Which One Should You Pick?

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Social media networks began with one easy aim – to attach individuals with their pals, colleagues, and household. But this has modified so much. Businesses have change into key gamers within the fashionable social media expertise. This is very true for Facebook.

With billions of energetic month-to-month customers, no enterprise can afford to miss Facebook. But then, the recognition of this social media platform has led to a number of debates. One of them is whether or not web sites are nonetheless essential for companies, given the traction that Facebook pages can generate.

So, the quick reply to the query: “do I need a website if I have a Facebook page?” is sure. You nonetheless want a web site.

Below, I’ll share six the explanation why your corporation wants a web site as a lot because it wants a Facebook web page, if no more.

You additionally need to stick round till the top, when you’ll uncover a instrument that may create an expert enterprise web site with none coding.

Table Of Contents

1. A web site offers you extra management over buyer expertise

Relying on a third-party web site like Facebook comes with many perks. There’s little doubt about that. However, there may be at all times a tradeoff, and one of the crucial important ones is the dearth of management.

No matter how a lot you customise your Facebook enterprise web page, they management how clients see and work together along with your model.

You can customise your Facebook enterprise web page all you need. But on the finish of the day, the “Facebook blue” will nonetheless dominate no matter branding types you’ve chosen, and so they at all times outline the structure.

That signifies that you’ll by no means be capable to inform your story the best way you need to on Facebook.

Example of a business Facebook page.Which one tells your story higher – is it your Facebook web page? Example: Forrest Point
Example of a business website.Which one tells your story higher – or possibly your personal web site? Example: Forrest Point

Another concern it’s possible you’ll discover is that Facebook’s centered on posts and feedback. If you’d somewhat run a weblog as a substitute, Facebook posts with their restricted natural attain should not going to be enough.

Of course, none of this will likely be a difficulty whenever you construct your personal web site. With your personal web site, you possibly can current your model nonetheless you need – a degree notably poignant for non-profit organizations or church web sites. Customizing buyer interactions along with your firm turns into a lot simpler as nicely. More importantly, you’ll by no means have to fret in regards to the Facebook phrases of service or algorithms affecting your organization’s efficiency.

The want for management is, in reality, one of many largest the explanation why you really want a web site. You merely can not have sufficient management whenever you’re working on another person’s platform.

2. Google has the largest share of on-line searches

As of 2022, the worldwide search market share of Google is 84%. Facebook doesn’t even come near this share of searches.

Considering Facebook is a social community first, not a search engine, it’s spectacular that it does account for a few of the searches. But do you actually need to ignore the over 90% of searches carried out by Google, Bing, and DuckDuckGo? Can you even scale your corporation with out the site visitors from these serps?

Having your personal web site means that you can goal and attempt to rank for search phrases which are related to your corporation. Through your advertising and marketing efforts, you possibly can improve model visibility, generate leads, and develop your gross sales. You gained’t be capable to faucet into that search site visitors with a Facebook enterprise web page.

3. A web site builds your corporation’s credibility

There’s an excellent purpose why even small companies go to the difficulty of constructing a web site – they need the credibility that comes with proudly owning one.

The fact is anybody can create a Facebook web page, populate it with pretend information, and even purchase 1000’s of likes or evaluations to make us imagine they’re a authentic firm.

Social proof on Exploding Kitten's website.Using social proof to construct credibility in your web site – Exploding Kittens.

But in case you’re deciding whether or not or to not put your bank card particulars in, you’ll possible lookup the corporate title earlier than putting an order.

And in case you discover nothing apart from their Facebook web page, the possibilities are you gained’t belief them along with your cash.

A well-designed web site displaying off the branding and offering detailed data on the corporate about us and call us pages would, alternatively, function an instantaneous credibility enhance.

4. Facebook’s phrases of service can have an effect on your corporation

Once you resolve to function your corporation web page on a third-party web site, it’s important to work inside their phrases of service whether or not you prefer it or not.

What’s even worse is that platforms like Facebook replace their phrases of service, and the algorithms that make your content material seem, on a regular basis. So the insurance policies that appeared conducive when organising your corporation web page might change at any second.

Facebook terms of service.Facebook’s phrases of service in December 2022. Source: Facebook

What occurs if the phrases not favor your corporation mannequin? Well, your solely choices are to proceed with the unfavorable phrases or shut down your web page altogether. And you understand what? Facebook will nonetheless make billions whether or not you select to stay round or shut your web page.

Running your personal web site places you answerable for the phrases and circumstances. No longer will you be tied down or subjected to the ever-changing insurance policies of third-party web sites. That means you possibly can fear much less in regards to the insurance policies and give attention to giving your clients the very best expertise.

5. The competitors on Facebook is stiff

The competitors on Facebook is excessive. First, it’s important to battle it out with different companies for patrons’ consideration. As extra corporations create Facebook pages, the competitors turns into even hotter, forcing manufacturers to put money into advertisements.

Now, you’ll suppose that paying for an advert is sufficient to seize the client’s full consideration. It isn’t. The different type of competitors comes from the truth that Facebook is a social community. People are totally on the web page to attach with family and friends. 

So whilst you might get your advert on somebody’s display screen, there’s at all times a chance that they’ll scroll proper previous it to observe their good friend’s newest publish or story. There’s little to nothing you are able to do about that.

As Socialinsider famous of their 2022 report, primarily based on an evaluation of 27 million posts, throughout social media, throughout all industries:

In Facebook’s case, there isn’t a single business with none drops in engagement in 2021.

2022 Social Media Industry Benchmarks by Socialinsider

If that’s not unhealthy sufficient, you even have to fret about Facebook algorithms. Organic attain on the Facebook platform has been dropping for years now. 

One of the explanations that is occurring is to encourage companies to subscribe to the pay-to-play mannequin of social platforms. Bigger corporations might haven’t any downside with this. They have the monetary muscle groups to pay for advertisements all year long. But for small enterprise house owners with restricted budgets, operating advertisements around the clock is way from best.

So, how is proudly owning an organization web site completely different? First, know that getting your web site to rank just isn’t a straightforward feat. It takes a strong website positioning technique and plenty of persistence. However, as soon as your web page begins to rank and the site visitors is available in, you’ll command extra consideration out of your guests. 

Also, individuals will find yourself in your web site as a result of they’re in search of one thing it’s important to supply. That means they’re possible to offer you extra consideration.

The similar can’t be stated for Facebook, the place customers need to meet up with their pals’ Facebook posts and never click on on unsolicited advertisements.

Finally, you possibly can seize these leads in your web site. Once a subscriber is in your electronic mail checklist, you’ll by no means have to pay a third-party web site to attach with that individual once more.

6. You want a couple of advertising and marketing channel

Lastly, you want a web site just because you possibly can’t depend on your Facebook enterprise web page alone.

Look round you; each forward-thinking enterprise is taking a multichannel advertising and marketing method. Why? Because they need to preserve a commanding on-line presence.

But are you aware why an organization web site is especially essential in a multichannel advertising and marketing marketing campaign? A web site is an ideal centerpiece for all of your advertising and marketing channels.

Multichannel marketing approach with website being at its center.

Use paid advertisements, podcasts, Youtube, Facebook, and different social media platforms to drive site visitors to your web site.

The web site ought to then showcase your services.

It ought to be the final word place the place your potential clients convert to paying clients.

To help my level, I’ll use the next two pictures – a Facebook web page and Rory’s Story Cubes web site.

Their Facebook enterprise web page:

Story Cubes Facebook page.Story Cubes – Facebook web page

Their web site:

Story Cubes website.Story Cubes – web site

By these pictures, the place do you suppose it’d be simpler to persuade a customer coming from a paid advert to purchase their product?

For positive, having the customization choices to edit and personalize the web site’s structure, together with the position, copy, and coloration of the decision to motion, would assist get a greater return on advert spend than in the event that they have been to ship off customers to their Facebook web page.

Facebook web page vs. web site – is that this the query you have to be asking?

I hope that by now, I’ve made it clear that the Facebook web page vs. web site query doesn’t make a lot sense.

You ought to have each, not one or the opposite.

Facebook provides too many advantages so that you can ignore it:

  • Billions of energetic customers – possible together with your audience
  • Easy web page setup – you simply fill out the enter fields in entrance of you
  • Global attain – Facebook comes with nice visibility
  • Social proof – individuals will see what their pals like, assessment, and interact with
  • Great promoting choices if you wish to make investments extra money

At the identical time, it limits you in ways in which make it a dangerous transfer to place all of your eggs in a single basket:

  • You have restricted management over how your model seems to be, feels, and communicates by way of Facebook
  • With algorithms decreasing your posts’ attain, it turns into increasingly more of a pay-to-play platform
  • Not sufficient credibility, on condition that anybody can purchase likes and evaluations
  • Limited capability to faucet into natural search outcomes along with your content material
  • Limited capability to gather leads and talk by way of a number of channels
  • Subpar expertise in case you’re planning to drive paid site visitors to your web page
  • No certainty for the long run – with Meta altering and evolving, you possibly can’t guarantee the location will nonetheless be there in a couple of years. Plus, information reveals customers are slowly leaving the platform for different social media

A web site is a necessity for your corporation. It helps you overcome the above-mentioned points and gives many extra advantages, like entry to detailed analytics information with details about how individuals work together along with your web site, who referred them to you, or how lengthy they keep on every web page.

Setting up your corporation web site

A number of years again, one might have argued {that a} Facebook enterprise web page was higher than a web site just because making a web page is less complicated and cheaper. The argument doesn’t maintain any water anymore.

Creating a web site is straightforward and cost-effective. Modern web site builders present instruments like drag-and-drop editors which have simplified the method. With these builders, you gained’t want to put in writing even one line of code. Everything is so intuitive, which means nearly anybody can arrange an expert web site with highly effective touchdown pages.

A great instance of a web site builder that matches the outline is GetResponse.

GetResponse Free Website Builder is a code-free web site creator powered by AI. It gives numerous instruments that may show you how to arrange your web site in minutes. You will, for instance, get templates you can customise extensively utilizing a easy drag-and-drop editor.

They even have templates for various industries starting from eating places and actual property to legislation companies and affiliate web sites. Finding the right match to your wants ought to, subsequently, be a simple job.

Check out this video displaying simply how simple it’s to create your personal web site with GetResponse:

It’s additionally price noting that GetResponse is greater than only a web site builder. It additionally gives advertising and marketing instruments of every kind that may enhance your lead-generation and show you how to promote your corporation. It has instruments for electronic mail advertising and marketing, paid advertisements, advertising and marketing automation, pop-ups, dwell chat, and a lot extra.

Bottom line

Facebook pages are very important for companies. And, whereas a brand new social media platform comes up and shines once in a while, Facebook nonetheless has billions of energetic customers that you just can not ignore. Besides being helpful for lead era, Facebook can also be a channel to have interaction along with your audience and construct significant relationships. 

But does that imply a Facebook web page ought to exchange your corporation web site? No, it doesn’t. You nonetheless want a web site for the numerous causes we’ve coated right here and extra. Your enterprise is exclusive – a web site helps mirror that in your digital presence.

So, don’t put your self within the place of getting to decide on one or the opposite. The web site vs. Facebook web page debate with all their professionals and cons is, to be frank, fairly pointless – as a result of your organization wants each.

And the truth that each Facebook and a few of the finest web site builders – together with GetResponse Website Builder – are all free means there may be actually no purpose to not have each.

Now, what are you ready for?