the give you the results you want.

So let’s discuss calendar planning a little bit. After all, it’s not sufficient to have holidays specified by entrance of you – it’s what you select to create round them that counts.

Well, whereas there are many templates so that you can assign all your marketing tasks to, cease for a second and ask your self this: what do I need to obtain by making a marketing calendar?

After all, social media marketing managers, EB specialists, and content material entrepreneurs – all can profit from having an annual overview of essentially the most important holidays at hand.

Then how come there isn’t a single works-hundred-percent-of-a-time marketing calendar template?

And I inform you why through the use of probably the most dead-bit (but nonetheless very true) marketing catchphrases of all occasions: as a result of every case is totally different.

There are just too many variables to trace!

  • business
  • area of interest
  • geography
  • traditions
  • faith
  • product

These are on the high of the demographic iceberg you’d want to beat in case you tried to create a one-size-fits-all marketing calendar. Hence, there are lots of totally different ones as an alternative.

Types of various marketing calendars

Let’s shortly evaluation the preferred calendars you’ve most likely browsed on-line already.

Annual marketing calendar template

Basic annual calendars and planners present a strong overview of your targets and achievements for the entire 12 months.

They are significantly common firstly and the top of the 12 months, however you received’t actually really feel like coming again to your annual planner each now and again to see whether or not you’re heading in the right direction or not.

Marketing managers use them to set targets for different crew members and monitor outcomes. But most of your work can be carried out elsewhere.

Content marketing calendar template

Similarly to challenge administration marketing calendars, content material templates provide help to map out the technique long-term and monitor it alongside the best way.

You don’t must restrict your self with a particular timeframe right here, as your content material marketing plan calendar might be every day, weekly, month-to-month, or quarterly.

This calendar template is ideal for aligning your content material crew with different marketing crew members for devoted campaigns or occasions.

Editorial calendar template

Editorial calendar template spreadsheets by HubSpotSource

Editorial marketing calendar is a distinct segment model of the content material planner however is a little bit bit strong.

If the earlier calendar template primarily offered the challenge overview and assigned roles to every job, the editorial planner explains how’s and why’s as effectively.

Creating a marketing calendar like that is typically troublesome and time-consuming, nevertheless it offers you with a wonderful perception into the enterprise technique behind all of your marketing actions.

Social media marketing calendar template

This is the preferred kind of marketing calendars. After all, social media is the easiest way for a model to attach with its audience and use all the events highlighted inside.

You can use your social media marketing calendar to trace the vital dates or to write down down your campaigns – both approach, it’s an irreplaceable help in enterprise profile administration today.

Where to get a marketing calendar template

Before I inform you to obtain the perfect free vacation marketing calendar of all time, let’s see what different choices you’ve gotten right here.

Use Apple, Mac, or Google Calendar

Holiday marketing calendar presented in MacOS built-in calendar tool

Personally, I discover this type of event-tracking a little bit intrusive, nevertheless it does appear to work effectively for many individuals.

By including all the vacations straight to your work calendar, you possibly can relaxation assured you’ll them at hand wherever you go always.

It’s straightforward to arrange, seamless to combine, and you may even share it with others, so there’s a social ingredient to that as effectively.

By the best way, you possibly can add our 830+ events for vacation marketing campaigns straight to your Google or Apple calendars by downloading this ISC file! (Just click on on it as soon as it’s downloaded and it ought to be added robotically.)

Try the marketing calendar template obtainable in Google Sheets

Google sheets marketing calendar templateYou can entry the calendar (in addition to many different useful templates) at any time here.

Google does a very good job on the subject of minimalist premade templates.

Of course, their marketing calendar template doesn’t characteristic any world holidays (you may need so as to add these your self in case you want them).

Yet, in case you’re merely on the lookout for a robust marketing campaign planner – that is the right answer!

Rely on a web-based marketing calendar device

Marketing calendar template by monday.comMarketing calendar template by

If you’re a fan of all issues digital, you’re in luck! Because these days, there are tons of devoted marketing calendar apps and templates you possibly can edit in actual time. Take this instance, as an example.

It’s smooth, fashionable, easy-to-navigate… More importantly, it helps you to synchronize all of your actions together with your crew – what’s extra to want for?

Well, there’s one factor. It doesn’t come pre-filled. This implies that you’ll have to manually choose significant dates to construct your campaigns and occasions round.

So, equally to the Google Sheets template, it’s extra of a planner slightly than a calendar.

Which brings us ahead.

Download Global Marketer’s Calendar ’23

You received’t discover a extra detailed calendar on-line. It’s not simply bragging.

Because the Global Marketer’s Calendar is every thing you might’ve dreamed of and extra! I’m taking:

  • 830+ world and numerous marketing alternatives
  • pre-filled month-to-month and quarterly spreads with marketing campaign examples
  • skilled suggestions and recommendation on the right way to excel at marketing in 2023
  • and ISC file to attach the vacations instantly together with your work calendar
  • semi pre-filled marketing marketing campaign planner that will help you save time
  • the model is supported each in PDF and print codecs, so you possibly can go between digital and analog as your coronary heart pleases

With this marketing calendar device at your service – you’ll be unstoppable this 12 months!

So, what are you ready for?