‘Twas the Night Before Break – 2022 Content Year in Review

Editor’s be aware: And now, for our final put up of the yr, one thing fully completely different. 

‘Twas the night before break, Elon was high,Content marketers worried they’d get replaced by AI.

Inflation persevered, financial alerts unclear,And all hoped that extra layoffs wouldn’t quickly seem.

All content material practitioners climbed into their beds,While visions of first-party information danced in their heads.

My spouse turned on Yellowstone, the distant in her grip.(I’m so glad she likes me a smidge higher than Rip.)

As we settled down to look at, I set down my cellphone.We poured some wine. Why not? The fourth quarter was sewn.

Then on my system there arose an explosion –I assumed it have to be that TikTok was nonetheless open.

But emails poured in so livid and quick,I couldn’t sustain with the incoming blast.

The topic traces shouted. So many distractions,And each single one among them a extreme overreaction.

Then what to my marketer’s eyes ought to I see?All the information about Meta, and Twitter, and ChatGPT.

Predictions of disruptions, recessions, and – worst of all –Those LinkedIn spam messages asking, “Can you hop on a call?”

And then got here a noise so energetic and fast,I closed all my apps – it have to be St. Nick!

With a whistle and shout, he rolled up in a … Chevrolet?He shrugged, “I’m still long on Bitcoin, had to hock the sleigh.”

Then quicker than FTX went from billions to bust,St. Nick whipped open his iPhone 14 and started to regulate.

“Now brand! Now marketing! Now culture and tech!On ops, on strategy! Check, check, and check!”

He swiped, and he swooped and dramatically smashed Update.Holiday magic emerged, making all stress evaporate.

He spoke not a phrase however held a hand to his ear,Listening as all these distractions disappeared.

Then with a wink and a wave of farewell,He stated, “Remember, it’s your story. Tell it well.”

“Now, wait just a minute,” I cried. “That line is mine!”He sighed and stated, “Sorry, I used generative AI.”

“How about this one,” he tried as he turned to face me,“I wish you the best in 2023.”

And then he drove off in his purple Chevy Bolt,All gone the nervousness these work distractions evoked.

The future was brilliant. New plans lay forward,And everybody felt braveness exchange their imprecise dread.

Then I heard him exclaim, and he yelled with true cheer:“Happy Holidays to all, and a Happy New Year!”

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Cover picture by Joseph Kalinowski/Content Marketing Institute